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IT Shades
Engage & Enable
I-Bytes
Automotive
August Edition 2020
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Table of Contents
1. Financial, M & A Updates...................................................................................................................................1
2. Solution Updates................................................................................................................................................12
3. Rewards and Recognition Updates..................................................................................................................28
4. Customer Success Updates..............................................................................................................................36
5. Partnership Ecosystem Updates......................................................................................................................41
6. Miscellaneous Updates.....................................................................................................................................54
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Financial, M & A
Updates Automotive Industry
Financial, M&A Updates
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Adient (Ireland) reports third quarter 2020 financial results
• Impacted by COVID-19 and one-time, non-cash charges, Q3 GAAP
net loss and EPS diluted of $(325)M and $(3.46) respectively; Q3
Adj.-EPS diluted of $(2.78)
• Q3 Adj.-EBITDA of $(122)M, down $327M y-o-y (includes ~$400M
impact from COVID-19); Adient's financial results improved
sequentially by month as the quarter progressed and operations in the
Americas and EMEA restarted
• Cash and cash equivalents of $1,032M at June 30, 2020 (production
restarts during the quarter resulted in a temporary trade working capital
headwind, expected to unwind in Q4, of ~$500M in Q3); total liquidity
at June 30, 2020 was ~$1.2B
Executive Commentary
“Adient continues to execute its turnaround plan while navigating
through these unprecedented times. I am confident that the many
proactive actions we are taking will enable Adient to become a
stronger, more profitable company, ultimately positioning us for
long-term success.” Says President and Chief Executive
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1
Key Financial Highlights
Financial, M&A Updates
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DENSO (Japan) Announces First Quarter Financial Results
• Consolidated revenue totaled 765.1 billion yen (US$7.1 billion), a 42.2 percent decrease from
the previous year.
• Consolidated operating profit totaled -106.6 billion yen (US$-989.6 million).
• Consolidated profit attributable to owners of the parent company totaled -90.1 billion yen
(US$-836.0 million).
• In Japan, revenue decreased to 528.3 billion yen (US$4.9 billion) (Down 33.7% from the same
quarter in the previous year). and an operating loss was 90.8 billion yen (US$842.4 million)
(Operating income of 34 billion yen in the same quarter of the previous year).
• In North America, revenue decreased to 121.8 billion yen (US$1.1 billion) (Down 61.4% from
the same quarter in the previous year) and operating loss was 26.3 billion yen (US$244.3 million)
(Operating income of 11.6 billion yen in the same quarter of the previous year).
• In Europe, revenue decreased to 67.2 billion yen (US$623.5 million) (Down 57.7% from the
same quarter in the previous year) and operating loss was 8.3 billion yen (US$76.6 million)
(Operating income of 7 billion yen in the same quarter of the previous year).
• In Asia, although revenue decreased to 228.2 billion yen (US$2.1 billion) (Down 30.6% from
the same quarter in the previous year) and operating income decreased to 3.5 billion yen
(US$32.7 million) (Down 86.0% from the same quarter in the previous year), operating income
was secured because operations in China recovered earlier than in other areas and revenue
increased year on year.
• In other areas, revenue decreased to 2.9 billion yen (US$27.3 million) (Down 84.0% from the
same quarter in the previous year) and operating income decreased to 1.3 billion yen (US$12.2
million) (Down 68.3% from the same quarter in the previous year).
Executive Commentary
“Revenue decreased as vehicle sales declined due to the epidemic of COVID-19 and
operating loss is caused by production volume decrease. For our 2021 fiscal year, ending
March 31, 2021, we forecast sales of 4.54 trillion yen and operating income of 100 billion
yen.” said Senior executive officer of DENSO Corporation.
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Key Financial Highlights
Financial, M&A Updates
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GM (United States) Second-Quarter Results Show Business Resiliency
Second-quarter 2020 results:
• EPS-diluted of $(0.56), and EPS-diluted-adjusted of $(0.50)
• EPS-diluted-adjusted includes a $0.08 gain from PSA revaluations
• Income of $(0.8) billion, and EBIT-adjusted of $(0.5) billion
• Revenue of $16.8 billion
• Automotive liquidity of $30.6 billion
• Automotive operating cash flow of $(8.0) billion, and adjusted automotive
free cash flow of $(9.0) billion
• GM North America EBIT-adjusted near breakeven at $(0.1) billion
• GM Financial EBT-adjusted of $0.2 billion
Executive Commentary
“We have a track record of making swift and strategic decisions to ensure
our long-term success for the beneft of all our stakeholders. We will
continue to drive the necessary change throughout the company to enable
growth as we prepare to deliver a world with zero crashes, zero emissions
and zero congestion.” Says Chairman and CEO
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Key Financial Highlights
Financial, M&A Updates
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Goodyear (United States) Reports Second Quarter, First Half 2020 Results
• Goodyear’s second quarter 2020 sales were $2.1 billion, down 41% from a year ago. The decline was driven by lower industry volume
and reduced sales from other tire-related businesses. These factors were partially offset by improvements in price/mix.
• Tire unit volumes totaled 20.4 million, down 45% from the prior year’s period. Industry demand during the second quarter was
significantly affected by the actions governments, businesses and consumers took to slow the spread of COVID-19, with the greatest
impact occurring in April and May.
• Goodyear’s second quarter 2020 net loss was $696 million ($2.97 per share) compared to net income of $54 million (23 cents per
share) a year ago. The decrease was driven by a decline in segment operating income, a non-cash asset impairment charge and higher
rationalization charges.
• Second quarter 2020 adjusted net loss was $437 million ($1.87 per share), compared to adjusted net income of $58 million (25 cents
per share) in 2019. Per share amounts are diluted.
• The company reported a segment operating loss of $431 million in the second quarter of 2020, down $650 million from a year ago.
The decline primarily reflects lower volume and reduced factory utilization.
Year-to-Date Results
• Goodyear’s sales for the first six months of 2020 were $5.2 billion, a 28% decline from the 2019 period, primarily due to lower volume
and reduced sales from other tire-related businesses. These factors were partially offset by improvements in price/mix.
• Tire unit volumes totaled 51.7 million, down 31% from 2019. Replacement tire shipments decreased 28%, reflecting lower industry
demand. Original equipment volume declined 41%, driven by lower global vehicle production.
• Goodyear’s net loss was $1.3 billion for the first six months of 2020 ($5.62 per share) compared to a net loss of $7 million (3 cents
per share) in the prior year’s period.
• Goodyear’s net income for the comparable period in 2019 included rationalization charges of $107 million, primarily related to a plan
to modernize two tire manufacturing facilities in Germany.
• Goodyear’s adjusted net loss for the first six months was $575 million ($2.46 per share), compared to adjusted net income of $103
million (44 cents per share) in the prior year’s period. Per share amounts are diluted.
• The company reported a segment operating loss of $478 million for the first six months of 2020, down $887 million from a year ago.
The decrease was primarily due to lower volume and reduced factory utilization. These factors were partially offset by lower SAG,
driven by reductions in payroll and advertising expenses.
Executive Commentary
“Although our first half results were greatly affected by difficult industry conditions as a result of the ongoing COVID-19
pandemic, the decisive actions we took to safeguard our business helped mitigate the impact on our results,” said Chairman, chief
executive officer and president. While we are encouraged to see industry demand gradually recovering in most major markets,
our plans for the second half consider the challenges and uncertainties that remain. We continue to focus on the wellbeing of our
associates, servicing our customers and supporting our brands while appropriately managing our costs and working capital. We
are also committed to supporting the strong growth we are seeing in our e-commerce and mobile installation businesses. These
investments in distribution will strengthen our leadership position and support our long-term growth prospects as consumer
buying behavior continues to evolve within the tire industry.”
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Key Financial Highlights
Financial, M&A Updates
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Hella (Germany) Presents Final Figures for The Fiscal Year 2019/2020
• Consolidated sales adjusted for currency and portfolio effects fall by 14.3
percent to € 5.8 billion, adjusted earnings before interest and taxes fall to € 233
million, adjusted EBIT margin stands at 4.0 percent
• Reported EBIT comes to minus € 343 million due to non-cash impairments;
dividend payment to be suspended
• Adjusted free cash flow from operating activities at € 227 million despite the
clearly negative market environment
• Automotive sales fall significantly, but continue to perform better than the
market; Aftermarket impacted by market weakness in the workshop and spare
parts business; Special Applications impacted by weak business for
agricultural and construction vehicles and also by the Covid-19 pandemic
• Forecast for current fiscal year 2020/2021 reflects the high level of market
uncertainty and lower light vehicle production
Executive Commentary
"Global light vehicle production collapsed by around 18 percent in the past
fiscal year. This means that some 16 million fewer vehicles were
manufactured than the previous year", said HELLA CEO. "One significant
reason for this development is the global Covid-19 pandemic. But the
markets were already in decline beforehand. In light of the challenging
market environment, we can nevertheless be satisfied with our results
overall. By taking resolute action at an early stage, we were able to
partially compensate, specifically on the costs side, for the loss of
business."
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Key Financial Highlights
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Hyundai Mobis (South Korea) Invests in an AI Sensor Startup for Developing
DeepLearning Cameras
To reinforce its competitiveness in core technologies of future vehicles, Hyundai Mobis has decided to invest in a promising startup in this field. The firm aims
to evolve into a software-centered technology company by establishing extensive partnership with competitive vendors in the fields of future vehicles such as
self-driving and connectivity. This month, Hyundai Mobis made an equity investment agreement with StradVision, a Korean startup, which possesses deep
learning-based camera image detection technology. The firm will invest 8 Billion Korean Won in this startup. With this investment, Hyundai Mobis aims to work
with StradVision for developing advanced camera detection technology required to build safe self-driving systems. Cooperating with startups possessing
promising technology is also meaningful in terms of shared growth. StradVision has developed a software solution that uses deep learning to recognize
pedestrians and even texts on road signs. Established in 2014, the ICT firm is armed with experts specializing in software—the majority of its employees have
Master’s or doctoral degrees. The performance of the deep learning-based image detection technology developed by StradVision is regarded as top-notch in the
field of front detection camera. The deep learning-based object detection technology is excellent at accurately recognizing not only distant objects but also
overlapped ones; it can distinguish one object from another—for instance, between vehicles and pedestrians or between pedestrians and bicycles—and utilizes
that information as data for safe driving. It can also read the movement patterns of vehicles and the posture of pedestrians and predict a situation in advance.
StradVision is also deemed to be superior to other domestic and foreign firms utilizing deep-learning image detection technology in terms of a high-efficiency
algorithm optimized for vehicles. StradVision possesses 14 patents, including a method for rapidly reading texts embedded in images, fast parallel data processing
and detection accuracy enhancement technology, with 10 of them having been registered in the U.S. As an automotive supplier with skilled manpower and
know-how, Hyundai Mobis is expected to make great strides in deep learning camera detection through technical synergy with StradVision.
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Financial, M&A Updates
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Lear (United States) Reports Second Quarter 2020 Results
• Sales of $2.4 billion, compared to $5.0 billion in the second quarter of 2019
• Net loss of $(294) million and adjusted net loss of $(249) million, compared to net income of $183
million and adjusted net income of $236 million in the prior year
• Core operating earnings of $(248) million, compared to $352 millionin the second quarter of 2019
• Earnings per share of $(4.89)and adjusted earnings per share of $(4.14), compared to $2.92 and
$3.78,respectively, in the second quarter of 2019
• Net cash used by operating activities of $(525) million and free cash flow of $(611) million,
compared to net cash provided by operating activities of $404 million and free cash flow of $268
million in the second quarter of 2019
• Cash and cash equivalents at quarter end of $1.8 billion and total liquidity of $2.5 billion; cash
balance reflects $1 billion draw on $1.75 billion revolving credit facility
• Awarded significant new business, including additional conquest awards in Seating
• Recognized by GM as 2019 Supplier of the Year
• Won 2020 PACE Award for Xevo Market, the first white-label, intelligent, in-vehicle commerce and
services platform for the automotive industry
• Demonstrated commitment to helping end racial injustice and fostering diversity, equity and
inclusion through creation of new three-pillared initiative -- Drive, Educate, Fund
• Joined the United Nations Global Compact, the world’s largest corporate responsibility initiative
• Increased capacity to produce protective face masks for front line workers, local communities and
Company employees; over 10 million masks made at 12 Lear plants on three continents
Executive Commentary
“The second quarter of 2020 was one of the most challenging in our history,” said Lear’s
President and CEO. “Our business was negatively impacted by unprecedented production
shutdowns in our major markets in April and May. As restrictions and closures eased, we
concentrated our efforts on safely and efficiently restarting operations, managing costs, and
positioning the company to take advantage of growth opportunities. Following the resumption of
production, we saw weekly improvements in capacity utilization and in our business
performance throughout the month of June. We also had another quarter of strong business wins,
including additional conquest business in Seating. I am so proud of the Lear team for what we
have accomplished this quarter, and, while we will continue to face an uncertain operating
environment in the near term, I am confident that the Lear team will continue to rise to the
challenge.”
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Key Financial Highlights
Financial, M&A Updates
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Magna (Canada) Announces Second Quarter 2020 Results
• On a consolidated basis, posted sales of $4.3 billion for the second quarter of 2020, a decrease of 58% from the
second quarter of 2019, compared to global light vehicle production that decreased 42%, reflecting declines of 70%
and 59% in North America and Europe, respectively, and an increase of 3% in China.
• Adjusted EBIT decreased to $(600) million in the second quarter of 2020 compared to $677 million in the second
quarter of 2019.
• (Loss) income from operations before income taxes was $(789) million for the second quarter of 2020 compared to
$595 million in the second quarter of 2019. Included in loss from operations before income taxes in the second
quarter of 2020 were Other expense, net items totaling $168 million comprised of restructuring and impairment costs
compared to $68 million in the second quarter of 2019.
• Net (loss) income attributable to Magna International Inc. was $(647) million for the second quarter of 2020
compared to $452 million in the second quarter of 2019. Included in net loss attributable to Magna International Inc.
in the second quarter of 2020 were Other expense, net items totaling $136 million after tax compared to $57 million
after tax in the second quarter of 2019. Excluding Other expense, net from both periods, net income attributable to
Magna International Inc. decreased $1 billion in the second quarter of 2020 compared to the second quarter of 2019.
• Diluted (loss) earnings per share decreased to $(2.17) in the second quarter of 2020, compared to $1.42 in the
comparable period. Adjusted diluted (loss) earnings per share decreased to $(1.71) compared to $1.59 for the second
quarter of 2019.
• In the second quarter of 2020, we used $1.2 billion in cash from operating activities, including $934 million for
operating assets and liabilities. Investment activities for the second quarter of 2020 included $169 million in fixed
asset additions, $72 million in investments, other assets and intangible assets and $2 million in private equity
investments.
SIX MONTHS ENDED JUNE 30, 2020
• Posted sales of $12.95 billion for the six months ended June 30, 2020, a decrease of 37% from the six months ended
June 30, 2019. This is compared to global light vehicle production which decreased 33% in the first six months of
2020 compared to the first six months of 2019, reflecting declines of 40% and 39% in our most significant production
markets of North America and Europe, respectively, and a decline of 23% in China.
• During the six months ended June 30, 2020, loss from operations before income taxes was $403 million, Net loss
attributable to Magna International Inc. was $386 million and diluted loss per share was $1.29, down $2.4 billion,
$1.9 billion and $6.12, respectively, each compared to the first six months of 2019.
• During the six months ended June 30, 2020, Adjusted EBIT decreased to $(197) million, and adjusted diluted (loss)
earnings per share decreased to $(0.83).
• During the six months ended June 30, 2020, we generated cash from operations before changes in operating assets
and liabilities of $317 million and invested $910 million in operating assets and liabilities. Investment activities for
the first six months of 2020 included $372 million in fixed asset additions, $165 million in investments, other assets
and intangible assets, and $102 million in private equity investments, primarily related to Waymo.
Executive Commentary
Magna’s Chief Executive Officer commented: “While our second quarter results were impacted by a precipitous
decline in global vehicle production caused by the COVID-19 pandemic, I am pleased we have been able to
successfully and safely restart operations at our plants around the world. Additionally, we have taken several
actions across the company to reduce our cost structure to be aligned with our updated expectations for future
vehicle production. We expect our second half 2020 results to begin to reflect these actions. I am confident that
Magna will emerge from the recent economic upheaval as strong as ever.”
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Key Financial Highlights
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MITSUBISHI MOTORS (Japan) Announces Large-Scale Investment in
Mizushima Plant to Manufacture New Electric Kei-cars
MITSUBISHI MOTORS CORPORATION (MMC) announced that it will invest for production of new electric Kei-cars at Mizushima Plant
in Kurashiki city, Okayama Prefecture starting from August 2020. This investment will be approximately JPY 8 billion. MMC is considering
of developing the new electric Kei-car jointly with Nissan Motor Co., Ltd. (Nissan), an Alliance partner, and the vehicle is planned to be
manufactured at Mizushima Plant. The investment will be made in:
• The establishment of assembly and inspection equipment for the drive battery, which will be newly adopted,
• The expansion of stamping, welding and painting assembly facilities following a shift to in-house production of drive battery cases, and
• The line expansion for manufacturing EV platforms.
Leveraging the grants from Okayama Prefecture, MMC is going to establish production capabilities by this investment, which will be partly
borne by Nissan. MMC continues its efforts in promoting electric vehicles collaborating with municipalities in Okayama Prefecture and the
Renault-Nissan-Mitsubishi Alliance.
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Financial, M&A Updates
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Porsche SE (Germany) acquires stake in Aurora Labs
Porsche Automobil Holding SE, Stuttgart, expands its venture portfolio by investment in
Aurora Labs Ltd (Aurora Labs), Tel Aviv / Israel, for 2.5 million US dollars. This
represents a stake in the low single digit percentage area. Founded in 2016, Aurora Labs is
specialized in the validation and verification of software in the field of automotive and
connected devices. The technology of Aurora Labs is especially suitable for efficient and
safe software updates via mobile interface, so called ‘over-the-air’ updates. This represents
a fast-growing market since the amount of software related applications as well as the
requirement for instant update ability in cars will further increase in the coming years.
Compared to solutions currently available, Aurora Labs with its machine learning based
technology is able to detect and predict software errors and perform system updates to the
entire car with zero downtime. If an updated software is faulty, Aurora Labs' technology
can be used to immediately restore the previous software version. This comes along with a
reduction of time necessary for updates by as much as 90 percent, leading to a substantial
decline in cost for memory, data and energy consumption. The capability of Aurora Labs’
technology has already been confirmed in several proof-of-concept projects. Aurora Labs is
entering serial implementation within the next two years.
