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IBC 2014 : EBUCore and FIMS presentations 
TV Ads Delivery 
in Belgium
Mikros Image : who we are, what we do 
Entertainment 
Feature Films, TV Fictions, 
Animation, Movies 
FRANCE - BELGIUM - CANADA - LUXEMBOURG 
Communication 
Advertising, Corporate, 
Digital Content, Print 
and 
Museums, Art, Video Clips, 
Video Games 
VFX Studio / Animation Studio/ DI Service 
Digital Laboratory & Deliveries / R&D
Mikros Image : Research & Development 
In house tools to improve productivity 
OpenVG Crowd Colorpipe Tools 
Collaborative projects, with open source contribution 
DynArchi TuttleOFX FileMetaChecker 
www.dynarchi.org http://opensource.mikrosimage.eu 
Third party developments for partners like ARPP, ABMA/BVAM and FTV 
PADdef
ABMA : who we are 
ABMA-BVAM 
Association Belge des Médias Audiovisuels 
Belgische Vereniging van de Audiovisuele Media 
Scope : commercial TV market in Belgium
ABMA : who we are 
ABMA-BVAM 
Association Belge des Médias Audiovisuels 
Belgische Vereniging van de Audiovisuele Media 
http://www.abma-bvam.be/fr/dmat-en.cfm 
Interview : Pierre Vanderbeck - ABMA President 
p.vanderbeck@rmb.be
Digital evolution in Belgium
D-MAT : principles and workflow 
1st Module : D-MAT HD or SD Encoder 
Quality Control before encoding and sending 
● Audio Loudness regarding EBU R128 
● Video (Aspect ratio, Codec, Frame rate, Size,...) 
Metadata aggregation / standardisation 
(ready for EBUCore) 
● technical metadata (intrinsic) 
● content information metadata (editorial)
D-MAT : principles and workflow 
1st Module : D-MAT HD or SD Encoder 
Compression before sending 
● SD (MPEG-2) or HD (XDCAM) 
● audio level compensation EBU R128 
● video encoding (RDD9, VBR up to 50 Mbs) 
MXF wrapping 
● powered by MXFtk by EVS (Opencube)
D-MAT : principles and workflow 
2nd Module : D-MAT Sender 
Sending directly to Broadcaster’s D-MAT Receiver 
● Point-to-point protocol (no centralized hub) 
Fast and secured 
● with integrity checking 
● delivery privacy 
Delivery Ticket 
● notification to production house (email sent by the sales houses)
D-MAT : user experience 
NMS-MEDIA 
Freelance producer 
end-user of D-MAT 
http://www.nms-media.be/ 
Interview : Neil Skeet neil@nms-media.be
D-MAT : principles and workflow
D-MAT : principles and workflow 
Other Modules 
D-MAT Server (receiver) 
● sales houses secured integration (see RMB sales house software) 
D-MAT Player (optional) 
● high level with HD SDI output 
● many features (vector scopes, frame-by-frame play,...)
D-MAT : principles and workflow 
Other Modules 
D-MAT Moulinator (optional) 
● media toolbox (transcoding, timecode manipulation, video enhancement) 
● system integration 
D-MAT Connector 
● Online gateway for external access 
○ API access (for world wide central hubs)
D-MAT : principles and workflow
D-MAT : principles and workflow 
REAL TIME DEMO
D-MAT : Operational Benefits 
● Belgian TV commercial deliveries 
○ unified and controlled by Sales Houses & 
Broadcasters 
○ time saving and quality improvement 
● Broadcasters workflow efficiency 
○ QC is handled mainly by Labs 
● Tapeless 
● Paperless
D-MAT : Upcoming 
egtaMETA 
● B2B file-based exchange of advertising material television 
and TV sales houses 
● metadata standard needed 
○ based upon EBUCore 
○ workgroup with FTV, RAI, WDR, ABMA (from 2010) 
○ https://tech.ebu.ch/docs/tech/tech3340.pdf 
Long Form workflow 
● inspired by D-MAT 
● same needs by the same broadcasters 
(RTBF, France Television, RTL …)
EGTA : who we are 
EGTA 
European Group of Television Advertising http://www.egta.com/ 
Interview : Katty Roberfroid - Secretary General 
katty.roberfoid@egta.com
EGTA : benchmark
Contacts 
Wim DE RICK 
wim@mikrosimage.eu 
Bernard VANDENHOOFDEN 
b.vandenhoofden@rmb.be

