Better categorization of available information about companies through a search engine or wiki would help interested students more easily find and explore options. Making all relevant information freely available with zero transaction costs could allow perfect matching between employers' needs and employees' skills. Constructing a checklist to guide students in leveraging their social networks for advice about fields and jobs they are interested in could help without large costs or disruption.

2. Step 2 Idea Selection
i. the most practical idea (one that could be easily implemented)
better categorization of available information: help interested students to categorize
and search available information more easily e.g. by a search engine or a wiki for
companies that also contains compact overviews.
ii. the most disruptive idea (one that would make a huge impact, regardless of how feasible
or affordable it is)
set transaction costs to 0: If suddenly everyone could aquire and process every relevant
information, employers and employees could perfectly match their interests and abilities.
iii. your favorite idea (one idea that you are excited about for whatever reason... you don’t
have to justify why)
rely on one's own 'social network' (with some external guidance): construct a
checklist that makes it easier for students to approach their friends/colleagues/... with
specific questions about a field/job they are interested in.