Executive Commentary
Member of the board of management since 1 July 2020 in charge of investment
management, says: “In the future software will be the major differentiating factor in cars
and efficient software updates will play an increasingly important role. Through our
investment in Aurora Labs we add a company to our portfolio in a market with strong
growth potential.“ Porsche SE expects such services to become increasingly relevant for
automotive manufacturers such as the Volkswagen Group.
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Financial, M&A Updates
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Schaeffler (Germany) generates positive operating earnings in the 1st half of
2020 despite significant decline in revenue
• The Schaeffler Group’s revenue for the first six months amounts to 5,574 million
euros (prior year: 7,226 million euros). As a result of lower demand due to the
coronavirus pandemic, revenue for the period decreased considerably at constant
currency, falling by 21.8 percent; the decline for the second quarter amounted to 34.5
percent.
• The Schaeffler Group earned 65 million euros (prior year: 556 million euros) in
EBIT before special items in the first six months of 2020. This represents an EBIT
margin before special items of 1.2 percent (prior year: 7.7 percent). The deterioration
compared to the prior year was primarily attributable to the decrease in gross margin
as a result of the volume-related revenue declines.
• EBIT for the reporting period was adversely affected by 288 million euros (prior
year: 73 million euros) in special items. These included an impairment of goodwill
allocated to the Automotive OEM division by EUR 249 million recognized in the
first quarter.
• Special items additionally comprise 39 million euros in expenses incurred to
expand the programs RACE (Automotive OEM division) and FIT (Industrial
division), especially in connection with reducing headcount. Including these special
items, EBIT amounted to 223 million euros (prior year: +483 million euros).
Executive Commentary
CEO of Schaeffler AG, stated: “Due to proactive management we have been able
to generate a better Free Cash-flow in the first half of 2020 than in the previous
year. The strict discipline with respect to capital and costs exercised in recent
months has paid off. We will maintain this discipline in the second half of 2020
as well.”
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Key Financial Highlights
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Solutions Updates
Automotive Industry
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BorgWarner (United States) Enables High Performance, Eco-friendly Driving with
Latest Integrated Drive Module for Ford Mustang Mach-E
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Solution Description
BorgWarner announced it is building a power-packed Integrated Drive Module (iDM) for Ford’s new all-electric Mustang Mach-E SUV. The
iDM comes complete with a BorgWarner thermal-management system and gearbox integrated with a motor and power electronics from other
suppliers, and showcases the company’s system integration expertise. BorgWarner was able to capitalize on its experience with scalable and
modular approaches to iDMs to deliver this customized drive module that met Ford’s stringent requirements. Different than other BorgWarner
eGearDrive® units, the gearing incorporated within the iDM does not utilize parallel axis gearing, instead featuring a concentric design with
outputs on the same axis as the electric motor, resulting in a more compact package. The company’s high-performing gearbox enables an
efficient, smooth ride capable of handling 4,278 Nm of axle torque and input speeds up to 13,800 rpm. Additionally, BorgWarner designed
and packaged an integrated park module, along with an efficient cooling and lubrication solution to provide optimal thermal-management to
the whole iDM system, all within one compact assembly. Beyond its versatile architecture, the company’s iDM delivers a high level of
integration, impressive system efficiency and optimal noise, vibration and harshness characteristics.
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BorgWarner (United States) to Supply EGR Modules for FCA Mild Hybrids
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Solution Description
BorgWarner supplies its exhaust gas recirculation (EGR) technology to the latest FireFly gasoline engine, which was developed for the Fiat
500 and Panda hybrid models. The complete BorgWarner EGR module includes cooler and valve and is the company’s first gasoline EGR
module to be used on mild-hybrid engine technology for Fiat Chrysler Automobiles (FCA) in the EMEA (Europe, Middle East, Africa) region.
Its compact package reduces weight and therefore lowers the emissions of Fiat’s naturally aspirated 1.0-liter, three-cylinder engine. The
technology is used to contain combustion temperatures and increase engine efficiency by recirculating exhaust gas back into the intake air,
delivering reduced brake specific fuel consumption (BSFC) and improved fuel economy, supporting industry goals for cleaner-running hybrid
applications. Moreover, it also reduces brake specific fuel consumption (BSFC) due to dethrottling within the part load area. Featuring hybrid
tube technology and materials, BorgWarner’s EGR coolers are proven to resist fatigue caused by the high temperatures in gasoline engines.
Additionally, the valve directly measures valve lift which increases the accuracy of EGR control. BorgWarner offers a broad range of versatile
and multifunctional EGR solutions for gasoline and diesel applications in the light- and commercial-vehicle markets. These solutions include
individual components as well as complete modules equipped with valves and coolers for high- and low-pressure EGR systems.
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New Bridgestone (Japan) MasterCore Tire Line Provides Mine Sites With Customized
Tire Performance
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Solution Description
Bridgestone Corporation (Bridgestone) announced the introduction of the company's revolutionary MasterCore off-the-road (OTR) tire line at a press
conference in Tokyo. MasterCore tires are engineered for ultra-high durability with performance that can be customized to various mine sites and operations.
The MasterCore product line is launching initially with 63-inch tires with additional patterns and sizes available to customers in 2021.
About MasterCore Technology
As Bridgestone's best-in-class mining tire, MasterCore is the foundation of the company's mining solutions business. The tire is engineered for ultra-high
durability, based on a combination of unique technologies that include a new type of steel cord and other advanced materials, structure and process
engineering. Below are key features of MasterCore tires:
• An industry first, MasterCore tires are engineered with steel cord that features Metal Surface Coating Technology for improved adhesion between the rubber
and steel cord, delivering better durability.
• MasterCore tires utilize proprietary anti-rust steel cord developed and manufactured by Bridgestone for added moisture resistance that improves durability.
• Designed with new rubber compounds for improved crack propagation, MasterCore tires have an enhanced casing for more dependable performance.
• MasterCore tires have new patterns and features that reduce tire operating temperature for better performance.
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Meet the S-Class DIGITAL: "Innovation by Intelligence": Driving enjoyment at the
highest level: protected and supported
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Solution Description
The new Mercedes-Benz S-Class has become more intelligent in many areas, and the driving experience reaches new heights. The digital innovations in e.g.
MBUX include new features that make driving even more enjoyable and even safer: among them are rear-axle steering with a large steering angle and safety
innovations such as the rear airbag. Furthermore – as a new function of PRE-SAFE® Impulse Side – the vehicle body can be raised just before a side impact
thanks to the active E-ACTIVE BODY CONTROL suspension. Following systematic further development, the driving assistance systems are a further step
towards autonomous driving. Thanks to improved environmental sensors, for example, the parking systems give the driver even better support when
manoeuvring at low speed. While visualisation reaches new levels by virtue of integration into the intuitive operation of MBUX. Can a luxury saloon with a
long wheelbase be almost as manoeuvrable and agile as a compact car around town? Yes, if it has rear-axle steering with a large steering angle at the rear
axle. Are more safety innovations even possible in the interior? Yes, as the S-Class demonstrates: The rear airbag for severe frontal collisions deploys from
the front seat backrests, extending the protective systems for the two passengers on the outer rear seats. Can the active E-ACTIVE BODY CONTROL
suspension improve not only comfort, but also safety? Yes, because in addition to the well-proven PRE-SAFE® Impulse Side system, the new S-Class is able
to raise the entire vehicle body immediately before an impending side collision. This can benefit all the occupants.
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Transformation to A Global Mobility Technology Company! GWM Launched Three
Technology Brands, Dubbed "Lemon", "Tank" and "Coffee Intelligence"
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Solution Description
On July 20, the "Create and Change the Future with GWM Technology" GWM technology brand conference was held at Haval Technology Center
in Baoding. At the conference, GWM launched three technology brands, dubbed "Lemon", "Tank" and "Coffee Intelligence".
Overview:
• The "Lemon" is a global high-intelligence modular technology platform that boasts high performance, high safety, and lightweight technology.
• The "Tank" is a global professional intelligent off-roader platform with superb power, intelligent off-road mode, and ultimate off-road capability.
• The "Coffee Intelligence" is an intelligent system for future mobility, covering intelligent cab, intelligent driving, and intelligent
electronic/electrical architecture. The first "Coffee"-powered model will be a flagship WEY-branded model.
These three technology brands of GWM form a value innovation technology system of the whole industry chain, covering automobile R&D,
design, production, and automobile life. GWM will accelerate its transformation from a "Chinese automobile company to a global mobility
technology company."
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Two models to be launched together! GAC MOTOR (China) brings the urban SUV
GS5 and the versatile MPV GN6 to Bahrain market on August 18
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Solution Description
GAC MOTOR will unveil its two comprehensively upgraded models, the GS5 and GN6, in Bahrain. The price, configuration parameters and
service policies of the two models will be announced at a later time. As the two latest flagship products of GAC MOTOR, the GS5 and GN6 bring
together the latest achievements in brand research, development and global innovation. Localized to Bahrain’s unique tropical desert climate and
harsh desert terrain, GAC MOTOR combines the daily travel needs of the people of Bahrain by introducing a new generation of pioneer SUV
model GS5. The latest GS5, now available in Bahrain, comes equipped with multi-terrain driving mode and master-level tuning chassis, which
greatly improves the ride comfort and vehicle handling, and provides considerate and efficient driving protection for Bahraini consumers. The
GN6, another versatile MPV model, has also been carefully crafted by the GAC's R&D team over the years, which is specifically designed for
pragmatic and enterprising people who are also looking to enjoy life. Living a diverse life and enjoying a wide range of activities and social
networks, they expect to take care of their families while also indulging in full enjoyment. And GN6 will be a perfect interpretation of home and
commercial use with its multi-functional and large space. This listing will announce the official launch of GS5 and GN6 in the Bahrain market. It
is believed that with their excellent product quality and brand reputation, they will surely become a strong brand of best-selling models in the
Bahrain market.
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Hyundai Mobis (South Korea) makes inroads into the global ‘safety technology’
market with the world’s first roof airbag
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18
Solution Description
Hyundai Mobis said on 26th, March that the company is concentrating on enhancing the reliability of the new safety devices like the roof
airbag and is planning to leverage its differentiated technology to take on the global market. Hyundai Mobis’ roof airbag is deployed under
the surface side of the vehicle in a rollover accident, covering the entire roof in just 0.08 seconds, protecting and preventing all passengers
from being ejected out of the sunroof. Since it began mass-producing its first airbags in 2002, Hyundai Mobis has continuously introduced
advanced airbag technologies. Recently, the company is developing convergence technologies in safety on full scale. Meanwhile, the National
Highway Traffic Safety Administration (NHTSA) conducted a safety evaluation of Hyundai Mobis’ roof airbag. Last January, NHTSA gave
a presentation on the 'Status of NHTSA’s Roof Ejection Mitigation Research’ at 2020 SAE Government/Industry Meeting hosted by the
Society of Automotive Engineers (SAE), and disclosed the evaluation results of Hyundai Mobis’ roof airbag. NHTSA is a US government
agency whose mission is to save lives, prevent injuries and reduce economic costs due to road traffic crashes, through education, research,
safety standards and enforcement activity.
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Hyundai Mobis (South Korea) to utilize front grill to create artificial engine sound
for EV
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19
Solution Description
Hyundai Mobis, which has been accelerating the development of the core components of environmentally friendly cars, developed an artificial engine sound
system using the grill cover of the electric vehicle for the first time in the world. Unlike internal combustion engine vehicles that have holes in the front grill to let
the air flow in, the front of an electric vehicle is completely blocked. Based on this fact, Hyundai Mobis creatively changed the way we think and used the cover
itself as a component of the speakers and developed a new system as a result. Hyundai Mobis greatly improved the efficiency and performance of this new system
compared to existing products and added such functions as the turn signal sound and charging status alarm as well as the artificiall engine sound. In keeping with
the age of future cars when autonomous driving becomes common, it is necessary to inform pedestrians of the direction in which the vehicle is going or whether
it is operating so that they can be prepared in advance. Also, it can be used as speakers for playing music during outdoor activities, such as camping. Acoustic
Vehicle Alert Sound (AVAS) is a speaker system that produces a sound outside of the vehicle so that pedestrians can sense an oncoming environmentally-friendly
car that emits almost no noise. It is differentiated from ASD which produces an artificial engine sound inside the vehicle for the fun of driving. Governments around
the world are making the artificial engine sound system mandatory to prevent accidents involving pedestrians from becoming more common as environmentally
friendly cars are too quiet. This system, developed by Hyundai Mobis, installs the existing product, which used to be installed inside the vehicle in the form of
complete speakers, on the back of the grill cover located on the front of the vehicle, in the form of a half-finished product. A speaker consists of the actuator, which
actually generates sound, and the diaphragm, which propagates the sound to the outside. Hyundai Mobis separated the actuator, attached it to the grill cover and
used the grill cover as the diaphragm of the speakers. Unlike existing speakers installed inside the electric vehicle with a blocked front, the grill cover, exposed to
the outside, produces sound in this system and there is no acoustic pressure loss. So it is very efficient.
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Hyundai Mobis (South Korea) develops the next-generation V2X control technology,
or the Integrated Communication Controller for the first time in Korea
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20
Solution Description
Hyundai Mobis announced that the company developed the Integrated Communication Controller, which enables real-time communication
of various vehicle information with other vehicles or infrastructure through external communication networks. It succeeded in localizing the
core connected car technology that connects vehicles, people, things and infrastructure with high-speed communication networks. It is
expected that various kinds of vehicle and driver data will be utilized to apply a wider range of services that provide safety and convenience.
The Integrated Communication Controller, developed by Hyundai Mobis, connects various Electronic Control Units (ECU) mounted on the
vehicle, e.g. the powertrain, multimedia, airbags and brake systems, through wired communication to collect and analyze various kinds of
vehicle operation data in real time. It can process large amounts of data, including the data from various sensors like radars, lidars and
cameras, and autonomous driving-related data. It also communicates this information with the outside through full-time wireless network
connectivity. It can also implement various connected car services, such as remote vehicle control and automatic update of the software of
various systems, and functions like eCall which automatically transmits accident information in case of an emergency.
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Hyundai Mobis (South Korea) develops ‘in-cabin systems’ utilizing the autonomous
driving sensors!
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Solution Description
Hyundai Mobis said that it successfully developed the system for detecting rear-seat passengers with a ‘radar’ (ROA, Rear Occupant Alert), and it is
planning to propose the system to global automakers. The ROA is a device for preventing passengers from being left unattended in rear seats. In the
past, the weight sensor of children’s car seats or the ultrasonic sensor were used in general. Hyundai Mobis vastly improved detection accuracy by
replacing them with the radar sensor. It is expected to greatly help prevent heatstroke accidents caused every summer by children being left unattended
in vehicles and other safety accidents. If a passenger is left in the rear seat, the passenger detection system alerts the driver with the sound made when
the door is closed, or through the instrument panel or smartphone. The system, developed by Hyundai Mobis, is known to have secured electromagnetic
reliability so that it works normally near high-voltage lines and railroad tracks, and be precise enough to distinguish adults, infants and pets. Hyundai
Mobis is planning to develop a radar capable of measuring the heartbeats of passengers and expand the biometric function this year. Hyundai Mobis
proactively developed related technologies because key global markets, such as North America and Europe, are introducing laws and regulations to
prevent children from being left unattended in vehicles one after another. In addition to this radar-based passenger detection system, Hyundai Mobis
developed Driver State Warning (DSW), which prevents dozing off at the wheel by using the ‘camera’ to track the pupils, last year. The company is
planning to secure sensor fusion technologies, which combine radars and cameras, one after another, and preempt the in-cabin sensor market. The
in-cabin sensor technology is an infrastructure technology that provides passenger safety and convenience in the high-level autonomous driving mode.
In level 3 or higher autonomous driving, no driving is necessary in autonomous driving mode. As a result, it is estimated that various safety and
convenience technologies for passengers will arrive quickly and quite robust in nature.
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Hyundai Motor Group (South Korea) Develops Air-Conditioning Technologies to
Maintain Clean Air in Vehicles
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Solution Description
Hyundai Motor Group announced new technologies to improve the quality of air in vehicles and create a more pleasant indoor environment for
customers. Recognizing the growing concern about air quality, the Group unveiled three new air-conditioning technologies – ‘After-Blow’,
‘Multi-Air Mode’, and ‘Fine Dust Indicator’. The technologies will be introduced initially on select models in Korea and expand to upcoming
Hyundai, Kia and Genesis vehicles worldwide in the future. ‘After-Blow’ dries the condensate on the evaporator and suppresses mold growth in
the air-conditioning system, which can cause an odor during hot weather. After the engine is turned off and the condensate on the evaporator drains
naturally for about 30 minutes, ‘After-Blow’ activates for 10 minutes to dry the evaporator and any condensate leftover in the air passage. The
air-conditioning system automatically allows influx of outside air during this time to prevent humidity from building up. The technology uses an
intelligent battery sensor (IBS) to monitor the battery and stops functioning when the battery is low, allaying any concerns about batter discharge.
It also de-activates when the air conditioning system is not in use for a certain period of time, or when the outside temperature is low.
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Hyundai Motor (South Korea) Announces IONIQ Brand Dedicated to EVs, Opening
New Chapter for Customer-Centric EV Experiences
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Solution Description
Hyundai Motor Company announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader
in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle
solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Under the IONIQ brand, Hyundai Motor will leverage its industry-leading
manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The
creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market. To fulfill
IONIQ’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied
power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless
journey. Hyundai first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and
development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named IONIQ, the world’s first
and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body
type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the
company’s clean mobility goals.
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Hyundai (South Korea) Launches Spirited New Elantra N Line Sedan
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Solution Description
Hyundai Motor Company launches the new Elantra N Line. The new model is designed and engineered to deliver more enhanced driving fun to the bold new
Elantra that launched in April. The N Line model, characterized by N specific design and performance-enhancing elements, offers an attractive entry point
to the Hyundai’s high-performance N Brand lineup and will expand Elantra’s appeal to a broader range of customers. Elantra N Line delivers a spirited
driving experience, powered by a 1.6-liter GDI turbocharged engine with six-speed manual or seven-speed Double Clutch Transmission (DCT) that produces
up to 201 horsepower and 195.2 lb-ft torque. Hyundai engineers implemented several mechanical improvements to Elantra’s suspension to increase stiffness
for a gripping performance, aided by 18-inch alloy wheels, multi-link independent rear suspension and larger front brake rotors. Driver-oriented features,
such as paddle shifters and Drive Mode Selector system, enable a racing-inspired experience behind the wheel. Interior design elements, including a
leather-wrapped perforated N steering wheel with metallic spokes, N sport seats with leather bolsters, gearshift with metal accents and leather inserts, and
alloy pedals, complement Elantra’s sporty exterior styling. N Line design elements complement a dynamic driving experience. Elantra N Line’s ‘low and
wide’exterior styling and ‘Parametric Dynamics’design theme imparts a look of sophisticated sportiness. Elantra’s cascade grille gets a more aggressive look
with an N Line badge and intricate geometric pattern. Arrow-shaped air curtains on the lower fascia support aerodynamic performance and engine cooling
while giving the model a high-performance image. Elantra N Line’s sporty side skirts and 18-inch alloy wheels accentuate the fastback sedan’s low and wide
aesthetic. From the side, the car’s dynamic styling is defined by arrow-like creases in its body panels that suggest forward motion. Glossy black molding on
the wheel wells, side-view mirrors and side skirts provide a touch of modern sophistication to the overall appearance.
