This document summarizes a presentation on developing a framework to enable tourists' pursuit of meaningful experiences through an eTourism platform. It discusses key concepts like eudaimonic pursuit and the dimensions of meaningful experiences, and uses the example of two nature lovers, Jules and Jim, to illustrate how tourists can progress from pleasure-seeking experiences to more meaningful experiences involving personal growth. The presentation proposes a two-stage research approach to first understand the qualities of meaningful tourist experiences and then conceptualize an eTourism platform to support the development of such experiences.
Support of Video-Based Lectures with InteractionsMartin Ebner
The document discusses a prototype for adding interactions to video-based lectures. It describes implementing various types of interactions, including automatically triggered questions, lecturer-posed questions, and student-initiated feedback. A first evaluation involved adding multiple choice questions to videos in an online course. Analysis showed that content-related questions were most valuable and improved student attention. The authors conclude that interactions help support learning and can provide useful data, but more research is needed on their educational impact.
Impacts of Interactions in Learning-Videos: A Subjective and Objective AnalysisMartin Ebner
The document discusses research into the impacts of interactions in online learning videos. It analyzes both subjective user feedback and objective data on multiple-choice question performance. Three issues were observed: students performed poorly on early questions ("lazy start"), did well after a gap with no interactions ("correct after question pause"), and did poorly on tightly-spaced questions ("tight-placed errors"). Randomly-inserted general questions may help maintain attention between content questions. Based on these trends, the researchers recommend spacing a maximum of ten content questions per hour, with one general question between content questions. Further research with customized videos will aim to mathematically prove these observed interaction patterns.
Presentation on where do secondary schools see ICT and the potential for it in schools. Presented at Victorian Catholic Secondary Teaching and Learning Conference, August 2011
Digitally Enabled Futures Images by Michael Vallance & David L. Wright of Future University, Hakodate, Japan.
The presentation was shown at the Interdisciplinary Social Sciences conference at Cambridge University, UK in August 2010.
See Michael's website for publication reference athttp://web.mac.com/mvallance/DRVALLANCE/Publications.html
This document discusses using network analysis to study tourism destinations as complex systems. It begins by explaining why networks are important for understanding complex systems and provides examples of networks in different domains. It then discusses how network science uses measures from graph theory, statistics, and other fields to analyze network structure and dynamic processes on networks. The document presents examples of network analysis studies of three Italian tourism destinations, examining their network structure and using models to study information diffusion and the effects of advertising versus word-of-mouth. It argues that tourism systems can be considered adaptive networks and that network-based methods provide tools to measure, model and interpret tourism phenomena.
This document provides guidance on peer reviewing for academic journals. It discusses the definition and purpose of peer review, the peer review process, and the roles and responsibilities of reviewers. Reviewers are asked to check that manuscripts meet necessary standards before publication, provide objective and constructive feedback, and make a clear recommendation to editors on whether a manuscript should be accepted, revised, or rejected. Maintaining confidentiality and submitting timely reviews is important for peer review to work effectively.
Support of Video-Based Lectures with InteractionsMartin Ebner
The document discusses a prototype for adding interactions to video-based lectures. It describes implementing various types of interactions, including automatically triggered questions, lecturer-posed questions, and student-initiated feedback. A first evaluation involved adding multiple choice questions to videos in an online course. Analysis showed that content-related questions were most valuable and improved student attention. The authors conclude that interactions help support learning and can provide useful data, but more research is needed on their educational impact.
Impacts of Interactions in Learning-Videos: A Subjective and Objective AnalysisMartin Ebner
The document discusses research into the impacts of interactions in online learning videos. It analyzes both subjective user feedback and objective data on multiple-choice question performance. Three issues were observed: students performed poorly on early questions ("lazy start"), did well after a gap with no interactions ("correct after question pause"), and did poorly on tightly-spaced questions ("tight-placed errors"). Randomly-inserted general questions may help maintain attention between content questions. Based on these trends, the researchers recommend spacing a maximum of ten content questions per hour, with one general question between content questions. Further research with customized videos will aim to mathematically prove these observed interaction patterns.
Presentation on where do secondary schools see ICT and the potential for it in schools. Presented at Victorian Catholic Secondary Teaching and Learning Conference, August 2011
Digitally Enabled Futures Images by Michael Vallance & David L. Wright of Future University, Hakodate, Japan.
The presentation was shown at the Interdisciplinary Social Sciences conference at Cambridge University, UK in August 2010.
See Michael's website for publication reference athttp://web.mac.com/mvallance/DRVALLANCE/Publications.html
This document discusses using network analysis to study tourism destinations as complex systems. It begins by explaining why networks are important for understanding complex systems and provides examples of networks in different domains. It then discusses how network science uses measures from graph theory, statistics, and other fields to analyze network structure and dynamic processes on networks. The document presents examples of network analysis studies of three Italian tourism destinations, examining their network structure and using models to study information diffusion and the effects of advertising versus word-of-mouth. It argues that tourism systems can be considered adaptive networks and that network-based methods provide tools to measure, model and interpret tourism phenomena.
This document provides guidance on peer reviewing for academic journals. It discusses the definition and purpose of peer review, the peer review process, and the roles and responsibilities of reviewers. Reviewers are asked to check that manuscripts meet necessary standards before publication, provide objective and constructive feedback, and make a clear recommendation to editors on whether a manuscript should be accepted, revised, or rejected. Maintaining confidentiality and submitting timely reviews is important for peer review to work effectively.
This document outlines the research goals and methodology for a PhD dissertation on hotel online distribution channels. The research originally had ambitious goals covering multiple topics, but was narrowed based on feedback.
