This document discusses how to create a strong safety culture by focusing on care, trust, values and empowering all employees. It introduces the iCARE program which uses an emotive acronym (CARE) to personalize the safety function. iCARE stands for Committed, Accountable, Responsible and Empowered behaviors. It provides a consistent reminder of safety priorities and includes everyone through branding, training and awards. The goal is to make safety personal and valued by all employees rather than just a compliance activity.

1. Creating remarkable safety cultures…

2. In many businesses, there is sometimes an underlying
resistance to safety.

3. • Perception of ticking a box, a compliance function.
• Systems, only understood by the safety professionals that write them.
• We only really act when something goes wrong.
• Safety culture is about trust, values, why don’t we focus more on those?
• Systems and procedures can be complicated, or over-engineered.
• The language used, is often clinical, not written for the end user.
• Safety is a cost, not of commercial benefit to the business.
• Language barriers and multiple cultural environments, can also impact safety culture.
Why is this…

4. 4
What we hear all too often…
How we see and
perceive health and
safety.
It’s about rules and statistics…

5. 5
What we hear all too often…
How we want
safety to be.
It’s about us and our wellbeing…

6. So, how do we overcome this perception or
resistance?
We make it personal, for everyone…

7. Introducing…

8. CARE is defined as “to have feelings such as concern,
responsibility or love, for someone or something, that matters to
us…”

9. Creates an identity and brand for safety that’s emotive,
resonates with all people at all levels of the business and
embodies the principle of care.
The iCARE program…

10. • It provides a personal identity for the safety function and its systems.
• It embodies an emotive acronym with a common purpose.
• It will support your safety Vision.
• It demonstrates care for your people.
• It provides a consistent and visible reminder, of what’s important.
• It includes everyone in all levels of the business.
• It uses a language that actually speaks to people, of ALL cultures.
What iCARE achieves…

11. Simple
Intuitive
Language
Vision
Values
Policies
Leadership
Identity
Systems
30%
People
70%
The model…

12. We are…
Committed
• To building trust-
based relationships.
• To taking pride, in
everything we do.
• To creating a strong
safety culture.
Accountable
• To the people we
work with.
• For the quality of our
work.
• To the expectations
of our business.
Responsible
• To our families.
• To the way we treat
others.
• To learning from our
mistakes.
Empowered
• To speak up and
share our ideas.
• To stop anything we
believe is unsafe.
• To challenge the
things, we could do
better.

13. The application…
• It starts with the name, becoming the iCARE System, replacing Safety System.
• The supporting behaviours are presented via induction and all safety forums.
• The iCARE brand appears on all safety documentation, and PPE.
• Teambuilding sessions on iCARE principles and behaviours.
• iCARE awards for team and individual safety performance.
• The simplification of the narrative within safety systems.

14. • iCARE creates a personal identity for the safety function.
• It supports and reinforces your company Vision.
• Simple acronym, with a powerful message.
• It’s meaningful and values focused.
• Visible and speaks to your people.
• It’s proven and it WORKS.
In summary…

15. Make it your own…

16. 1. iCARE can simply be a brand for safety within your business or project, that uses your
existing initiatives and systems to drive it.
2. We can tailor the entire program to include initiatives, systems revisions and training.
3. A combination of both, we have that flexibility.
The choice is yours…
Your options…

17. Creating remarkable safety cultures…