Costa Del Mar, manufacturer of polarized sunglasses for extreme outdoor environments takes home another winner. This is also a triumph for design and development partner Artiss Akarra of Turin to develop great eyewear for the industry.

1. January 6, 2010 More in this section...
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For Immediate Release
Mary Jane Williamson, Communications director
mjwilliamson@asafishing.org, 703-519-9691, x227 2009 Press Releases
www.asafishing.org Sportfishing Trade Show
Welcomes Fly Fishing
Industry
Sportfishing Industry Awards 2009 " Best of Show" Honors 12/4/2009
Fifteen companies take tops honors during world's largest
Sportfishing Industry
sportfishing trade show
Testifies Before U.S.
Senate Subcommittee
July 16, 2009 - Orlando, Fla. – ICAST 2009, the International Convention of 12/4/2009
Allied Sportfishing Trades, the world's largest sportfishing tradeshow, is in full Recreational Fishing and
swing from July 15-17, at the Orange County Convention Center in Orlando, Fla. Boating Community
Over 7,200 representatives from the sportfishing industry, including over 2,200 Denounces South Coast
Decision
buyers and over 500 media representatives, are gathered to see the latest
11/11/2009
innovations in tackle, gear and apparel and network with the global sportfishing
NOAA Administrator
community. The sportfishing industry's premier trade event is produced by the
Discusses Recreational
American Sportfishing Association (ASA), the industry's trade association which is Fishing's Concerns at
headquartered in Alexandria, Va. 2009 Sportfishing
Summit
This year, the 52nd year of ICAST, the New Product Showcase, the tradeshow’s 11/3/2009
flagship event, was more competitive than ever. Sponsored by ESPN 2009 Sportfishing
Outdoors/BASS, 208 exhibiting companies entered 600 tackle products and Summit Brings Industry
accessories into the New Product Showcase. The product category with the most Leaders Together
product submissions was the hard lure category. 11/2/2009
Despite Economy, Fishing
This year the Hobie Cat Mirage Pro Angler, both a boat and a kayak, was voted License Sales Up
by buyers and media as the most innovative product in the ICAST 2009 New 10/20/2009
Product Showcase in both the Marine category and the overall “Best of Show.” Obama Administration
Ignores $125 Billion
This year’s New Product Showcase winner’s also included first-time ICAST Sportfishing Industry in
New Ocean and Great
exhibitors Cablz, Inc., USA Custom Rods and Better Bait Systems. Eight returning Lakes Management Policy
ICAST exhibitors were also first-time winners. They are: Durasafe, Master Vision, 10/5/2009
Ross Reels USA/Ross Worldwide Outdoors, Sebile USA and Hobie Cat. Three 2008
Sportfishing Industry
showcase winners — Shimano American Corporation, Pure Fishing and Plano Hopeful About NOAA's
Molding Company – also won won Best of Show honors in 2009. "Fresh Look" at
Recreational Fishing
“Each year, I am amazed by the quality of new products that are unveiled at the 9/2/2009
New Product Showcase and this year was no different,” said Mike Nussman, Sportfishing Industry
ASA’s president and CEO. “I congratulate all of the winners and everyone who Supports Reintroduction
participated in the New Product Showcase, from the companies who worked hard of Critical Cape Hatteras
to develop these innovations to the buyers and media who served as judges.” Legislation
8/31/2009
Making up a special section of ICAST’s 400,000-square-foot show floor, the New Economic Data Supports
Product Showcase provides special visibility for the industry’s latest innovations Efforts to Recover
California's Salmon
in gear and accessories. Buyers and media representatives judged the products
Fisheries
based on their levels of innovation, execution, workmanship and practicality to 8/10/2009
select “Best of Show” honors in 17 categories, as well as the overall “Best of
ICAST 2009 Continues
Show” winner. Tradition as World's
Largest Sportfishing
2009 ICAST New Product Showcase Award Winners Trade Show
For product details, images and other information please contact the 7/29/2009
individual award winners listed below. Sportfishing Industry