The revised focus is on three main problems: 1) exploring the value, role and threats of flash deal websites, 2) comparing management attitudes toward direct and indirect online channels, and 3) determining the optimal channel mix to maximize profit.
Qualitative interviews will assess flash deal websites, a survey will capture management attitudes, and a quasi-experimental case study will analyze performance data from hotels adjusting their channel mix. The goal is to develop conceptual models of the online hotel space to guide further empirical testing.
This document summarizes a study investigating how social media source characteristics influence the usefulness of information for evaluating study destinations. The study conducted interviews with 110 Chinese students across Australia. Results found that trustworthiness was more influential than expertise. Credibility and authentic personal experiences were important. Appearance also mattered, with friendly-looking sources ranked higher. Similarity, such as shared interests, made information more useful. The study provided insights for improving social media marketing strategies to international students. Further research could examine preferences of student segments and importance of message attributes.
This presentation summarizes a research study on user-generated video reviews by hotel guests. The study had two phases: first, collecting over 50 video interviews of guests' experiences at a Toronto hotel to understand preferences for online reviews; second, evaluating whether these video reviews are more authentic, believable and trustworthy than text reviews. Survey results from phase one found that most guests use reviews to select hotels but have not posted one before, and over half would consider posting a video review. Phase two will assess differences between text and video versions of the same feedback to build the case for incorporating video reviews into existing systems.
This document summarizes research on consumer attitudes toward autonomous, on-demand mobility systems like self-driving taxis. The researchers examined how negative attitudes toward technology and trust in self-driving taxis influence the likelihood of using these services. They found that viewing technology as dehumanizing decreased likelihood of use, while viewing the taxis as reliable, functional and helpful increased likelihood of use. Frequent use of existing taxi and ride-hailing services also predicted greater willingness to use autonomous taxis. The researchers conclude that building trust in autonomous vehicles and addressing concerns about technology reducing human roles are important to gaining acceptance of these new mobility services.
This document presents research on mapping mobile touchpoints in sport events. It discusses how mobile devices have changed consumer behavior and allowed constant engagement with brands. The study aims to identify and map mobile touchpoints in the sport consumption journey, particularly related to football events and smartphone usage by fans. The methodology included interviews with football fans. Results identified touchpoints before, during, and after matches in categories of activities like sensing, linking, performing, organizing, and navigating. The conclusions discuss how mobile enhancement primarily occurs in linking, performing, organizing and navigation activities at different stages of the consumption journey.
This document discusses Outernet technologies and their applications in tourism. It begins with defining the Outernet as the merging of online and offline worlds where data is accessible anywhere. It then outlines the research aim to develop a conceptual framework to understand the Outernet and its impacts on tourism. The findings are that the Outernet connects the digital and physical worlds through technologies like RFID, QR codes, augmented reality and smart wearables. It discusses how these technologies are used by both tourism suppliers and consumers for functions like information retrieval, booking, payment, navigation and feedback. It concludes by presenting a conceptual framework and discussing managerial implications like focusing on the site experience and connecting the digital and physical worlds through Outernet technologies.
This document discusses research on responsive web design adoption among Destination Marketing Organizations (DMOs). It finds that DMOs with lower budgets and higher web traffic were more likely to adopt responsive web designs. Interviews with DMO website managers found that decisions were influenced by scheduled redesigns, website performance metrics, and supplier advice. The research evaluates the Technology-Organization-Environment framework for understanding DMO website innovation and identifies additional factors like budget reallocation and scheduled innovation. It concludes that website technology adoption is complex and evolutionary.
This document discusses a study examining how the clothing color of speakers in Kickstarter project videos influences funding success rates. The study analyzed 37 successful small-batch Kickstarter projects, coding the clothing colors and calculating the exposure times of different colors. The results showed that colors like red and white were associated with higher success rates for certain project categories like beverages, while colors like grey were associated with lower success rates. The document concludes that color psychology and the principle of color congruence, where colors match the product or service, can influence funding decisions on crowdfunding platforms.
The document summarizes a PhD workshop presentation about using geospatial technologies and mobile applications to support sustainable tourism and community empowerment in Itatiaia National Park in Brazil. The presentation discusses how collecting spatial and non-spatial data using tools like GPS and apps can help build a database and mobile app to provide tourists information about the park while promoting local economic development and inclusion of the surrounding communities. The goal is to maximize tourist experiences, share cultural heritage, and support park management through new technologies that empower park communities and locals.
This document presents a research study on who uses apps frequently on vacation. It begins with an introduction on mobile app usage worldwide and previous related research focusing on how tourists use apps and how apps affect travel experiences. It then discusses the research gap in lack of empirical evidence on additional variables. The study aims to determine what types of people frequently use apps on vacation and relevant indicators. It develops hypotheses based on a theoretical background including the technology acceptance model. The hypotheses predict relationships between frequent app use and tendency for internet use on vacation, employment status, age, gender, and tourist origin. The document concludes with a description of the study's method, results which support most hypotheses, and implications for service providers.
This document summarizes a research study that examined how different factors of online restaurant reviews on Yelp.com influence the perceived usefulness of reviews. Specifically, it investigated the moderating roles of restaurant type (casual dining vs. fine dining) and reviewer self-image disclosure.
The study developed hypotheses based on the Elaboration Likelihood Model regarding how central review characteristics like length and readability as well as peripheral characteristics like images and self-disclosure impact usefulness. Data was collected on over 2,600 reviews of casual and fine dining restaurants. Statistical analyses were conducted to test the effects of factors on perceived usefulness and whether these effects differed by restaurant type or self-disclosure.
