Presentation given by Fatima M'zali from Aquitaine Microbiology in the framework of the Emergence Forum Barcelona
Biocat organized the Barcelona Emergence Forum (April 10-11th, 2014, Congress Palace, Montjuïc) supported by the TRANSBIO SUDOE, a translational cooperation project dedicated to innovation in life sciences in South-West Europe. The Barcelona Emergence Forum contributed to bringing together Academics, Companies, Investment Entities, Technology Platforms and Technology Transfer Offices from Spain, France and Portugal to set up collaborative projects on Human Health & Agro-food Innovation.
More information at: http://www.b2match.eu/emergenceforum2014
Screenshots show the different areas of the IPL where students can find resources for answering questions, including the reference collections, exhibits, special collections, and pathfinders.
Presentation given by Fatima M'zali from Aquitaine Microbiology in the framework of the Emergence Forum Barcelona
Biocat organized the Barcelona Emergence Forum (April 10-11th, 2014, Congress Palace, Montjuïc) supported by the TRANSBIO SUDOE, a translational cooperation project dedicated to innovation in life sciences in South-West Europe. The Barcelona Emergence Forum contributed to bringing together Academics, Companies, Investment Entities, Technology Platforms and Technology Transfer Offices from Spain, France and Portugal to set up collaborative projects on Human Health & Agro-food Innovation.
More information at: http://www.b2match.eu/emergenceforum2014
Screenshots show the different areas of the IPL where students can find resources for answering questions, including the reference collections, exhibits, special collections, and pathfinders.
Presentation given by Jose Vicente Ros from Institute of Food Engineering for Development (IIAD) in the framework of the Emergence Forum Barcelona
Biocat organized the Barcelona Emergence Forum (April 10-11th, 2014, Congress Palace, Montjuïc) supported by the TRANSBIO SUDOE, a translational cooperation project dedicated to innovation in life sciences in South-West Europe. The Barcelona Emergence Forum contributed to bringing together Academics, Companies, Investment Entities, Technology Platforms and Technology Transfer Offices from Spain, France and Portugal to set up collaborative projects on Human Health & Agro-food Innovation.
More information at: http://www.b2match.eu/emergenceforum2014
Presentation of Vishal Gulati (Draper Esprit, Venture Partner; Horizon Discovery Group PLC, Board Director) at the Forum of the BioRegion of Catalonia, organized by Biocat.
Presentation of the Plenary Session given by Remy Poupot in the framework of Barcelona Emergence Forum
Biocat organized the Barcelona Emergence Forum (April 10-11th, 2014, Congress Palace, Montjuïc) supported by the TRANSBIO SUDOE, a translational cooperation project dedicated to innovation in life sciences in South-West Europe. The Barcelona Emergence Forum contributed to bringing together Academics, Companies, Investment Entities, Technology Platforms and Technology Transfer Offices from Spain, France and Portugal to set up collaborative projects on Human Health & Agro-food Innovation.
More information at: http://www.b2match.eu/emergenceforum2014
Presentation given by Luc Vialard, from Centre e-Santé Platinnes, in the framework of the Emergence Forum Barcelona
Biocat organized the Barcelona Emergence Forum (April 10-11th, 2014, Congress Palace, Montjuïc) supported by the TRANSBIO SUDOE, a translational cooperation project dedicated to innovation in life sciences in South-West Europe. The Barcelona Emergence Forum contributed to bringing together Academics, Companies, Investment Entities, Technology Platforms and Technology Transfer Offices from Spain, France and Portugal to set up collaborative projects on Human Health & Agro-food Innovation.
More information at: http://www.b2match.eu/emergenceforum2014
Presentation given by Jose Vicente Ros from Institute of Food Engineering for Development (IIAD) in the framework of the Emergence Forum Barcelona
Biocat organized the Barcelona Emergence Forum (April 10-11th, 2014, Congress Palace, Montjuïc) supported by the TRANSBIO SUDOE, a translational cooperation project dedicated to innovation in life sciences in South-West Europe. The Barcelona Emergence Forum contributed to bringing together Academics, Companies, Investment Entities, Technology Platforms and Technology Transfer Offices from Spain, France and Portugal to set up collaborative projects on Human Health & Agro-food Innovation.
More information at: http://www.b2match.eu/emergenceforum2014
Presentation of Vishal Gulati (Draper Esprit, Venture Partner; Horizon Discovery Group PLC, Board Director) at the Forum of the BioRegion of Catalonia, organized by Biocat.
