The Gulf region premiere of our exclusive 2-day financial reporting training, taking place in Dubai on January 17th-18th 2017. This is our best, hands-on Zebra BI training in Excel with lots of examples, best practices and numerous tips and tricks to fix your reporting issues. It's designed for the FP&A professionals, controllers, BI professionals, consultants and CFOs. If you're interested in visual reporting according to the increasingly popular IBCS Standard, than this is a good opportunity to catch up with the latest trend in business reporting.

1. Create better reports
IBCS reporting with Zebra BI
2-Day Workshop, Dubai, Januar 17-18, 2017
Andrej Lapajne
andrej.lapajne@zebra.bi
www.zebra.bi
@

2. Agenda – Day 1
9:00 The IBCS Standard and Zebra BI charts
Overview of the IBCS rules and recommendations
Zebra BI charts – how and when to use them
Building reports and presentations with Zebra BI
10:30 BREAK (15’)
10:45 Building variance reports
Building standard Sales vs. Budget reports
Building standard Cost vs. Budget reports
Using Page Layouts, adding and writing comments
Creating linked (updatable) PowerPoint presentations
12:15 LUNCH BREAK (45’)
13:00 Automating reports with Pivot tables
Linking Zebra BI charts to Pivot tables
Using Excel slicers for dynamic data filtering
Synchronizing filters across multiple report pages
Market share, benchmarking and other examples
14:30 BREAK (15’)
14:45 Best practice examples
Creating Income statement / Profit & Loss reports
Using Small Multiples
Cash Flow forecast, Accounts receivable, Product pricing, Time-series analysis and other examples
16:15 END

3. Agenda – Day 2
9:00 Rolling out IBCS within the enterprise
Rolling out custom corporate reporting styles and templates
Automation of the reporting process
Advanced tips&tricks
10:30 BREAK (15’)
MENTORED WORKGROUP SESSIONS:
We will organize the participants into 3-4 workgroups. Each group will discuss and redesign a different real-world
example. You can submit your preffered example in advance.
10:45 STEP 1: Analysis
Analyze a real-world example
Brainstorm possible solutions
Sketch the layout and design
12:15 LUNCH BREAK (45’)
13:00 STEP 2: Redesign
Prepare solutions in Excel with Zebra BI
14:30 BREAK (15’)
14:45 STEP 3: Discussion
Presentation of solutions, general discussion
16:15 END

4. EXAMPLES FROM THE WORKSHOP

5. 5

6. Even with +10,2% PY growth, we are -121m€ below budget due to Hungary and W. EU
Sales in mio € 10. oct. 2008
Jan..Sep 2008
Region PY ΔPY ΔPY% AC ΔBU ΔBU% BU
Austria 81,1 94,5 123,4
Greece 71,7 122,1 112,4
Italy 13,4 16,6 15,3
Germany 113,9 82,5 140,2
Netherlands 102,2 126,4 176,7
W. Europe 382,3 442,0 568,0
Bugaria 499,5 392,9 315,9
Czech Republic 929,0 1.069,0 1.023,9
Hungary 204,6 281,4 427,8
Poland 475,5 636,8 583,1
Russia 234,0 273,6 304,3
E. Europe 2.342,7 2.653,7 2.655,0
Canada 15,1 11,0 10,6
USA 26,0 42,4 49,9
N. America 41,1 53,4 60,6
Argentina 146,7 101,3 134,6
Brasil 489,2 485,5 426,3
S. America 636,0 586,9 561,0
India 21,8 29,1 20,0
Japan 278,4 463,8 482,3
China 291,9 171,2 174,0
Asia 592,0 664,0 676,3
World 3.994,2 4.400,1 4.520,8
Responsible: John Doe, Reporting Dept, int. 320, john.doe@global.com zebra.bi
Write your first comment here. Do not repeat
the number but explain why.
Write your third comment here. Do not repeat
the number but explain why.
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repeat the number but explain why.
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the number but explain why.
+16,6
+70,1
+23,5
+23,7
+15,6
+15,1
+37,6
+33,9
+16,9
+13,3
+63,0
+29,7
+33,5
+66,6
+12,2
+10,2
-27,6
-21,3
-27,3
-30,9
-0,8
-7,7
-41,4
+8,6
+8,5
+24,4
+4,4
+9,2
+3,6
+13,9
+4,6
+45,7
-23,4
-41,2
-28,5
-22,2
-34,2
-10,1
-0,0
-15,1
-11,9
-24,7
-3,9
-1,6
-1,8
-2,7
+13
+50
+3
-31
+24
+60
-107
+140
+77
+161
+40
+311
-4
+16
+12
-45
-4
-49
+7
+185
-121
+72
+406
-29
+10
+1
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-50
-126
+77
+45
-146
+54
-31
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+0
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-7
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7. Source: http://market.qlik.com/most