This document discusses a study conducted at a museum that examined how augmented reality can enhance visitors' experiences. Researchers tested an experimental group that used augmented reality features on a mobile app to learn more about museum exhibits, compared to a control group that did not have the augmented reality. Results of questionnaires found that the augmented reality significantly enhanced visitors' education, entertainment, engagement with exhibits, and overall experience at the museum. The researchers conclude that augmented reality has the potential to improve museum visits when used to provide additional educational information about artifacts in an unobtrusive manner.
This study measured participants' biophysical reactions (heart rate and electrodermal activity) while viewing a virtual reality tourism experience created by Ticino Tourism. The aims were to understand which elements of the VR experience elicited emotional responses and better memory recall. 23 participants viewed the 5.5 minute VR experience. Results found that heart rate significantly increased during scenes involving train travel through a tunnel and in a hot air balloon. These scenes were also best remembered by participants one month later, suggesting emotionally arousing content supported memory. The study demonstrated that biophysical data can provide insights into how VR experiences impact users.
This document describes an automatic personalized advertising system called eSPIGA. It presents three research hypotheses: 1) that web ads can be personalized to different user profiles based on user preferences and behaviors, 2) that user preferences can be inferred from web usage data, and 3) that demographics and internet usage surveys can provide insight into user preferences. The eSPIGA system mines web content and usage data to characterize users, categorize web pages, and recommend personalized ads. It was tested on a travel blog and achieved a click-through rate of 0.44%, supporting the hypotheses. Future work will focus on improving content analysis and adapting the approach to mobile applications.
This document summarizes research on Austria's destination image through the senses. Interviews were conducted with 32 international students to understand their sensory associations with Austria (sight, feeling, smell, sound, taste). Results showed the most common sights associated were mountains and old architecture. Feelings evoked included relaxation and artistic atmosphere. Smells centered around fresh air, landscapes, and foods. Sounds included nature noises and winter sports. Tastes focused on beers and meats. The research provided valuable insights into Austria's multi-sensory destination image that marketers can utilize.
This document summarizes a study on community-based tourism (CBT) and information and communications technology (ICT) adoption in Malaysia. It outlines the research design, which used a case study approach to investigate ICT adoption at a Malaysian homestay and compare the scenario before and after the rise of the internet. The study found that ICT has enabled the homestay to significantly increase tourism from a few thousand visitors annually to over 7,000 currently by enhancing online marketing and promotion. However, barriers to ICT adoption included a lack of language skills and the need for some offline communication between hosts and visitors. The researchers concluded that ICT is important for CBT marketing but may require training and alternative online booking approaches.
This document summarizes a study on the role of information and communication technologies (ICT) in tourism education in South African secondary schools. It finds that while ICT is seen as valuable for student learning and teaching, barriers like a lack of resources, teacher skills, and policies limit its integration. The study interviewed 24 tourism teachers and officials across urban, township, and private schools. While some teachers integrated ICT regularly, most faced challenges like technology anxiety, restricted mobile device use, and underutilized tools. Addressing such barriers through training, collaboration, and advocacy could better support ICT's role in tourism education.
This document summarizes a research study analyzing schema.org usage in the hotel domain. The study found that over 4 million hotels were annotated with schema.org, but many were annotated multiple times. The top countries for schema.org hotel annotations were the US, Canada, and China. Most annotations were done by booking and rating websites rather than individual hotels themselves. The study aims to improve schema.org usage for hotels by developing extensions to better represent hotel amenities and properties.
- Europe is the #1 tourism destination worldwide, with 584 million international arrivals and 509 billion in revenues annually, supporting 9.7 million jobs.
- A digital strategy is needed to maintain this position, as Europe faces challenges and its image lacks clarity, while travelers are increasingly digital.
- The strategy involves understanding travelers, developing content for each stage of their journey, and optimizing digital platforms like websites to provide inspiring experiences across devices. By focusing on key themes, regions, and countries, the new content and design led to increased engagement metrics.
The document presents research using sequence alignment methods (SAM) to analyze GPS tracking data from visitors to Ueno Zoo in Tokyo, Japan. 113 visitors were tracked and their movements divided into sequences of 30 zones within the zoo. SAM was used to cluster visitors into groups based on similarities in their movement sequences. Several clusters emerged that represented typical routes through the zoo. However, limitations were identified in the preliminary analysis due to potential biases from the sample tracking data. The researchers propose future work to quantitatively evaluate the clustering results and examine relationships between clusters and visitor attribute data.
The document summarizes recent news from the Asian Institute of Technology (AIT). It reports that AIT tied for the top rank in international orientation in the U-Multirank 2015 university ranking. It also discusses donations received for the AIT Library Modernization Campaign and scholarships. Additionally, it provides updates on AIT career fairs, exhibitions of student research, partnerships with organizations like the Climate Technology Centre and Network, and comments from an AIT alumnus appointed to India's National Disaster Management Agency praising AIT as a great launching pad.
The Asian Institute of Technology (AIT) was ranked the top international university in the world for international orientation in the U-Multirank 2015 institutional ranking. AIT received full scores for student mobility, international academic staff, international joint publications, and international doctorate degrees. While proud of this achievement, AIT's President noted they will continue enhancing their strengths in research and international orientation. Overall, AIT received 11 top scores out of 31 criteria, placing them among the top 12% of institutions for broad, high performance. AIT was also ranked first among the five Thai universities in the ranking and 15th out of 202 Asian universities.
This document outlines the research goals and methodology for a PhD dissertation on hotel online distribution channels. The research originally had ambitious goals covering multiple topics, but was narrowed based on feedback.
The revised focus is on three main problems: 1) exploring the value, role and threats of flash deal websites, 2) comparing management attitudes toward direct and indirect online channels, and 3) determining the optimal channel mix to maximize profit.