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Lear (United States) and Gentherm Introduce INTU™ Thermal Comfort Seating with
ClimateSense™ Technology
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Solution Description
Lear Corporation, a global automotive technology leader in Seating and E-Systems, introduces its newest solution in intelligent seating, INTU™
Thermal Comfort with ClimateSense™ technology, developed in collaboration with Gentherm, a global market leader and developer of innovative
thermal management technologies. The system aims to create an ideal personal climate through its intelligent software, using ambient cabin
conditions to provide optimized comfort. As opposed to the traditional HVAC system, the joint innovation uses intelligent zonal thermal
management to create personalized comfort, improving overall vehicle efficiency while drawing on Lear's intelligent INTU seating system
expertise to provide advanced solutions for comfort, wellness, safety and sound. Depending on the setting, the technology can account for
in-vehicle and outside environments and personal preferences and efficiently manages the distribution of heating and cooling toward segments that
have a significant impact on body thermal sensation and comfort. Lear and Gentherm first announced a joint development partnership in January
2019 to drive the future of passenger thermal seating solutions. The INTU Thermal Comfort with ClimateSense technology is the first
market-ready solution developed from the collaboration.
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NIO (China) Launches Battery as a Service
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Solution Description
NIO officially launched Battery as a Service (BaaS). Providing comprehensive services enabled by vehicle-battery separation, battery subscription and the
chargeable, swappable and upgradable batteries, NIO BaaS is a breakthrough innovation in both technology and business model. NIO BaaS users can
purchase a car without the battery. The battery price will neither be included in the vehicle sales invoice, nor in the down payment and instalments of auto
loan. Moreover, BaaS users can subscribe to battery packs of various capacity according to their needs and pay on a monthly basis. BaaS users are also
entitled to NIO’s Power Swap and flexible battery upgrade services, as well as the national NEV subsidies and purchase tax exemption enjoyed by users who
have purchased batteries. Users who choose to purchase NIO cars with BaaS can enjoy an RMB 70,000 off from the car price for all NIO models, and
subscribe to a 70 kWh battery pack for only RMB 980 per month. Users who have not subscribed to the Worry-Free Service Plan need to pay a battery
guarantee fee of RMB 80 per month. The launch of NIO BaaS makes the purchase decision much easier and represents a better balance between the
purchasing cost and the using cost. With BaaS, both costs are lower than those of ICE cars in the same segment. At the same time, BaaS also represents a
systematic solution to the long-existing challenges for EV penetration, including battery degradation, battery upgradability, and lower resale value. BaaS is
developed based on NIO’s innovative battery swapping technologies and network with nationwide coverage, as well as well-received Power Swap services.
Since the establishment, NIO has insisted on continuous research and development of battery swapping technologies as well as deployment and construction
of the service network. As of August 20, NIO has already obtained more than 1,200 patents related to battery swapping, built 143 Power Swap stations
nationwide, and completed over 800,000 swaps for users. Recently, China’s first national electric vehicle battery swapping standard, of which NIO took the
initiative in the drafting together with China Automotive Technology & Research Center (CATARC) and multiple car companies, has been approved, which
will definitely promote the development of battery swapping technologies and services.
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Tata Motors (India) introduces India’s largest tipper truck, the Signa 4825.TK
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Solution Description
Tata Motors, India’s leading commercial vehicles manufacturer, announced the launch of Signa 4825.TK – India’s very first 47.5-tonne
multi-axle tipper truck for surface transport of coal and construction aggregates. The Signa 4825.TK’s unmatched gross vehicle weight allows
more load per trip with its 29 cubic metre box load body. The newly-launched tipper truck is specially designed to meet the customer’s need
of high productivity and fast turnaround. It is developed with Tata Motors’ Power of 6 philosophy and offers enhanced performance, higher
payload capacity, lower total cost of ownership, higher comfort and safety for the driver. The Signa 4825.TK is powered by Cummins ISBe
6.7-litre BS6 engine with high power rating of 250hp and torque rating of 950Nm from 1000-1700rpm to ensure faster turnaround time. The
powerful engine is mated to a heavy duty G1150 9-speed gearbox, with 430mm dia organic clutch. The gear ratios are designed specifically
for surface transportation, with reduced fuel consumption. The tipper truck is equipped with 3 distinct drive modes – Light, Medium and
Heavy – to ensure optimum power and torque selection, based on the load and terrain, ensuring high fuel efficiency. It comes as a factory-built,
ready-to-use vehicle with the 29 cubic metre tipper body and hydraulics. The Signa 4825.TK is available in two configurations: 10×4, 10×2
to offer flexibility to the customer, basis their requirement.
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Rewards & Recognition
Updates Automotive Industry
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Ranked 134th in the BAIC Group's "Fortune 500" list for eight consecutive
years
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28
On August 10, 2020 Beijing time, the US "Fortune" magazine officially announced the ranking of the "Top 500 Companies in the World
2020". BAIC Group has been on the list for the eighth consecutive year, ranking 134th, ranking among the top four Chinese auto companies
on the list. The ranking uses the revenue of each company in 2019 as the main indicator. In 2019, BAIC Group achieved annual operating
income of RMB 501.23 billion, a year-on-year increase of 4.26%, becoming the first Beijing-owned state-owned enterprise with annual
revenue exceeding RMB 500 billion. Despite the in-depth adjustment of the automobile industry and the impact of changes in international
exchange rates, BAIC Group still maintains a basic pattern of top 150 global companies and top 4 Chinese auto companies. At the same time,
the main operating indicators of BAIC Group in 2019 are better than the average level of China's auto industry, and it continues to maintain a
high-quality development trend.
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Dongfeng Honda (China) won the "Overall Marketing Strategy Innovation Excellence
Award" and the "Best Advertising Creative Innovation Excellence Award"
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The 17th China Automotive Marketing Summit Storm Tengchong Summit was held in Tengchong, Yunnan. At the summit, more than a hundred guests
from the automotive industry gathered to conduct in-depth exchanges and discussions on China's automotive industry under various uncertain factors
and changes in this year. Dongfeng Honda won the "Overall Marketing Strategy Innovation Excellence Award" in the selection activity with "One in
Wuhan"; and won the "Best Advertising Creative Innovation Excellence Award" through the new CR-V marketing case "Shen Lang's Siwei" . Dongfeng
Honda's marketing case "One in Wuhan" is not only a brand event, but also a social event. It is an action and a move based on a social perspective. It is
a beam of light, a sustenance, and a support to the people of Wuhan who are enveloped by the epidemic. It is based on this perspective that "One in
Wuhan" has rapidly spread from a corporate brand voice to all levels of society, forming a massive "social event" and triggering a nationwide social
action. Through the voices and actions at every psychological node, the event was detonated in a very short time, from enterprise-level actions to
nationwide actions; from official leadership to voluntary participation by all people; from some regions to the whole country; from childhood The scale
of voice has expanded to hot topics on the entire network. In the end, “One in Wuhan” won both online and offline, all-media, multi-scene, interactive
content and topics, and achieved a win-win for brand volume and word-of-mouth, and also received high praise and praise from all walks of life. In July
2020, the new CR-V will be launched on the market with all-round upgrades in terms of exterior, interior, and technological configuration. Dongfeng
Honda invited the well-loved comedy creation team Happy Twist to cooperate and jointly produced a CR-V exclusive micro-film starring Shen Teng.
CR-V has been in China for 16 years, and has always put user satisfaction and goodwill in the first place, hoping to bring users a happy and colorful
life. At this point, Happy Twist and CR-V are working hard. Is consistent.
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Hyundai Motor (South Korea) Wins 2020 Future Mobility of the Year Awards
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Hyundai Motor Company won two 2020 Future Mobility of the Year (FMOTY) Awards for HDC-6 NEPTUNE and the company’s built-in e-scooter.
Established by the Korea Advanced Institute of Science and Technology (KAIST) Graduate School for Green Transportation in 2019, the awards
recognize concept vehicles that make outstanding contributions to the future of mobility. FMOTY awarded the hydrogen-powered fuel cell heavy-duty
truck HDC-6 NEPTUNE in the ‘Public & Commercial’ category and the built-in e-scooter in the ‘Personal’ category. Sixteen judges, including top
automotive journalists from 11 countries, selected Hyundai Motor’s submissions from a total of 71 concepts that have debuted at international motor
shows for consideration in three categories: Private, Public & Commercial, and Personal. The judges lauded Hyundai Motor’s concepts for introducing
innovative transport technologies and services for the future of mobility. HDC-6 NEPTUNE, which debuted at the North American Commercial Vehicle
Show last November, took inspiration from the iconic Art Deco streamliner railway trains of the 1930s. The concept embodies Hyundai Motor’s vision
for a zero-carbon emission future as the company leads a paradigm shift to eco-friendly commercial vehicles. As the demand for zero-carbon and
eco-friendly commercial vehicles is expected to increase gradually, FMOTY judges showed support for the first concept vehicle to incorporate
hydrogen fuel cell power into commercial delivery. The built-in e-scooter, which debuted as a prototype at the Consumer Electronics Show (CES) in
2017, is currently being considered as an option for future vehicles. As its name suggests, the electric scooter will be integrated into vehicles, charging
itself while the car is operating to provide the last-mile mobility – a feature the judges regarded highly in addition to its great build quality.
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Hyundai Motor (South Korea), Genesis Win Seven 2020 Red Dot Design Awards
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Hyundai Motor Company and Genesis announced they have won seven 2020 Red Dot Design Awards. This year, the companies took the ‘Best of the Best’ and six
Winners all in the Brand & Communication Design area. The ‘Best of the Best’ under the Advertising category (subcategory Integrated Campaign) went to
Hyundai’s brand campaign film ‘Second First Steps,’ which also secured a Winner under the Film & Animation category (subcategory Online Film). Hyundai also
grabbed five Winners for ‘Hyundai’s Hi-Charger’ in the Interface & User Experience Design category, ‘Hyundai X BTS Goods’ in the Advertising category
(subcategory Image Campaign), ‘Future Mobility Solutions Exhibition Hall’ in the Fair Stands category (subcategory Stands & Booths) and ‘FIFA World Football
Museum’ in the Spatial Communication category (subcategory Event Design). The Genesis brand took home a Winner in the Interface & User Experience Design
category for its copper design in the Genesis Infotainment System. This is the first Red Dot Award that the Group received for its infotainment system. The ‘Second
First Steps’ brand campaign film embodies Hyundai’s next-generation brand vision of ‘Progress for Humanity.’ It shows para-athlete and archer Jun-boem Park’s
“second first steps” following those of his infancy, toward his mother, aided by Hyundai Motor’s H-MEX (Hyundai Medical Exoskeleton), a wearable robotics
technology. The film underlines Hyundai’s philosophy centered on creating human-centered future technologies. As of August 4, the film has received more than
42 million views online. The ‘Hi-Charger’ is an ultra-fast EV-charger unveiled by Hyundai Motor in November 2019. It offers 350 kw of high-power,
high-efficiency charging technology with an innovative automated weight-free cable system that allows effortless connection between the charger and vehicle. The
‘Hyundai X BTS Goods’ is a collection of six products including eco-friendly bags and key covers that commemorated 2020 Environmental Day as part of
Hyundai’s ‘Global Hydrogen Campaign’ launched in January this year. Hyundai upcycled used car seat leather and recycled subway billboard materials as well as
utilized eco-friendly Tyvek materials, delivering the company’s sustainable image.
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2021 Kia (South Korea) Seltos named to Wards 10 Best user experience (UX) list
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The 2021 Kia Seltos has been named to Wards 10 Best UX list for 2020. The list recognizes outstanding touchscreens, voice controls, connectivity,
driver-assistance technology features and overall user friendliness. Now in its fifth year, the Wards 10 Best UX competition focuses on the user experience
-- how the driver interacts with the vehicle as well as how easy and intuitive vehicle controls are for the driver. With its available 10.25-in. high-resolution
touchscreen, the Seltos offers satellite radio, UVO telematics, navigation and split-screen display that sits high on the instrument panel for excellent
accessibility. Additional available features tech-savvy consumers look for include multi-Bluetooth device connectivity, wireless smartphone charging, up to
three USB ports and available Apple CarPlay and Android Auto. This is just the latest accolade added to the long list of awards earned by Kia’s full lineup
of rugged and capable SUVs. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by
Kia is pursuant to license. A Bluetooth® enabled device is required to use Bluetooth® wireless technology. Apple CarPlay™ is a trademark of Apple Inc.
Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply. Vehicle user
interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible
smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.
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2020 Kia (South Korea) Soul Named One of the 10 Best Cars for Dog Lovers
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The 2020 Kia Soul has been named to Autotrader’s 10 Best Cars for Dog Lovers list for 2020. In celebration of National Dog Day, the editors at Autotrader
have announced the list of winners to ensure pet parents are riding in vehicles that have the comfort, convenience and safety features that every family need.
Now in its seventh year, Autotrader’s list of Best Cars for Dog Lovers focuses on vehicles that offer the best of what every dog owner needs. “To help new
car buyers that are traveling with four-legged friends, we’ve carefully curated a list of the best cars that offer great comfort and safety features while also
making the lives of pet parents just a little easier,” said Brian Moody, executive editor at Autotrader. With a suite of available Kia Drive Wise features
including Forward Collision Avoidance, Driver Attention Warning[2] and Smart Cruise Control, Soul owners can feel safe and confident when they hit the
road with the entire family. The Soul’s boxy silhouette continues to offer up a surprising amount of cargo and passenger space, and a wider and lower rear
liftgate opening improves ease of loading and unloading. For 2021, the Soul is even more dog-friendly with the addition of standard Rear Occupant Alert,
which uses ultrasonic sensors to detect and prevent passengers – pets included – from being left behind in the rear seats. Kia Drive Wise features are not
substitutes for safe driving, and may not detect all objects surrounding the vehicle. Always drive safely and use caution. Driver Attention Warning is not a
substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and
vehicle operation could result in loss of vehicle control. Always drive safely and use caution. Rear Occupant Alert is not a substitute for one’s attention and
may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle.
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SAIC Motor (China) ranks 52nd among Fortune Global 500
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34
With a consolidated sales revenue of $122.0714 billion, SAIC Motor took the 52nd place on the 2020 Fortune Global 500 list released on Aug 10. The
company, which has made the top 100 rankings for seven consecutive years, was ranked 7th among all auto makers listed. With the COVID-19 pandemic
posing challenges to the global economy and auto industry this year, SAIC Motor has been striving to maintain economic operations and accelerate its
innovative development strategy in the fields of Electrification, Intelligence and Connectivity, Sharing and Globalization. Over the past four months, SAIC
Motor has seen continuous sales growth. In July, the sales of new energy vehicles increased by 52.8 percent year-on-year and the total commercial mileage
of fuel cell vehicles exceeded 4.5 million kilometers. From January to July, the overseas sales of its own brands increased by 15.9 percent. Meanwhile, MG
maintained its position as the top single brand in exports in China. The company will launch the world's first fuel cell MPV this year and its “5G+L4” smart
autonomous heavy trucks have started quasi-commercial operations. These trucks will transport 20,000 containers within the year and help increase the
traffic capacity of the Donghai Bridge by 100 percent in the future. With a goal of meeting the new development trend of “software defines cars”, SAIC
Motor set up a software center to aggregate the world’s top intelligent network talent teams. The cumulative registered users of its ride-hailing app
Xiangdao’s has exceeded 10 million, with a user satisfaction rate of 97 percent. SAIC Motor's subsidiaries include SAIC Passenger Vehicle Branch, SAIC
Maxus, SAIC Volkswagen, SAIC General Motors, SAIC-GM-Wuling, NAVECO, SAIC-IVECO Hongyan and Sunwin.
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Sumitomo Electric (Japan) awarded for Redox Flow Battery Systems from Hokkaido
Electric Power Network
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35
Sumitomo Electric is recently awarded as a prime contractor in charge of EPC and supplier of Redox Battery Systems by Hokkaido Electric Power Network, Inc.*1 for their
grid-scale battery system with a capacity of 51 MWh (17 MW for 3 hours). Sumitomo Electric started construction work from July 2020. This work plans to be completed by
the end of March 2022. HEPN is working on expansion of interconnection between the grid and wind power generation, utilizing grid-scale battery systems, for which HEPN
launched a solicitation process. Sumitomo Electric is confident that completion of this project and more opportunities in the future will contribute to the implementation of
renewable energy and the reduction of greenhouse gas emissions. HEPN commenced the solicitation process for wind power generation utilizing grid-scale battery systems to
interconnect wind power generators, predicated on installation of grid storage batteries and sharing of the incurred construction costs. 15 wind farm projects totaling 162MW
are approved for grid interconnection under Phase I scheme. Sumitomo Electric's Redox Flow Battery Systems are adopted as grid-scale battery systems. Redox Flow Battery
Systems charge and discharge using the redox reaction of metal ions in the electrolytes. Our battery systems offer long life, high safety, and many other features, as described
below.
(1)Long life
Redox Flow Battery Systems have no limitation in recharging cycles in principle, allowing stable operation for more than 20 years (design life intended by Sumitomo Electric).
Also, the electrolytes, which do not deteriorate, can be used semi-permanently and can also be reused.
(2)High safety
Redox Flow Battery Systems feature an extremely low possibility of fire and high safety because they operate at room temperature and are made of non-combustible and
flame-retardant materials. Moreover, it allows for accurate monitoring of the state of charge, enabling stable operation continuously for an extended period of time without being
affected by charge/discharge patterns.
