The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.

1. Media
Adver*sing
Kit
-­‐
2012

2. Introduc*on
• Founded
in
2005
by
former
execu4ves
from
Intercon4nental
Hotel
Group,
Yahoo!
and
ZUJI
• Over
150
travel
providers
have
signed
commercial
agreements
with
us,
including:
– leading
airlines
and
low-­‐cost-­‐carriers,
such
as
Emirates,
KLM/Air
France,
LuRhansa,
Qantas
– Leading
hotel
chains
such
as
IHG,
Starwood,
MarrioU,
Accor,
Carlson
and
Pan
Pacific
– Leading
OTAs
and
aggregators
such
as
Expedia,
Travelocity,
Agoda,
HotelClub
and
Priceline
etc.
News
Digital
Media,
• Over
20
distribu4on
agreements
including
major
a
division
of
News
Corp,
portals
such
as
Yahoo!,
MSN,
eBay,
News.com.au,
is
an
investor.
De4k.com
etc

3. Wego:
What
Is
A
Travel
Search
Engine
?
We
don’t
sell
travel
…
…We
deliver
great
leads
to
merchants
who
sell
travel.

4. Our
Goals
:
Provide ‘ready to buy’ leads to travel providers
Reach a targeted audience with disposable income
Deliver a rich and convenient search experience for
travellers

5. WEGO.COM
IS
DISTRIBUTED
ACROSS
OUR
PARTNER
NETWORK

7. Leader board (728x90 pixels)

8. Skyscrap
per
(160x600
pixels)

9. Fantas*c
Breadth
and
Depth
of
Content
Over 150 Travel Providers! And Counting …

10. A
global
presence
–
34
countries/20
languages

11. Wego
Traffic
– Volume
and
Geo
• Leading
real-­‐4me
travel
search
engine
searching
over
150
travel
sites
• A
useful
search
tool
for
flight
informa4on,
airfares,
hotel
deals,
packages,
deals
• Great
user
interface
–
Fast,
simple,
powerful
for
users
to
shop
for
travel
• Featuring
4me-­‐sensi4ve
promo4ons
Monthly Page Views: 5.5million
Unique Audience: 1.8 million
Age Range: 25-44
*And it’s growing…
Source:

12. Wego
Traffic
–Demographics/Behaviour
Highly
ac4ve
Travellers
with
Disposable
Income
34%
are
aged
25-­‐34,
28%
are
aged
35-­‐44
47%
are
male.
53%
are
female
30%
earn
over
US$50k/yr.
21%
earn
over
US$100K/yr
52%
spend
at
least
15
hours
online
each
week
“Shopping”,
“Resorts”,
“Family/Kids”
and
“Romance”
top
the
list
of
recent
vaca4on
types,
with
each
cited
by
>40%
of
respondents
“Western
Europe”,
“SE
Asia”
and
“Australia”
were
the
top
planned
des4na4ons
48%
now
spend
more
4me
hun4ng
for
good
deals
than
they
did
before
the
recession
Source:

13. Visitors
Visits Month on Now over 500.000 visits per month
City
Last 30 days
Month Change
Jakarta 60% 63%
Monthly pages views over 1,5 million
Surabaya
9% 51%
Fan page over 75.000
Yogyakarta
8% 80%
Semarang
6% 96%
Twitter over 1.600 followers
Bandung
6% 37%
Medan
4% 69%
And still growing…..
Bekasi
2% 69%
Bogor
2% 82%
Tangerang
2% 81%
Source:

14. Indonesian
user
Demographics
age
4% Monthly
income
4% 5% 18-20
4%
21-24 1% $0 - $500
5%
11% 25-30 Male Female
10% 2%
$501 - $1,000
31-34 1% 10%
7% 24%
35-40 2%
32% $1,001 - $1,500
12% 4%
41-44
11% 7% $1,501 - $2,000
45-50
51-54 23%
5% $2,001 - $3,000
16%
10% Occupation $3,001 - $4,000
1%
1%
3% Manager or Senior Education level
1% 1% 3% Official
1%
19% 1%
2% 1% 1%
Professional
3% No formal education
12% 12% 15%
32%
11% Less than high school
Associate
High school
Professional and
Technical 70% College / University
Administrative and Post-college
Secretarial
Trade / certicate
Source:

15. Channels and advertising opportunities
1. Display Banners (IAB Standards)
2. Premium Hotel Listings
3. Dedicated Newsletter – Solus
4. Online Contest/Promos
5. Route sponsorship
6. Custom Landing Pages / Microsites

16. 1a.
Display
ads
various
posi4on
PREMIUM HOMEPAGE
EXCLUSIVE, 100% SOV
Bottom (LEADERBOARD 728x90)
CAN ALSO BE TARGETED
TO REACH AUDIENCE
IN A SPECIFIC DESTINATION, ORIGIN ETC

17. Produc*on
–
Dynamic
Crea*ve
Wego
Can
Build
From
Scratch
Or
Your
Exis*ng
Crea*ve
Price
+
Brand
Message
(price
drawn
from
live
from
the
search
engine)
Dynamic
Price
Inserted
Into
Exis4ng
468x60
6
Prices
(drawn
live
from
the
search
engine)

18. 1b.
Display
ads
various
posi4on
SKYSCRAPER 160x600
CAN ALSO BE TARGETED
TO REACH AUDIENCE
IN A SPECIFIC DESTINATION, ORIGIN ETC
MEC RECTANGLE 300x250
CAN ALSO BE TARGETED
TO REACH AUDIENCE
IN A SPECIFIC DESTINATION, ORIGIN ETC

19. 2.Hotel premium listing
SUBSCRIPTION-BASED, DRIVE DIRECT BOOKINGS TO YOUR SITE, PAYING NO COMMISSIONS
Stand out from the crowd
Place your property one click or
call away from thousands of
potential guests searching your
property’s location.
Create a Special Offer
Your offer will be seen on
the first page of your
local hotel search results
and in Wego Deals and
Feature Valuable Content weekly emails to
Add your phone number, website link, and members.
e-mail address to the top of your listing
page!
SYNDICATED IN YAHOO!TRAVEL,EBAY,
VIASINGAPORE.COM,
MSNTRAVEL, NEWSCORP SITES,DETIK, ETC

20. 3.
Dedicated
Newsle`er
-­‐
Solus
Sample
ELECTRONIC DIRECT MAILER (EDM)
DEDICATED NEWSLETTER
660x1200
FULLY CUSTOMIZABLE ACCORDING TO PREFERENCES, CAN BE
TARGETTED GEOGRAPHICALLY,
UP TO 90,000 ACTIVE SUBSCRIBERS

21. 4.
Co-­‐Branded
Online
Contest
2

22. Partnership/Sponsorship
A
B
Ø Dedicated travel microsite
• In partnership with Wego.com travel search engine
• Sponsor’s branded micro-site
C • Exclusive travel contents
Ø Exclusivity / Branded Opportunities
Ø Micro-site branded with sponsor’s corporate color,
2 products or Services, (ie: A)
Ø Thematic travel contents / Destination features / Hot
spots / Event calendar (ie: B)
Ø Special features on partner’s services, & sights and
D sounds of tourist attractions (ie: C)
Ø Sponsor’s or partners banner hyperlinks to its own
booking pages (ie: D)
E Ø Special promotional deals available (ie: E)

23. 5.
Route
sponsorship
+
loyalty
banner

24. 6.
Custom
Landing
Pages
/
Microsites
1
Integrated
booking
engine
2
Highly
customizable
landing
page
with
photo/video
viewing
2

25. Summary
:
Present
the
right
message
at
the
right
*me
Targeted: Travel-focused consumers
Measurable: Track from search to hand-off
Reach: Ongoing exposure in APAC
Media Rich: Interactive and engaging
Low Cost: 1/10th cost of traditional media

26. Thank
You
Nuniek
Head of Sales in Indonesia
nuniek@wego.com
+62 817 0159 311
+62 9438 4740
+62 21 2557 1683
Skype : nuniek59
Wisma Metropolitan II, 6th Floor
Jl.Jend Sudirman Kav.29-31
Jakarta 12920