Qualitative interviews will assess flash deal websites, a survey will capture management attitudes, and a quasi-experimental case study will analyze performance data from hotels adjusting their channel mix. The goal is to develop conceptual models of the online hotel space to guide further empirical testing.
This document summarizes a study investigating how social media source characteristics influence the usefulness of information for evaluating study destinations. The study conducted interviews with 110 Chinese students across Australia. Results found that trustworthiness was more influential than expertise. Credibility and authentic personal experiences were important. Appearance also mattered, with friendly-looking sources ranked higher. Similarity, such as shared interests, made information more useful. The study provided insights for improving social media marketing strategies to international students. Further research could examine preferences of student segments and importance of message attributes.
This presentation summarizes a research study on user-generated video reviews by hotel guests. The study had two phases: first, collecting over 50 video interviews of guests' experiences at a Toronto hotel to understand preferences for online reviews; second, evaluating whether these video reviews are more authentic, believable and trustworthy than text reviews. Survey results from phase one found that most guests use reviews to select hotels but have not posted one before, and over half would consider posting a video review. Phase two will assess differences between text and video versions of the same feedback to build the case for incorporating video reviews into existing systems.
This document summarizes research on consumer attitudes toward autonomous, on-demand mobility systems like self-driving taxis. The researchers examined how negative attitudes toward technology and trust in self-driving taxis influence the likelihood of using these services. They found that viewing technology as dehumanizing decreased likelihood of use, while viewing the taxis as reliable, functional and helpful increased likelihood of use. Frequent use of existing taxi and ride-hailing services also predicted greater willingness to use autonomous taxis. The researchers conclude that building trust in autonomous vehicles and addressing concerns about technology reducing human roles are important to gaining acceptance of these new mobility services.
This document presents research on mapping mobile touchpoints in sport events. It discusses how mobile devices have changed consumer behavior and allowed constant engagement with brands. The study aims to identify and map mobile touchpoints in the sport consumption journey, particularly related to football events and smartphone usage by fans. The methodology included interviews with football fans. Results identified touchpoints before, during, and after matches in categories of activities like sensing, linking, performing, organizing, and navigating. The conclusions discuss how mobile enhancement primarily occurs in linking, performing, organizing and navigation activities at different stages of the consumption journey.
This document discusses Outernet technologies and their applications in tourism. It begins with defining the Outernet as the merging of online and offline worlds where data is accessible anywhere. It then outlines the research aim to develop a conceptual framework to understand the Outernet and its impacts on tourism. The findings are that the Outernet connects the digital and physical worlds through technologies like RFID, QR codes, augmented reality and smart wearables. It discusses how these technologies are used by both tourism suppliers and consumers for functions like information retrieval, booking, payment, navigation and feedback. It concludes by presenting a conceptual framework and discussing managerial implications like focusing on the site experience and connecting the digital and physical worlds through Outernet technologies.
This document discusses research on responsive web design adoption among Destination Marketing Organizations (DMOs). It finds that DMOs with lower budgets and higher web traffic were more likely to adopt responsive web designs. Interviews with DMO website managers found that decisions were influenced by scheduled redesigns, website performance metrics, and supplier advice. The research evaluates the Technology-Organization-Environment framework for understanding DMO website innovation and identifies additional factors like budget reallocation and scheduled innovation. It concludes that website technology adoption is complex and evolutionary.
This document discusses a study examining how the clothing color of speakers in Kickstarter project videos influences funding success rates. The study analyzed 37 successful small-batch Kickstarter projects, coding the clothing colors and calculating the exposure times of different colors. The results showed that colors like red and white were associated with higher success rates for certain project categories like beverages, while colors like grey were associated with lower success rates. The document concludes that color psychology and the principle of color congruence, where colors match the product or service, can influence funding decisions on crowdfunding platforms.
The document summarizes a PhD workshop presentation about using geospatial technologies and mobile applications to support sustainable tourism and community empowerment in Itatiaia National Park in Brazil. The presentation discusses how collecting spatial and non-spatial data using tools like GPS and apps can help build a database and mobile app to provide tourists information about the park while promoting local economic development and inclusion of the surrounding communities. The goal is to maximize tourist experiences, share cultural heritage, and support park management through new technologies that empower park communities and locals.
This document presents a research study on who uses apps frequently on vacation. It begins with an introduction on mobile app usage worldwide and previous related research focusing on how tourists use apps and how apps affect travel experiences. It then discusses the research gap in lack of empirical evidence on additional variables. The study aims to determine what types of people frequently use apps on vacation and relevant indicators. It develops hypotheses based on a theoretical background including the technology acceptance model. The hypotheses predict relationships between frequent app use and tendency for internet use on vacation, employment status, age, gender, and tourist origin. The document concludes with a description of the study's method, results which support most hypotheses, and implications for service providers.
This document summarizes a research study that examined how different factors of online restaurant reviews on Yelp.com influence the perceived usefulness of reviews. Specifically, it investigated the moderating roles of restaurant type (casual dining vs. fine dining) and reviewer self-image disclosure.
The study developed hypotheses based on the Elaboration Likelihood Model regarding how central review characteristics like length and readability as well as peripheral characteristics like images and self-disclosure impact usefulness. Data was collected on over 2,600 reviews of casual and fine dining restaurants. Statistical analyses were conducted to test the effects of factors on perceived usefulness and whether these effects differed by restaurant type or self-disclosure.