8. Chartjunk
a lot of ink that does not tell the viewer anything new
- E. Tufte
8

9. Traffic Maps
Music Business

10. 10
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
Jan Feb Mar Apr Maj Jun Jul Avg Sep Okt Nov Dec
Oranges
ACT TGT
???
Sales

11. 25
28
31
26
21 19 21 21
25 26 27
29
-4
+0
+4
+2
-1
-1 +1 -1
+2
Jan
AC
Feb Mar Apr May Jun Jul Aug Sep Oct
BU
Nov Dec
Sales in kEUR
Variance:
11
Scenario: Actual =
Plan, Budget =
ΔBU

12. Sales vs. Previous Year template
Write your message here. Sales growth +2% from PY (+141 kUSD)
Sales in kUSD
Jan_Aug 2014
PY AC AC ΔPY ΔPY%
USA 907 862
UK 715 809
Norway 636 738
France 585 705
Russia 564 488
Switzerland 383 446
Germany 342 371
Netherlands 293 295
Austria 253 267
Italy 271 220
Poland 374 219
Denmark 172 194
Hungary 134 179
Finland 176 127
Canada 133 118
Sweden 115 108
Belgium 119 85
Others 257 341
Total market 6.430 6.571
Created with Zebra BI - http://zebra.bi
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+13
+16
+20
+16
+8
+1
+6
+13
+33
+33
+2
-5
-14
-19
-41
-28
-11
-6
-29
-46
+94
+102
+120
-76
+63
+29
+3
+14
-51
-155
+22
+44
-49
-14
-7
-34
+84
+141
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13. Sales vs. Budget template
Write your message here. What's the story and what shall we do about it.
Sales in kUSD
Jan_Aug 2014 Full year 2014
AC AC ΔBU ΔBU% BU FC FC-BU ΔBU% BUAC BU FC BU
Adrian Broussard 862 -4,3 900 1.320 -2,2 1.350
Mack Lush 809 -4,8 850 1.213 -4,8 1.275
Lien Allaire 738 -1,7 750 1.150 2,2 1.125
Cathern Archam 705 8,5 650 1.100 12,8 975
Dominic Proffitt 488 -11,3 550 750 -9,1 825
Maile Screws 446 11,4 400 641 6,8 600
Lauren Beltrami 371 -7,3 400 594 -1,0 600
Tressie Printup 295 -1,5 300 455 1,1 450
Kayleigh Zickfoos 267 -4,7 280 420 0,0 420
Sharda Scalzo 220 -18,5 270 330 -18,5 405
Judson Sanches 219 9,6 200 329 9,6 300
Flor Lawrence 194 29,5 150 256 13,8 225
Donna Sidhu 179 -0,7 180 268 -0,7 270
Chiquita Doris 127 -29,6 180 190 -29,6 270
Otis Chilton 118 18,4 100 178 18,4 150
Brandee Rossignol 108 8,1 100 162 8,1 150
Minerva Heady 85 -14,7 100 128 -14,7 150
Hollis Bee 341 13,5 300 490 8,9 450
Salesmen total 6.571 -1,3 6.660 9.974 -0,2 9.990
Created with Zebra BI - http://zebra.bi
-38
-41
-12
+55
-62
+46
-29
-5
-13
-50
+19
+44
-1
-53
+18
+8
-15
+41
-89
-30
-62
+25
+125
-75
+41
-6
+5
-75
+29
+31
-2
-80
+28
+12
-22
+40
-16
