Ict eco ict.eleanor

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The document discusses balancing nature and conserving energy through the 3R's (reduce, reuse, recycle) to save Mother Earth for the future. It emphasizes the importance of protecting the environment by living sustainably.

Education

SAVE MOTHER
EARTH, OUR
FUTURE LIES
ON HER.

An obvious fallout from today’s global world is the increased domination of marketing space and practice by promotions. This has resulted in greater use and application of promotional campaigns by organizations and individuals in affecting and influencing their targets. Prominent among these promotional tools in the recent past are posters, banners, bannerettes, fliers, handbills etc which are displayed in every nook and cranny of our immediate environment. But beyond the core aim of advancing promotional causes for either products or individual goals, these promotional materials turn out as community spoilers and pollutants as most of them are recklessly displayed and littered on the environments. This study evaluated the environmental implications of all promotional campaigns via banners, posters, fliers, handbills etc. Findings from it show serious environmental abuse, disorder, indecency and irresponsibility with their obvious environmental and health implications on the people. For this reason, we recommended greater usage of the digital signage promotional mode, effective monitoring of promotional campaign displays by relevant agencies as well as the enforcement of the “polluter-pays principle” and the payment of pollution tax by corporations, among others as remedies.

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