WTI - Storytelling and Social Media for Business Owners - B Gemmell

420 views

Published on

WTI - Storytelling and Social Media for Business Owners - B Gemmell

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
420
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WTI - Storytelling and Social Media for Business Owners - B Gemmell

  1. 1. Business Storytelling & Social Media for Business Owners<br />September 15th 2010<br />
  2. 2. What’s your story?<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. What’s common?<br />
  7. 7. <ul><li>There is a hero
  8. 8. There is a challenge
  9. 9. There is a journey of discovery
  10. 10. There is a realisation
  11. 11. There is a successful outcome</li></li></ul><li>Two sides to a conversation<br />
  12. 12. Who is your client?<br />
  13. 13. What does your Customer’s environment look like? Where do you fit in?<br />
  14. 14. What influences your customer? Where can you guide or inspire your customer?<br />
  15. 15. What’s important to your customer? What are their hopes, fears, dreams? Where can you fulfil these desires?<br />
  16. 16. What are your customer’s pains? Where can your product or service relieve the pain?<br />
  17. 17. What does your customer want to gain? What do they want to achieve and how do they measure success? Where can your product add value?<br />
  18. 18. Can you ramp things up to 11?<br />
  19. 19. Empathy<br />
  20. 20. EmpathyExercise<br />
  21. 21.
  22. 22. Good Stories have Meaning<br />
  23. 23.
  24. 24. Achievement<br />Brand X got its start when the founder made innovative changes to the soles of his athlete's shoes to help them run faster. The brand was named for an ancient god and over the next two decades was adopted by many internationally known athletes.<br />Reebok! (originally Mercury sports)<br />
  25. 25. Achievement<br /><ul><li>Nike
  26. 26. L’Oreal
  27. 27. American Express</li></li></ul><li>
  28. 28. Beauty<br /><ul><li>Dove (Unilever)
  29. 29. Apple
  30. 30. Louis Vuitton</li></li></ul><li>
  31. 31. Harmony<br /><ul><li>Coca Cola
  32. 32. Honda
  33. 33. Levi’s</li></li></ul><li>
  34. 34. Belonging<br /><ul><li>BMW
  35. 35. Harley-Davison
  36. 36. Starbucks </li></li></ul><li>
  37. 37. Redemption<br /><ul><li>Health Spas
  38. 38. Rolex
  39. 39. Cruise Holidays</li></li></ul><li>
  40. 40. Power<br /><ul><li>Duracell!
  41. 41. Caterpillar
  42. 42. Go Compare?</li></li></ul><li>
  43. 43. Awe<br /><ul><li>Disney
  44. 44. Universal Studios
  45. 45. Pixar</li></li></ul><li>Where do I find the content?<br />
  46. 46.
  47. 47. Break<br />

×