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BYD (China) completes eBus fleet delivery to Pécs in Hungary
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36
BYD, the world's leading eBus manufacturer, hascompleted a delivery of ten eBuses to public transport operator, Tüke Busz Zrt, in the southern
Hungarian city of Pécs – marking the start of the first ever electric bus operation in the city. The vehicles were manufactured at BYD's state-of-the-art
production facility in Komárom, also in Hungary. The eBus fleet handover begins a longer-term commitment from Tüke Busz Zrt to convert its entire
fleet to battery electric power. Despite the initial COVID-19 lockdown restrictions, BYD was still able to meet the planned delivery date for Tüke Busz
Zrt. The delivery is also the latest in a number of recent fleet deliveries from BYD elsewhere in Europe as COVID-19 restrictions are relaxed and
demand for public mobility increases. With its capacity as a producer of face-masks and hygiene products, to help ease the shortage of PPE equipment
and protect bus drivers, BYD is also making a contribution of 2000 face-masks to the Pécs local authority and a further 2000 to Tüke Busz Zrt. Tüke
Busz Zrt's new eBus fleet consists of BYD's best-selling 12-metre low-floor model and will replace the city's ageing diesel-powered buses. The
12-metre model delivers a range of 300km on a single charge and, across the new BYD fleet, will cover 900,000km per year– 10% of the Tüke Busz
Zrt's annual distance. Charging infrastructure for the company's new fleet has also been designed and installed by BYD.
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BYD (China) begins landmark eBus fleet delivery to Germany's BOGESTRA
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37
BOGESTRA and HCR, two of Germany's leading Public Transport Operators (PTOs), have taken delivery of the first vehicle in a joint
fleet order for 22 eBuses from BYD – the world's leading eBus manufacturer. The handover brings about a landmark moment for BYD
as it begins fleet deliveries to a public transport provider in Germany for the first time. Despite the recent COVID-19 lockdown
restrictions, deliveries remain on schedule for completion in October 2020. As a producer of face-masks and hygiene products following
the coronavirus outbreak, BYD is also donating a consignment of face-masks to be used by BOGESTRA's and HCR's passengers, as part
of the PTOs’ hygiene regulations. BYD continues its commitment to producing PPE equipment and to contribute for the safety of public
transport across Europe.
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BYD (China) takes majority share in Spain's largest ever electric bus order
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38
In Spain's largest-ever tender for electric buses, the Municipal Transport Company of Madrid, EMT Madrid, has confirmed that BYD –
the world's leading electric bus manufacturer – will supply a further 30 eBuses for operations in the Spanish capital. The order for BYD's
12-metre pure-electric eBuses comprises the majority of a 50-vehicle order from EMT Madrid – Spain's largest surface public transport
operator running 2,100 vehicles. The announcement follows the delivery of an initial fleet of 15 BYD 12-metre models earlier in May.
EMT selected BYD for the supply of this latest fleet of 30 eBuses based on several operational parameters including extensive
single-charge range capability, cost of energy consumption, maintenance costs and manufacturer's guarantee. The original fleet of 15
BYD eBuses are already in successful operation on EMT Madrid's high-frequency ‘route 52’ service connecting Puerta del Sol and
Santamarca, and also on Madrid's new perimeter service which forms part of the ‘Madrid 360 Environmental Sustainability Strategy’.
Despite lockdown restrictions brought about by the coronavirus pandemic, this initial 15 BYD eBuses were successfully supplied in May.
The subsequent order for 30 eBuses will be delivered in 2021.
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The Mercedes-Benz eCitaro "electrifies" Hamburg: new framework agreement for
further deliveries to Hamburger Hochbahn AG
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39
The transport company Hamburger Hochbahn AG has signed a framework agreement with Daimler Buses for the delivery of fully electric
Mercedes-Benz eCitaro and the new eCitaro G articulated bus. The agreement is part of a record order for up to 530 emission-free urban
buses for the Hochbahn company from 2021 to 2025. The exact number and their distribution will be defined during the term of contract.
The first and only electric bus to be developed and manufactured in Germany the eCitaro is based on the Citaro urban bus which has
proven itself time and again. It is the first and only fully electric urban bus to be developed and manufactured in Germany. With its many
features, from its elegant design to its exemplary thermal management which minimises energy consumption and its friendly yet
functional passenger compartment, the eCitaro is a truly impressive vehicle. The urban bus celebrated its world premiere as a solo vehicle
two years ago. The new articulated bus variant of the eCitaro G will follow in the autumn of this year. With its sensational technologies
such as solid-state batteries, it sets a further milestone in the transition to electric mobility. Locally emission-free and low-noise urban
buses with a three-pointed star make a major contribution towards the quality of life in cities.
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Best-seller in Ecuador, GWM Sailed through Wind and Waves Overseas
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40
According to the statistics of the automobile market, in July 2020, the sales volume of GWM Pickup made a new record in Ecuador, ranking top with
a market share of 24%, followed by Chevrolet, Toyota, Ford and other brands. With the brand advantage of being the best-seller in China for 22 years
as well as excellent competitiveness, GWM Pickup undergoes rapid development, breaking new ground in overseas market. Since the outbreak of
COVID-19 in March this year, the automobile market in Ecuador was taken a heavy toll, which caused great negative impact on auto dealers. But at
this time, the speed and quality of responding to the epidemic determined the future development of the brand. Under the adverse circumstances, GWM
worked together with local dealers to combat against COVID-19. In addition to self-protection, they donated surgical masks, protective suits and other
medical supplies to local institution. Their behavior of carrying out social responsibility helped them win praises from the public. Later on, they actively
answered the call of government, took protective measures and prepared for resumption. GWM shared domestic experience of combating against
COVID-19 with local dealers, to take necessary measures to gradually restore operation, such as developing online purchasing platform, setting VR
exhibition channel, promoting via TikTok and other new media, paying respects to heroes fighting at the front. The new mode of live broadcast plus the
e-commerce not only relieved the pressure brought by the epidemic, but also gave customers the most practical help and sense of safety.
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Adient (Ireland) announces closing of previously announced transactions with joint venture
partner Yanfeng to restructure existing joint venture relationships
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41
Adient, a global leader in automotive seating, announced it has closed the transactions contemplated by its previously announced
definitive agreement with joint venture partner Yanfeng Automotive Trim Systems Co., Ltd. (Yanfeng) to make certain changes to their
existing joint venture relationships that was entered into on January 31 and amended on June 24 this year. At closing, Adient received cash
proceeds of US$ 309 million related to the sale of Adient's 30 percent ownership stake in Yanfeng Global Automotive Interior Systems
Co., Ltd. (YFAI) to Yanfeng and approximately US $20 million related to the sale of certain mechanisms business patents and other
intellectual property to Adient Yanfeng Seating Mechanisms Co., Ltd. (AYM). In addition to the US $309 million paid at the closing for
its 30 percent ownership stake in YFAI, Adient is entitled to receive an additional US $60 million for the sale of such stake, payable on a
deferred basis. With respect to each YFAI fiscal year ending after the closing, starting with the year ending Dec. 31, 2020, Adient will be
paid an earnout in an amount equal to 30 percent of YFAI's distributable earnings for such year until such time as the US $60 million
deferred purchase price is fully paid. Also, Adient and Yanfeng extended the term of Yanfeng Adient Seating Co., Ltd.'s (YFAS) joint
venture agreement to December 2038.
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BYD (China) Pushes for Olympic Recognition of Dragon Boat Racing
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42
BYD signed a contract with the Chinese Canoe Association to become a strategic partner for dragon boats to fully enter the Olympic Games. The two
sides will cooperate on the promotion of an official Olympic category as well as designing and developing new dragon boats for competition at the
highest level. At the 2020 Tokyo Olympics, dragon boat racing will be featured as a ‘performance event’, indicating another step forward for the
traditional sport's ascent to the world's highest stage. With BYD's new initiative to promote the sport, further momentum will be added to the campaign
for dragon boat racing to become an official competitive event. To promote the entry of dragon boats into the Olympic Games, the China Canoe
Association has been commissioned by the International Canoe Federation to design new dragon boat models for racing competition. As a strategic
partner, BYD's latest achievements in the field of technological innovation will be leveraged in the design and development of new dragon boat models
for racing competition. This includes the Dragon Face interface and design language equipped on BYD's Han models, which fuses traditional
dragon-inspired aesthetics and cutting-edge functionality. BYD also optimized the vehicle's aerodynamics to make the Han's design more efficient, with
the drag coefficient reaching as low as a world-leading 0.233Cd. This has strongly contributed to confidence in BYD's design and manufacturing
qualities, while also adding a technological impetus to dragon boat racing's entry into the Olympics.
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Continental And aft automotive Set Up Joint Venture For The Future of Mobility
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43
Technology company Continental and system supplier aft automotive are setting up a joint venture to manufacture couplings made of high-performance
plastics for the for the future of mobility. The partners have signed a relevant agreement to create a 50/50 joint venture. The two companies have already
been jointly developing special couplings that connect the cooling circuit or the turbocharger/charge-air cooler with units in the engine compartment
since 2016. This successful development partnership is now being further expanded by setting up a joint venture. Unlike conventional vehicles, electric
vehicles require multiple cooling circuits with sophisticated thermal management. Batteries in electric vehicles achieve optimum operating efficiency
at temperatures between 20 degrees Celsius and 40 degrees Celsius. This temperature span enables long ranges, allows the batteries to work more
efficiently and extends battery lifetimes. For that reason, in similar fashion to drive and power components, the batteries have to be either cooled or
heated, depending on the outside temperature. That results in complex circuits that significantly increase the demands on the individual components.
The weight of the new hose generation is also being further reduced. Smaller line cross-sections, for instance on the high-pressure side and in the battery
cooling system, mean that less coolant is needed when compared with previous systems. The right mixture of rubber, polyamide and aluminum
materials and an ingenious line geometry ensure the system has adequate inherent stability. Special lines and couplings made of high-performance
plastics are developed for this.
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BMZ and Continental (Germany) are making a rubber supply chain digitally traceable for
the first time
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44
For the first time ever, the German Federal Ministry of Economic Cooperation and Development (BMZ) and technology company Continental are
making a rubber supply chain seamlessly electronically traceable – from cultivation in Indonesia and further processing through to tire production.
Continental is collaborating with the German development cooperation specifically in the Indonesian province of West Kalimantan in Borneo. The
Kapuas Hulu district has two national parks with extensive natural forests, designated a UNESCO biosphere reserve. The project partners document all
steps in the supply chain with a digital traceability system. The 450 small farmers involved so far achieve significantly higher sales prices than usual
for the high-quality natural rubber they produce. This is due to the fact that they are trained in sustainable cultivation and with better technology, such
as how the trees need to be cut in order to obtain as much rubber as possible. The small farmers thus significantly increase their surface yields and can
use the trees for longer. The digital traceability system allows the production and supply chain of the rubber to be evaluated in detail. The production
areas mapped by GPS, the raw rubber deliveries and sales prices achieved are documented in the system directly on delivery in the warehouse. In
addition, the system checks the raw rubber quantity delivered with regard to the production area. If the delivered quantity exceeds the expected
production volume, the system indicates this. In this way, employees can prevent rubber from entering the supply chain from non-registered areas, e.g.
illegally deforested areas.
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Smart joint venture confirms global executive team and establishes smart Europe GmbH
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45
The new global smart joint venture between Geely Holding (Geely) and Mercedes-Benz AG (Mercedes-Benz), formally registered as ‘smart
Automobile Co. Ltd.’ (smart) in Hangzhou Bay, Ningbo, China at the end of 2019 has established ‘smart Europe GmbH’ (smart Europe) as a
wholly owned subsidiary to supply, sell and service future smart vehicles in the European market. The smart brand, a global pioneer in urban
mobility, will write the next chapter in its history as a joint venture between Mercedes-Benz and Geely. A new all-electric vehicle architecture will
become the foundation for smart’s entry into the premium B-segment range with its first products tentatively set to launch from 2022. As a wholly
owned subsidiary, smart Europe will be located in Leinfelden-Echterdingen, Stuttgart. With an international team, the newly established company
will manage all Sales, Marketing and After-Sales activities of the next generation of smart vehicles, products and services in the European markets.
After holding several Executive Sales & Marketing roles in the global Mercedes-Benz network, Dirk Adelmann successfully transformed smart
into an electric-only brand on the retail level and has been appointed as the CEO of smart Europe by Xiangbei Tong. In his new role, he will focus
on establishing a highly efficient and customer-centric business model by leveraging the full potential of the joint venture between Mercedes-Benz
and Geely for the European markets.
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Mouth-Nose-Masks at Copenhagen Fashion Week SS21 - Mercedes-Benz partners with supermodel
Helena Christensen to demonstrate the responsible side of luxury fashion brands
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46
Mercedes-Benz partnered with Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to
contain the COVID-19 pandemic. During the four-day event from 9-12 August, Christensen was photographed against some of Copenhagen’s
most storied landmarks, styled in five Danish designers’new collections that incorporated face masks they had either created or customized. A face
of the luxury industry for over three decades, Helena Christensen perfectly typifies the social responsibility of Mercedes-Benz, by demonstrating
the importance of wearing a mask at the Copenhagen Fashion Week SS21, and how they can even be elevated to a piece of iconic design. Both
parties want to make a stand on the importance of wearing face coverings, and to do so in a suitably creative way. Mercedes-Benz Denmark's
long-standing relationship with Copenhagen Fashion Week can be traced back to 2009, when Mercedes-Benz began facilitating shared fashion
show locations for several designers each season. More recently, Mercedes-Benz has focused on collaborating with one designer in a more in-depth
capacity, often to create engaging social media content and impactful visuals around their show or event. Recent partnerships include the likes of
Danish Designer Soeren Le Schmidt. On the 10th August 2020, Mercedes-Benz co-hosted the opening reception of much-loved fashion brand
GANNI’s 202020 exhibition, which brought together clothing, art, discussion and performance for an immersive and collaborative brand
experience. Mercedes-Benz also highlighted Copenhagen Fashion Week’s commitment to sustainability by using branded electric and hybrid
vehicles to transport VIP guests between events, along with providing shuttle service at the GANNI opening reception.
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Daimler (Germany) reaches agreements in principle to settle regulatory and civil proceedings in the
United States regarding diesel emissions
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47
Daimler AG and its subsidiary Mercedes-Benz USA LLC (MBUSA) have reached an agreement in principle with various U.S. authorities to settle
civil and environmental claims regarding emission control systems of approx. 250,000 diesel passenger cars and vans in the United States. The
involved U.S. authorities are the Environmental Protection Agency (EPA), the California Air Resources Board (CARB), the Environment and
Natural Resources Division of the U.S. Department of Justice (DOJ), the California Attorney General’s Office, and the U.S. Customs and Border
Protection. The company has cooperated fully with the U.S. authorities and continues to do so. Daimler AG and MBUSA have also reached an
agreement in principle with plaintiffs’ counsel to settle the consumer class action “In re Mercedes-Benz Emissions Litigation,” which is pending
before the U.S. District Court for the District of New Jersey. The company has made sufficient provisions for the expected total costs of the
settlements. For the settlements with the U.S. authorities, Daimler expects costs of approx. USD 1.5 billion (approx. EUR 1.27 billion). The
estimated cost of the class action settlement is approx. USD 700 million (approx. EUR 592 million) including the court’s anticipated award of
attorneys’ fees and costs. In addition, Daimler estimates further expenses of a mid three-digit-million EUR amount to fulfill requirements of the
settlements. Daimler expects a corresponding impact on the Free Cash Flow of the industrial business over the next 3 years with the main impact
within the next 12 months.
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Dongfeng (China) Company deepens industrial cooperation with Xingshan County and
Wufeng County
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48
Chairman of the labor union of Dongfeng Company, led the research team to Xingshan County and Wufeng County, Yichang City to conduct
market research and exchange activities. He Wei and the leaders of Xingshan County and Wufeng County went to various poverty alleviation sites
to conduct discussions and exchanges on further promoting counterpart support and deepening industrial cooperation and signed a strategic
cooperation framework agreement. The research team and members of the Xingshan County leadership team conducted discussions and exchanges
on further deepening industrial cooperation. At the forum, Dongfeng Commercial Vehicle Co., Ltd., Dongfeng Passenger Vehicle Company,
Dongfeng Motor shares, Dongfeng Iseki turn on enterprise development situation, the flagship product, the core technology and service assurance
reporting and in-depth cooperation with local businesses around business communicate with. At the scene, relevant units of Dongfeng Company
signed a strategic framework agreement for deepening industrial cooperation, a cooperation framework agreement for the construction of a
ten-thousand-mu mountain vegetable industrial park, a taxi purchase intention agreement, and an urban public transport purchase intention
agreement with the Xingshan County government and enterprises respectively; Xingshan County donated agricultural machinery and equipment
worth more than 1.4 million yuan to support the Xingshan County Alpine Vegetable Industrial Park project.
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Goodyear (United States) Launches Exclusive Watch Collection With B.R.M Chronographes
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49
Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with
French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with
the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes. The design of
the timepieces will match the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport. In a deal
brokered by IMG, B.R.M Chronographes will create two designs of these exclusive watches as well as a desk clock. The statement
watches have a highly durable and black physical vapor deposition (PVD) stainless steel case, a white dial with black hands and a
black technical-strap styled with white holes and double white stitching. The Goodyear logo is on the dial and on the black crown,
which features a Goodyear tire. Another element inspired by motorsport is the glass back that allows view of the mechanism inside.
The chronograph includes a black tachymeter with white hands.
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I-Bytes Automotive industry

  • 1. IT Shades Engage & Enable I-Bytes Automotive August Edition 2020 Email us - solutions@itshades.com Website : www.itshades.com
  • 2. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com About Us Who We are Aim of this I-Byte Reasons to talk to us ITShades.com has been founded with singular aim of engaging and enabling the best and brightest of businesses, professionals and students with opportunities, learnings, best practices, collaboration and innovation from IT industry. This document brings together a set of latest data points and publicly available information relevant for Automotive Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely. 1. Publishing of your company’s solutions/ announcements in this document. 2. Subscribe to this and other periodic publications i.e. I-Bytes, Solution Letters from ITShades.com. 3. For placement of your company's click-able logo and advertisements. 4. Feedback for us to improve the content and format of these periodic publications.