Presentation of the Plenary Session given by Remy Poupot in the framework of Barcelona Emergence Forum
Biocat organized the Barcelona Emergence Forum (April 10-11th, 2014, Congress Palace, Montjuïc) supported by the TRANSBIO SUDOE, a translational cooperation project dedicated to innovation in life sciences in South-West Europe. The Barcelona Emergence Forum contributed to bringing together Academics, Companies, Investment Entities, Technology Platforms and Technology Transfer Offices from Spain, France and Portugal to set up collaborative projects on Human Health & Agro-food Innovation.
More information at: http://www.b2match.eu/emergenceforum2014
Presentation given by Luc Vialard, from Centre e-Santé Platinnes, in the framework of the Emergence Forum Barcelona
Biocat organized the Barcelona Emergence Forum (April 10-11th, 2014, Congress Palace, Montjuïc) supported by the TRANSBIO SUDOE, a translational cooperation project dedicated to innovation in life sciences in South-West Europe. The Barcelona Emergence Forum contributed to bringing together Academics, Companies, Investment Entities, Technology Platforms and Technology Transfer Offices from Spain, France and Portugal to set up collaborative projects on Human Health & Agro-food Innovation.
More information at: http://www.b2match.eu/emergenceforum2014
Xenao Games: Lessons of survival in the post-social game marketDevGAMM Conference
This lecture is meant for those who wish to make a million without creating just another farming game. It is an emotional and data-packed story of a studio that managed to attract million audience, the story of success and failures in promotion of niche games for mid-core gamers. Monetization: the things that work and doesn’t work any more. Can social games live outside Facebook? An the main point – forget about technologies and focus on those who you do it for and with.
зомби ферма. как это работает - Сергей Бруй - Vizor interactiveSociality Rocks!
Исходя из опыта создания и развития топового проекта Зомби Ферма, будут даны ответы на ряд актуальных для молодых студий вопросов.
Как взорвать рынок первым проектом?
Есть ли возможность попасть в топы российских сетей независимой студии?
Что такое проблема быстрого роста и в чем опасность success story?
Сколько можно зарабатывать в российских сетях, как увеличивать эти цифры без гигантских бюджетов на маркетинг?
Как профукать инвестиции, нужны ли они?
Технологии или маркетинг?
5. И родился - Casual
• 2000 год рождения
• Место рождения Seattle – USA
• Родители – Try Before Buy + Shareware
• В школе были одни 5-ки и цена в 19,99
• Очень нравится девочкам за 35
• Мальчики тоже не прочь поиграть, но
стесняются признаваться
iForum, Kiev, 1.04.2010
6. Casual – процесс созревания
• Success story
– Bejeweled
– Zuma
– Mystery Case Files
• Кредитки наше все
• Больше но дешевле прощай $19,99
• Встречаем $6,99
iForum, Kiev, 1.04.2010
7. Casual – хороший, плохой, злой
• Кажущаяся простота разработки
• Уже высокий порог входа для новичков
• Отмирание схемы издатель – разработчик
• Снижение прибыли на тайтл
• Сформировавшаяся индустрия и тусовка
• Понятная схема дистрибуции
• Дружественная среда
iForum, Kiev, 1.04.2010
8. Casual – как это работает
• Try Before Buy
• Conversion Rate ~1%
• Партнерские программы
• Пищевая цепочка
– Разработчик
– Издатель
– Дистрибьютор
– Портал
iForum, Kiev, 1.04.2010
9. Casual – цифры и деньги
• Основные рынки
– USA
– Europe
• Аудитория
– Женщины 35+ 70%
– Мужчины 35+ 30%
• Объём рынка
– 200 млн. пользователей
– ~$2.2+ млрд.
iForum, Kiev, 1.04.2010
11. Да пришла Ферма
• Все в детстве мечтали копаться в земле
• Понты правят миром
• У меня есть бронированная свинья
48-го уровня
• Время стоит денег
• Социальные игры - это не игры
– Папа чат, мама аватар
• Это сервис
iForum, Kiev, 1.04.2010
12. Social – как это работает
• Free to play
• Micro transactions model
• Virtual Goods
• Наше все – ARPU
– Средняя температура по больнице $0.20 - $0.40
iForum, Kiev, 1.04.2010
13. Social - Игроки
• Социальные сети
• Разработчики и издатели
• Платежные системы
• Хостинг провайдеры
iForum, Kiev, 1.04.2010
14. Social - деньги
USA
• 2008 ~ $200 млн.
• 2009 ~ $490 млн.
• 2010 ~ $835 млн.
Russia
• 2008 ~ ?
• 2009 ~ $30 млн.
• 2010 ~ $90 млн.
iForum, Kiev, 1.04.2010