Shortlisted idea at

1. Amit Arora I Uddalak Mandal
A Journey Towards
Personalized Experience
Team Wolverine
1

2. Key Challenges Related To Customer Experience
Banking Industry
Lack of
Personalization
Paper Driven
Processes
( KYC Compliance)
Non Uniform
Experience
( 3 Different ICICI APPs)
Transactional
Relationship vs.
Trusted Advisor
Redundant
Data Gathering
Non Integrated
Services
‘Tremendous Opportunity To Overcome the Challenges via Technology’
2

3. One Stop Shop
Simplified Experience
& Process ,Image
Processing and
Analytics
Scalable
Technology Stack
( Open Source )
Intuitive User Experience
Image pattern identification
Simplified Process
Ionic 2 Framework
Cordova Plugin
Node JS ( Platform Independent )
Python | OpenCV
Wealth Management
- Investments
- Banking
Insurance
-P&C
-Life
Financial Needs
-Home Loan
-Auto Loan
Solution Overview
#ICICIAppathon
Seamless Integration
ICICI API - getKYC , AddKYC , Behavior Score
UIDAI API - Aadhar Card Verification
Image API - Custom service
3

4. Customer X
Auto Loan Widget
Customer Y
Home Loan Widget
“Intelligent APP : Personalized Widgets Based on an Individual Needs”
Use Case 1: Personalized Customer 360 View
#ICICIAppathon
4

5. ‘Recommendation of Widgets Based on Machine Learning and Analytics’
Recommendation through Machine Learning
#ICICIAppathon
5
Training Dataset
Parameters Home Loan Auto Loan Credit card Mutual fund Life Insurance
BYFNRNPYSAY Y Y Y Y Y
BYFNRNPYSAY Y Y Y Y Y
BYFNRNPYSAY Y Y Y Y Y
BNFNRYPYSAY N N N Y Y
BNFNRYPYSAY N N N N Y
Step 1 : Training
Data
Step 2 : Creating Model using Algorithm
RNN (RecurrentNeural Network )
Step 3: Predicting
Recommendations

6. ‘Recommendation of Widgets Based on Machine Learning and Analytics’
Use Case : Machine Learning Recommendation ( Admin View )
#ICICIAppathon
6
*Real Time Behavior Score using API , Rest parameters are for illustration purpose

7. “Simplified Process : Leveraging Image Processing and Analytics”
Use Case : Digitized KYC Compliance ( S3V : Select | Scan | Submit | View)
#ICICIAppathon
7

8. Delivering Value Through Technology
#ICICIAppathon
Increase Cross & Up Sell
Opportunities
ECONOMIC ENVIORNMENTEXPERIENCE
Revenue Customer Loyalty
Increase
Net Promoter Score
Giving Back
Reduce
Paper Consumption
8