The IBM Customer Facing Solutions team helped create a brand identity and marketing program for AIM Autosport's nonprofit driver and engineer scholarship program called Team A.I.M. The team developed a unique branding for Team A.I.M., built a rich-media microsite, created online gaming, sponsorship tools, print ads, and provided event marketing consulting to promote Team A.I.M.

1. IBM CUSTOMER FACING SOLUTIONS
case study
AIM Autosport
Creating a unique and engaging brand identity program for AIM Autosport’s non-profit
driver and engineer scholarship program--Team A.I.M.--the Customer Facing Solutions
(CFS) team put the pedal to the metal. From the program’s branding to its rich-media
microsite, from online gaming to sponsorship tools, print ads, and event marketing
consulting, we drove Team A.I.M. into the winner’s circle.
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