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② ③
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14. Sales vs. Budget template
Write your message here. What's the story and what shall we do about it.
Sales in kUSD
2014 Aug Jan_Aug Full year
AC ΔBU ΔBU% BU AC ΔBU ΔBU% BU FC FC-BU ΔBU% BUAC BU AC BU FC BU
Adrian Broussard 80 -28,9 113 862 -4,3 900 1.320 -2,2 1.350
Mack Lush 79 -25,6 106 809 -4,8 850 1.245 -2,4 1.275
Lien Allaire 120 28,0 94 738 -1,7 750 1.134 0,8 1.125
Cathern Archam 81 -0,1 81 705 8,5 650 1.005 3,1 975
Dominic Proffitt 59 -14,2 69 534 -2,9 550 794 -3,8 825
Maile Screws 68 36,0 50 446 11,4 400 641 6,8 600
Lauren Beltrami 46 -7,3 50 371 -7,3 400 594 -1,0 600
Tressie Printup 32 -14,9 38 295 -1,5 300 455 1,1 450
Kayleigh Zickfoos 36 3,9 35 267 -4,7 280 420 0,0 420
Sharda Scalzo 31 -6,7 34 220 -18,5 270 364 -10,1 405
Judson Sanches 20 -18,4 25 219 9,6 200 321 7,0 300
Flor Lawrence 29 54,7 19 194 29,5 150 256 13,8 225
Donna Sidhu 15 -31,8 23 179 -0,7 180 268 -0,7 270
Chiquita Doris 8 -64,4 23 148 -17,8 180 245 -9,3 270
Otis Chilton 13 2,4 13 118 18,4 100 178 18,4 150
Brandee Rossignol 12 -7,9 13 108 8,1 100 162 8,1 150
Minerva Heady 16 25,3 13 85 -14,7 100 128 -14,7 150
Hollis Bee 55 46,7 38 341 13,5 300 461 2,4 450
Salesmen total 801 -3,8 833 6.639 -0,3 6.660 9.991 0,0 9.990
Created with Zebra BI - http://zebra.bi
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-30
-30
+9
+30
-31
+41
-6
+5
-41
+21
+31
-2
-25
+28
+12
-22
+11
+1
-33
-27
+26
-0
-10
+18
-4
-6
+1
-2
-5
+10
-7
-15
+0
-1
+3
+18
-31
-38
-41
-12
+55
-16
+46
-29
-5
-13
-50
+19
+44
-1
-32
+18
+8
-15
+41
-21

15. ACME corp.
Created with Zebra BI | www.zebra.bi
EBITDA grows +15,1% from previous year
mainly due to positive results of Business Unit 7
-27 -50
-151
-295
+667
+361
+105
4.028
4.638
+15,1%
2015 SBU 7 SBU 1 SBU 3 SBU 2 SBU 5 SBU 6 SBU 4 2016
EBITDA in kEUR
SBU7 growth due to successful launch
or the ExxelTool product
Negative growth in SBU4 caused by
loss of production facility
①
②
①
②

17. e
10
4
5
5
2
30
11
4
2
17
100
90
75
28
Target base price
Negotiated on-invoice discount
Invoice price
Cash discount
Volume bonus
Standard freight
Emergency freight
Pocket price
Direct product cost
Tooling cost
Technical support
Special cost to serve
Customer-specific services
Pocket margin
Average %of Target base price
Pricing calculations