This document discusses a study conducted at a museum that examined how augmented reality can enhance visitors' experiences. Researchers tested an experimental group that used augmented reality features on a mobile app to learn more about museum exhibits, compared to a control group that did not have the augmented reality. Results of questionnaires found that the augmented reality significantly enhanced visitors' education, entertainment, engagement with exhibits, and overall experience at the museum. The researchers conclude that augmented reality has the potential to improve museum visits when used to provide additional educational information about artifacts in an unobtrusive manner.
This study measured participants' biophysical reactions (heart rate and electrodermal activity) while viewing a virtual reality tourism experience created by Ticino Tourism. The aims were to understand which elements of the VR experience elicited emotional responses and better memory recall. 23 participants viewed the 5.5 minute VR experience. Results found that heart rate significantly increased during scenes involving train travel through a tunnel and in a hot air balloon. These scenes were also best remembered by participants one month later, suggesting emotionally arousing content supported memory. The study demonstrated that biophysical data can provide insights into how VR experiences impact users.
This document describes an automatic personalized advertising system called eSPIGA. It presents three research hypotheses: 1) that web ads can be personalized to different user profiles based on user preferences and behaviors, 2) that user preferences can be inferred from web usage data, and 3) that demographics and internet usage surveys can provide insight into user preferences. The eSPIGA system mines web content and usage data to characterize users, categorize web pages, and recommend personalized ads. It was tested on a travel blog and achieved a click-through rate of 0.44%, supporting the hypotheses. Future work will focus on improving content analysis and adapting the approach to mobile applications.
This document summarizes research on Austria's destination image through the senses. Interviews were conducted with 32 international students to understand their sensory associations with Austria (sight, feeling, smell, sound, taste). Results showed the most common sights associated were mountains and old architecture. Feelings evoked included relaxation and artistic atmosphere. Smells centered around fresh air, landscapes, and foods. Sounds included nature noises and winter sports. Tastes focused on beers and meats. The research provided valuable insights into Austria's multi-sensory destination image that marketers can utilize.
This document summarizes a study on community-based tourism (CBT) and information and communications technology (ICT) adoption in Malaysia. It outlines the research design, which used a case study approach to investigate ICT adoption at a Malaysian homestay and compare the scenario before and after the rise of the internet. The study found that ICT has enabled the homestay to significantly increase tourism from a few thousand visitors annually to over 7,000 currently by enhancing online marketing and promotion. However, barriers to ICT adoption included a lack of language skills and the need for some offline communication between hosts and visitors. The researchers concluded that ICT is important for CBT marketing but may require training and alternative online booking approaches.
This document summarizes a study on the role of information and communication technologies (ICT) in tourism education in South African secondary schools. It finds that while ICT is seen as valuable for student learning and teaching, barriers like a lack of resources, teacher skills, and policies limit its integration. The study interviewed 24 tourism teachers and officials across urban, township, and private schools. While some teachers integrated ICT regularly, most faced challenges like technology anxiety, restricted mobile device use, and underutilized tools. Addressing such barriers through training, collaboration, and advocacy could better support ICT's role in tourism education.
This document summarizes a research study analyzing schema.org usage in the hotel domain. The study found that over 4 million hotels were annotated with schema.org, but many were annotated multiple times. The top countries for schema.org hotel annotations were the US, Canada, and China. Most annotations were done by booking and rating websites rather than individual hotels themselves. The study aims to improve schema.org usage for hotels by developing extensions to better represent hotel amenities and properties.
- Europe is the #1 tourism destination worldwide, with 584 million international arrivals and 509 billion in revenues annually, supporting 9.7 million jobs.
- A digital strategy is needed to maintain this position, as Europe faces challenges and its image lacks clarity, while travelers are increasingly digital.
- The strategy involves understanding travelers, developing content for each stage of their journey, and optimizing digital platforms like websites to provide inspiring experiences across devices. By focusing on key themes, regions, and countries, the new content and design led to increased engagement metrics.
The document presents research using sequence alignment methods (SAM) to analyze GPS tracking data from visitors to Ueno Zoo in Tokyo, Japan. 113 visitors were tracked and their movements divided into sequences of 30 zones within the zoo. SAM was used to cluster visitors into groups based on similarities in their movement sequences. Several clusters emerged that represented typical routes through the zoo. However, limitations were identified in the preliminary analysis due to potential biases from the sample tracking data. The researchers propose future work to quantitatively evaluate the clustering results and examine relationships between clusters and visitor attribute data.
The document summarizes recent news from the Asian Institute of Technology (AIT). It reports that AIT tied for the top rank in international orientation in the U-Multirank 2015 university ranking. It also discusses donations received for the AIT Library Modernization Campaign and scholarships. Additionally, it provides updates on AIT career fairs, exhibitions of student research, partnerships with organizations like the Climate Technology Centre and Network, and comments from an AIT alumnus appointed to India's National Disaster Management Agency praising AIT as a great launching pad.
The Asian Institute of Technology (AIT) was ranked the top international university in the world for international orientation in the U-Multirank 2015 institutional ranking. AIT received full scores for student mobility, international academic staff, international joint publications, and international doctorate degrees. While proud of this achievement, AIT's President noted they will continue enhancing their strengths in research and international orientation. Overall, AIT received 11 top scores out of 31 criteria, placing them among the top 12% of institutions for broad, high performance. AIT was also ranked first among the five Thai universities in the ranking and 15th out of 202 Asian universities.
Digital divides presentation by pth mthembupth201007067
How technology can empower our education? it plays a crucial role in shaping classroom learning. what leads to digital divides and how it can be elevated
This is my PowerPoint presentation for the #K12online14 Ignite Innovation presentation which was opened up today ~ http://k12onlineconference.org/?p=2525
Using social media/online platforms in learning and teaching.Prof Simon Haslett
Presentation by Professor Simon Haslett at the University of Wales Annual Moderators Conference at City Hall, Cardiff (Wales, UK), on Friday 15th April 2011. Simon Haslett is Professor of Physical Geography and Dean of the School of STEM at the University of Wales.