  • 3. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries Sponsoring Companies for this Edition LOGO 1 LOGO 2 LOGO 3 LOGO 4 LOGO 5
  • 4. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Table of Contents 1. Financial, M & A Updates...................................................................................................................................1 2. Solution Updates................................................................................................................................................12 3. Rewards and Recognition Updates..................................................................................................................28 4. Customer Success Updates..............................................................................................................................36 5. Partnership Ecosystem Updates......................................................................................................................41 6. Miscellaneous Updates.....................................................................................................................................54
  • 5. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Financial, M & A Updates Automotive Industry
  • 6. Financial, M&A Updates IT Shades Engage & Enable Adient (Ireland) reports third quarter 2020 financial results • Impacted by COVID-19 and one-time, non-cash charges, Q3 GAAP net loss and EPS diluted of $(325)M and $(3.46) respectively; Q3 Adj.-EPS diluted of $(2.78) • Q3 Adj.-EBITDA of $(122)M, down $327M y-o-y (includes ~$400M impact from COVID-19); Adient's financial results improved sequentially by month as the quarter progressed and operations in the Americas and EMEA restarted • Cash and cash equivalents of $1,032M at June 30, 2020 (production restarts during the quarter resulted in a temporary trade working capital headwind, expected to unwind in Q4, of ~$500M in Q3); total liquidity at June 30, 2020 was ~$1.2B Executive Commentary “Adient continues to execute its turnaround plan while navigating through these unprecedented times. I am confident that the many proactive actions we are taking will enable Adient to become a stronger, more profitable company, ultimately positioning us for long-term success.” Says President and Chief Executive For any queries, Please write to marketing@itshades.com 1 Key Financial Highlights
  • 7. Financial, M&A Updates IT Shades Engage & Enable DENSO (Japan) Announces First Quarter Financial Results • Consolidated revenue totaled 765.1 billion yen (US$7.1 billion), a 42.2 percent decrease from the previous year. • Consolidated operating profit totaled -106.6 billion yen (US$-989.6 million). • Consolidated profit attributable to owners of the parent company totaled -90.1 billion yen (US$-836.0 million). • In Japan, revenue decreased to 528.3 billion yen (US$4.9 billion) (Down 33.7% from the same quarter in the previous year). and an operating loss was 90.8 billion yen (US$842.4 million) (Operating income of 34 billion yen in the same quarter of the previous year). • In North America, revenue decreased to 121.8 billion yen (US$1.1 billion) (Down 61.4% from the same quarter in the previous year) and operating loss was 26.3 billion yen (US$244.3 million) (Operating income of 11.6 billion yen in the same quarter of the previous year). • In Europe, revenue decreased to 67.2 billion yen (US$623.5 million) (Down 57.7% from the same quarter in the previous year) and operating loss was 8.3 billion yen (US$76.6 million) (Operating income of 7 billion yen in the same quarter of the previous year). • In Asia, although revenue decreased to 228.2 billion yen (US$2.1 billion) (Down 30.6% from the same quarter in the previous year) and operating income decreased to 3.5 billion yen (US$32.7 million) (Down 86.0% from the same quarter in the previous year), operating income was secured because operations in China recovered earlier than in other areas and revenue increased year on year. • In other areas, revenue decreased to 2.9 billion yen (US$27.3 million) (Down 84.0% from the same quarter in the previous year) and operating income decreased to 1.3 billion yen (US$12.2 million) (Down 68.3% from the same quarter in the previous year). Executive Commentary “Revenue decreased as vehicle sales declined due to the epidemic of COVID-19 and operating loss is caused by production volume decrease. For our 2021 fiscal year, ending March 31, 2021, we forecast sales of 4.54 trillion yen and operating income of 100 billion yen.” said Senior executive officer of DENSO Corporation. For any queries, Please write to marketing@itshades.com 2 Key Financial Highlights
  • 8. Financial, M&A Updates IT Shades Engage & Enable GM (United States) Second-Quarter Results Show Business Resiliency Second-quarter 2020 results: • EPS-diluted of $(0.56), and EPS-diluted-adjusted of $(0.50) • EPS-diluted-adjusted includes a $0.08 gain from PSA revaluations • Income of $(0.8) billion, and EBIT-adjusted of $(0.5) billion • Revenue of $16.8 billion • Automotive liquidity of $30.6 billion • Automotive operating cash flow of $(8.0) billion, and adjusted automotive free cash flow of $(9.0) billion • GM North America EBIT-adjusted near breakeven at $(0.1) billion • GM Financial EBT-adjusted of $0.2 billion Executive Commentary “We have a track record of making swift and strategic decisions to ensure our long-term success for the beneft of all our stakeholders. We will continue to drive the necessary change throughout the company to enable growth as we prepare to deliver a world with zero crashes, zero emissions and zero congestion.” Says Chairman and CEO For any queries, Please write to marketing@itshades.com 3 Key Financial Highlights
  • 9. Financial, M&A Updates IT Shades Engage & Enable Goodyear (United States) Reports Second Quarter, First Half 2020 Results • Goodyear’s second quarter 2020 sales were $2.1 billion, down 41% from a year ago. The decline was driven by lower industry volume and reduced sales from other tire-related businesses. These factors were partially offset by improvements in price/mix. • Tire unit volumes totaled 20.4 million, down 45% from the prior year’s period. Industry demand during the second quarter was significantly affected by the actions governments, businesses and consumers took to slow the spread of COVID-19, with the greatest impact occurring in April and May. • Goodyear’s second quarter 2020 net loss was $696 million ($2.97 per share) compared to net income of $54 million (23 cents per share) a year ago. The decrease was driven by a decline in segment operating income, a non-cash asset impairment charge and higher rationalization charges. • Second quarter 2020 adjusted net loss was $437 million ($1.87 per share), compared to adjusted net income of $58 million (25 cents per share) in 2019. Per share amounts are diluted. • The company reported a segment operating loss of $431 million in the second quarter of 2020, down $650 million from a year ago. The decline primarily reflects lower volume and reduced factory utilization. Year-to-Date Results • Goodyear’s sales for the first six months of 2020 were $5.2 billion, a 28% decline from the 2019 period, primarily due to lower volume and reduced sales from other tire-related businesses. These factors were partially offset by improvements in price/mix. • Tire unit volumes totaled 51.7 million, down 31% from 2019. Replacement tire shipments decreased 28%, reflecting lower industry demand. Original equipment volume declined 41%, driven by lower global vehicle production. • Goodyear’s net loss was $1.3 billion for the first six months of 2020 ($5.62 per share) compared to a net loss of $7 million (3 cents per share) in the prior year’s period. • Goodyear’s net income for the comparable period in 2019 included rationalization charges of $107 million, primarily related to a plan to modernize two tire manufacturing facilities in Germany. • Goodyear’s adjusted net loss for the first six months was $575 million ($2.46 per share), compared to adjusted net income of $103 million (44 cents per share) in the prior year’s period. Per share amounts are diluted. • The company reported a segment operating loss of $478 million for the first six months of 2020, down $887 million from a year ago. The decrease was primarily due to lower volume and reduced factory utilization. These factors were partially offset by lower SAG, driven by reductions in payroll and advertising expenses. Executive Commentary “Although our first half results were greatly affected by difficult industry conditions as a result of the ongoing COVID-19 pandemic, the decisive actions we took to safeguard our business helped mitigate the impact on our results,” said Chairman, chief executive officer and president. While we are encouraged to see industry demand gradually recovering in most major markets, our plans for the second half consider the challenges and uncertainties that remain. We continue to focus on the wellbeing of our associates, servicing our customers and supporting our brands while appropriately managing our costs and working capital. We are also committed to supporting the strong growth we are seeing in our e-commerce and mobile installation businesses. These investments in distribution will strengthen our leadership position and support our long-term growth prospects as consumer buying behavior continues to evolve within the tire industry.” For any queries, Please write to marketing@itshades.com 4 Key Financial Highlights
  • 10. Financial, M&A Updates IT Shades Engage & Enable Hella (Germany) Presents Final Figures for The Fiscal Year 2019/2020 • Consolidated sales adjusted for currency and portfolio effects fall by 14.3 percent to € 5.8 billion, adjusted earnings before interest and taxes fall to € 233 million, adjusted EBIT margin stands at 4.0 percent • Reported EBIT comes to minus € 343 million due to non-cash impairments; dividend payment to be suspended • Adjusted free cash flow from operating activities at € 227 million despite the clearly negative market environment • Automotive sales fall significantly, but continue to perform better than the market; Aftermarket impacted by market weakness in the workshop and spare parts business; Special Applications impacted by weak business for agricultural and construction vehicles and also by the Covid-19 pandemic • Forecast for current fiscal year 2020/2021 reflects the high level of market uncertainty and lower light vehicle production Executive Commentary "Global light vehicle production collapsed by around 18 percent in the past fiscal year. This means that some 16 million fewer vehicles were manufactured than the previous year", said HELLA CEO. "One significant reason for this development is the global Covid-19 pandemic. But the markets were already in decline beforehand. In light of the challenging market environment, we can nevertheless be satisfied with our results overall. By taking resolute action at an early stage, we were able to partially compensate, specifically on the costs side, for the loss of business." For any queries, Please write to marketing@itshades.com 5 Key Financial Highlights
  • 11. Lore Lorem ipsum dolor sit amet, consec- tetuer Financial, M&A Updates IT Shades Engage & Enable Hyundai Mobis (South Korea) Invests in an AI Sensor Startup for Developing DeepLearning Cameras To reinforce its competitiveness in core technologies of future vehicles, Hyundai Mobis has decided to invest in a promising startup in this field. The firm aims to evolve into a software-centered technology company by establishing extensive partnership with competitive vendors in the fields of future vehicles such as self-driving and connectivity. This month, Hyundai Mobis made an equity investment agreement with StradVision, a Korean startup, which possesses deep learning-based camera image detection technology. The firm will invest 8 Billion Korean Won in this startup. With this investment, Hyundai Mobis aims to work with StradVision for developing advanced camera detection technology required to build safe self-driving systems. Cooperating with startups possessing promising technology is also meaningful in terms of shared growth. StradVision has developed a software solution that uses deep learning to recognize pedestrians and even texts on road signs. Established in 2014, the ICT firm is armed with experts specializing in software—the majority of its employees have Master’s or doctoral degrees. The performance of the deep learning-based image detection technology developed by StradVision is regarded as top-notch in the field of front detection camera. The deep learning-based object detection technology is excellent at accurately recognizing not only distant objects but also overlapped ones; it can distinguish one object from another—for instance, between vehicles and pedestrians or between pedestrians and bicycles—and utilizes that information as data for safe driving. It can also read the movement patterns of vehicles and the posture of pedestrians and predict a situation in advance. StradVision is also deemed to be superior to other domestic and foreign firms utilizing deep-learning image detection technology in terms of a high-efficiency algorithm optimized for vehicles. StradVision possesses 14 patents, including a method for rapidly reading texts embedded in images, fast parallel data processing and detection accuracy enhancement technology, with 10 of them having been registered in the U.S. As an automotive supplier with skilled manpower and know-how, Hyundai Mobis is expected to make great strides in deep learning camera detection through technical synergy with StradVision. For any queries, Please write to marketing@itshades.com Description 6
  • 12. Financial, M&A Updates IT Shades Engage & Enable Lear (United States) Reports Second Quarter 2020 Results • Sales of $2.4 billion, compared to $5.0 billion in the second quarter of 2019 • Net loss of $(294) million and adjusted net loss of $(249) million, compared to net income of $183 million and adjusted net income of $236 million in the prior year • Core operating earnings of $(248) million, compared to $352 millionin the second quarter of 2019 • Earnings per share of $(4.89)and adjusted earnings per share of $(4.14), compared to $2.92 and $3.78,respectively, in the second quarter of 2019 • Net cash used by operating activities of $(525) million and free cash flow of $(611) million, compared to net cash provided by operating activities of $404 million and free cash flow of $268 million in the second quarter of 2019 • Cash and cash equivalents at quarter end of $1.8 billion and total liquidity of $2.5 billion; cash balance reflects $1 billion draw on $1.75 billion revolving credit facility • Awarded significant new business, including additional conquest awards in Seating • Recognized by GM as 2019 Supplier of the Year • Won 2020 PACE Award for Xevo Market, the first white-label, intelligent, in-vehicle commerce and services platform for the automotive industry • Demonstrated commitment to helping end racial injustice and fostering diversity, equity and inclusion through creation of new three-pillared initiative -- Drive, Educate, Fund • Joined the United Nations Global Compact, the world’s largest corporate responsibility initiative • Increased capacity to produce protective face masks for front line workers, local communities and Company employees; over 10 million masks made at 12 Lear plants on three continents Executive Commentary “The second quarter of 2020 was one of the most challenging in our history,” said Lear’s President and CEO. “Our business was negatively impacted by unprecedented production shutdowns in our major markets in April and May. As restrictions and closures eased, we concentrated our efforts on safely and efficiently restarting operations, managing costs, and positioning the company to take advantage of growth opportunities. Following the resumption of production, we saw weekly improvements in capacity utilization and in our business performance throughout the month of June. We also had another quarter of strong business wins, including additional conquest business in Seating. I am so proud of the Lear team for what we have accomplished this quarter, and, while we will continue to face an uncertain operating environment in the near term, I am confident that the Lear team will continue to rise to the challenge.” For any queries, Please write to marketing@itshades.com 7 Key Financial Highlights
  • 13. Financial, M&A Updates IT Shades Engage & Enable Magna (Canada) Announces Second Quarter 2020 Results • On a consolidated basis, posted sales of $4.3 billion for the second quarter of 2020, a decrease of 58% from the second quarter of 2019, compared to global light vehicle production that decreased 42%, reflecting declines of 70% and 59% in North America and Europe, respectively, and an increase of 3% in China. • Adjusted EBIT decreased to $(600) million in the second quarter of 2020 compared to $677 million in the second quarter of 2019. • (Loss) income from operations before income taxes was $(789) million for the second quarter of 2020 compared to $595 million in the second quarter of 2019. Included in loss from operations before income taxes in the second quarter of 2020 were Other expense, net items totaling $168 million comprised of restructuring and impairment costs compared to $68 million in the second quarter of 2019. • Net (loss) income attributable to Magna International Inc. was $(647) million for the second quarter of 2020 compared to $452 million in the second quarter of 2019. Included in net loss attributable to Magna International Inc. in the second quarter of 2020 were Other expense, net items totaling $136 million after tax compared to $57 million after tax in the second quarter of 2019. Excluding Other expense, net from both periods, net income attributable to Magna International Inc. decreased $1 billion in the second quarter of 2020 compared to the second quarter of 2019. • Diluted (loss) earnings per share decreased to $(2.17) in the second quarter of 2020, compared to $1.42 in the comparable period. Adjusted diluted (loss) earnings per share decreased to $(1.71) compared to $1.59 for the second quarter of 2019. • In the second quarter of 2020, we used $1.2 billion in cash from operating activities, including $934 million for operating assets and liabilities. Investment activities for the second quarter of 2020 included $169 million in fixed asset additions, $72 million in investments, other assets and intangible assets and $2 million in private equity investments. SIX MONTHS ENDED JUNE 30, 2020 • Posted sales of $12.95 billion for the six months ended June 30, 2020, a decrease of 37% from the six months ended June 30, 2019. This is compared to global light vehicle production which decreased 33% in the first six months of 2020 compared to the first six months of 2019, reflecting declines of 40% and 39% in our most significant production markets of North America and Europe, respectively, and a decline of 23% in China. • During the six months ended June 30, 2020, loss from operations before income taxes was $403 million, Net loss attributable to Magna International Inc. was $386 million and diluted loss per share was $1.29, down $2.4 billion, $1.9 billion and $6.12, respectively, each compared to the first six months of 2019. • During the six months ended June 30, 2020, Adjusted EBIT decreased to $(197) million, and adjusted diluted (loss) earnings per share decreased to $(0.83). • During the six months ended June 30, 2020, we generated cash from operations before changes in operating assets and liabilities of $317 million and invested $910 million in operating assets and liabilities. Investment activities for the first six months of 2020 included $372 million in fixed asset additions, $165 million in investments, other assets and intangible assets, and $102 million in private equity investments, primarily related to Waymo. Executive Commentary Magna’s Chief Executive Officer commented: “While our second quarter results were impacted by a precipitous decline in global vehicle production caused by the COVID-19 pandemic, I am pleased we have been able to successfully and safely restart operations at our plants around the world. Additionally, we have taken several actions across the company to reduce our cost structure to be aligned with our updated expectations for future vehicle production. We expect our second half 2020 results to begin to reflect these actions. I am confident that Magna will emerge from the recent economic upheaval as strong as ever.” For any queries, Please write to marketing@itshades.com 8 Key Financial Highlights
  • 14. Lore Lorem ipsum dolor sit amet, consec- tetuer Financial, M&A Updates IT Shades Engage & Enable MITSUBISHI MOTORS (Japan) Announces Large-Scale Investment in Mizushima Plant to Manufacture New Electric Kei-cars MITSUBISHI MOTORS CORPORATION (MMC) announced that it will invest for production of new electric Kei-cars at Mizushima Plant in Kurashiki city, Okayama Prefecture starting from August 2020. This investment will be approximately JPY 8 billion. MMC is considering of developing the new electric Kei-car jointly with Nissan Motor Co., Ltd. (Nissan), an Alliance partner, and the vehicle is planned to be manufactured at Mizushima Plant. The investment will be made in: • The establishment of assembly and inspection equipment for the drive battery, which will be newly adopted, • The expansion of stamping, welding and painting assembly facilities following a shift to in-house production of drive battery cases, and • The line expansion for manufacturing EV platforms. Leveraging the grants from Okayama Prefecture, MMC is going to establish production capabilities by this investment, which will be partly borne by Nissan. MMC continues its efforts in promoting electric vehicles collaborating with municipalities in Okayama Prefecture and the Renault-Nissan-Mitsubishi Alliance. For any queries, Please write to marketing@itshades.com Description 9
  • 15. Lorem ipsum dolor sit amet, consec- tetuer Financial, M&A Updates IT Shades Engage & Enable Porsche SE (Germany) acquires stake in Aurora Labs Porsche Automobil Holding SE, Stuttgart, expands its venture portfolio by investment in Aurora Labs Ltd (Aurora Labs), Tel Aviv / Israel, for 2.5 million US dollars. This represents a stake in the low single digit percentage area. Founded in 2016, Aurora Labs is specialized in the validation and verification of software in the field of automotive and connected devices. The technology of Aurora Labs is especially suitable for efficient and safe software updates via mobile interface, so called ‘over-the-air’ updates. This represents a fast-growing market since the amount of software related applications as well as the requirement for instant update ability in cars will further increase in the coming years. Compared to solutions currently available, Aurora Labs with its machine learning based technology is able to detect and predict software errors and perform system updates to the entire car with zero downtime. If an updated software is faulty, Aurora Labs' technology can be used to immediately restore the previous software version. This comes along with a reduction of time necessary for updates by as much as 90 percent, leading to a substantial decline in cost for memory, data and energy consumption. The capability of Aurora Labs’ technology has already been confirmed in several proof-of-concept projects. Aurora Labs is entering serial implementation within the next two years. Executive Commentary Member of the board of management since 1 July 2020 in charge of investment management, says: “In the future software will be the major differentiating factor in cars and efficient software updates will play an increasingly important role. Through our investment in Aurora Labs we add a company to our portfolio in a market with strong growth potential.“ Porsche SE expects such services to become increasingly relevant for automotive manufacturers such as the Volkswagen Group. For any queries, Please write to marketing@itshades.com Description 10
  • 16. Financial, M&A Updates IT Shades Engage & Enable Schaeffler (Germany) generates positive operating earnings in the 1st half of 2020 despite significant decline in revenue • The Schaeffler Group’s revenue for the first six months amounts to 5,574 million euros (prior year: 7,226 million euros). As a result of lower demand due to the coronavirus pandemic, revenue for the period decreased considerably at constant currency, falling by 21.8 percent; the decline for the second quarter amounted to 34.5 percent. • The Schaeffler Group earned 65 million euros (prior year: 556 million euros) in EBIT before special items in the first six months of 2020. This represents an EBIT margin before special items of 1.2 percent (prior year: 7.7 percent). The deterioration compared to the prior year was primarily attributable to the decrease in gross margin as a result of the volume-related revenue declines. • EBIT for the reporting period was adversely affected by 288 million euros (prior year: 73 million euros) in special items. These included an impairment of goodwill allocated to the Automotive OEM division by EUR 249 million recognized in the first quarter. • Special items additionally comprise 39 million euros in expenses incurred to expand the programs RACE (Automotive OEM division) and FIT (Industrial division), especially in connection with reducing headcount. Including these special items, EBIT amounted to 223 million euros (prior year: +483 million euros). Executive Commentary CEO of Schaeffler AG, stated: “Due to proactive management we have been able to generate a better Free Cash-flow in the first half of 2020 than in the previous year. The strict discipline with respect to capital and costs exercised in recent months has paid off. We will maintain this discipline in the second half of 2020 as well.” For any queries, Please write to marketing@itshades.com 11 Key Financial Highlights
  • 17. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Solutions Updates Automotive Industry
  • 18. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable BorgWarner (United States) Enables High Performance, Eco-friendly Driving with Latest Integrated Drive Module for Ford Mustang Mach-E For any queries, Please write to marketing@itshades.com 12 Solution Description BorgWarner announced it is building a power-packed Integrated Drive Module (iDM) for Ford’s new all-electric Mustang Mach-E SUV. The iDM comes complete with a BorgWarner thermal-management system and gearbox integrated with a motor and power electronics from other suppliers, and showcases the company’s system integration expertise. BorgWarner was able to capitalize on its experience with scalable and modular approaches to iDMs to deliver this customized drive module that met Ford’s stringent requirements. Different than other BorgWarner eGearDrive® units, the gearing incorporated within the iDM does not utilize parallel axis gearing, instead featuring a concentric design with outputs on the same axis as the electric motor, resulting in a more compact package. The company’s high-performing gearbox enables an efficient, smooth ride capable of handling 4,278 Nm of axle torque and input speeds up to 13,800 rpm. Additionally, BorgWarner designed and packaged an integrated park module, along with an efficient cooling and lubrication solution to provide optimal thermal-management to the whole iDM system, all within one compact assembly. Beyond its versatile architecture, the company’s iDM delivers a high level of integration, impressive system efficiency and optimal noise, vibration and harshness characteristics.
