This document discusses sustainable tourism development and the principles that should guide it. It notes that tourism can help alleviate poverty and improve quality of life when developed sustainably. The key aspects of sustainable tourism development outlined are: respecting local cultural and religious values; protecting human rights and cultural diversity; ensuring community empowerment, equity and environmental conservation. Tourism should be developed according to the principles of the Global Code of Ethics for Tourism and international agreements to strengthen communities and nations. The document also envisions what sustainable tourism in Bali could look like in 2035, with a focus on environmental protection and socio-cultural conservation through community participation and partnerships.

1. I GEDE ARDIKA
Indonesia Hotel Investment Conference
Nusa Dua-Bali, 6 June 2014

2.  Looking for, appreciating, admiring,
experiencing differences, locally unique of
culture & nature  product strength.
 Leisure  quality of life : body, mind, spirit.
 Basic need  human right ( Universal Declaration of
Human Right, Art.13, Art 24; International Covenant on Economic,
Social, and Cultural Rights, Art7.d )

3.  Recognizing the important dimension and role of
tourism as a positive instrument towards the
alleviation of poverty and the improvement of the
quality of life for all people, its potential to make a
contribution to economic and social development,
especially of the developing countries, and its
emergence as a vital force for the promotion of
international understanding, peace and prosperity.

4. CAUSED BY
HUMAN ACTIVITIES
PEOPLE CAN’T
CONTROL “WANTS”
UNLIMITED GROWTH
CONCEPT

5. ECONOMY
PEOPLE NATURE
SUSTAINABLE
DEVELOPMENT
GOALS
PRINCIPLE POLICY INSTRUMENT
FOR PROMOTING PARADIGM SHIFT
AND TRANSFORMATIVE CHANGE IN
THE BEHAVIOR PATTERN TO MEET
THE CHALLENGES OF SUSTAINABLE
DEVELOPMENT IN 21ST CENTURY

6.  Poverty eradication,
 Sustainable cities and human
settlements,
 Sustainable consumption and
production,
 Climate, ecosystems and biodiversity,
 Marine resources, oceans and seas,

7.  RIO + 20  Indonesia’s Tourism Act
ECONOMY
PEOPLE NATURE
PEOPLE NATURE
ECONOMY
SPIRITUALITY
Economy: unlimited growth Economy: equality & happiness
Development: build new thing Development: maintaining, creating

8. The
Almighty
Peoples
Individual  Community
Geographical
Conditions
Natural
Resources
SELF CONTOLLED DON’T BE GREEDY
There is a sufficiency in the World
for man’s need, but not for man’s greed
Mahatma Gandhi
CARRYING
CAPACITY

9.  Respect the religious norms and cultural values
such as the balance of life principles which are
relations of human being with God, with other
people, with environment.
 Respect the human rights, cultural diversity and
local wisdoms.
 People’s prosperity, fairness, equity and
proportionality,
 Conserve nature and environment,
 Empower local community,
 Sectors, locals, stake holders coordination,
 Obey The Global Code of Ethics for Tourism and
others international agreements in tourism,
 To strengthen the unity of the country and the
nation.

10.  Tourism’s contribution to mutual understanding and
respect between peoples and societies,
 Tourism as vehicle for individual and collective fulfillment;
 Tourism is a factor of sustainable development;
 Tourism is a user of the cultural heritage of mankind and a
contributor to its enhancement;
 Tourism is a beneficial activity for host countries and
communities;
 Obligations of stake holders in tourism development;
 Right to tourism;
 Liberty of tourists movement;
 Rights of the workers and entrepreneurs in the tourism
industry;

11.  Tourism Law (No. 10, Year 2009) Tourism
Development Goals :
1. a. enhancement of economic growth,
2. b. enhancement of people’s prosperity,
3. c. poverty alleviation,
4. d. jobs creation,
5. e. environment conservation and resources,
6. f. enhancement of cultural development,
7. g. enhancement of nation’s images,
8. h. strengthen the nation’s love to the country,
9. i. strengthen national identity and unity as a nation,
10. j. strengthen international relations and frienship.

12. WHAT IS THE
STRENGHT OF
BALI
AS TOURIST
DESTINATION ?
HOW DO YOU
IMAGINE
BALI IN 2035
BALINESE
WAY OF LIFE,
UNIQUE IN
THE WORLD
ISLAND OF
GODS
?

13. BALI 2035

14.  Bali “Blue and Green” 2035 :
1) Blue Sky: no air pollution, zero emission;
2) Blue Water: no water pollution (lake, river, sea);
3) Bali Green: forest ratio up to 35%, organic island;
 Socio-Cultural Conservation:
1) Direct participation of Tourism Industry: as
member of traditional village; active participation in
the village;
 Socio-Entrepreneur Investors:
1) Partnering with local community;
2) Sound commitment in culture & nature
conservation;