The document discusses user-centric social multimedia computing from three perspectives: from users, on users, and for users. It begins by introducing social multimedia and how multimedia has become dominant in social media. It then discusses how users serve as the basic data collection unit and how understanding user intents is key to personalized information services. The rest of the tutorial will cover user-perceptive multimedia analysis from user data and interactions, user modeling based on social multimedia activity, and cross-network social multimedia computing challenges and applications.
Perceptions and experiences of 1st year UJ Humanities students about the use ...Carina van Rooyen
This document summarizes a survey of 229 first-year humanities students at the University of Johannesburg regarding their perceptions and experiences using personal mobile devices for learning. Some key findings were that most students owned smartphones and accessed the internet daily, but connection speeds on the university WiFi were not always acceptable. While students used devices for both academic and non-academic purposes, lecturers did not always make full use of technology in teaching. The survey aimed to understand issues of social justice and inclusion regarding device access and promoting more transformative uses of technology in teaching.
This document discusses the importance of embedding information literacy instruction into tertiary education curricula. It notes that while students today are often called "digital natives," merely being able to use technology does not make one information literate. The document outlines key aspects of information literacy and argues that skills like evaluating information and developing search strategies are not intuitive and must be taught. It advocates for mandatory information literacy workshops at different levels of study to reinforce skills and ensure all students receive instruction.
The document summarizes activities of the Learning Innovation Network (LIN) project. It describes how LIN Academic Professional Development modules have been run in 6 institutes. It also announces that a Level 9 Postgraduate Diploma is being developed for academic staff and that a LIN APD Coordinator has been appointed. Finally, it provides details on the upcoming joint LIN/NAIRTL conference on flexible learning and encourages registration.
The document summarizes activities of the Learning Innovation Network (LIN) project. It discusses that LIN APD modules are now running in 6 institutes and over 60 academic staff have completed modules. It promotes the upcoming joint LIN/NAIRTL conference on flexible learning in October. It also introduces the new LIN APD Coordinator, Dr. Niamh Rushe, and outlines her responsibilities in leading the newsletter and liaising with institutes.
The document provides a summary of recent news and events at the Asian Institute of Technology (AIT) in December 2012. It includes the following key points:
1) AIT's annual Welcome Show showcase the cultural diversity of students from over 12 countries through various musical and dance performances.
2) A record 38 companies participated in AIT's career fair, offering jobs, internships and networking opportunities.
3) AIT's School of Management was ranked 146th globally and 2nd in Thailand in the Eduniversal business school rankings.
4) AIT's Yunus Center was a key presenter at the 4th Global Social Business Summit in Vienna on initiatives to promote social business.
Assistant Director of Duke CGGC, Mike Hensen, gave this presentation at the Regional Competitiveness and Growth Center (RCGC) launch event in Astana, Kazakhstan.
MOOCs and health sciences education: Hype or disruption?Natalie Lafferty
This a presentation I gave as part of the IAMSE Web Seminar series on 6 February 2014 looking at MOOCs and exploring their potential in health sciences education.
This document discusses the benefits of using information and communication technologies (ICTs) in teaching and learning. It provides examples of how ICTs such as videos, PowerPoint, and online resources can engage students, stimulate learning, and make lessons more interactive. ICTs allow teachers to individualize instruction and students to learn at their own pace. They also provide opportunities for collaboration between students. However, the document also notes some potential drawbacks of ICTs such as technical issues, reduced personal interaction, and security risks.
The document discusses research areas related to integrating technology in classroom teaching. It begins by defining ICTs as technologies used to capture, interpret, store and transmit information. It then discusses trends in how ICTs are being integrated into the teaching and learning process, including blended learning approaches. The need for educational research on ICT integration is explained, in order to improve knowledge and guide policymakers. Key areas of research identified include benchmarking ICT use, studying the impact of ICTs, and evaluating the effectiveness of different ICT tools. Examples of research studies conducted in these areas are also provided.
#DigitalDive - a disruptive innovation web experiment with Erasmus Students i...Maurice Codourey
At West Pomeranian University of Technology in Szczecin Poland: The 2014 #DigitalDive was an experiment about Disruptive Innovation, Hackathon and the Behaviour of Digital Nomads. Dive in to the digital Life of another place while being a nomadic Erasmus student.
On Twitter and Instagram there were pushed actions and interactions.
Influence opinions, be influenced, a first touch getting into the social media influencing. And leave traces as a digital nomad, meeting new friends, learning interesting things and facts.
A small, powerful experiment. With a lot of room for more to come.
This document announces a 3-day webinar week from June 25-27 focused on blended learning. On June 25th, speakers Steve Wheeler from Plymouth University and Wiebe Dijkstra from Delft University of Technology will explore blended learning more deeply. On June 26th, speakers from various universities will discuss good practices in blended learning. On June 27th, there will be a panel discussion on the present and future of blended learning featuring Steve Wheeler and Stephan Poelmans from KU Leuven.
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8. 27.07.2015
8
IFITT Doctoral Summer School 2015 Slide Number 15
Why does it matter to eTourism?
IFITT Doctoral Summer School 2015 Slide Number 16
Why does it matter to eTourism?
