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Start Over and Adapt Your Research Tools and Methods

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Schillewaert Niels
Schillewaert Niels

My view on the Market Research industry. Award Winning presentation at MRS 2009

1 of 20
We need to start all over again …
we complete more (online) surveys in an ever increasing tempo using the same methods
The information we need is out there… … but we have not adapted our tools
Invest in something with a future
Automational Informational Transformational
1 Access panels (Dedicated) communities Social network research platforms
2 Life Caching & Netnography
3 Text analytics
1. Information needs & interviewing self-generation
2. Sampling practical significance
3. field & analysis unit qual - quant
methods FUSION insights skills
We need to start all over again …
Answers to questions you did not ask Answers without asking questions
We believe ... in connected research Everything we do is aimed at enhancing intimacy between you, your market and us. Yes we can! Yes we will !
niels@insites.eu

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Start Over and Adapt Your Research Tools and Methods

Editor's Notes

  1. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  2. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  3. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  4. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  5. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  6. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  7. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  8. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  9. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  10. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  11. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  12. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  13. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  14. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  15. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  16. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  17. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  18. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  19. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
  20. Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu