The document discusses the 3R rule of ecology, which aims to develop responsible consumption habits. The 3Rs stand for Reduce, Reuse, and Recycle. Reduce means minimizing waste generation through reduced consumption and energy use. Reuse involves giving discarded objects a second life by repairing or finding a new use for them. Recycle means separating materials according to their properties so they can be reprocessed and used to make new products in an ongoing loop. The goal of the 3Rs is to make waste management and consumption more sustainable and environmentally friendly.