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If You Build It, They Won’t Come Andrés Guadamuz SCRIPT Centre for Research in IP and  Technology Law, Edinburgh, UK
Myths and memes
The myth of the struggling creator
The myth of the amateur
If you build it they will come…
This is copyright Jim, but not as we know it…
Copyright policy dichotomy
Pareto distributions
Pareto distributions in copyright
The world…
Population…
Licence fee exports (2002)
Long tail
Rhapsody: More than 2 million tracks 40% of revenue from tracks not at Wal-Mart The long tail data
New economy
The sharing economy
Long tail Web 2.0?
Long tail Web 2.0?
Long tail Web 2.0
Mainstream Web 2.0?
Mainstream Web 2.0?
What is going on?
Autopoiesis
Self-organisation
Complex networks tend to self-organise
Concluding…
Thanks a.guadamuz@ed.ac.uk CC-BY-NC-SA http://creativecommons.org/licenses/by-nc-sa/3.0/

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If You Build It They won't come

Editor's Notes

  1. Apologies: I have some trouble with my left ear, so I did not sleep, I may be more rambling than usual. Second: This is a work in progress, I am writing a book, and this is just part of a chapter. I hope to be able to explain in more detail the ideas than what it came out in the paper.
  2. I always believe that mypowerpoints should have a lolcat and a Monty Python reference.
  3. I often finish presentations with this image, because it perfectly illustrates the regulatory dilemma. We may draft regulatory solutions for new technologies and Web 2.0, but unless we understand how people are using technologies, we are doomed to come up with regulation that is ignore by people.