This document is a presentation by Steve Walker of Experis Global Content Solutions on intelligent content and a checklist for managing the change to intelligent content. The presentation defines intelligent content as content that is relevant, available, personalized, portable, current, ubiquitous, mobile, and synchronized. It discusses major trends driving the change to intelligent content and how it impacts the content value chain. The presentation then provides a checklist to help organizations prepare for effective creation, management and distribution of intelligent content, covering areas like strategy, authoring, technology, user experience and globalization.

1. Get Smart About Intelligent Content:
A Checklist for Change
#SmartChecklist
Steve Walker, Senior Director
Experis Global Content Solutions
February 27, 2014

2. About Me
Experis: Global
Content Solutions
We guide clients to
strategically create,
manage,
and deliver information
worldwide.
@_SteveWalker
ExperisSpark.com
Steve.Walker@Experis.com
LinkedIn: SteveWalker
#SmartChecklist @_SteveWalker
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3. #SmartChecklist @_SteveWalker
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4. Current State / Future State
What if?
#SmartChecklist @_SteveWalker
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5. Why are we (you) here?
Goal of the next 40 minutes:
- Challenge you a bit.
- Provide you a tool and
framework to manage
the change to
intelligent content.
#SmartChecklist @_SteveWalker
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6. Topics to Explore
What is Intelligent Content?
Prepare to Ride the Wave
Intelligent Content and the Content Value Chain
The Checklist
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7. What is Intelligent Content?
• Relevant
• Available
• Personalized
• Portable
• Current
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8. What is Intelligent Content?
Presents itself as
• Ubiquitous
• Mobile
• Synchronized
across a channel
• Lower cost to
produce
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9. Prepare to Ride the Wave
Major themes driving change
– Big Data/Big Content
– Customer/consumer
experience
– Content production mantra
• Better quality
• Reduced costs
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10. Intelligent Content and the Content Supply Chain
Authoring
Enterprise
Content
Management
#SmartChecklist @_SteveWalker
User/Customer
Experience
Globalization
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11. Flatting out the Chain
Marketing/
Communications
Tech Pubs
Other
Authoring
Enterprise
Content
Management
User/Customer
Experience
Globalization
Authoring
Enterprise
Content
Management
User/Customer
Experience
Globalization
Authoring
Enterprise
Content
Management
User/Customer
Experience
Globalization
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12. The Checklist
Prepare for
effective creation,
management, and
distribution of your
intelligent content
#SmartChecklist @_SteveWalker
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13. The Checklist
 Strategy
Executive Sponsorship
Education
Strategy
Budget
Leadership to connect
the pieces
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14. The Checklist
 Authoring
 Integrate authoring
processes into technology
platform
 Resources and training
around content production
trends
 Define and manage variable
content producer pools
 Content Curation
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15. The Checklist
 Technology
 Understanding ECM technology
overlaps and limitations
 Marketing automation solution
 Authoring solution
 CMS solution
 Globalization considerations
 Business intelligence solution
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16. The Checklist
 User Experience
 Analytics
 Content cadence
 Mobile professional
 Content Curator
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17. The Checklist
 Globalization
 Connect your
Localization provider into
the content supply chain
 Leverage the correct
technologies
 Machine Translation
 LMS/TMS, etc
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18. Did we accomplish our goal?
 Executive Sponsorship
 User Experience
 Education
 Analytics
 Strategy
 Content cadence
 Budget
 Mobile professional
 Leadership to connect the pieces
 Content Curator
 Authoring
 Globalization
 Integrate authoring processes into technology
platform
 Connect your Localization provider into the content
supply chain
 Resources and training around content production
trends
 Leverage the correct technologies
 Define and manage variable content producer
pools
 Machine Translation
 LMS
 Content Curation
 Technology
 Understanding ECM technology overlaps and
limitations
 Marketing automation solution
 Authoring solution
 CMS solution
 Globalization considerations
 Business intelligence solution
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19. Time to take action.
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20. My Challenge to you . . .
Take this framework to your
manager/team and check the
boxes and ….. report back.
ExperisSpark.com/smartchecklist
“#SmartChecklist 10 checks”
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21. About the Speaker
Steve Walker, Senior Director
Experis Global Content Solutions
• 20 years in Content related disciplines
• Responsible for Content related Services profile for Experis and
implementation of all content related projects
• Specific focus in the maturation in the Enterprise Content Management
arena.
• Background includes - Enterprise Data Flow, User Experience, Web Content
Management, Collaborative Technologies, Language Services, Knowledge
Management, Web 2.0, Social Consulting, and other business disciplines.
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22. About Experis
• $22B organization
• National coverage
• Dedicated Global Content
Solutions practice
• Blend of content and
technology
• Top 10 provider of
globalization services
Global Content Value Chain
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23. Questions?
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