SlideShare a Scribd company logo
Hello 
Personalized Videos – 
A new way to communicate
Videos 
Spending 
Video ads 
Video is the most effective communication medium 
70% 
Of online consumers watch videos across 
multiple platforms 
28% 
Growth in online video ad spend, vs. 14% 
for other non-search 
33% 
Source: comScore, April 2014; Forrester Reearch Inc. 
64% 
More likely to purchase 
58% 
More information retained 
52% 
More confident in online 
Of ads viewed online were transactions 
Video ads
There are evolutionary reasons for this 
The human brain processes 
visuals 60X faster than text 
and retains 58% more 
information 
Language is 80,000 years old… 
…Writing is 6,000 years old… 
…we have been processing visual 
information for as long as we’ve 
possessed consciousness
But 1:1 communications have not leveraged video 
Text-based 
communications: 
• Impersonal 
• Low engagement 
• Complex 
Inability to 
personalize 
video 
High production 
costs 
High storage 
and delivery 
costs 
Customer dissatisfaction 
Customer disengagement 
Churn
The new frontier 
Videos Data Personalized videos
What we do and how we do it 
Customer data 
Demographics Device Loyalty Coupon usage Purchases Location Interest Engagement 
Real time 
idomoo Video platform 
Facebook 
Portal 
E-mail 
SMS 
In store 
Mail
Example: Mortgage statement
Sample Personal Video
Quarterly video 
summarizing energy 
consumption 
PPL Case Study 
• Improve transparency 
• Educate customers on their energy 
use and ways to control their 
electricity costs 
• Encourage use of online, self-service 
tools including paperless billing, 
electronic payments and account 
alerts 
Use 
A Fortune 500 company serving 1.4 
million customers in central and 
northeaster Pennsylvania. 
Winner of 22 JD Powers Residential and 
Business Customer Satisfaction Awards. 
What? 
Objectives
Constant feedback loop ensures ongoing improvements 
(E.g.: Some 
customers 
offended by 
comparisons to 
other customers) 
Idomoo best practices
Thank you for your time! 
Yotam Ben Ami, GM Americas 
yotam@idomoo.com 
@ybenami 
Tel.: +1 415 656 6895

More Related Content

Similar to Idomoo ppl case study.pptx

Beyond Chat How To Boost Online Sales With Rich Media Customer Engagement
Beyond Chat How To Boost Online Sales With Rich Media Customer EngagementBeyond Chat How To Boost Online Sales With Rich Media Customer Engagement
Beyond Chat How To Boost Online Sales With Rich Media Customer Engagement
Toke Tangkjaer
 
Flimp wvmc - exact target-final
Flimp wvmc - exact target-finalFlimp wvmc - exact target-final
Flimp wvmc - exact target-final
Salesforce Marketing Cloud
 
The Future of Digital Customer Engagement in Financial Services – What Custom...
The Future of Digital Customer Engagement in Financial Services – What Custom...The Future of Digital Customer Engagement in Financial Services – What Custom...
The Future of Digital Customer Engagement in Financial Services – What Custom...
Precisely
 
Unified communications 101 by Cisco
Unified communications 101 by CiscoUnified communications 101 by Cisco
Unified communications 101 by Cisco
AVI-SPL
 
KBB Ecommerce
KBB EcommerceKBB Ecommerce
KBB Ecommerce
Daniel Rowles
 
Re-engineering customer engagement
Re-engineering customer engagementRe-engineering customer engagement
Re-engineering customer engagement
Tracy Mira
 
Re-engineering customer engagement
Re-engineering customer engagementRe-engineering customer engagement
Re-engineering customer engagement
Tracy Mira
 
The Power of Video when Combined with SMS, Email & Social
The Power of Video when Combined with SMS, Email & SocialThe Power of Video when Combined with SMS, Email & Social
The Power of Video when Combined with SMS, Email & Social
Reyhan Yesilnacar
 
Digital shopper relevancy kees jacobs nov 2014
Digital shopper relevancy kees jacobs nov 2014Digital shopper relevancy kees jacobs nov 2014
Digital shopper relevancy kees jacobs nov 2014
Faces of Content
 
Using WhatsApp for Lead Generation
Using WhatsApp for Lead GenerationUsing WhatsApp for Lead Generation
Using WhatsApp for Lead Generation
Vijay Anand Selvamani
 
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
Kate Gilchrist
 
Video technology uses for social media
Video technology uses for social mediaVideo technology uses for social media
Video technology uses for social media
The Blockchain Academy
 
How do customers see adoption value?
How do customers see adoption value?How do customers see adoption value?
How do customers see adoption value?
Sei Mani
 
