2. IBMS Cinema dramatically improves the cinema advertising
process by enabling you to effectively manage all pre-show
cinema spots, venue screens and marketing promotions from
a single integrated platform. The result of more than 12 years
of experience perfecting business management systems for the
world’s top media companies, IBMS Cinema is a modular end-
to-end system that drives all key business areas from a unified
database and user interface. That means you now have a
central command post from which you can control every facet
of your theater network’s advertising program - improving
ad sales efficiency, expanding advertiser opportunities,
streamlining ad delivery operations and increasing your
profitability.
Complete Theater and Promotional Campaign Management
With IBMS Cinema you can manage the complete advertising
business cycle from the creation of proposals and booking
confirmations to the generation of media instructions, theater
playlist distribution, admissions and invoices.
Campaigns are defined and executed either using IBMS
Cinema’s internal campaign creation tools or initiated through
electronic bookings received from third party media planning
tools. Theaters can be selected by type, location, dynamically
based on admission coverage – or any combination of these
variables. IBMS Cinema also provides integrated geocoding,
creating new opportunities for local advertisers by allowing
them to cost-effectively target their own communities. For
example, a pizza delivery operation can easily target all of the
theaters within 5 miles of any of their locations.
A variety of pricing methods and buy types are included
such as theater specific, percent of coverage, rating and title
targeted selection with pricing options of CPM, cost per screen
or cost per spot. Once approved, proposed campaigns covering
cinema spot bookings and other promotions are converted
to confirmed bookings with a single click, activating the
automatic placer which then books the order in real time.
Your campaign approval workflow can be configured with
IBMS Cinema according to your own regulatory schemes and
business practices.
Flexible Inventory Definition and Management
IBMS Cinema provides you with a wide array of tools for
defining inventory as well as for packaging events to facilitate
the proposal and booking of rolling stock, slides and other
media formats. Choose from such parameters as target
location (local, regional, national), target audience ratings,
screen attributes, and content allocation slots (early pre-show,
late pre-show, etc.).
Inventory rules and regulations are easily enforced in IBMS
Cinema. For example, the system can automatically prevent
commercials for two similar types of products, such as two
brands of cars, from running consecutively. Theater restrictions
can be applied to specific product types such as alcohol or
commercials with suggestive content. The same is true for
exclusive product agreements: when a theater has an exclusive
agreement with a particular brand like a soft drink, IBMS
Cinema will prevent commercial placement for any other soft
drink brand.
Account Management Covers Multiple Customer Types and
Finance Functions
IBMS Cinema supports many advertising customer categories,
from agencies and direct clients to theater owners and billing
agencies. A wide array of finance functions are at your disposal
including revenue share with theater owners, commission
calculations, billing for advertisers and agencies, accounts
receivable and credit control. Customer accounts are specified
by such parameters as credit limit, commission scale, follow-up
event triggers (such as overdue payments or dormant activity),
and reporting and analysis functions. Theater circuit terms are
also maintained within the system.
Delivery
Infrastructure
Exhibitor
Commission
Campaign
Management
Inventory
Definition
Reconciliation
Billing
Account
Management
Admissions
Sales Force
Management
Traffic
IBMS Cinema Integrated Workflow
IBMS Cinema Theater and Screen Definition
With IBMS Cinema, account management functionality
extends to your own sales team, enabling you to monitor
the achievement of sales targets set for individual sales
reps and sales groups against forecasts. Control of discount
authority with required approvals and other criteria further
ensures control of the sales force. A complete history of client
assignments is maintained, allowing in-depth performance
analysis over any period of time.
Sophisticated Traffic Management Tools Make Scheduling
Faster and Easier
Campaigns are scheduled using IBMS Cinema’s automatic
placement functionality, incorporating client specifications on
product clashing, separation and exclusion rules, and even
constraints for analog theater flight and media delivery lead
time - without the need for manual intervention. The system
also constantly monitors the schedule to ensure that cinema
spots are booked in the optimal position and will automatically
preempt bookings to create availability if required.
Communication between Sales and Traffic is facilitated by
use of built-in workflow management functions, ensuring
that events and actions are communicated accurately and
effectively. Using IBMS Cinema traffic tools, the advertising
schedule can be refined by moving or re-sequencing cinema
spots if required and by processing last minute bookings.
Post-play Reconciliation and Campaign Analysis Help You
Fine Tune Profitability
IBMS Cinema provides a wealth of operational and analytical
reporting capabilities, covering everything from inventory
availability to predicted versus actual campaign performance.
A wide spectrum of reports can be generated from the
production database on demand, including sales performance
and admission efficiency to validate campaign compliance.
Seamless Integration with Legacy and Neighboring Systems
IBMS Cinema can support the special logistics involved with
both digital and analog media, taking into account, for
example, the unique handling considerations for film strips.
IBMS Cinema’s open architecture enables tight integration
between different modules of the system, while also enabling
efficient integration with neighboring systems. The following
diagram depicts IBMS Cinema’s main interface points:
About Pilat Media
Top Tier Business Management Experience at Your Service
Pilat Media is one of the world’s most innovative and
experienced companies totally focused on media business
management systems. Each year our products and services help
top tier, multi-channel media companies generate billions of
dollars in revenue. Broadcast networks, station groups, cable
networks, satellite operators, cable operators, telcos and digital
out-of-home advertising networks the world over use Pilat
Media to more efficiently manage their business. IBMS Cinema
is deployed at one of the largest movie advertising networks in
the United States, supporting advertising sales across thousands
of movie screens, plasma screens and other merchandising
items.
A truly global company, Pilat Media maintains offices in the
US, UK, Australia, the Netherlands and Israel. Our international
team is well versed in the local standards and business practices
of each region and would be happy to discuss your cinema
advertising management needs.
IBMS
Cinema
CRM
Billing & Commissions
Media Registration
Audience Statistics
IBMS Cinema Campaign Wizard
Delivery Instructions
Corporate CRM
Finance
Media
Management
Audience
Measurement
Delivery
Infrastructure
