Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Betty
1.
2. BETTY
CROCKER
Betty Crocker, an
invented persona
and cultural icon, is a
brand name and
trademark of
American food
company General
Mills. The name was
first developed by
the Washburn
Crosby Company in
1921 as a way to
give a personalized
response to
consumer product
questions. The name
Betty was selected
because it was
viewed as a cheery,
All-American name.
It was paired with the
last name Crocker, in
honor of William
Crocker, a Washburn
Crosby Company
director.
A big variety of
products that help
you to cook better.
Find extraordinary
recipes inthe cook
books that betty
crocker offers to
you!!
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