Ideology can be categorized as neutral, implicit, or explicit. Neutral ideology serves purely as entertainment with no underlying messages. Implicit ideology subtly represents contrasting ideological views through heroes and villains to reinforce cultural norms. Explicit ideology is constructed to teach or persuade through obvious messaging, like in patriotic films. Hegemony refers to the influence of dominant groups over society, and dominant ideologies in film can be considered hegemonic when they portray widely accepted cultural beliefs.

1. Ideology & Hegemony
Jasmine Jackson

2. Ideology
Ideology is the influential underlying social and political beliefs of a society or
social group
There are 3 different categories of ideology:
Neutral:
· Least common
· Serves a purely entertainment goal
· Escapist viewing

3. Ideology
Implicit:
· Most common
· The hero and villain represent contrasting ideological views
· Subtle and implies a lot of understanding of cultural ideologies to further enforce
the impact of the message

4. Ideology
Explicit:
· Constructed purely to teach or to persuade - Message is very obvious
· Includes mostly patriotic films

5. Neutral Ideological films

6. Implicit ideological films

7. Explicit ideological films

8. Hegemony
The social, cultural, ideological or economic influence exerted by a dominant
group
Dominant ideologies considered hegemonic
In film, hegemony is used as a widely accepted cultural belief that is portrayed in a
movie
Example of a Hegemony film; Gone with the Wind and Saw