  • 19. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable BorgWarner (United States) to Supply EGR Modules for FCA Mild Hybrids For any queries, Please write to marketing@itshades.com 13 Solution Description BorgWarner supplies its exhaust gas recirculation (EGR) technology to the latest FireFly gasoline engine, which was developed for the Fiat 500 and Panda hybrid models. The complete BorgWarner EGR module includes cooler and valve and is the company’s first gasoline EGR module to be used on mild-hybrid engine technology for Fiat Chrysler Automobiles (FCA) in the EMEA (Europe, Middle East, Africa) region. Its compact package reduces weight and therefore lowers the emissions of Fiat’s naturally aspirated 1.0-liter, three-cylinder engine. The technology is used to contain combustion temperatures and increase engine efficiency by recirculating exhaust gas back into the intake air, delivering reduced brake specific fuel consumption (BSFC) and improved fuel economy, supporting industry goals for cleaner-running hybrid applications. Moreover, it also reduces brake specific fuel consumption (BSFC) due to dethrottling within the part load area. Featuring hybrid tube technology and materials, BorgWarner’s EGR coolers are proven to resist fatigue caused by the high temperatures in gasoline engines. Additionally, the valve directly measures valve lift which increases the accuracy of EGR control. BorgWarner offers a broad range of versatile and multifunctional EGR solutions for gasoline and diesel applications in the light- and commercial-vehicle markets. These solutions include individual components as well as complete modules equipped with valves and coolers for high- and low-pressure EGR systems.
  • 20. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable New Bridgestone (Japan) MasterCore Tire Line Provides Mine Sites With Customized Tire Performance For any queries, Please write to marketing@itshades.com 14 Solution Description Bridgestone Corporation (Bridgestone) announced the introduction of the company's revolutionary MasterCore off-the-road (OTR) tire line at a press conference in Tokyo. MasterCore tires are engineered for ultra-high durability with performance that can be customized to various mine sites and operations. The MasterCore product line is launching initially with 63-inch tires with additional patterns and sizes available to customers in 2021. About MasterCore Technology As Bridgestone's best-in-class mining tire, MasterCore is the foundation of the company's mining solutions business. The tire is engineered for ultra-high durability, based on a combination of unique technologies that include a new type of steel cord and other advanced materials, structure and process engineering. Below are key features of MasterCore tires: • An industry first, MasterCore tires are engineered with steel cord that features Metal Surface Coating Technology for improved adhesion between the rubber and steel cord, delivering better durability. • MasterCore tires utilize proprietary anti-rust steel cord developed and manufactured by Bridgestone for added moisture resistance that improves durability. • Designed with new rubber compounds for improved crack propagation, MasterCore tires have an enhanced casing for more dependable performance. • MasterCore tires have new patterns and features that reduce tire operating temperature for better performance.
  • 21. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Meet the S-Class DIGITAL: "Innovation by Intelligence": Driving enjoyment at the highest level: protected and supported For any queries, Please write to marketing@itshades.com 15 Solution Description The new Mercedes-Benz S-Class has become more intelligent in many areas, and the driving experience reaches new heights. The digital innovations in e.g. MBUX include new features that make driving even more enjoyable and even safer: among them are rear-axle steering with a large steering angle and safety innovations such as the rear airbag. Furthermore – as a new function of PRE-SAFE® Impulse Side – the vehicle body can be raised just before a side impact thanks to the active E-ACTIVE BODY CONTROL suspension. Following systematic further development, the driving assistance systems are a further step towards autonomous driving. Thanks to improved environmental sensors, for example, the parking systems give the driver even better support when manoeuvring at low speed. While visualisation reaches new levels by virtue of integration into the intuitive operation of MBUX. Can a luxury saloon with a long wheelbase be almost as manoeuvrable and agile as a compact car around town? Yes, if it has rear-axle steering with a large steering angle at the rear axle. Are more safety innovations even possible in the interior? Yes, as the S-Class demonstrates: The rear airbag for severe frontal collisions deploys from the front seat backrests, extending the protective systems for the two passengers on the outer rear seats. Can the active E-ACTIVE BODY CONTROL suspension improve not only comfort, but also safety? Yes, because in addition to the well-proven PRE-SAFE® Impulse Side system, the new S-Class is able to raise the entire vehicle body immediately before an impending side collision. This can benefit all the occupants.
  • 22. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Transformation to A Global Mobility Technology Company! GWM Launched Three Technology Brands, Dubbed "Lemon", "Tank" and "Coffee Intelligence" For any queries, Please write to marketing@itshades.com 16 Solution Description On July 20, the "Create and Change the Future with GWM Technology" GWM technology brand conference was held at Haval Technology Center in Baoding. At the conference, GWM launched three technology brands, dubbed "Lemon", "Tank" and "Coffee Intelligence". Overview: • The "Lemon" is a global high-intelligence modular technology platform that boasts high performance, high safety, and lightweight technology. • The "Tank" is a global professional intelligent off-roader platform with superb power, intelligent off-road mode, and ultimate off-road capability. • The "Coffee Intelligence" is an intelligent system for future mobility, covering intelligent cab, intelligent driving, and intelligent electronic/electrical architecture. The first "Coffee"-powered model will be a flagship WEY-branded model. These three technology brands of GWM form a value innovation technology system of the whole industry chain, covering automobile R&D, design, production, and automobile life. GWM will accelerate its transformation from a "Chinese automobile company to a global mobility technology company."
  • 23. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Two models to be launched together! GAC MOTOR (China) brings the urban SUV GS5 and the versatile MPV GN6 to Bahrain market on August 18 For any queries, Please write to marketing@itshades.com 17 Solution Description GAC MOTOR will unveil its two comprehensively upgraded models, the GS5 and GN6, in Bahrain. The price, configuration parameters and service policies of the two models will be announced at a later time. As the two latest flagship products of GAC MOTOR, the GS5 and GN6 bring together the latest achievements in brand research, development and global innovation. Localized to Bahrain’s unique tropical desert climate and harsh desert terrain, GAC MOTOR combines the daily travel needs of the people of Bahrain by introducing a new generation of pioneer SUV model GS5. The latest GS5, now available in Bahrain, comes equipped with multi-terrain driving mode and master-level tuning chassis, which greatly improves the ride comfort and vehicle handling, and provides considerate and efficient driving protection for Bahraini consumers. The GN6, another versatile MPV model, has also been carefully crafted by the GAC's R&D team over the years, which is specifically designed for pragmatic and enterprising people who are also looking to enjoy life. Living a diverse life and enjoying a wide range of activities and social networks, they expect to take care of their families while also indulging in full enjoyment. And GN6 will be a perfect interpretation of home and commercial use with its multi-functional and large space. This listing will announce the official launch of GS5 and GN6 in the Bahrain market. It is believed that with their excellent product quality and brand reputation, they will surely become a strong brand of best-selling models in the Bahrain market.
  • 24. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Hyundai Mobis (South Korea) makes inroads into the global ‘safety technology’ market with the world’s first roof airbag For any queries, Please write to marketing@itshades.com 18 Solution Description Hyundai Mobis said on 26th, March that the company is concentrating on enhancing the reliability of the new safety devices like the roof airbag and is planning to leverage its differentiated technology to take on the global market. Hyundai Mobis’ roof airbag is deployed under the surface side of the vehicle in a rollover accident, covering the entire roof in just 0.08 seconds, protecting and preventing all passengers from being ejected out of the sunroof. Since it began mass-producing its first airbags in 2002, Hyundai Mobis has continuously introduced advanced airbag technologies. Recently, the company is developing convergence technologies in safety on full scale. Meanwhile, the National Highway Traffic Safety Administration (NHTSA) conducted a safety evaluation of Hyundai Mobis’ roof airbag. Last January, NHTSA gave a presentation on the 'Status of NHTSA’s Roof Ejection Mitigation Research’ at 2020 SAE Government/Industry Meeting hosted by the Society of Automotive Engineers (SAE), and disclosed the evaluation results of Hyundai Mobis’ roof airbag. NHTSA is a US government agency whose mission is to save lives, prevent injuries and reduce economic costs due to road traffic crashes, through education, research, safety standards and enforcement activity.
  • 25. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Hyundai Mobis (South Korea) to utilize front grill to create artificial engine sound for EV For any queries, Please write to marketing@itshades.com 19 Solution Description Hyundai Mobis, which has been accelerating the development of the core components of environmentally friendly cars, developed an artificial engine sound system using the grill cover of the electric vehicle for the first time in the world. Unlike internal combustion engine vehicles that have holes in the front grill to let the air flow in, the front of an electric vehicle is completely blocked. Based on this fact, Hyundai Mobis creatively changed the way we think and used the cover itself as a component of the speakers and developed a new system as a result. Hyundai Mobis greatly improved the efficiency and performance of this new system compared to existing products and added such functions as the turn signal sound and charging status alarm as well as the artificiall engine sound. In keeping with the age of future cars when autonomous driving becomes common, it is necessary to inform pedestrians of the direction in which the vehicle is going or whether it is operating so that they can be prepared in advance. Also, it can be used as speakers for playing music during outdoor activities, such as camping. Acoustic Vehicle Alert Sound (AVAS) is a speaker system that produces a sound outside of the vehicle so that pedestrians can sense an oncoming environmentally-friendly car that emits almost no noise. It is differentiated from ASD which produces an artificial engine sound inside the vehicle for the fun of driving. Governments around the world are making the artificial engine sound system mandatory to prevent accidents involving pedestrians from becoming more common as environmentally friendly cars are too quiet. This system, developed by Hyundai Mobis, installs the existing product, which used to be installed inside the vehicle in the form of complete speakers, on the back of the grill cover located on the front of the vehicle, in the form of a half-finished product. A speaker consists of the actuator, which actually generates sound, and the diaphragm, which propagates the sound to the outside. Hyundai Mobis separated the actuator, attached it to the grill cover and used the grill cover as the diaphragm of the speakers. Unlike existing speakers installed inside the electric vehicle with a blocked front, the grill cover, exposed to the outside, produces sound in this system and there is no acoustic pressure loss. So it is very efficient.
  • 26. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Hyundai Mobis (South Korea) develops the next-generation V2X control technology, or the Integrated Communication Controller for the first time in Korea For any queries, Please write to marketing@itshades.com 20 Solution Description Hyundai Mobis announced that the company developed the Integrated Communication Controller, which enables real-time communication of various vehicle information with other vehicles or infrastructure through external communication networks. It succeeded in localizing the core connected car technology that connects vehicles, people, things and infrastructure with high-speed communication networks. It is expected that various kinds of vehicle and driver data will be utilized to apply a wider range of services that provide safety and convenience. The Integrated Communication Controller, developed by Hyundai Mobis, connects various Electronic Control Units (ECU) mounted on the vehicle, e.g. the powertrain, multimedia, airbags and brake systems, through wired communication to collect and analyze various kinds of vehicle operation data in real time. It can process large amounts of data, including the data from various sensors like radars, lidars and cameras, and autonomous driving-related data. It also communicates this information with the outside through full-time wireless network connectivity. It can also implement various connected car services, such as remote vehicle control and automatic update of the software of various systems, and functions like eCall which automatically transmits accident information in case of an emergency.
  • 27. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Hyundai Mobis (South Korea) develops ‘in-cabin systems’ utilizing the autonomous driving sensors! For any queries, Please write to marketing@itshades.com 21 Solution Description Hyundai Mobis said that it successfully developed the system for detecting rear-seat passengers with a ‘radar’ (ROA, Rear Occupant Alert), and it is planning to propose the system to global automakers. The ROA is a device for preventing passengers from being left unattended in rear seats. In the past, the weight sensor of children’s car seats or the ultrasonic sensor were used in general. Hyundai Mobis vastly improved detection accuracy by replacing them with the radar sensor. It is expected to greatly help prevent heatstroke accidents caused every summer by children being left unattended in vehicles and other safety accidents. If a passenger is left in the rear seat, the passenger detection system alerts the driver with the sound made when the door is closed, or through the instrument panel or smartphone. The system, developed by Hyundai Mobis, is known to have secured electromagnetic reliability so that it works normally near high-voltage lines and railroad tracks, and be precise enough to distinguish adults, infants and pets. Hyundai Mobis is planning to develop a radar capable of measuring the heartbeats of passengers and expand the biometric function this year. Hyundai Mobis proactively developed related technologies because key global markets, such as North America and Europe, are introducing laws and regulations to prevent children from being left unattended in vehicles one after another. In addition to this radar-based passenger detection system, Hyundai Mobis developed Driver State Warning (DSW), which prevents dozing off at the wheel by using the ‘camera’ to track the pupils, last year. The company is planning to secure sensor fusion technologies, which combine radars and cameras, one after another, and preempt the in-cabin sensor market. The in-cabin sensor technology is an infrastructure technology that provides passenger safety and convenience in the high-level autonomous driving mode. In level 3 or higher autonomous driving, no driving is necessary in autonomous driving mode. As a result, it is estimated that various safety and convenience technologies for passengers will arrive quickly and quite robust in nature.
  • 28. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Hyundai Motor Group (South Korea) Develops Air-Conditioning Technologies to Maintain Clean Air in Vehicles For any queries, Please write to marketing@itshades.com 22 Solution Description Hyundai Motor Group announced new technologies to improve the quality of air in vehicles and create a more pleasant indoor environment for customers. Recognizing the growing concern about air quality, the Group unveiled three new air-conditioning technologies – ‘After-Blow’, ‘Multi-Air Mode’, and ‘Fine Dust Indicator’. The technologies will be introduced initially on select models in Korea and expand to upcoming Hyundai, Kia and Genesis vehicles worldwide in the future. ‘After-Blow’ dries the condensate on the evaporator and suppresses mold growth in the air-conditioning system, which can cause an odor during hot weather. After the engine is turned off and the condensate on the evaporator drains naturally for about 30 minutes, ‘After-Blow’ activates for 10 minutes to dry the evaporator and any condensate leftover in the air passage. The air-conditioning system automatically allows influx of outside air during this time to prevent humidity from building up. The technology uses an intelligent battery sensor (IBS) to monitor the battery and stops functioning when the battery is low, allaying any concerns about batter discharge. It also de-activates when the air conditioning system is not in use for a certain period of time, or when the outside temperature is low.
  • 29. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Hyundai Motor (South Korea) Announces IONIQ Brand Dedicated to EVs, Opening New Chapter for Customer-Centric EV Experiences For any queries, Please write to marketing@itshades.com 23 Solution Description Hyundai Motor Company announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market. To fulfill IONIQ’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey. Hyundai first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named IONIQ, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals.
  • 30. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Hyundai (South Korea) Launches Spirited New Elantra N Line Sedan For any queries, Please write to marketing@itshades.com 24 Solution Description Hyundai Motor Company launches the new Elantra N Line. The new model is designed and engineered to deliver more enhanced driving fun to the bold new Elantra that launched in April. The N Line model, characterized by N specific design and performance-enhancing elements, offers an attractive entry point to the Hyundai’s high-performance N Brand lineup and will expand Elantra’s appeal to a broader range of customers. Elantra N Line delivers a spirited driving experience, powered by a 1.6-liter GDI turbocharged engine with six-speed manual or seven-speed Double Clutch Transmission (DCT) that produces up to 201 horsepower and 195.2 lb-ft torque. Hyundai engineers implemented several mechanical improvements to Elantra’s suspension to increase stiffness for a gripping performance, aided by 18-inch alloy wheels, multi-link independent rear suspension and larger front brake rotors. Driver-oriented features, such as paddle shifters and Drive Mode Selector system, enable a racing-inspired experience behind the wheel. Interior design elements, including a leather-wrapped perforated N steering wheel with metallic spokes, N sport seats with leather bolsters, gearshift with metal accents and leather inserts, and alloy pedals, complement Elantra’s sporty exterior styling. N Line design elements complement a dynamic driving experience. Elantra N Line’s ‘low and wide’exterior styling and ‘Parametric Dynamics’design theme imparts a look of sophisticated sportiness. Elantra’s cascade grille gets a more aggressive look with an N Line badge and intricate geometric pattern. Arrow-shaped air curtains on the lower fascia support aerodynamic performance and engine cooling while giving the model a high-performance image. Elantra N Line’s sporty side skirts and 18-inch alloy wheels accentuate the fastback sedan’s low and wide aesthetic. From the side, the car’s dynamic styling is defined by arrow-like creases in its body panels that suggest forward motion. Glossy black molding on the wheel wells, side-view mirrors and side skirts provide a touch of modern sophistication to the overall appearance.