1. Tourism provides opportunities to explore and exercise our
potentials. (Filep & Pearce, 2013; Kler & Tribe, 2012; Little, 2012; Noy, 2004; Pearce,
2009; Reisinger, 2013)
2. Technology becomes our “third nature”. (Baeva, 2014; Verbeek, 2005)
3. eTourism takes an integral role in the construction of tourist
experience. (Buhalis & Amaranggana, 2014, 2015; Neuhofer, Buhalis, & Ladkin, 2014)
4. Our society is undertaking positive transformation. (Pine &
Gilmore, 1999; Anderson et al., 2013; Diener & Seligman, 2004; Seligman &
Csikszentmihalyi, 2000; Tromp & Hekkert, 2014; White & Waters, 2015)
5. A new human computer interface (HCI) framework is needed
to cope with the “positive” change. (Calvo & Peters, 2014; Sander, 2011)
6. Scanty similar research has been conducted in the field of
eTourism.
9. 27.07.2015
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IFITT Doctoral Summer School 2015 Slide Number 17
The role of ICT in the tourism industry
Past
• Computer Reservation
System
• Focused on productivity
and efficacy
• Business and
management centric
• Technology as means to
streamline transactions
Present
• Multi‐media platforms
• Focused on usability
and user experience
• Consumer and user
centric
• Technology as means
to response user
needs
Create
meaningful
tourist
experience
(McCabe,
Sharples, & Foster,
2012)
Future
(Buhalis, 2003; Buhalis & Law, 2008) (Andersson, 2007; Benyon,
Quigley, O’Keefe, & Riva, 2013;
Berger et al., 2007; Buhalis &
Amaranggana, 2014, 2015;
Neuhofer, Buhalis, & Ladkin, 2014)
IFITT Doctoral Summer School 2015 Slide Number 18
The role of ICT in the tourism industry
Past, present, and the future
Could meaningful tourist experience be addressed by
current usability and user experience (UX)
enhancement?
Positive interaction (design) solutions are beyond the
pragmatic view on efficiency and effectiveness (as in
usability) or the hedonic goal on emotional aspects and
pleasurable experiences (as in UX) – HCI for
eudaimonia concerns about living well (virtuously)
rather than merely feeling good.
(Peters & Calvo, 2014; Pohlmeyer, 2013)
13. 27.07.2015
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IFITT Doctoral Summer School 2015 Slide Number 25
Causal leisure vs Serious leisure
Casual leisure Serious leisure
Immediately and intrinsically
rewarding
Intrinsically rewarding with
progression paths
Relative short‐lived Long‐term involvement
Pleasurable activity Activity leading to self‐actualization
Little to none training is required Specific skills and knowledge are
required
Fundamentally hedonic Eudaimonic and transformational
Pure enjoyment and pleasure Satisfaction
Stebbins, 1992
IFITT Doctoral Summer School 2015 Slide Number 26
Value in Action (VIA) classification of character strengths and
virtues (Peterson & Seligman, 2004)
`
A framework which lists six universally prominent virtues and 24 related
character strengths. Exercising character strengths can enable positive
experience, engagement, meaning, and the development of virtues for
eudaimonia (Harzer & Ruch, 2013; Littman‐Ovadia & Steger, 2010; Peterson & Seligman,
2004).
Stage 1 ‐ deconstruct meaningful tourist experience
Identify how one’s character strengths are
developed through his/her serious leisure
activities
14. 27.07.2015
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IFITT Doctoral Summer School 2015 Slide Number 27
VIA Classification of Character Strengths and Virtues - Peterson & Seligman (2004)
Virtues Character Strengths Virtues Character Strengths
Wisdom Creativity – originality, adaptive, ingenuity;
Curiosity – interest, novelty-seeking, exploration,
openness to experience;
Judgment – critical thinking, thinking things through,
open-mined;
Love of learning – mastering new skills & topics,
systematically adding to knowledge;
Perspective – wisdom, providing wise counsel, taking
the big picture view.
Transcendence Appreciation of beauty &
excellence – awe, wonder, elevation;
Gratitude – thankful for the good, expressing
thanks, feeling blessed,
Hope – optimism, future-mindedness, future
orientation;
Humor – playfulness, bringing smiles to others,
lighthearted;
Spirituality – religiousness, faith, purpose,
meaning
Courage Bravery – valor, not shrinking from fear, speaking up for
what’s right;
Perseverance – persistence, industry, finishing what
one starts;
Honesty – authenticity, integrity;
Zest – vitality, enthusiasm, vigor, energy, feeling alive and
activated.
Temperance Forgiveness – mercy, accepting others’
shortcomings, giving people a second chance;
Humility – modesty, letting one’s
accomplishments speak for themselves;
Prudence – careful, cautious, not taking undue
risks;
Self-regulation – self-control, disciplined,
managing impulses & emotions;
Humanity Love – both loving and being loved, valuing close relations
with others;
Kindness – generosity, nurturance, care, compassion,
altruism, “niceness”;
Social intelligence – emotional intelligence, aware
of the motive/feelings of self/others, knowing what makes
other people tick.
Justice Teamwork – citizenship, social responsibility,
loyalty;
Fairness – just, not letting feelings bias decisions
about others;
Leadership – organizing group activities,
encouraging a group to get things done.
IFITT Doctoral Summer School 2015 Slide Number 28
Stage 1 ‐ deconstruct meaningful tourist experience
Patterns may emerge by probing into the developmental
aspects of those character strengths involved in one’s
serious leisure practice, which can inform the researcher in
devising a framework for the future design of eTourism
platform.
