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The use of SWOT as a tool to stimulate  strategic conversation in SMEs Raf Sluismans, Tinne Lommelen and Friso den Hertog Maastricht University & Hasselt University
SWOT analysis – outdated tool? ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT as tool in large scale policy programmes ,[object Object],[object Object],[object Object],[object Object],[object Object],STEP 1:  Intake interview STEP 2: Innovation scan  Discuss scan results Build SWOT matrix Score SWOT matrix STEP 3: Strategic session 1 Set priorities Formulate actions STEP 4: Strategic session 2
SWOT as tool in large scale policy programmes ,[object Object],[object Object],[object Object],[object Object],[object Object],STEP 1:  Intake interview STEP 2: Innovation scan  Build SWOT matrix Score SWOT matrix Set priorities Formulate actions STEP 4: Strategic session 2 Discuss scan results STEP 3: Strategic session 1
Recipe for valuable SWOTs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active ingredients: Focus & priority ,[object Object],[object Object]
Active ingredients: Focus & priority ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The use of SWOT as a tool to stimulate strategic conversation in SMEs

  • 1. The use of SWOT as a tool to stimulate strategic conversation in SMEs Raf Sluismans, Tinne Lommelen and Friso den Hertog Maastricht University & Hasselt University
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
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  • 8.