13. True Business Opportunity
• Clearly Meets a Need
• Credible Experience
• Access to Resources
• Buying Customers
• Sound Business Model
14. Results
Entrepreneurs That
Referenced the Pre-
venture Experience
Category of Experience Number Percent
Experience in the Same Industry 35 40%
Experience in a Related Industry 24 27%
Experience in an Unrelated Industry 14 16%
General Entrepreneurial Experience 26 30%
Family Business Experience 10 11%
Advanced Training or Education 21 24%
Personal Experience with the Product 34 39%
No Relevant Experience 3 3%