Awards 2009 "Best in
Overall Best of Show – Hobie Cat – Hobie Mirage Pro Angler Show" Honors
Contact: Vince Console: 760-758-9100 x230; vconsole@hobiecat.com 7/16/2009
American Sportfishing

2. Apparel – Cablz, Inc. – Cablz Association Elects Board
Contact: Holly Williams: 205-222-4477; holly@cablzeyewear.com of Directors Members
6/29/2009
Combo – Pure Fishing – Pflueger Arbor Combo Sportfishing Industry
Contact: Ron Giudice, Blue Heron Communications – cell: 405-740-2740, office: Trade Show Sold Out for
405-364-3433; ron@blueheroncomm.com Eighth Straight Year
6/24/2009
Andrew Wheeler, Project Manager - 803 451 3245
Despite Economy Tackle
Electronics – Lowrance-Navico – Lowrance HDS-10 and Fishing License Sales
Holding Steady
Contact: Gordon Sprouse – 918-607-6670; gordon.sprouse@navico.com
6/8/2009
Sportfishing Industry
Eyewear – Costa Del Mar Sunglasses – Zane
Association Launches
Contact: Dave Bulthuis – 561-866-0972, 800-447-3700 x114; New Outdoor Sports
dbulthuis@costadelmar.com Show
5/8/2009
Fishing Accessory – Durasafe – Codeable Locks FishAmerica Announces
Contact: Cathy Kraatz – 262-544-5615; ckraatz@durasafe-usa.com Funding Available for
Habitat Restoration
Giftware - Master Vision – Mini Lantern 5/7/2009
Contact: Gary G. Goerke – 715-493-6749; ggoerke@mastervisionlight.com National Park Service Ban
Eli McCabe – 715-216-2443; emccabe@mastervisionlight.com on Lead in National Parks
Runs Counter to
Kids Tackle – Ross Reels USA/Ross Worldwide Outdoors – Journey Youth President's Executive
Memo on Transparency in
Fly Fishing Outfit
Government
Contact: Brad Befus – 970-596-3050; bradbefus@rossreels.com 3/13/2009
World's Largest
Line – Pure Fishing – Berkley Trilene TransOptic Sportfishing Tradeshow
Contact: Ron Giudice, Blue Heron Communications – cell: 405-740-2740, office: Heads to Orlando, Florida
405-364-3433; ron@blueheroncomm.com 3/13/2009
Clay Norris – cell: 405-740-2740, office: 405-364-3433, product managerZ Project FishSmart is the
Model for Common-Sense
Soft Lure – Sebile USA – Magic Swimmer Soft Pro Model Fisheries Managament
Contact – Cystal Dollahon, Dollahon PR – cell: 918-607-3655, office: 918-894- 3/11/2009
4455; crystal@dollahonpr.com Physh Ed Continues to
"Hook" Young Anglers
Hard Lure – Sebile USA – Spin Shad 1/12/2009
Contact: Cystal Dollahon, Dollahon PR – cell: 918-607-3655, office: 918-894- Three New Marine
4455; crystal@dollahonpr.com Monuments Prohibit
Recreational Boating and
Marine - Hobie Cat – Hobie Mirage Pro Angler Fishing Access
1/5/2009
Contact: Vince Console - 760-271-8980; vconsole@hobiecat.com
NOAA to Establish Eight
Federal Marine Protected
Freshwater Reel – Shimano American Corporation – Stradic CI4
Areas in the South
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; Atlantic
jpmazurk@ameritech.net 1/5/2009
Saltwater Reel – Daiwa – Saltist Lever Drag
Contact: Terry Pederson – 562-802-9589; terryp@daiwa.com
Freshwater Rod – USA Custom Rods – Camo Stix
Contact: Dennis Ball – 832-665-1854; usacustomrods@aol.com;
camofishingrods@gmail.com
Saltwater Rod – G. Loomis – Pro Green 882S
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net
Tackle Management – Plano Molding Company – Liqua-Bait Locker System
Contact: Douglass Riewski – 630-552-9448; driewski@planomolding.com
Terminal Tackle – Better Bait Systems – Circle Hook Rig
Contact: Charles Fricke – 305-481-0849; betterbaitsys@yahoo.com
In 2010, ICAST will be held at the Las Vegas Convention Center, Las Vegas, Nevada, from July 14-16,
2010. ICAST 2011 will be held at the Las Vegas Convention Center in Las Vegas, Nevada, from July 13-15,
2011.
###
The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to
looking out for the interests of the entire sportfishing community. We give the industry a unified voice
speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing
itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as
safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also
represents the interests of America’s 60 million anglers who generate over $45 billion in retail sales with a
$125 billion impact on the nation’s economy creating employment for over one million people.