The document discusses how personalized videos can be used for more effective communication compared to text-based communications. It notes that the human brain processes visuals much faster than text and retains more information. While video is more engaging and effective, individualized video communications have been difficult due to high production and storage costs. However, new technologies now allow using customer data and AI to automatically generate personalized videos for various uses like providing mortgage statements or energy consumption summaries. This can improve customer engagement and reduce churn.