This presentation discusses how improve and update resources, programs and services that are working well. This presentation highlights the path of a NLM project that included proposing a project in an area of interest, investigating a Web based health literacy resource, advocating for an area needing improvement, and receiving response and support from the institution to implement the change.

1. 1
Diana
Almader-­‐Douglas
NLM
Associate
Fellow,
2012-­‐2013
Na6onal
Library
of
Medicine
Arizona
Health
Sciences
Library

2. 2
Overview
of
the
Na6onal
Library
of
Medicine
Associate
Fellowship
Program
Project
Challenges
Tips

3. 3
Analyzed
Health
Literacy
Web
Page
Collaborated
Via
Email,
Phone,
And
Web
Researched
Electronic
Resources
And
Literature

4. 4

5. 5
•
Study,
research
and
evaluate
NLM
programs
and
services
•
Create
self
directed
course
of
study
•
Interpret
results

6. 6
Evaluate
and
re-­‐design
a
Health
Literacy
Web
Page
produced
by
the
Na6onal
Network
of
the
Libraries
of
Medicine
• My
goal
was
to
make
the
resource
more
culturally
inclusive

7. 7
•
Opportunity
•
Background
•
Awareness
of
issues
•
Interests

8. 8
“The
degree
to
which
individuals
have
the
capacity
to
obtain,
process,
and
understand
basic
health
informa6on
and
services
needed
to
make
appropriate
health
decisions”
Ins6tute
of
Medicine
of
the
Na6onal
Academies.
Health
literacy:
A
prescrip6on
to
end
confusion.
Nielsen-­‐
Bohlman
L,
Panzer
AM,
Kindig
DA,
editors.
Washington:
Na6onal
Academies
Press;
2004,
345
p.
hp://www.iom.edu/Reports/2004/Health-­‐Literacy-­‐A-­‐Prescrip6on-­‐to-­‐End-­‐Confusion.aspx

9. 9

10. 10
Evaluated
• Currency
of
the
informa6on
• Authority
of
the
resources
• Links
• Visual
design
of
the
Web
page
Reviewed
• Literature
• Similar
resources
on
the
Web

11. 11
Tied
ac6vity
to
mission,
vision,
goals,
objec6ves
and
even
the
strategic
plan
Referred
to
ALA
Developed
elevator
speech
Recruited
and
used
‘champions’

12. 12
Environmental
Scan
Literature
Review
Use
Sta6s6cs
Historical
Interviews
Ques6onnaire
Social
Media
Promo6on
Of
Proposed
Changes
To
The
Web
Site

13. 13
Content
Design
Health
Literacy
in
a
Cultural
Context
Surgeon
General’s
Perspec6ves
Health
Resources
and
Services
Administra6on
Health
Literacy
page
New
sec6on
headings
Font
color
h@p://nnlm.gov/outreach/consumer/hlthlit.html

14. 14
Pageviews
did
not
decrease
ager
the
addi6ons
were
made
Average
6me
spent
on
page
increased
ager
adding
content

15. 15
Pageviews
increased
when
changes
were
announced
via
social
media
Iden6fied
trend
of
lower
use
during
summer
months
and
holidays

16. 16
JUNE
19
JULY
1-­‐3
JULY
4
HOLIDAY

17. 17
Social
Media
is
effec6ve
in
promo6ng
outreach
Learned
about
the
resource
By
enhancing
the
Web
page
with
content
about
health
literacy
in
a
cultural
context,
primary
users
of
the
page
will
be
able
to
improve
health
informa6on
services
of
diverse
popula6on
groups

18. 18
•
Buy-­‐in
•
Not
everyone
agreed
•
Collabora6on
and
communica6on
in
an
electronic
envirnment

19. 19
•
•
Be
ac6ve
Does
your
passion
fits
into
your
ins6tu6on’s
mission,
values,
strategic
plan?
•
Scan
the
environment
•
Team
up
•
Ins6tu6onal
culture

20. 20
•
Make
use
of
interns,
fellows,
and
graduate
assistants
•
•
Different
eyes
bring
different
perspec6ves
Keep
in
mind
diversity
•
•
•
Allocate
6me
in
your
or
staff
schedules
to
evaluate
programs,
products,
and
services
Be
prepared
to
advocate
the
worth
of
evalua6ng
the
good
stuff
Iden6fy
your
champions

21. 21
Na6onal
Library
of
Medicine
Na6onal
Network
of
the
Libraries
of
Medicine
Arizona
Library
Associa6on

22. 22
American
Library
AssociaPon
Council.
ALA
Policy
Manual.
B.3
Diversity.
[Updated
2013
Jan
27,
cited
2013
Jul
1].
Available
from:
h@p://www.ala.org/aboutala/governance/policymanual/updatedpolicymanual/secPon2/
diversity
Google
AnalyPcs.
The
difference
between
clicks,
visits,
visitors,
entrances,
pageviews,
and
unique
pageviews.
[Internet].
Mountain
View
(CA);[cited
2013
May
30];
[about
2
screens].
Available
from:
h@ps://support.google.com/analyPcs/answer/1257084?hl=en
InsPtute
of
Medicine
of
the
NaPonal
Academies.
Health
Literacy:
a
prescripPon
to
end
confusion.
Nielsen-­‐Bohlman
L,
Panzer
AM,
Kindig
DA,
editors.
Washington:
NaPonal
Academies
Press;
2004,
345
p.
NaPonal
Network
of
Libraries
of
Medicine
New
England
Region
CommuniPes
of
Interest:
Health
Literacy
[Internet].
Worcester
(MA):
University
of
Massachuse@s
Medical
School;
[updated
2013
Feb
20;
cited
2013
Apr
12].
Available
from:
h@p://nnlm.gov/ner/communiPesofinterest/healthlit.html

23. 23
Diana
Almader-­‐Douglas
dalmader@ahsl.arizona.edu
dalmader@email.arizona.edu