18. Software and Service Group
Profit and loss statement in EUR
2012, 2013 and ΔPY, ΔPY%
2012 2013 ∆PY ∆PY%
Licences
Consulting
Maintenance
Other revenue
Sales revenue
Other op. income
Purchases
Material expenses
Personnel expenses
Amortization
Other op. expenses
Expenses
Operating profit
Investment income
Financial income, net
Profit before tax
Income tax
Profit after tax
Profit to other interests
Group profit
Created with Zebra BI | http://zebra.bi
Compared to 201 2, higher expenses (mEUR +1 87) mainly due to higher license sales (mEUR +1 83)
344
11
76
56
78
565
132
89
713
72
22
6
45
43
73
813
293
409
277
188
379
54
127
40
152
752
111
55
896
90
10
65
17
53
66
1.061
326
445
334
279
-12
-28
+35
+43
+51
-16
+74
+187
-7
-21
-34
+183
+18
+59
+10
+248
+33
+36
+57
+91
③
Profit 2013: Elitr, sed diam
nonumy ads
① ② ③Sales 2012: Elitr, sed diam
nonumy ads
∆PY: Elitr, sed diam nonumy
ads
①
② +26
+25
+31
+10
+67
+95
+33
+11
+23
+9
+21
+48
-55
-62
-29
-10
-16
-38
+983
+391

19. 19
Profit & Loss statement by country in mEUR Oct 15, 2015
Sep 2015
Germany France Great Britain
AC ∆BU AC ∆BU AC ∆BU
Net sales
Material costs
Employee costs
Operating Profit
Interest Expense
EBITDA
Depriciation
EBIT
Financial result
Taxes
Net result
Italy Spain
AC ∆BU AC ∆BU
Net sales
Material costs
Employee costs
Operating Profit
Interest Expense
EBITDA
Depriciation
EBIT
Financial result
Taxes
Net result
Created with Zebra BI | www.zebrabi.com
Write your message here
18,4
13,5
3,7
2,8
-1,1
-1,3
56,1
24,2
20,5
17,7
17,8
+7,1
+5,4
+3,9
-2,1
+0,9
-3,1
+1,7
-4,8
-0,3
-0,3
-4,8 -0,5
24,4
3,1
1,2
2,1
-0,3
5,0
35,5
8,0
6,9
4,8
+6,2
+9,9
-5,0
+1,3
-1,1
+2,4
+1,6
+0,8
-0,1
-0,6
+1,4
4,9
6,2
0,5
0,1
0,0
-0,1
21,4
10,3
9,9
9,8
9,8
+2,5
+0,1
+0,5
+1,9
+0,1
+1,7
-0,3
+2,0
-0,0
+0,0
+2,0
2,5
1,9
1,1
1,8
-0,7
0,8
11,0
6,6
5,5
3,7
2,2
-2,4
+1,2
+0,8
-4,4
+0,2
-4,5
-3,7
-0,8
-0,3
-1,7
+0,6
3,2
4,6
0,1
0,7
0,0
0,2
10,2
2,4
2,3
1,6
1,4
-3,5
-1,1
+1,6
-4,0
-0,1
-3,9
+0,6
-4,5
-0,0
-0,4
-4,1
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20. Title 1
Title 2
Title 3
ΔPY%
ΔPY ΔPY: +82 in 2013
AC+FC: 2 037 in 2013
FC: 579 of 2037 = 28%
AC
PY AC: 1 458 of 2037 = 72%
Write your message here
press Alt+Enter if you need a second line
2013 Forecast: mEUR '82 is
not including the new product
line F23, no currency effects are
expected.
Dec. Forecast: mEUR 211 is
mEUR 28 higher than last year
mainly due to additional
business with Beta (mEUR 30
per month)
179
189
211
128
147
136 139
170
193
178
189
178
J F M A M J J A S O N D
+13 +13
-5 -13 -5
+10
+26 +25
+5
-5 -12
+28
+7
170
Ø 2013Ø 2013
+12 +10
+6
+17 +15
+3
+15
-3
-9
-3 -3
-6
+4
①
②
②
①

