This document provides an overview of Ravi Group, a Pakistani conglomerate. It details how the group started with a contract to produce napkins and apparel, with the entire family involved. It then summarizes the group's expansion over time to include different products and services. The document lists the group's leadership, offices, revenue figures, employees, and partners. It also introduces Third Eye, the group's outdoor and digital agency division.

2. OUR GROUP

3. It all started with a contract for napkins and
women’s apparel & shawls that was honored by the
Late Haji Muhammad Yousaf. Everyone in the family,
including the five brothers and three sisters, got
involved. Each had a task and worked relentlessly
throughout many a sleepless nights. We believe in
family, and our success is based on this philosophy.
•Block Printing
•Ladies Suits
•Curtain Cloth
•Napkins
1980 1986
•First Innovation
•Screen Printing
•Bannering
•Plastic Sheet
•Iron Sheets
1995
•Ravi Screen Art
•Road Banner
Setup
1998
•Retail advertising
•promotional
items
2000
•OOH
2004
•Ravi Digital
•3M Resellers
•Regional Offices
2005
•Voodo Tee
2009
•Ravi
Advertising
•NWD Products
2013
•Brand 360
•Brand Life
2016
•Third Eye
2014
•Ravi Dubai

4. OUR EXPERTISE
B2B / B2C Events
Corporate Giveaways
POP Solutions
Beauty
Skin Care
Herbal
Brand Development & Management
Integrated Marketing
Direct Consumer Contact Screen Printing
Off-set Printing
Digital Printing
Retail / Trade Displays
POP Displays
Signage Solutions
Retail / Trade Displays
Transit Media
Branding Solutions
OOH Media Owner
Innovation OOH Creatives’
Unconventional OOH
OMA
Internet Marketing
Public Relations
C.S.R
Group of Companies

5. OUR LEADERSHIP
Moazzam A.
KHAN Waqar A.
SIDDIQUE
Irshad A.
SIDDIQUE
Group Chairman
CEO
CEO
Arif
NAZEER
CEO
Fahad
MAHMOOD
CEO
Sarfaraz A.
SIDDIQUE
CEO
Shamshad A.
SIDDIQUE
CEO
Khasif A.
SIDDIQUE
CEO
Mohammad
ANEES
Group CFO
Nisar A.
SIDDIQUE
CEO

6. Serving more than 70 clients
8 offices & 5 production facilities across Pakistan
Annual revenue growth by 26%
Annual revenue of PKR. 1.5 BillionPKR.
Talent band of 300+ employees

7. HEADQUARTER
Address: 31 M industrial area, Kot-lakhpat, Lahore

8. OUR PARTNERS
*Buying Muscle is related to OOH buying
975Buying Muscle*

9. THIRD EYE:
OUTDOOR & DIGITAL AGENCY

10. M.A.K has an experience of more than 20 years in the
communication’s industry. He has worked for some of the most
prestigious organisations in Pakistan and in the GCC region, such as
ACSYS (AT&T), Bond Advertising, Orient McCann Erickson,
MCommunications, Ufone and as a PR Consultant in Dubai.
OUR LEADERS
MOAZZAM
ALI KHAN
Chief Executive
M.R.J has 18 years’ Marketing Communication experience in
developing markets on brands such as Pantene, Wella, Head &
Shoulders, the Gillette portfolio, MTV Networks, Viacom, Associated
Press and Reliance Entertainment. As part of the Starcom Mediavest
family he was the lead on OOH for clients such Telenor, Heinz,
Emirates, EFU, Faysal Bank & Fly Dubai.
REZA
JIVANI
Executive Director

11. ‘Third Eye’ is your brands' intuition factor when it comes to putting together a
campaign. we equip brands for 'objective oriented visibility' and real-time
reporting | feedback enabling improvisation and translation for better
understanding ‘of the brand' and 'for the brand'.
OUR THINKING

12. OUR BUSINESS
PUBLIC RELATIONSDIGITAL ADVERTISINGOUTDOOR MEDIA AGENCY SOCIAL MEDIA C.S.R

13. WHAT IS OUR BASE?

14. CRAFTING IDEAS

15. CRAFTING IDEAS
We believe the most persuasive message
is the truth—and we work really hard to
find it. It all begins with an immersion,
leading to deep discussions about your
brand. And then we think. Qualitatively.
Quantitatively. We think bigger. We think
smaller. We think as an extension of you
and how to accomplish your goals
Based on the fundamental rules of
thinking but not restricted to the
conventional, we create. We strongly
follow the rule of being able to
communicate the message to the target
audience in a way where it not only
stands out from the clutter but also
resonates with what makes your
company & product different.
We execute by breathing life into the
plan, turning the light on for your brand.
Outwardly, inwardly, creatively,
effectively, and consistently — what’s
crafted here drives results across a broad
mix of platforms. Hence a well thought
out plan and a team of highly trained and
experienced professionals is what makes
us confident in whatever we execute.
“Kaizen” refers to the Japanese approach
& philosophy of continuous improvement
and change for the better. If you don’t
measure, you can’t improve. Through
monitoring, analysis of performance &
measured results we can help you
increase your product’s value to you and
your audience.
THINK CREATE EXECUTE GROW

16. OUR CRAFTING TECHNIQUE
BRIEF
Brand Vision
Objective
Audience
Budget
Scope
Duration
Rationale &
Visualization
Amplify the
Strategy
Define Media Mix
Optimization
PLANNING
Quick Turnaround
Align All
Stakeholders
Tracking
EXECUTION
Post Evaluation
Post Research
Sampling
Reporting
Market
Intelligence
EVALUATION
Strategic
Review
Integration with
Overall media
Mix
Link with KPI’s
BHI Scores
STRATEGY
How to connect
Relevant Path
To Connect
Relevant
Mediums
Geographic
Distribution
How to create the
Shout?
Sales Alignment
IDEATION
Media Evaluation
Negotiations
Bulk Discounts
Value Additions
Media Buying
BUYING

17. We offer MOVE as part and parcel of
the agency structure
Karachi / Lahore / Islamabad / Rawalpindi
Project
Initiated
15th June 2014
initiated the concept
Big Idea
Create a universal
currency
3 Main elements
TRAVEL SURVEY: To access reach and demographics
TRAFFIC COUNT: To access number of people which would convert into GRP’s
SITE CLASSIFICATION: To determine site inventory and visibility index
3 more cities in
the pipeline

18. REAL TIME OOH TRACKING
Data Upload in Real Time
through Mobile.
Daily Client reporting and weekly
presentations
Outdoor Trackers on Bikes Data & Picture Upload on
Mobile
DATA
UPLOADED
DATA
UPLOADED
Data uploaded to our live web portal
*Package offered via Third Party

19. LG INFORMATION DISPLAY
Has the exclusive marketing rights for:
Products

20. and many MORE….

21. WHY
US?
STRATEGIC THINKERS
TALENT BAND
BUYING MUSCLE
VENDOR RELATIONS
WE SPEAK YOUR LANGUAGE
PROCESS ORIENTED
TRANSPARENCY
R.T REPORTING

22. THANK YOU!
ISLAMABAD
Suite 1-B, 1st Floor, I.K. Towers, E-11/3 Markaz
KARACHI
3rd Floor, Plot # C4C, Ittehad Commercial, Lane-6, DHA
Phase 6
LAHORE
114-C, Model Town