Challenges in Insurance: Customer Clarity in Claims
Challenges in Insurance: Customer Clarity in ClaimsChallenges in Insurance: Customer Clarity in Claims
Challenges in Insurance: Customer Clarity in Claims
Precisely
 
Unlock Real Customer Feedback Using Emotion AI
Unlock Real Customer Feedback Using Emotion AIUnlock Real Customer Feedback Using Emotion AI
Unlock Real Customer Feedback Using Emotion AI
EntropikTech
 
Interactive Video in Pharmaceutical Marketing – Reconnect with Your Audience
Interactive Video in Pharmaceutical Marketing – Reconnect with Your AudienceInteractive Video in Pharmaceutical Marketing – Reconnect with Your Audience
Interactive Video in Pharmaceutical Marketing – Reconnect with Your Audience
Precisely
 
From Cost Center to Experience Equation: How Technology is Shaping Modern Cus...
From Cost Center to Experience Equation: How Technology is Shaping Modern Cus...From Cost Center to Experience Equation: How Technology is Shaping Modern Cus...
From Cost Center to Experience Equation: How Technology is Shaping Modern Cus...
Totango
 
Digital Transformation in Customer Service: Roadmap for Success in 2014
Digital Transformation in Customer Service: Roadmap for Success in 2014Digital Transformation in Customer Service: Roadmap for Success in 2014
Digital Transformation in Customer Service: Roadmap for Success in 2014
Ajit Khadd
 
Small Business And IT
Small Business And ITSmall Business And IT
Small Business And IT
Sharvan Salooja
 
Engaging online audiences, the case for video in business
Engaging online audiences, the case for video in businessEngaging online audiences, the case for video in business
Engaging online audiences, the case for video in business
SMEI - Sales & Marketing Executives International, Inc.
 

Similar to Idomoo ppl case study.pptx (20)

Beyond Chat How To Boost Online Sales With Rich Media Customer Engagement
Beyond Chat How To Boost Online Sales With Rich Media Customer EngagementBeyond Chat How To Boost Online Sales With Rich Media Customer Engagement
Beyond Chat How To Boost Online Sales With Rich Media Customer Engagement
 
Flimp wvmc - exact target-final
Flimp wvmc - exact target-finalFlimp wvmc - exact target-final
Flimp wvmc - exact target-final
 
The Future of Digital Customer Engagement in Financial Services – What Custom...
The Future of Digital Customer Engagement in Financial Services – What Custom...The Future of Digital Customer Engagement in Financial Services – What Custom...
The Future of Digital Customer Engagement in Financial Services – What Custom...
 
Unified communications 101 by Cisco
Unified communications 101 by CiscoUnified communications 101 by Cisco
Unified communications 101 by Cisco
 
KBB Ecommerce
KBB EcommerceKBB Ecommerce
KBB Ecommerce
 
Re-engineering customer engagement
Re-engineering customer engagementRe-engineering customer engagement
Re-engineering customer engagement
 
Re-engineering customer engagement
Re-engineering customer engagementRe-engineering customer engagement
Re-engineering customer engagement
 
The Power of Video when Combined with SMS, Email & Social
The Power of Video when Combined with SMS, Email & SocialThe Power of Video when Combined with SMS, Email & Social
The Power of Video when Combined with SMS, Email & Social
 
Digital shopper relevancy kees jacobs nov 2014
Digital shopper relevancy kees jacobs nov 2014Digital shopper relevancy kees jacobs nov 2014
Digital shopper relevancy kees jacobs nov 2014
 
Using WhatsApp for Lead Generation
Using WhatsApp for Lead GenerationUsing WhatsApp for Lead Generation
Using WhatsApp for Lead Generation
 
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...
 
Video technology uses for social media
Video technology uses for social mediaVideo technology uses for social media
Video technology uses for social media
 
How do customers see adoption value?
How do customers see adoption value?How do customers see adoption value?
How do customers see adoption value?
 
Challenges in Insurance: Customer Clarity in Claims
Challenges in Insurance: Customer Clarity in ClaimsChallenges in Insurance: Customer Clarity in Claims
Challenges in Insurance: Customer Clarity in Claims
 
Unlock Real Customer Feedback Using Emotion AI
Unlock Real Customer Feedback Using Emotion AIUnlock Real Customer Feedback Using Emotion AI
Unlock Real Customer Feedback Using Emotion AI
 
Interactive Video in Pharmaceutical Marketing – Reconnect with Your Audience
Interactive Video in Pharmaceutical Marketing – Reconnect with Your AudienceInteractive Video in Pharmaceutical Marketing – Reconnect with Your Audience
Interactive Video in Pharmaceutical Marketing – Reconnect with Your Audience
 
From Cost Center to Experience Equation: How Technology is Shaping Modern Cus...
From Cost Center to Experience Equation: How Technology is Shaping Modern Cus...From Cost Center to Experience Equation: How Technology is Shaping Modern Cus...
From Cost Center to Experience Equation: How Technology is Shaping Modern Cus...
 
