IdSymb is a photo marketing service that allows event organizers to take control of photos posted on social media from their events. It provides branded photo albums for each visitor, applies proper hashtags and descriptions, and provides analytics on photo coverage. Event participants receive unique identification tags to include in their photos, which IdSymb then uses to automatically organize photos into individual albums for each participant. This streamlines the photo sharing process and gives event organizers more visibility and analytics into social media coverage from their events.