  • 31. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Lear (United States) and Gentherm Introduce INTU™ Thermal Comfort Seating with ClimateSense™ Technology For any queries, Please write to marketing@itshades.com 25 Solution Description Lear Corporation, a global automotive technology leader in Seating and E-Systems, introduces its newest solution in intelligent seating, INTU™ Thermal Comfort with ClimateSense™ technology, developed in collaboration with Gentherm, a global market leader and developer of innovative thermal management technologies. The system aims to create an ideal personal climate through its intelligent software, using ambient cabin conditions to provide optimized comfort. As opposed to the traditional HVAC system, the joint innovation uses intelligent zonal thermal management to create personalized comfort, improving overall vehicle efficiency while drawing on Lear's intelligent INTU seating system expertise to provide advanced solutions for comfort, wellness, safety and sound. Depending on the setting, the technology can account for in-vehicle and outside environments and personal preferences and efficiently manages the distribution of heating and cooling toward segments that have a significant impact on body thermal sensation and comfort. Lear and Gentherm first announced a joint development partnership in January 2019 to drive the future of passenger thermal seating solutions. The INTU Thermal Comfort with ClimateSense technology is the first market-ready solution developed from the collaboration.
  • 32. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable NIO (China) Launches Battery as a Service For any queries, Please write to marketing@itshades.com 26 Solution Description NIO officially launched Battery as a Service (BaaS). Providing comprehensive services enabled by vehicle-battery separation, battery subscription and the chargeable, swappable and upgradable batteries, NIO BaaS is a breakthrough innovation in both technology and business model. NIO BaaS users can purchase a car without the battery. The battery price will neither be included in the vehicle sales invoice, nor in the down payment and instalments of auto loan. Moreover, BaaS users can subscribe to battery packs of various capacity according to their needs and pay on a monthly basis. BaaS users are also entitled to NIO’s Power Swap and flexible battery upgrade services, as well as the national NEV subsidies and purchase tax exemption enjoyed by users who have purchased batteries. Users who choose to purchase NIO cars with BaaS can enjoy an RMB 70,000 off from the car price for all NIO models, and subscribe to a 70 kWh battery pack for only RMB 980 per month. Users who have not subscribed to the Worry-Free Service Plan need to pay a battery guarantee fee of RMB 80 per month. The launch of NIO BaaS makes the purchase decision much easier and represents a better balance between the purchasing cost and the using cost. With BaaS, both costs are lower than those of ICE cars in the same segment. At the same time, BaaS also represents a systematic solution to the long-existing challenges for EV penetration, including battery degradation, battery upgradability, and lower resale value. BaaS is developed based on NIO’s innovative battery swapping technologies and network with nationwide coverage, as well as well-received Power Swap services. Since the establishment, NIO has insisted on continuous research and development of battery swapping technologies as well as deployment and construction of the service network. As of August 20, NIO has already obtained more than 1,200 patents related to battery swapping, built 143 Power Swap stations nationwide, and completed over 800,000 swaps for users. Recently, China’s first national electric vehicle battery swapping standard, of which NIO took the initiative in the drafting together with China Automotive Technology & Research Center (CATARC) and multiple car companies, has been approved, which will definitely promote the development of battery swapping technologies and services.
  • 33. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Tata Motors (India) introduces India’s largest tipper truck, the Signa 4825.TK For any queries, Please write to marketing@itshades.com 27 Solution Description Tata Motors, India’s leading commercial vehicles manufacturer, announced the launch of Signa 4825.TK – India’s very first 47.5-tonne multi-axle tipper truck for surface transport of coal and construction aggregates. The Signa 4825.TK’s unmatched gross vehicle weight allows more load per trip with its 29 cubic metre box load body. The newly-launched tipper truck is specially designed to meet the customer’s need of high productivity and fast turnaround. It is developed with Tata Motors’ Power of 6 philosophy and offers enhanced performance, higher payload capacity, lower total cost of ownership, higher comfort and safety for the driver. The Signa 4825.TK is powered by Cummins ISBe 6.7-litre BS6 engine with high power rating of 250hp and torque rating of 950Nm from 1000-1700rpm to ensure faster turnaround time. The powerful engine is mated to a heavy duty G1150 9-speed gearbox, with 430mm dia organic clutch. The gear ratios are designed specifically for surface transportation, with reduced fuel consumption. The tipper truck is equipped with 3 distinct drive modes – Light, Medium and Heavy – to ensure optimum power and torque selection, based on the load and terrain, ensuring high fuel efficiency. It comes as a factory-built, ready-to-use vehicle with the 29 cubic metre tipper body and hydraulics. The Signa 4825.TK is available in two configurations: 10×4, 10×2 to offer flexibility to the customer, basis their requirement.
  • 34. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Rewards & Recognition Updates Automotive Industry
  • 35. R & R Updates IT Shades Engage & Enable Ranked 134th in the BAIC Group's "Fortune 500" list for eight consecutive years For any queries, Please write to marketing@itshades.com 28 On August 10, 2020 Beijing time, the US "Fortune" magazine officially announced the ranking of the "Top 500 Companies in the World 2020". BAIC Group has been on the list for the eighth consecutive year, ranking 134th, ranking among the top four Chinese auto companies on the list. The ranking uses the revenue of each company in 2019 as the main indicator. In 2019, BAIC Group achieved annual operating income of RMB 501.23 billion, a year-on-year increase of 4.26%, becoming the first Beijing-owned state-owned enterprise with annual revenue exceeding RMB 500 billion. Despite the in-depth adjustment of the automobile industry and the impact of changes in international exchange rates, BAIC Group still maintains a basic pattern of top 150 global companies and top 4 Chinese auto companies. At the same time, the main operating indicators of BAIC Group in 2019 are better than the average level of China's auto industry, and it continues to maintain a high-quality development trend. R&R Description
  • 36. R & R Updates IT Shades Engage & Enable Dongfeng Honda (China) won the "Overall Marketing Strategy Innovation Excellence Award" and the "Best Advertising Creative Innovation Excellence Award" For any queries, Please write to marketing@itshades.com 29 The 17th China Automotive Marketing Summit Storm Tengchong Summit was held in Tengchong, Yunnan. At the summit, more than a hundred guests from the automotive industry gathered to conduct in-depth exchanges and discussions on China's automotive industry under various uncertain factors and changes in this year. Dongfeng Honda won the "Overall Marketing Strategy Innovation Excellence Award" in the selection activity with "One in Wuhan"; and won the "Best Advertising Creative Innovation Excellence Award" through the new CR-V marketing case "Shen Lang's Siwei" . Dongfeng Honda's marketing case "One in Wuhan" is not only a brand event, but also a social event. It is an action and a move based on a social perspective. It is a beam of light, a sustenance, and a support to the people of Wuhan who are enveloped by the epidemic. It is based on this perspective that "One in Wuhan" has rapidly spread from a corporate brand voice to all levels of society, forming a massive "social event" and triggering a nationwide social action. Through the voices and actions at every psychological node, the event was detonated in a very short time, from enterprise-level actions to nationwide actions; from official leadership to voluntary participation by all people; from some regions to the whole country; from childhood The scale of voice has expanded to hot topics on the entire network. In the end, “One in Wuhan” won both online and offline, all-media, multi-scene, interactive content and topics, and achieved a win-win for brand volume and word-of-mouth, and also received high praise and praise from all walks of life. In July 2020, the new CR-V will be launched on the market with all-round upgrades in terms of exterior, interior, and technological configuration. Dongfeng Honda invited the well-loved comedy creation team Happy Twist to cooperate and jointly produced a CR-V exclusive micro-film starring Shen Teng. CR-V has been in China for 16 years, and has always put user satisfaction and goodwill in the first place, hoping to bring users a happy and colorful life. At this point, Happy Twist and CR-V are working hard. Is consistent. R&R Description
  • 37. R & R Updates IT Shades Engage & Enable Hyundai Motor (South Korea) Wins 2020 Future Mobility of the Year Awards For any queries, Please write to marketing@itshades.com 30 Hyundai Motor Company won two 2020 Future Mobility of the Year (FMOTY) Awards for HDC-6 NEPTUNE and the company’s built-in e-scooter. Established by the Korea Advanced Institute of Science and Technology (KAIST) Graduate School for Green Transportation in 2019, the awards recognize concept vehicles that make outstanding contributions to the future of mobility. FMOTY awarded the hydrogen-powered fuel cell heavy-duty truck HDC-6 NEPTUNE in the ‘Public & Commercial’ category and the built-in e-scooter in the ‘Personal’ category. Sixteen judges, including top automotive journalists from 11 countries, selected Hyundai Motor’s submissions from a total of 71 concepts that have debuted at international motor shows for consideration in three categories: Private, Public & Commercial, and Personal. The judges lauded Hyundai Motor’s concepts for introducing innovative transport technologies and services for the future of mobility. HDC-6 NEPTUNE, which debuted at the North American Commercial Vehicle Show last November, took inspiration from the iconic Art Deco streamliner railway trains of the 1930s. The concept embodies Hyundai Motor’s vision for a zero-carbon emission future as the company leads a paradigm shift to eco-friendly commercial vehicles. As the demand for zero-carbon and eco-friendly commercial vehicles is expected to increase gradually, FMOTY judges showed support for the first concept vehicle to incorporate hydrogen fuel cell power into commercial delivery. The built-in e-scooter, which debuted as a prototype at the Consumer Electronics Show (CES) in 2017, is currently being considered as an option for future vehicles. As its name suggests, the electric scooter will be integrated into vehicles, charging itself while the car is operating to provide the last-mile mobility – a feature the judges regarded highly in addition to its great build quality. R&R Description
  • 38. R & R Updates IT Shades Engage & Enable Hyundai Motor (South Korea), Genesis Win Seven 2020 Red Dot Design Awards For any queries, Please write to marketing@itshades.com 31 Hyundai Motor Company and Genesis announced they have won seven 2020 Red Dot Design Awards. This year, the companies took the ‘Best of the Best’ and six Winners all in the Brand & Communication Design area. The ‘Best of the Best’ under the Advertising category (subcategory Integrated Campaign) went to Hyundai’s brand campaign film ‘Second First Steps,’ which also secured a Winner under the Film & Animation category (subcategory Online Film). Hyundai also grabbed five Winners for ‘Hyundai’s Hi-Charger’ in the Interface & User Experience Design category, ‘Hyundai X BTS Goods’ in the Advertising category (subcategory Image Campaign), ‘Future Mobility Solutions Exhibition Hall’ in the Fair Stands category (subcategory Stands & Booths) and ‘FIFA World Football Museum’ in the Spatial Communication category (subcategory Event Design). The Genesis brand took home a Winner in the Interface & User Experience Design category for its copper design in the Genesis Infotainment System. This is the first Red Dot Award that the Group received for its infotainment system. The ‘Second First Steps’ brand campaign film embodies Hyundai’s next-generation brand vision of ‘Progress for Humanity.’ It shows para-athlete and archer Jun-boem Park’s “second first steps” following those of his infancy, toward his mother, aided by Hyundai Motor’s H-MEX (Hyundai Medical Exoskeleton), a wearable robotics technology. The film underlines Hyundai’s philosophy centered on creating human-centered future technologies. As of August 4, the film has received more than 42 million views online. The ‘Hi-Charger’ is an ultra-fast EV-charger unveiled by Hyundai Motor in November 2019. It offers 350 kw of high-power, high-efficiency charging technology with an innovative automated weight-free cable system that allows effortless connection between the charger and vehicle. The ‘Hyundai X BTS Goods’ is a collection of six products including eco-friendly bags and key covers that commemorated 2020 Environmental Day as part of Hyundai’s ‘Global Hydrogen Campaign’ launched in January this year. Hyundai upcycled used car seat leather and recycled subway billboard materials as well as utilized eco-friendly Tyvek materials, delivering the company’s sustainable image. R&R Description
  • 39. R & R Updates IT Shades Engage & Enable 2021 Kia (South Korea) Seltos named to Wards 10 Best user experience (UX) list For any queries, Please write to marketing@itshades.com 32 The 2021 Kia Seltos has been named to Wards 10 Best UX list for 2020. The list recognizes outstanding touchscreens, voice controls, connectivity, driver-assistance technology features and overall user friendliness. Now in its fifth year, the Wards 10 Best UX competition focuses on the user experience -- how the driver interacts with the vehicle as well as how easy and intuitive vehicle controls are for the driver. With its available 10.25-in. high-resolution touchscreen, the Seltos offers satellite radio, UVO telematics, navigation and split-screen display that sits high on the instrument panel for excellent accessibility. Additional available features tech-savvy consumers look for include multi-Bluetooth device connectivity, wireless smartphone charging, up to three USB ports and available Apple CarPlay and Android Auto. This is just the latest accolade added to the long list of awards earned by Kia’s full lineup of rugged and capable SUVs. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by Kia is pursuant to license. A Bluetooth® enabled device is required to use Bluetooth® wireless technology. Apple CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply. Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC. R&R Description
  • 40. R & R Updates IT Shades Engage & Enable 2020 Kia (South Korea) Soul Named One of the 10 Best Cars for Dog Lovers For any queries, Please write to marketing@itshades.com 33 The 2020 Kia Soul has been named to Autotrader’s 10 Best Cars for Dog Lovers list for 2020. In celebration of National Dog Day, the editors at Autotrader have announced the list of winners to ensure pet parents are riding in vehicles that have the comfort, convenience and safety features that every family need. Now in its seventh year, Autotrader’s list of Best Cars for Dog Lovers focuses on vehicles that offer the best of what every dog owner needs. “To help new car buyers that are traveling with four-legged friends, we’ve carefully curated a list of the best cars that offer great comfort and safety features while also making the lives of pet parents just a little easier,” said Brian Moody, executive editor at Autotrader. With a suite of available Kia Drive Wise features including Forward Collision Avoidance, Driver Attention Warning[2] and Smart Cruise Control, Soul owners can feel safe and confident when they hit the road with the entire family. The Soul’s boxy silhouette continues to offer up a surprising amount of cargo and passenger space, and a wider and lower rear liftgate opening improves ease of loading and unloading. For 2021, the Soul is even more dog-friendly with the addition of standard Rear Occupant Alert, which uses ultrasonic sensors to detect and prevent passengers – pets included – from being left behind in the rear seats. Kia Drive Wise features are not substitutes for safe driving, and may not detect all objects surrounding the vehicle. Always drive safely and use caution. Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution. Rear Occupant Alert is not a substitute for one’s attention and may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle. R&R Description
  • 41. R & R Updates IT Shades Engage & Enable SAIC Motor (China) ranks 52nd among Fortune Global 500 For any queries, Please write to marketing@itshades.com 34 With a consolidated sales revenue of $122.0714 billion, SAIC Motor took the 52nd place on the 2020 Fortune Global 500 list released on Aug 10. The company, which has made the top 100 rankings for seven consecutive years, was ranked 7th among all auto makers listed. With the COVID-19 pandemic posing challenges to the global economy and auto industry this year, SAIC Motor has been striving to maintain economic operations and accelerate its innovative development strategy in the fields of Electrification, Intelligence and Connectivity, Sharing and Globalization. Over the past four months, SAIC Motor has seen continuous sales growth. In July, the sales of new energy vehicles increased by 52.8 percent year-on-year and the total commercial mileage of fuel cell vehicles exceeded 4.5 million kilometers. From January to July, the overseas sales of its own brands increased by 15.9 percent. Meanwhile, MG maintained its position as the top single brand in exports in China. The company will launch the world's first fuel cell MPV this year and its “5G+L4” smart autonomous heavy trucks have started quasi-commercial operations. These trucks will transport 20,000 containers within the year and help increase the traffic capacity of the Donghai Bridge by 100 percent in the future. With a goal of meeting the new development trend of “software defines cars”, SAIC Motor set up a software center to aggregate the world’s top intelligent network talent teams. The cumulative registered users of its ride-hailing app Xiangdao’s has exceeded 10 million, with a user satisfaction rate of 97 percent. SAIC Motor's subsidiaries include SAIC Passenger Vehicle Branch, SAIC Maxus, SAIC Volkswagen, SAIC General Motors, SAIC-GM-Wuling, NAVECO, SAIC-IVECO Hongyan and Sunwin. R&R Description
  • 42. R & R Updates IT Shades Engage & Enable Sumitomo Electric (Japan) awarded for Redox Flow Battery Systems from Hokkaido Electric Power Network For any queries, Please write to marketing@itshades.com 35 Sumitomo Electric is recently awarded as a prime contractor in charge of EPC and supplier of Redox Battery Systems by Hokkaido Electric Power Network, Inc.*1 for their grid-scale battery system with a capacity of 51 MWh (17 MW for 3 hours). Sumitomo Electric started construction work from July 2020. This work plans to be completed by the end of March 2022. HEPN is working on expansion of interconnection between the grid and wind power generation, utilizing grid-scale battery systems, for which HEPN launched a solicitation process. Sumitomo Electric is confident that completion of this project and more opportunities in the future will contribute to the implementation of renewable energy and the reduction of greenhouse gas emissions. HEPN commenced the solicitation process for wind power generation utilizing grid-scale battery systems to interconnect wind power generators, predicated on installation of grid storage batteries and sharing of the incurred construction costs. 15 wind farm projects totaling 162MW are approved for grid interconnection under Phase I scheme. Sumitomo Electric's Redox Flow Battery Systems are adopted as grid-scale battery systems. Redox Flow Battery Systems charge and discharge using the redox reaction of metal ions in the electrolytes. Our battery systems offer long life, high safety, and many other features, as described below. (1)Long life Redox Flow Battery Systems have no limitation in recharging cycles in principle, allowing stable operation for more than 20 years (design life intended by Sumitomo Electric). Also, the electrolytes, which do not deteriorate, can be used semi-permanently and can also be reused. (2)High safety Redox Flow Battery Systems feature an extremely low possibility of fire and high safety because they operate at room temperature and are made of non-combustible and flame-retardant materials. Moreover, it allows for accurate monitoring of the state of charge, enabling stable operation continuously for an extended period of time without being affected by charge/discharge patterns. R&R Description
  • 43. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Customer Success Automotive Industry