Digital Transformation in Customer Service: Roadmap for Success in 2014
Digital Transformation in Customer Service: Roadmap for Success in 2014Digital Transformation in Customer Service: Roadmap for Success in 2014
Digital Transformation in Customer Service: Roadmap for Success in 2014
 
Small Business And IT
Small Business And ITSmall Business And IT
Small Business And IT
 
Engaging online audiences, the case for video in business
Engaging online audiences, the case for video in businessEngaging online audiences, the case for video in business
Engaging online audiences, the case for video in business
 

Recently uploaded

UofT毕业证如何办理
UofT毕业证如何办理UofT毕业证如何办理
UofT毕业证如何办理
exukyp
 
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
taqyea
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens""Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
sameer shah
 
一比一原版(CU毕业证)卡尔顿大学毕业证如何办理
一比一原版(CU毕业证)卡尔顿大学毕业证如何办理一比一原版(CU毕业证)卡尔顿大学毕业证如何办理
一比一原版(CU毕业证)卡尔顿大学毕业证如何办理
bmucuha
 
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
slg6lamcq
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 
Module 1 ppt BIG DATA ANALYTICS_NOTES FOR MCA
Module 1 ppt BIG DATA ANALYTICS_NOTES FOR MCAModule 1 ppt BIG DATA ANALYTICS_NOTES FOR MCA
Module 1 ppt BIG DATA ANALYTICS_NOTES FOR MCA
yuvarajkumar334
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
nyfuhyz
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
wyddcwye1
 
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
z6osjkqvd
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
AlessioFois2
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
AndrzejJarynowski
 
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Kaxil Naik
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
apvysm8
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Kiwi Creative
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
a9qfiubqu
 

Recently uploaded (20)

UofT毕业证如何办理
UofT毕业证如何办理UofT毕业证如何办理
UofT毕业证如何办理
 
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens""Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
 
一比一原版(CU毕业证)卡尔顿大学毕业证如何办理
一比一原版(CU毕业证)卡尔顿大学毕业证如何办理一比一原版(CU毕业证)卡尔顿大学毕业证如何办理
一比一原版(CU毕业证)卡尔顿大学毕业证如何办理
 
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 
Module 1 ppt BIG DATA ANALYTICS_NOTES FOR MCA
Module 1 ppt BIG DATA ANALYTICS_NOTES FOR MCAModule 1 ppt BIG DATA ANALYTICS_NOTES FOR MCA
Module 1 ppt BIG DATA ANALYTICS_NOTES FOR MCA
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
 
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
 
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
 

Idomoo ppl case study.pptx

  • 1. Hello Personalized Videos – A new way to communicate
  • 2. Videos Spending Video ads Video is the most effective communication medium 70% Of online consumers watch videos across multiple platforms 28% Growth in online video ad spend, vs. 14% for other non-search 33% Source: comScore, April 2014; Forrester Reearch Inc. 64% More likely to purchase 58% More information retained 52% More confident in online Of ads viewed online were transactions Video ads
  • 3. There are evolutionary reasons for this The human brain processes visuals 60X faster than text and retains 58% more information Language is 80,000 years old… …Writing is 6,000 years old… …we have been processing visual information for as long as we’ve possessed consciousness
  • 4. But 1:1 communications have not leveraged video Text-based communications: • Impersonal • Low engagement • Complex Inability to personalize video High production costs High storage and delivery costs Customer dissatisfaction Customer disengagement Churn
  • 5. The new frontier Videos Data Personalized videos
  • 6. What we do and how we do it Customer data Demographics Device Loyalty Coupon usage Purchases Location Interest Engagement Real time idomoo Video platform Facebook Portal E-mail SMS In store Mail
  • 9.
  • 10.
  • 11. Quarterly video summarizing energy consumption PPL Case Study • Improve transparency • Educate customers on their energy use and ways to control their electricity costs • Encourage use of online, self-service tools including paperless billing, electronic payments and account alerts Use A Fortune 500 company serving 1.4 million customers in central and northeaster Pennsylvania. Winner of 22 JD Powers Residential and Business Customer Satisfaction Awards. What? Objectives
  • 12.
  • 13. Constant feedback loop ensures ongoing improvements (E.g.: Some customers offended by comparisons to other customers) Idomoo best practices
  • 14. Thank you for your time! Yotam Ben Ami, GM Americas yotam@idomoo.com @ybenami Tel.: +1 415 656 6895