ibis hotel in beijing (Marketing)ppt
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divide this presentation into several parts. It contains Introduction、SMART Objectives、Internal Audit、External Audit、TOWS、Future Development.
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- 1. Marketing Plan for IBIS in Beijing of China L/O/G/O Group8 Zhao Yiyuan(Doris) Zhang Bingyu(Maggie) Zhang Lu(Isabella) Li Qiaodie(Queenie)
- 3. Introduction IBIS Economy Hotel （ the world’s top 500 ） The first hotel in Bordeaux in 1974 -> NOW in 48 countries 900 hotels. Owed by Accor Group->Founded in Paris in 1967 Since 2004, 51 Ibis hotels in China, 4 hotels in Beijing
- 5. IBIS HOTEL in China Year 2006 2007 2008 2009 2010 Number of Hotels 4 9 22 36 51 Cities 4 9 20 25 33 Rooms 863 1956 4722 6919 9457
- 16. IBIS Super 8 Home Inn 7 days Inn Image and positioning Objectives and commitment Size, growth, and profitability Qualification strong intermediate Less than intermediate weak
- 19. TOWS Internal elements External elements Strengths 1.Touristic, full of heritage, culture, international metropolis 2.Strong brand advantages 3.Abundant group background & financial support Weaknesses 1.Simplex development mode 2.Simplex hotel room, less proportion of hotel room standard. 3.Lack of local culture integration Strategic options Strategies options Opportunities 1.Improving China economy 2.Increasing overseas tourists 3.Government policy support SO Increasing IBIS brand awareness WO Government policy is advantageous for economy hotel, IBIS can develop its operational scale Threats 1.Competition of domestic economy hotels 2.New economy hotel brand of overseas company enter into Chinese market 3.High star hotels special offer ST IBIS is an Europe brand, enhance its international brand effect WT Product diversification and product portfolio --- Travel and Hotel promote mutually
- 22. Thank You! Any Questions? L/O/G/O