  • 44. Customer Success Updates IT Shades Engage & Enable BYD (China) completes eBus fleet delivery to Pécs in Hungary For any queries, Please write to marketing@itshades.com 36 BYD, the world's leading eBus manufacturer, hascompleted a delivery of ten eBuses to public transport operator, Tüke Busz Zrt, in the southern Hungarian city of Pécs – marking the start of the first ever electric bus operation in the city. The vehicles were manufactured at BYD's state-of-the-art production facility in Komárom, also in Hungary. The eBus fleet handover begins a longer-term commitment from Tüke Busz Zrt to convert its entire fleet to battery electric power. Despite the initial COVID-19 lockdown restrictions, BYD was still able to meet the planned delivery date for Tüke Busz Zrt. The delivery is also the latest in a number of recent fleet deliveries from BYD elsewhere in Europe as COVID-19 restrictions are relaxed and demand for public mobility increases. With its capacity as a producer of face-masks and hygiene products, to help ease the shortage of PPE equipment and protect bus drivers, BYD is also making a contribution of 2000 face-masks to the Pécs local authority and a further 2000 to Tüke Busz Zrt. Tüke Busz Zrt's new eBus fleet consists of BYD's best-selling 12-metre low-floor model and will replace the city's ageing diesel-powered buses. The 12-metre model delivers a range of 300km on a single charge and, across the new BYD fleet, will cover 900,000km per year– 10% of the Tüke Busz Zrt's annual distance. Charging infrastructure for the company's new fleet has also been designed and installed by BYD. Description
  • 45. Customer Success Updates IT Shades Engage & Enable BYD (China) begins landmark eBus fleet delivery to Germany's BOGESTRA For any queries, Please write to marketing@itshades.com 37 BOGESTRA and HCR, two of Germany's leading Public Transport Operators (PTOs), have taken delivery of the first vehicle in a joint fleet order for 22 eBuses from BYD – the world's leading eBus manufacturer. The handover brings about a landmark moment for BYD as it begins fleet deliveries to a public transport provider in Germany for the first time. Despite the recent COVID-19 lockdown restrictions, deliveries remain on schedule for completion in October 2020. As a producer of face-masks and hygiene products following the coronavirus outbreak, BYD is also donating a consignment of face-masks to be used by BOGESTRA's and HCR's passengers, as part of the PTOs’ hygiene regulations. BYD continues its commitment to producing PPE equipment and to contribute for the safety of public transport across Europe. Description
  • 46. Customer Success Updates IT Shades Engage & Enable BYD (China) takes majority share in Spain's largest ever electric bus order For any queries, Please write to marketing@itshades.com 38 In Spain's largest-ever tender for electric buses, the Municipal Transport Company of Madrid, EMT Madrid, has confirmed that BYD – the world's leading electric bus manufacturer – will supply a further 30 eBuses for operations in the Spanish capital. The order for BYD's 12-metre pure-electric eBuses comprises the majority of a 50-vehicle order from EMT Madrid – Spain's largest surface public transport operator running 2,100 vehicles. The announcement follows the delivery of an initial fleet of 15 BYD 12-metre models earlier in May. EMT selected BYD for the supply of this latest fleet of 30 eBuses based on several operational parameters including extensive single-charge range capability, cost of energy consumption, maintenance costs and manufacturer's guarantee. The original fleet of 15 BYD eBuses are already in successful operation on EMT Madrid's high-frequency ‘route 52’ service connecting Puerta del Sol and Santamarca, and also on Madrid's new perimeter service which forms part of the ‘Madrid 360 Environmental Sustainability Strategy’. Despite lockdown restrictions brought about by the coronavirus pandemic, this initial 15 BYD eBuses were successfully supplied in May. The subsequent order for 30 eBuses will be delivered in 2021. Description
  • 47. Customer Success Updates IT Shades Engage & Enable The Mercedes-Benz eCitaro "electrifies" Hamburg: new framework agreement for further deliveries to Hamburger Hochbahn AG For any queries, Please write to marketing@itshades.com 39 The transport company Hamburger Hochbahn AG has signed a framework agreement with Daimler Buses for the delivery of fully electric Mercedes-Benz eCitaro and the new eCitaro G articulated bus. The agreement is part of a record order for up to 530 emission-free urban buses for the Hochbahn company from 2021 to 2025. The exact number and their distribution will be defined during the term of contract. The first and only electric bus to be developed and manufactured in Germany the eCitaro is based on the Citaro urban bus which has proven itself time and again. It is the first and only fully electric urban bus to be developed and manufactured in Germany. With its many features, from its elegant design to its exemplary thermal management which minimises energy consumption and its friendly yet functional passenger compartment, the eCitaro is a truly impressive vehicle. The urban bus celebrated its world premiere as a solo vehicle two years ago. The new articulated bus variant of the eCitaro G will follow in the autumn of this year. With its sensational technologies such as solid-state batteries, it sets a further milestone in the transition to electric mobility. Locally emission-free and low-noise urban buses with a three-pointed star make a major contribution towards the quality of life in cities. Description
  • 48. Customer Success Updates IT Shades Engage & Enable Best-seller in Ecuador, GWM Sailed through Wind and Waves Overseas For any queries, Please write to marketing@itshades.com 40 According to the statistics of the automobile market, in July 2020, the sales volume of GWM Pickup made a new record in Ecuador, ranking top with a market share of 24%, followed by Chevrolet, Toyota, Ford and other brands. With the brand advantage of being the best-seller in China for 22 years as well as excellent competitiveness, GWM Pickup undergoes rapid development, breaking new ground in overseas market. Since the outbreak of COVID-19 in March this year, the automobile market in Ecuador was taken a heavy toll, which caused great negative impact on auto dealers. But at this time, the speed and quality of responding to the epidemic determined the future development of the brand. Under the adverse circumstances, GWM worked together with local dealers to combat against COVID-19. In addition to self-protection, they donated surgical masks, protective suits and other medical supplies to local institution. Their behavior of carrying out social responsibility helped them win praises from the public. Later on, they actively answered the call of government, took protective measures and prepared for resumption. GWM shared domestic experience of combating against COVID-19 with local dealers, to take necessary measures to gradually restore operation, such as developing online purchasing platform, setting VR exhibition channel, promoting via TikTok and other new media, paying respects to heroes fighting at the front. The new mode of live broadcast plus the e-commerce not only relieved the pressure brought by the epidemic, but also gave customers the most practical help and sense of safety. Description
  • 49. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Partner Ecosystem Updates Automotive Industry
  • 50. Partner Ecosystem Updates IT Shades Engage & Enable Adient (Ireland) announces closing of previously announced transactions with joint venture partner Yanfeng to restructure existing joint venture relationships For any queries, Please write to marketing@itshades.com 41 Adient, a global leader in automotive seating, announced it has closed the transactions contemplated by its previously announced definitive agreement with joint venture partner Yanfeng Automotive Trim Systems Co., Ltd. (Yanfeng) to make certain changes to their existing joint venture relationships that was entered into on January 31 and amended on June 24 this year. At closing, Adient received cash proceeds of US$ 309 million related to the sale of Adient's 30 percent ownership stake in Yanfeng Global Automotive Interior Systems Co., Ltd. (YFAI) to Yanfeng and approximately US $20 million related to the sale of certain mechanisms business patents and other intellectual property to Adient Yanfeng Seating Mechanisms Co., Ltd. (AYM). In addition to the US $309 million paid at the closing for its 30 percent ownership stake in YFAI, Adient is entitled to receive an additional US $60 million for the sale of such stake, payable on a deferred basis. With respect to each YFAI fiscal year ending after the closing, starting with the year ending Dec. 31, 2020, Adient will be paid an earnout in an amount equal to 30 percent of YFAI's distributable earnings for such year until such time as the US $60 million deferred purchase price is fully paid. Also, Adient and Yanfeng extended the term of Yanfeng Adient Seating Co., Ltd.'s (YFAS) joint venture agreement to December 2038. Description
  • 51. Partner Ecosystem Updates IT Shades Engage & Enable BYD (China) Pushes for Olympic Recognition of Dragon Boat Racing For any queries, Please write to marketing@itshades.com 42 BYD signed a contract with the Chinese Canoe Association to become a strategic partner for dragon boats to fully enter the Olympic Games. The two sides will cooperate on the promotion of an official Olympic category as well as designing and developing new dragon boats for competition at the highest level. At the 2020 Tokyo Olympics, dragon boat racing will be featured as a ‘performance event’, indicating another step forward for the traditional sport's ascent to the world's highest stage. With BYD's new initiative to promote the sport, further momentum will be added to the campaign for dragon boat racing to become an official competitive event. To promote the entry of dragon boats into the Olympic Games, the China Canoe Association has been commissioned by the International Canoe Federation to design new dragon boat models for racing competition. As a strategic partner, BYD's latest achievements in the field of technological innovation will be leveraged in the design and development of new dragon boat models for racing competition. This includes the Dragon Face interface and design language equipped on BYD's Han models, which fuses traditional dragon-inspired aesthetics and cutting-edge functionality. BYD also optimized the vehicle's aerodynamics to make the Han's design more efficient, with the drag coefficient reaching as low as a world-leading 0.233Cd. This has strongly contributed to confidence in BYD's design and manufacturing qualities, while also adding a technological impetus to dragon boat racing's entry into the Olympics. Description
  • 52. Partner Ecosystem Updates IT Shades Engage & Enable Continental And aft automotive Set Up Joint Venture For The Future of Mobility For any queries, Please write to marketing@itshades.com 43 Technology company Continental and system supplier aft automotive are setting up a joint venture to manufacture couplings made of high-performance plastics for the for the future of mobility. The partners have signed a relevant agreement to create a 50/50 joint venture. The two companies have already been jointly developing special couplings that connect the cooling circuit or the turbocharger/charge-air cooler with units in the engine compartment since 2016. This successful development partnership is now being further expanded by setting up a joint venture. Unlike conventional vehicles, electric vehicles require multiple cooling circuits with sophisticated thermal management. Batteries in electric vehicles achieve optimum operating efficiency at temperatures between 20 degrees Celsius and 40 degrees Celsius. This temperature span enables long ranges, allows the batteries to work more efficiently and extends battery lifetimes. For that reason, in similar fashion to drive and power components, the batteries have to be either cooled or heated, depending on the outside temperature. That results in complex circuits that significantly increase the demands on the individual components. The weight of the new hose generation is also being further reduced. Smaller line cross-sections, for instance on the high-pressure side and in the battery cooling system, mean that less coolant is needed when compared with previous systems. The right mixture of rubber, polyamide and aluminum materials and an ingenious line geometry ensure the system has adequate inherent stability. Special lines and couplings made of high-performance plastics are developed for this. Description
  • 53. Partner Ecosystem Updates IT Shades Engage & Enable BMZ and Continental (Germany) are making a rubber supply chain digitally traceable for the first time For any queries, Please write to marketing@itshades.com 44 For the first time ever, the German Federal Ministry of Economic Cooperation and Development (BMZ) and technology company Continental are making a rubber supply chain seamlessly electronically traceable – from cultivation in Indonesia and further processing through to tire production. Continental is collaborating with the German development cooperation specifically in the Indonesian province of West Kalimantan in Borneo. The Kapuas Hulu district has two national parks with extensive natural forests, designated a UNESCO biosphere reserve. The project partners document all steps in the supply chain with a digital traceability system. The 450 small farmers involved so far achieve significantly higher sales prices than usual for the high-quality natural rubber they produce. This is due to the fact that they are trained in sustainable cultivation and with better technology, such as how the trees need to be cut in order to obtain as much rubber as possible. The small farmers thus significantly increase their surface yields and can use the trees for longer. The digital traceability system allows the production and supply chain of the rubber to be evaluated in detail. The production areas mapped by GPS, the raw rubber deliveries and sales prices achieved are documented in the system directly on delivery in the warehouse. In addition, the system checks the raw rubber quantity delivered with regard to the production area. If the delivered quantity exceeds the expected production volume, the system indicates this. In this way, employees can prevent rubber from entering the supply chain from non-registered areas, e.g. illegally deforested areas. Description
  • 54. Partner Ecosystem Updates IT Shades Engage & Enable Smart joint venture confirms global executive team and establishes smart Europe GmbH For any queries, Please write to marketing@itshades.com 45 The new global smart joint venture between Geely Holding (Geely) and Mercedes-Benz AG (Mercedes-Benz), formally registered as ‘smart Automobile Co. Ltd.’ (smart) in Hangzhou Bay, Ningbo, China at the end of 2019 has established ‘smart Europe GmbH’ (smart Europe) as a wholly owned subsidiary to supply, sell and service future smart vehicles in the European market. The smart brand, a global pioneer in urban mobility, will write the next chapter in its history as a joint venture between Mercedes-Benz and Geely. A new all-electric vehicle architecture will become the foundation for smart’s entry into the premium B-segment range with its first products tentatively set to launch from 2022. As a wholly owned subsidiary, smart Europe will be located in Leinfelden-Echterdingen, Stuttgart. With an international team, the newly established company will manage all Sales, Marketing and After-Sales activities of the next generation of smart vehicles, products and services in the European markets. After holding several Executive Sales & Marketing roles in the global Mercedes-Benz network, Dirk Adelmann successfully transformed smart into an electric-only brand on the retail level and has been appointed as the CEO of smart Europe by Xiangbei Tong. In his new role, he will focus on establishing a highly efficient and customer-centric business model by leveraging the full potential of the joint venture between Mercedes-Benz and Geely for the European markets. Description
  • 55. Partner Ecosystem Updates IT Shades Engage & Enable Mouth-Nose-Masks at Copenhagen Fashion Week SS21 - Mercedes-Benz partners with supermodel Helena Christensen to demonstrate the responsible side of luxury fashion brands For any queries, Please write to marketing@itshades.com 46 Mercedes-Benz partnered with Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic. During the four-day event from 9-12 August, Christensen was photographed against some of Copenhagen’s most storied landmarks, styled in five Danish designers’new collections that incorporated face masks they had either created or customized. A face of the luxury industry for over three decades, Helena Christensen perfectly typifies the social responsibility of Mercedes-Benz, by demonstrating the importance of wearing a mask at the Copenhagen Fashion Week SS21, and how they can even be elevated to a piece of iconic design. Both parties want to make a stand on the importance of wearing face coverings, and to do so in a suitably creative way. Mercedes-Benz Denmark's long-standing relationship with Copenhagen Fashion Week can be traced back to 2009, when Mercedes-Benz began facilitating shared fashion show locations for several designers each season. More recently, Mercedes-Benz has focused on collaborating with one designer in a more in-depth capacity, often to create engaging social media content and impactful visuals around their show or event. Recent partnerships include the likes of Danish Designer Soeren Le Schmidt. On the 10th August 2020, Mercedes-Benz co-hosted the opening reception of much-loved fashion brand GANNI’s 202020 exhibition, which brought together clothing, art, discussion and performance for an immersive and collaborative brand experience. Mercedes-Benz also highlighted Copenhagen Fashion Week’s commitment to sustainability by using branded electric and hybrid vehicles to transport VIP guests between events, along with providing shuttle service at the GANNI opening reception. Description
  • 56. Partner Ecosystem Updates IT Shades Engage & Enable Daimler (Germany) reaches agreements in principle to settle regulatory and civil proceedings in the United States regarding diesel emissions For any queries, Please write to marketing@itshades.com 47 Daimler AG and its subsidiary Mercedes-Benz USA LLC (MBUSA) have reached an agreement in principle with various U.S. authorities to settle civil and environmental claims regarding emission control systems of approx. 250,000 diesel passenger cars and vans in the United States. The involved U.S. authorities are the Environmental Protection Agency (EPA), the California Air Resources Board (CARB), the Environment and Natural Resources Division of the U.S. Department of Justice (DOJ), the California Attorney General’s Office, and the U.S. Customs and Border Protection. The company has cooperated fully with the U.S. authorities and continues to do so. Daimler AG and MBUSA have also reached an agreement in principle with plaintiffs’ counsel to settle the consumer class action “In re Mercedes-Benz Emissions Litigation,” which is pending before the U.S. District Court for the District of New Jersey. The company has made sufficient provisions for the expected total costs of the settlements. For the settlements with the U.S. authorities, Daimler expects costs of approx. USD 1.5 billion (approx. EUR 1.27 billion). The estimated cost of the class action settlement is approx. USD 700 million (approx. EUR 592 million) including the court’s anticipated award of attorneys’ fees and costs. In addition, Daimler estimates further expenses of a mid three-digit-million EUR amount to fulfill requirements of the settlements. Daimler expects a corresponding impact on the Free Cash Flow of the industrial business over the next 3 years with the main impact within the next 12 months. Description
  • 57. Partner Ecosystem Updates IT Shades Engage & Enable Dongfeng (China) Company deepens industrial cooperation with Xingshan County and Wufeng County For any queries, Please write to marketing@itshades.com 48 Chairman of the labor union of Dongfeng Company, led the research team to Xingshan County and Wufeng County, Yichang City to conduct market research and exchange activities. He Wei and the leaders of Xingshan County and Wufeng County went to various poverty alleviation sites to conduct discussions and exchanges on further promoting counterpart support and deepening industrial cooperation and signed a strategic cooperation framework agreement. The research team and members of the Xingshan County leadership team conducted discussions and exchanges on further deepening industrial cooperation. At the forum, Dongfeng Commercial Vehicle Co., Ltd., Dongfeng Passenger Vehicle Company, Dongfeng Motor shares, Dongfeng Iseki turn on enterprise development situation, the flagship product, the core technology and service assurance reporting and in-depth cooperation with local businesses around business communicate with. At the scene, relevant units of Dongfeng Company signed a strategic framework agreement for deepening industrial cooperation, a cooperation framework agreement for the construction of a ten-thousand-mu mountain vegetable industrial park, a taxi purchase intention agreement, and an urban public transport purchase intention agreement with the Xingshan County government and enterprises respectively; Xingshan County donated agricultural machinery and equipment worth more than 1.4 million yuan to support the Xingshan County Alpine Vegetable Industrial Park project. Description
  • 58. Partner Ecosystem Updates IT Shades Engage & Enable Goodyear (United States) Launches Exclusive Watch Collection With B.R.M Chronographes For any queries, Please write to marketing@itshades.com 49 Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes. The design of the timepieces will match the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport. In a deal brokered by IMG, B.R.M Chronographes will create two designs of these exclusive watches as well as a desk clock. The statement watches have a highly durable and black physical vapor deposition (PVD) stainless steel case, a white dial with black hands and a black technical-strap styled with white holes and double white stitching. The Goodyear logo is on the dial and on the black crown, which features a Goodyear tire. Another element inspired by motorsport is the glass back that allows view of the mechanism inside. The chronograph includes a black tachymeter with white hands. Description