The document discusses building influence on social media through natural conversations rather than focusing on self-promotion. It recommends being helpful to others, making connections, and building trust over time by contributing as part of conversations rather than treating social media as a platform only for broadcasting information. Experts should be ignored in favor of a genuine approach.

1. Ignore the
“Experts” and
Build Influence
Naturally
Aaron Hockley - @ahockley

2. Social Media
=
Conversations

3. This is Not a
Conversation
photo by Tavallai [Flickr]

4. Social Media
=
Conversations

5. Be Yourself
Don’t Be All
About Yourself

6. Be Helpful

7. Make
Connections

8. Homework
Trust Agents
Chris Brogan and Julien Smith
The Whuffie Factor
Tara Hunt

9. Aaron Hockley
aaronhockley.com
@ahockley
aaron@hockley.org