IDG.tv 2014

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1. The document discusses a converged media video platform from IDG that will launch in July 2013 with an estimated 1-3 million daily views. 2. The platform will provide a video mega-site for the technology audience with content from IDG News Services, IDG sites like PCWorld and MacWorld, and advertiser content. 3. Services will include pre-roll ads, interactive video, and video syndication across IDG's network of over 500 owned and operated sites that received over 1,800 videos in 2012.

Marketing

1
Proprietary and confidential.. © 2013 IDG

A Converged Media Video Platform.
2
Proprietary and confidential.. © 2013 IDG

3
What is Converged Media?
Proprietary and confidential.. © 2013 IDG
PAID OWNED
CONVERGED
MEDIA
EARNED
Sponsored or
funded exposure “Instigated”
exposure
Sponsored content

4
Proprietary and confidential.. © 2013 IDG
A converged media
platform for connected
online video marketing.
• A video mega-site to launch in
July 2013 with an estimated 1MM-
3MM views a day.
• Designed specifically for
technology audience with a blend
of tech-focused
• Content from IDG News Services,
IDG sites (PCWorld, MacWorld,
TechHive),
IDG Creative Lab, and advertiser
content
• Services include:
• Pre-roll
• Interactive Video
• Video Syndyication

5
Proprietary and confidential.. © 2013 IDG

6
Proprietary and confidential.. © 2013 IDG

7
Proprietary and confidential.. © 2013 IDG

8
Mobile and tablet ready.
Proprietary and confidential.. © 2013 IDG

+
3,456,987 views
9
Converged Global Video Network
Tech Videos from over 500 IDG’s owned & operated and carefully vetted networked sites –
over 1,800 videos covering technology in 2012. Connected by API, video traffic comes from
multiple sources – embedded players ad banners – and is tracked on IDG.tv.
Proprietary and confidential.. © 2013 IDG
Video Burst
Go Big
Video
1. Hundreds of IDG
syndicated video players
embedded across
multiple sites
2. Rich media banners
served across IDG
TechNetwork and
CSMB
3. Social sharing
4. YouTube API:
Pushing YouTube
views

11
Proprietary and confidential.. © 2013 IDG

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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.

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The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

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IDG.tv 2014

4. 4 Proprietary and confidential.. © 2013 IDG A converged media platform for connected online video marketing. • A video mega-site to launch in July 2013 with an estimated 1MM- 3MM views a day. • Designed specifically for technology audience with a blend of tech-focused • Content from IDG News Services, IDG sites (PCWorld, MacWorld, TechHive), IDG Creative Lab, and advertiser content • Services include: • Pre-roll • Interactive Video • Video Syndyication

9. + 3,456,987 views 9 Converged Global Video Network Tech Videos from over 500 IDG’s owned & operated and carefully vetted networked sites – over 1,800 videos covering technology in 2012. Connected by API, video traffic comes from multiple sources – embedded players ad banners – and is tracked on IDG.tv. Proprietary and confidential.. © 2013 IDG Video Burst Go Big Video 1. Hundreds of IDG syndicated video players embedded across multiple sites 2. Rich media banners served across IDG TechNetwork and CSMB 3. Social sharing 4. YouTube API: Pushing YouTube views

10. 10 Proprietary and confidential.. © 2013 IDG Future features Personalization Users will be able to personalize their video page based on the interest graphs (social sign-in required, Facebook or Twitter) Playlist and Subscriptions User-friendly drag and drop playlists, email notifications when a favorite source is updated Advertiser Sponsorships More ways for brands to connect with their audience, such as unique brand pages Apps Additional ways to interact with IDG.tv content Robust Content Discovery Using social influencer and brand profiles to suggest content, knowing what the user wants – Porshe vs Ford, GQ vs Men Health, etc)

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