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- 1. You Can’t Buy a Brand Shelley Moreno Ignite Talk LTEC 3010 Laura Pasquini
- 3. What is a brand?
- 4. Not just a logo
- 5. It’s not just your website
- 6. Its not just your social media- Its all that,
- 7. Branding The best way we can define it is creating value to customers.
- 8. What do we in our department want to be known as? TROUBLE MAKERS?
- 9. Our brand is reflected the way we act
- 10. In the office and out Do we talk despairingly about other departments, teachers, or staff members? Do we treat one another kindly and with respect Do we treat each person who walks into our office with courtesy and respect?
- 11. Engage Staff Build Trust Competitive Edge Engage Audience Celebrate Success Create Loyalty Ongoing Process Encourage Implementation
- 13. Your branding is going to be done by you or by your customers. Make sure it’s the brand YOU choose
- 14. Be Consistent This is critical If you can’t do it, your brand will fail
- 15. Be Committed Live it Continue to invest in it Support it
- 17. Celebrate Successes & Encourage Implementation
- 18. SOME THINGS CAN’T BE BOUGHT
- 19. I’ll give you all I've got to give If you say you love me too I may not have a lot to give But what I've got I'll give to you I don't care too much for money For money can't buy me love
- 20. Brand Loyalty, Commitment, and relationships are good business, and they are priceless
Editor's Notes
- Just as the Beatles sang in the 60’s Money don’t buy me love, Some things have to be earned (Beatles Song Lyricks A-Z, nd)
- What exactly is a brand? a brand is a promise to your clients… a promise of quality, consistency, competency, and reliability. Jason Hartman
- Its not just a logo It’s not only the logo It’s a feeling
- It’s not only the website It’s the passion for what you do
- According to Powell 2013, It encompasses all things that customers know, feel, and experience about your business in its entirety
- Branding gives students, faculty, and school leaders a sense of pride and camaraderie” (The importance of branding for schools, 2015)
- Helpful or helpless? Trouble makers or problem solvers? Courteous? Kind?
- Our brand is reflected in the way we treat Our brand is reflected in the way we: Speak Act Dress
- Do we talk despairingly about other departments, teachers, or staff members? Do we treat one another kindly and with respect Do we treat each person who walks into our office with courtesy and respect? (Batta, 2016)
- Brands are built from the inside out, they transform an organization. They are meant to engage staff, build customer trust, and create a competitive edge. Our brand should be reflected in every phone call, every letter, every service we offer.
- An image represents your vision, your values, your mission, and the way you want to be perceived (Daniel Boorstin Quotes, nd)
- Make sure it is the one you want Let trusted voices help spread the word about your brand message through authentic storytelling. Write down your brand message, every employee should be aware of your brand attributes. (Williams, 2016)
- You must keep your promises across every point with every customer. Branding gives students, faculty, and school leaders a sense of pride and camaraderie” (The importance of branding for schools, 2015) This is critical. If you can’t do this your brand will fail. (Williams, 2016)
- You must have a total commitment to keeping the brand promise. You and your employees must live the brand, support it, and continue to invest in it. Be helpful build those relationships that will carry your business forward at a rapid place. It is critical that you are helping people not just driving traffic. (Strategy and Brand Management, 2016)
- We need positive engagement with employees, parents, students and the community. We can do this via social media, public events, and sharing our stories. he bottom line is to be approachable and likable. It takes time and patience. We use a combination of promoted posts and brand ambassadors to establish a conversation. As we progress we begin to understand a customer’s needs. Keep everything simple, simple suggestions, simple images, and simple ideas. (Social Media Is A Language Learn It!, 2016) Remember that voice and tone matter; they humanize your brand and let you take part in conversations naturally. Take the time to have genuine, real-time dialogue with customers and prospects to better position your brand in a world of evolving and increasingly niche markets. Define and uphold a strong social media marketing voice and others will start doing your marketing for you. (Moraes, 2015)
- you may wonder why you have to celebrate someone for simply doing their job, remember that it’s so much more than that. Systems of recognition and rewards help maintain a culture of motivation, unity, and satisfaction – and satisfied employees are more loyal and hard-working than their unsatisfied counterparts. (Marisa, 2014) As Bernie Marcus of Home Depot asserts, “All of our people understand what the Holy Grail is. It’s not the bottom line. It’s an almost blind, passionate commitment to taking care of customers. (Armstrong, 2013)
- We need positive engagement with employees, parents, students and the community. We can do this via social media, public events, and sharing our stories. The bottom line is to be approachable and likable. It takes time and patience. We use a combination of promoted posts and brand ambassadors to establish a conversation. As we progress we begin to understand a customer’s needs. (Social Media Is A Language Learn It!, 2016) Remember that voice and tone matter; they humanize your brand and let you take part in conversations naturally. Take the time to have genuine, real-time dialogue with customers and prospects to better position your brand in a world of evolving and increasingly niche markets. Define and uphold a strong social media marketing voice and others will start doing your marketing for you. (Moraes, 2015)
- SLIDE 20 And just as the beatles said, A Brand Strategy goes deep within an organization – to people, purpose, product, vision – whereas a campaign strategy is simple one slice of a much bigger strategic pie. (Strategy and Brand Management, 2016) Keep everything simple, simple suggestions, simple images, and simple ideas. (Moraes, 2015) Photo from Brand Yourself (2016) I'll give you all I've got to give If you say you love me too I may not have a lot to give But what I've got I'll give to you I don't care too much for money For money can't buy me love Brand Loyalty, Commitment, and relationships are good business, and they are priceless! .acumium.com/7-ways-create-loyal-customers-ecommerce-site/
- SLIDE 20 And just as the beatles said, Photo from Brand Yourself (2016) I'll give you all I've got to give If you say you love me too I may not have a lot to give But what I've got I'll give to you I don't care too much for money For money can't buy me love Brand Loyalty, Commitment, and relationships are good business, and they are priceless! Brand Loyalty, Commitment, and relationships are good business, and they are priceless! (Marketing in a Changing World: Creating Customer Value and Satisfaction, 2013)