21. Acme Corporation
Cash flow in Mio USD
Jun 2014 - Jun 2015
Monthly Cash Flow development
-500+400
+400
+300 +200
+300 +200
+100
+400
+400 +200 +200
+3002,900
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun SUM
Cash flow fromoperatingactivities
-2,200
-500
-1,600
-500
-300
+700
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun SUM
Cash flow frominvestingactivities
-300 -200
-300 -100
+200 +200
+300 +100 +100 +200
+100 300
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun SUM
Cash flow fromfinancingactivities
-100
-1,300
-1,300
-100
+400
+500
+1,100
+600
+200
+600 +200 +100 +1001,000
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun SUM
Netcash flow
①
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22. ACME Corp
Values in mUSD
Created with Zebra BI | www.zebra.bi
In 2017 we plan +26,3% EBITDA growth
1,8
3,0
4,9
5,7
7,2
+26,3%
'13 '14 '15 '16 '17
EBITDA 9,6
11,5
15,0
19,9
23,0
+15,3%
'13 '14 '15 '16 '17
Net Revenue
7,8
8,5
10,1
14,2
15,8
+10,9%
'13 '14 '15 '16 '17
Expenses
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① ② ③

23. Created with Zebra BI | www.zebra.bi
ROA will drop to 17.4% (-1.8pp) in 2017
due to planned increase of Assets for +16.3%
Alpha Corporation
ROAtree
5,5
14,0
17,2
19,2 18,2
-1,0
'13 '14 '15 '16 '17
Return on Sales in %
7,5
14,7
17,9 19,2
17,4
-1,8
'13 '14 '15 '16 '17
Return on Assetsin %
1,5 3,1 4,1 4,7 5,0
+5,3%
'13 '14 '15 '16 '17
Net Income in mUSD
26,4
22,1 23,8 24,5
27,2
+11,0%
'13 '14 '15 '16 '17
Net Sales in mUSD
19,4 21,1 22,9 24,5
28,5
+16,3%
'13 '14 '15 '16 '17
Assetsin mUSD
x
:
:
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voluptua. At vero eos et accusam et
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①
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1,4
1,0 1,0 1,0 1,0
-4,6%
'13 '14 '15 '16 '17
AssetTurnover

24. ACME corp
Net Sales in mUSD
Created with Zebra BI | www.zebra.bi
We plan positive sales growth in all markets except France (-20,1%)
US market expected to grow the fastest (+25,9%)
99 93
119
156
+30,9%
2013 2014 2015 2016
UK
24
68
107
129
+20,6%
2013 2014 2015 2016
Brazil
108
56 62
87
+40,2%
2013 2014 2015 2016
Canada
221
160
115
92 -20,1%
2013 2014 2015 2016
France
78
160
221
240
+8,5%
2013 2014 2015 2016
Germany
85
55
28 31
+9,8%
2013 2014 2015 2016
Sweden
142
163
222
280
+25,9%
2013 2014 2015 2016
USA
10 19
45
61
+35,3%
2013 2014 2015 2016
Venezuela

25. Medium upper market segment
Market share in %
BMW grows fastest among top 12 brands in Medium Upper market segment
2,5
12,7
2,0
-0,5
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
HYUNDAI
5,5
1,7
-3,8
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
RENAULT
3,6
-2,7
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
MERCEDES
3,2
-2,6
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
VOLVO
7,2
14,5
8,0
7,1
+0,9
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
OPEL
3,6
10,6
6,0
+2,4
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
CITROEN
8,6
11,8
4,05,7
-2,9
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
PEUGEOT
3,0
4,9
2,6
-0,4
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
TOYOTA
27,8
37,3
23,1
24,7
-3,1
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
SKODA
23,8
12,2
20,1
-3,7
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
VOLKSWAGEN
4,6
25,2
19,3
4,4
+14,6
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
BMW
6,5
8,8 8,3
3,3
+1,8
Jan
'12
Mar Maj Jul Sep Nov Jan
'13
AUDI

26. Traffic Maps
Music Business

27. Traffic Maps
Music Business

28. The outcome is very appreciated
since reports are easy to understand
and actionable“
Gokhan Kipcak, Group CIO
Coca-Cola Içecek

29. Lecturer
Andrej Lapajne
Founder at Zebra BI
IBCS founding member
Andrej Lapajne is a founding member of the
IBCS Association, the founder and CEO at Zebra
BI and a Hichert Certified Consultant.
In his more than 15 years of experience as a
consultant, he's implemented reporting systems
and BI dashboards in pharma, telco, retail, FMCG,
manufacturing, energy, banking, insurance,
media, public sector and high tech industries.
He is a guest lecturer on information design at
the Faculty of Economics (University of Ljubljana)
and a frequent speaker at conferences in Europe
and US.

