This document outlines a framework for evaluating new business opportunities. It discusses 3 key sections: 1) describing the opportunity concept and identifying the target customer, 2) validating the opportunity with potential customers, and 3) assessing the business feasibility by identifying required resources, benefits, and conducting a risk assessment. The goal is to help users structure their analysis of new opportunities and determine their viability through customer and market validation, as well as evaluating factors like return on investment, market growth, and export potential.