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D-MAT presentation at IBC2014, on EBU booth

  • 1. IBC 2014 : EBUCore and FIMS presentations TV Ads Delivery in Belgium
  • 2. Mikros Image : who we are, what we do Entertainment Feature Films, TV Fictions, Animation, Movies FRANCE - BELGIUM - CANADA - LUXEMBOURG Communication Advertising, Corporate, Digital Content, Print and Museums, Art, Video Clips, Video Games VFX Studio / Animation Studio/ DI Service Digital Laboratory & Deliveries / R&D
  • 3. Mikros Image : Research & Development In house tools to improve productivity OpenVG Crowd Colorpipe Tools Collaborative projects, with open source contribution DynArchi TuttleOFX FileMetaChecker www.dynarchi.org http://opensource.mikrosimage.eu Third party developments for partners like ARPP, ABMA/BVAM and FTV PADdef
  • 4. ABMA : who we are ABMA-BVAM Association Belge des Médias Audiovisuels Belgische Vereniging van de Audiovisuele Media Scope : commercial TV market in Belgium
  • 5. ABMA : who we are ABMA-BVAM Association Belge des Médias Audiovisuels Belgische Vereniging van de Audiovisuele Media http://www.abma-bvam.be/fr/dmat-en.cfm Interview : Pierre Vanderbeck - ABMA President p.vanderbeck@rmb.be
  • 7. D-MAT : principles and workflow 1st Module : D-MAT HD or SD Encoder Quality Control before encoding and sending ● Audio Loudness regarding EBU R128 ● Video (Aspect ratio, Codec, Frame rate, Size,...) Metadata aggregation / standardisation (ready for EBUCore) ● technical metadata (intrinsic) ● content information metadata (editorial)
  • 8. D-MAT : principles and workflow 1st Module : D-MAT HD or SD Encoder Compression before sending ● SD (MPEG-2) or HD (XDCAM) ● audio level compensation EBU R128 ● video encoding (RDD9, VBR up to 50 Mbs) MXF wrapping ● powered by MXFtk by EVS (Opencube)
  • 9. D-MAT : principles and workflow 2nd Module : D-MAT Sender Sending directly to Broadcaster’s D-MAT Receiver ● Point-to-point protocol (no centralized hub) Fast and secured ● with integrity checking ● delivery privacy Delivery Ticket ● notification to production house (email sent by the sales houses)
  • 10. D-MAT : user experience NMS-MEDIA Freelance producer end-user of D-MAT http://www.nms-media.be/ Interview : Neil Skeet neil@nms-media.be
  • 11. D-MAT : principles and workflow
  • 12. D-MAT : principles and workflow Other Modules D-MAT Server (receiver) ● sales houses secured integration (see RMB sales house software) D-MAT Player (optional) ● high level with HD SDI output ● many features (vector scopes, frame-by-frame play,...)
  • 13. D-MAT : principles and workflow Other Modules D-MAT Moulinator (optional) ● media toolbox (transcoding, timecode manipulation, video enhancement) ● system integration D-MAT Connector ● Online gateway for external access ○ API access (for world wide central hubs)
  • 14. D-MAT : principles and workflow
  • 15. D-MAT : principles and workflow REAL TIME DEMO
  • 16. D-MAT : Operational Benefits ● Belgian TV commercial deliveries ○ unified and controlled by Sales Houses & Broadcasters ○ time saving and quality improvement ● Broadcasters workflow efficiency ○ QC is handled mainly by Labs ● Tapeless ● Paperless
  • 17. D-MAT : Upcoming egtaMETA ● B2B file-based exchange of advertising material television and TV sales houses ● metadata standard needed ○ based upon EBUCore ○ workgroup with FTV, RAI, WDR, ABMA (from 2010) ○ https://tech.ebu.ch/docs/tech/tech3340.pdf Long Form workflow ● inspired by D-MAT ● same needs by the same broadcasters (RTBF, France Television, RTL …)
  • 18. EGTA : who we are EGTA European Group of Television Advertising http://www.egta.com/ Interview : Katty Roberfroid - Secretary General katty.roberfoid@egta.com
  • 20. Contacts Wim DE RICK wim@mikrosimage.eu Bernard VANDENHOOFDEN b.vandenhoofden@rmb.be