Betty

Betty Crocker is a brand name and trademark owned by General Mills. The name was created in 1921 by Washburn Crosby Company to provide a friendly persona to respond to consumer questions about products. The name "Betty" was chosen as a cheerful, all-American name and was paired with the last name "Crocker" to honor a company director. Betty Crocker offers a variety of products and recipes to help consumers cook better according to their marketing materials.