From deconstruction to reconstruction of
meaningful tourist experience
20. 27.07.2015
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IFITT Doctoral Summer School 2015 Slide Number 39
Positive Computing (Calvo & Peters, 2014)
Engineering - HCI
Actor Network Theory (ANT) (Latour, 1999)
Authenticity (Wang 1999, Knudsen & Waade, 2010)
Hopeful tourism (Pritchard, Morgan, & Atelijevic, 2011)
Mobility paradigm (Urry, 2007)
Performance turn (Haldrup & Larsen, 2010)
Positive psychology and tourism (Filep, 2012, Filep & Pearce, 2013)
Transformational tourism (Reisinger, 2013)
Etourism (Neuhofer, Buhalis & Ladkin, 2013)
Tourism studies (listed in alphabetical order)
Stage 1 deconstructing tourists’ eudaimonic pursuits through serious leisure activities
Empirical research
Flourishing through eTourism
Values in Action (VIA) classification of character
strengths and virtues (Peterson & Seligman, 2004)
Positive Psychology
Serious Leisure (Stebbins, 1982)
Leisure studies
Stage 1 investigation – Empirical research
Vision in Product Design (ViP) (Hekkert & van Dijk, 2011)
Research through Design (RtD) (Zimmerman, Forlizzi, & Evenson, 2007)
Design
An overview of the research project pathways – Flourishing through eTourism
Research pathway – adaptation based on this study based on Zimmerman, Forlizzi, and Evenson’s RtD model (2007)
Field data
Patterns and
particularities
on tourists’
eudaimonic
pursuits
Research
artifacts
• Framework
• Blueprint
• Prototype
• Scenario
• User Case
• Evaluation
model
Unanticipated effects
Enable Eudaimonia through
eTourism platform
Theories
• Tourist in quest of existential authenticity
• Tourism, performance and the everyday
• Positive psychology in tourism studies
• eTourism, Smart tourism initiatives etc.
Stage 2
Interaction Design Research
flourishing
through
eTourism
Design opportunities
Research-oriented Design
Technical opportunities
A HCI framework for eudaimonia
IFITT Doctoral Summer School 2015 Slide Number 40
Flourishing through eTourism platform
(Research model on design for eudaimonia)
Adaptation based on ViP model, Hekkert & VanDijk (2011)
Research approach
Hermeneutic phenomenological
qualitative inquiry
Framework
Well-being factors for positive computing
Self (Intrapersonal) - positive emotions,
motivation & engagement, self-awareness,
mindfulness, resilience;
Social (Interpersonal) - gratitude, empathy;
Transcendent (Extra-personal) - compassion,
altruism.
(Calvo & Peters, 2014, PP.85-86)
Connections
Co-creationwith
technology
Tourism
Tourist well-being
pursuit
Serious Leisure
Everydayness
Framework
VIA Classification of Character Strengths
and Virtues
Wisdom – creativity, curiosity, judgment, love of
learning, perspective;
Courage – bravery, perseverance, honesty, zest;
Humanity – love, kindness, social intelligence
Justice – teamwork, fairness, leadership;
Temperance – forgiveness, humility, prudence,
self-regulation;
Transcendence – appreciation of beauty and
excellence, gratitude, hope, humor, spirituality.
(Peterson & Seligman, 2004)
Activities
Signature
character
strengths
Objective
To identify cross-sectional and
developmental aspects of character
strengths involved in constructing
tourists’ eudaimonic pursuits through
serious leisure activities.
Flourishing
Framework for
transformative
tourist experience
Empirical plane (activity)
Theoretical plane (eudaimonic pursuit)
Research approach
Interaction Design with Research through
Design approaches (RtD)
Stage 1 – deconstruction Stage 2 – construction
Objective
To propose future scenarios, frameworks,
applications, design methods, evaluation
models for the future development of
eTourism platform supporting tourists’
eudaimonic pursuit.
Interaction plane (meaning)
Hypothesis
Meaningful tourist experience
necessitates involvement of one’s
signature character strengths in an
activity.
Hypothesis
eTourism plays an integral role in one’s
pursuit of eudaimonia by identifying,
developing, celebrating and reflecting on
its signature character strengths.
Positive Emotion
Motivation
Engagement
Self-awareness
Mindfulness
Resilience
Gratitude
Empathy
Compassion
Altruism
x
x
x
22. 27.07.2015
22
IFITT Doctoral Summer School 2015 Slide Number 43
6. Reference
Neuhofer, B., Buhalis, D., & Ladkin, A. (2013). High Tech for High Touch Experiences: A Case Study from the Hospitality Industry. In L. Cantoni & Z. Xiang (Eds.),
Information and Communication Technologies in Tourism 2013 (pp. 290–301). Springer.
Neuhofer, B., Buhalis, D., & Ladkin, A. (2014). A Typology of Technology‐Enhanced Tourism Experiences, 350(July 2013), 340–350. doi:10.1002/jtr
Noy, C. (2004). This trip really changed me: Backpackers’ narratives of self‐change. Annals of Tourism Research, 31(1), 78–102.
Pearce, P. L. (2009). The Relationship Between Positive Psychology and Tourist Behavior Studies. Tourism Analysis, 14(1), 37–48.
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Peters, D., & Calvo, R. A. (2014). Compassion vs. Empathy ‐ design for resilience. Interactions, 48–53.
Peterson, C., & Seligman, M. E. P. (2004). Character Strengths and Virtues: A Handbook and Classification. APA AMERICAN PSYCHOLOGICAL ASSOCIATION.
Pine, B. J., & Gilmore, J. H. (1999). The experience economy work is theatre & every business a stage. Boston: Harvard Business School Press.
Pohlmeyer, A. E. (2013). Positive design: New challenges, opportunities, and responsibilities for design. In A. Marcus (Ed.), Design, User Experience, and Usability
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Pritchard, A., Morgan, N., & Ateljevic, I. (2011). Hopeful tourism. Annals of Tourism Research, 38(3), 941–963. doi:10.1016/j.annals.2011.01.004
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