On December 4th, 2014, in Breda, the Netherlands, the very first college on iBeacons was helt on the NHTV; the Dutch International College for Tourism and Leisure. Students were introduced and taught the options and possibilities of ibeacons in daily practice and were challenged to pitch a ibeacon app solution for a city in the south of the Netherlands.

1. IBEACON COLLEGE

2. ABOUT ME
 Name: Jan Jaap Nijemeisland
 Working in internet sector since 2000
 Own companies
 ilse media / Sanoma
 Telegraaf Media Group
 V&D (.nl)
 Enrise
 janjaap@enrise.com

3. ABOUT IBEACONS

4. ABOUT iBEACONS
INFORMATION BECONS 3-
DIMENSIONAL
 Content
 Location
 Direction

5. ABOUT iBEACONS
LOCATION AND DIRECTION

6. ABOUT iBEACONS
LOCATION AND DIRECTION
DELIVERS INTERACTION WITH
CONTENT
INTERACTIE 1
INTERACTIE 2
INTERACTIE 3

7. ABOUT iBEACONS
LOCATION AND DIRECTION: OPTIONS
 Moving towards
 Being at
 Moving away from
Possibly with multiple (grouped) iBeacons, or in combination
of

8. ABOUT iBEACONS
TYPES AND DETAILS
 Different kinds of ibeacons
 What do they broadcast?
 What to keep in mind

9. IBEACONS - SOME EXAMPLES
An overview of some beacons;
all different and still a quite limited set of suppliers

10. BEACON BASICS
 Based on BLE > Bluetooth Low Energy
 Battery can last upto 3 years
 Distance: approx. 60 meters, also upto 450
meters
 Costs: €20 to €50 per piece

11. BEACON BASICS - WHAT INFORMATION
 ‘UUID’: Unique number, mostly set per brand, but
adjustable
 ‘Major’ value (mostly for group)
 ‘Minor’ value (to make things truly unique)
 ‘RSSI’: which is signal strength (to define distance)
 Batterylevel (non standaard)
 Temperature (non standaard)
 possible additional values through extra sensors (very
specific)

12. BEACON BASICS - WHAT INFORMATION
 App / SmartPhone enriches this information
 Timenotations
 GPS/location information
 Beaconhostory through earlier signals
 Paths/routes/direction
 Type of phone
 (and you can connect user profiles - but do we
want this?)

13. BEACON BASICS - KEEP IN MIND
 Distance preferably will be mentioned in general
terms:
 Far (more than 10 meters)
 Close (1-10 meters)
 Near (some centimeters)
 Interference
 Walls
 People (organic material)
 Other signals (Wifi, other bluetooth, GSM)
 This influences the exactness of the values
received

14. CASES

15. KLM GUIDED NAVIGATION

16. KLM GUIDED NAVIGATION
 Guiding the passenger to the gate
 Estimation of walk time based on the beacon you
pass
 Time left adjusts passing one beacon to another
 Well appreciated by transfer passengers

17. VVV AMERSFOORT -
MONUMENTUM

18.  All monuments of Amersfoort
 Notification at approaching location
 Mark as favorite
 Share with friends and followers
 Overview of visited monuments

19. MONUMENTUM
PREVIEW

20. LUGGO

22.  iBeacon in your suitcase
 Notification on approach of suitcase on luggage
belt
 All types iBeacons can be used
 Keep an eye on multiple suitcases
 Buy your LuggoBeacon(s) in the webshop
 Suitcase-radar shows distance to suitcase

23. LUGGO
PREVIEW

24. ABOUT iBEACONS
PROCESSING AND SHOWING
DATA
 What do we want to know?
 How do we show this?
 What is relevant?

25. WHAT IS THE MOST INTERESTING
You want to know what happens with and around your beacons
 How often and when the are being read
 What notifications are being showed based on the beacon signals
 How often are notifications opened
 How long do people stay near a beacon (dwell time)

26. WHAT DO YOU SHOW?
We use statistics & analysis for that

27. WHAT DO YOU SHOW?
Overview of ibeacon results over time

28. WHAT DO YOU SHOW?
Google Maps with most active ibeacons

29. WHAT DO YOU SHOW?
Heatmaps to map user movement

30. ENRISE PRESENTS:
SENSIMITY

31. SENSIMITY WILL BRING:
 iBeaconmanagement
 Contentmanagement en -assigning
 iBeaconanalysis en -statistics
 iBeacon configuratie app
 API (programming-interface)
 SDK (Software Development Kit)
 Apps (when applicable)

32. SENSIMITY
SETUP
APPS VAN/VOOR/DOOR DERDEN
API
BMS CMS ANALYTICS

33. SENSIMITY
Contact us for more information on Sensimity
For pricing, options, roadmap, ideas, suggestions
info@sensimity.com / welcome@enrise.com
+31(0)885553300