30. What do participants say?
Andrej conducted workshops for 50
analysts and managers at Coca-Cola Içecek
in 2014.
With the help of his trainings, we have
been able to unify reports, presentations
and dashboards across 10 countries within
the Coca-Cola Içecek group.
Good before/after examples were the key
to get the IBCS Standards accepted on the
top management level.
Ilkay Furmaz
Coca-Cola Icecek
I was very impressed by the workshop,
conducted by Andrej. Often these kind of
trainings can be tedious and unfocused,
but this was not the case.
It was very well organized and all
participants found it very fruitful. This was
mainly thanks to the professionalism and
friendliness of Andrej.
I would recommend this to any company
struggling with messy and inefficient
reporting tools.
Magnus Hoffritz
Senior Sales & Operations Manager,
Danfoss

31. Venue and Registration
Nassima Royal Hotel
Plot 49, Sheikh Zayed Road
Trade Centre District
Dubai, United Arab Emirates
January 17-18, 2017 (Tue-Wed)
MORE INFO AND REGISTER HERE:
https://zebrabi.com/dubai-workshop-jan-feb-2017

32. Zebra BI
The IBCS certified reporting tool for Excel
1. Build Excel reports in seconds
2. Create business presentations
3. Publish Web dashboards
(on MS SharePoint)

33. Telecom, energy, utilities
2degrees mobile
American Water Company
Bezeq International
DNO ASA
Etisalat
HEP
NIS Naftagas
Qapco
rhenag Rheinische Energie
Saubermacher
SWT Stadtwerke Trier
Tele2
Telekom Srbija
US Gas & Electric
Pharma/Healthcare
corepoint Health
DentaQuest Institute
Hemofarm
Medis
Merus Labs
naviHealth
SanofiAventis
Sanofi Genzyme
Richter Gedeon
Roche
Valeant
Financial services
AXA
Erste Bank
Equity Financial Trust
Gulf International Bank
International Card Services
King Street Capital
First American Corporation
FINMA
Pathway Capital
Food & Beverage
Agrokor
Anadolu Efes
Aptar
Arcus-Gruppen
Balfegó
Bell Group
BrauUnion Österreich
Coca-Cola Icecek
Coca-Cola HBC
Carlsberg
Dallmayr
Dr. Oetker
Flensburger Brauerei
Grupo Adeste
Heineken
San Lucar
Technology
Carl Zeiss
Cicor Technologies
Konica Minolta
Laborgenome
Leoni Cable
Linearis
Molex
Naspers
Recursos en la Red
SAVYVA
Vicrea
Wilhelmsen IT Services
Wistron Corporation
Retail
Falke
Healthy Home Market
Marc O'Polo International
RevZilla Motorsports
Oberalp
Transportation
Amadeus
Croatia Airlines
Saudi Airlines Cargo
Andrews Distributing
Croatian Railways (HŽ)
Non-profit & public service
Amnesty International
Austrian National Tourist Office
SFGOV - City of San Francisco
Kassenärztliche Vereinigung
National Health Institute, SI
National Health Insurance, BiH
Manufacturing
AHI Carrier
Autoneum
Bosch
BSP Accessoire
Dieseko Group
Draeger Safety Pacific
Fronius International
Glencore
Gorenje
HM Dunn AeroSystems
Knorr Bremse
Kone
Kostal of America
Liebherr
Recaro
Rush-Overland
SandvikCoromant
Visottica
Volvo Bus
Unilin
Utsch
Selected references:

34. Create better reports.

35. 35
Andrej Lapajne
andrej.lapajne@zebra.bi
@lapajne
linkedin.com/in/lapajne
https://zebrabi.com