D-MAT presentation at IBC2014, on EBU booth

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This document discusses digital media delivery standards and workflows in Belgium. It summarizes Mikros Image's work in research and development of tools to improve productivity for media production. It also describes the Digital Material Exchange (D-MAT) system developed by ABMA-BVAM for broadcasters, which allows advertisers to deliver content through a standardized encoding, compression, and delivery process over a secure point-to-point connection. The system includes quality control, metadata tagging, and delivery notifications. Interviews provide perspectives from those using the system. Upcoming developments include expanding D-MAT to long-form content and integrating with the EGTA egtaMETA file-based advertising delivery standard.

Technology

IBC 2014 : EBUCore and FIMS presentations
TV Ads Delivery
in Belgium

Mikros Image : who we are, what we do
Entertainment
Feature Films, TV Fictions,
Animation, Movies
FRANCE - BELGIUM - CANADA - LUXEMBOURG
Communication
Advertising, Corporate,
Digital Content, Print
and
Museums, Art, Video Clips,
Video Games
VFX Studio / Animation Studio/ DI Service
Digital Laboratory & Deliveries / R&D

Mikros Image : Research & Development
In house tools to improve productivity
OpenVG Crowd Colorpipe Tools
Collaborative projects, with open source contribution
DynArchi TuttleOFX FileMetaChecker
www.dynarchi.org http://opensource.mikrosimage.eu
Third party developments for partners like ARPP, ABMA/BVAM and FTV
PADdef

ABMA : who we are
ABMA-BVAM
Association Belge des Médias Audiovisuels
Belgische Vereniging van de Audiovisuele Media
Scope : commercial TV market in Belgium

ABMA : who we are
ABMA-BVAM
Association Belge des Médias Audiovisuels
Belgische Vereniging van de Audiovisuele Media
http://www.abma-bvam.be/fr/dmat-en.cfm
Interview : Pierre Vanderbeck - ABMA President
p.vanderbeck@rmb.be

D-MAT : principles and workflow
1st Module : D-MAT HD or SD Encoder
Quality Control before encoding and sending
● Audio Loudness regarding EBU R128
● Video (Aspect ratio, Codec, Frame rate, Size,...)
Metadata aggregation / standardisation
(ready for EBUCore)
● technical metadata (intrinsic)
● content information metadata (editorial)

D-MAT : principles and workflow
1st Module : D-MAT HD or SD Encoder
Compression before sending
● SD (MPEG-2) or HD (XDCAM)
● audio level compensation EBU R128
● video encoding (RDD9, VBR up to 50 Mbs)
MXF wrapping
● powered by MXFtk by EVS (Opencube)

D-MAT : principles and workflow
2nd Module : D-MAT Sender
Sending directly to Broadcaster’s D-MAT Receiver
● Point-to-point protocol (no centralized hub)
Fast and secured
● with integrity checking
● delivery privacy
Delivery Ticket
● notification to production house (email sent by the sales houses)

D-MAT : user experience
NMS-MEDIA
Freelance producer
end-user of D-MAT
http://www.nms-media.be/
Interview : Neil Skeet neil@nms-media.be

D-MAT : principles and workflow
Other Modules
D-MAT Server (receiver)
● sales houses secured integration (see RMB sales house software)
D-MAT Player (optional)
● high level with HD SDI output
● many features (vector scopes, frame-by-frame play,...)

D-MAT : principles and workflow
Other Modules
D-MAT Moulinator (optional)
● media toolbox (transcoding, timecode manipulation, video enhancement)
● system integration
D-MAT Connector
● Online gateway for external access
○ API access (for world wide central hubs)

D-MAT : principles and workflow
REAL TIME DEMO

D-MAT : Operational Benefits
● Belgian TV commercial deliveries
○ unified and controlled by Sales Houses &
Broadcasters
○ time saving and quality improvement
● Broadcasters workflow efficiency
○ QC is handled mainly by Labs
● Tapeless
● Paperless

D-MAT : Upcoming
egtaMETA
● B2B file-based exchange of advertising material television
and TV sales houses
● metadata standard needed
○ based upon EBUCore
○ workgroup with FTV, RAI, WDR, ABMA (from 2010)
○ https://tech.ebu.ch/docs/tech/tech3340.pdf
Long Form workflow
● inspired by D-MAT
● same needs by the same broadcasters
(RTBF, France Television, RTL …)

EGTA : who we are
EGTA
European Group of Television Advertising http://www.egta.com/
Interview : Katty Roberfroid - Secretary General
katty.roberfoid@egta.com

Contacts
Wim DE RICK
wim@mikrosimage.eu
Bernard VANDENHOOFDEN
b.vandenhoofden@rmb.be

Mikros Image provides video and film production services including VFX, animation, and digital lab services. They are working with francetélévisions on the PADdef project to deliver long-form television programs. The project will unify video, audio, and metadata in MXF files before secure transfer using EBUCore metadata. It includes builder, sender, receiver, and admin modules to check files, transfer securely between sites, and manage the system. PADdef leverages EBUCore's unified metadata model and Audio Definition Model for enhanced metadata handling of television programs delivered to francetélévisions' new broadcasting center.

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D-MAT presentation at IBC2014, on EBU booth

1. IBC 2014 : EBUCore and FIMS presentations TV Ads Delivery in Belgium

2. Mikros Image : who we are, what we do Entertainment Feature Films, TV Fictions, Animation, Movies FRANCE - BELGIUM - CANADA - LUXEMBOURG Communication Advertising, Corporate, Digital Content, Print and Museums, Art, Video Clips, Video Games VFX Studio / Animation Studio/ DI Service Digital Laboratory & Deliveries / R&D

3. Mikros Image : Research & Development In house tools to improve productivity OpenVG Crowd Colorpipe Tools Collaborative projects, with open source contribution DynArchi TuttleOFX FileMetaChecker www.dynarchi.org http://opensource.mikrosimage.eu Third party developments for partners like ARPP, ABMA/BVAM and FTV PADdef

4. ABMA : who we are ABMA-BVAM Association Belge des Médias Audiovisuels Belgische Vereniging van de Audiovisuele Media Scope : commercial TV market in Belgium

5. ABMA : who we are ABMA-BVAM Association Belge des Médias Audiovisuels Belgische Vereniging van de Audiovisuele Media http://www.abma-bvam.be/fr/dmat-en.cfm Interview : Pierre Vanderbeck - ABMA President p.vanderbeck@rmb.be

6. Digital evolution in Belgium

7. D-MAT : principles and workflow 1st Module : D-MAT HD or SD Encoder Quality Control before encoding and sending ● Audio Loudness regarding EBU R128 ● Video (Aspect ratio, Codec, Frame rate, Size,...) Metadata aggregation / standardisation (ready for EBUCore) ● technical metadata (intrinsic) ● content information metadata (editorial)

8. D-MAT : principles and workflow 1st Module : D-MAT HD or SD Encoder Compression before sending ● SD (MPEG-2) or HD (XDCAM) ● audio level compensation EBU R128 ● video encoding (RDD9, VBR up to 50 Mbs) MXF wrapping ● powered by MXFtk by EVS (Opencube)

9. D-MAT : principles and workflow 2nd Module : D-MAT Sender Sending directly to Broadcaster’s D-MAT Receiver ● Point-to-point protocol (no centralized hub) Fast and secured ● with integrity checking ● delivery privacy Delivery Ticket ● notification to production house (email sent by the sales houses)

10. D-MAT : user experience NMS-MEDIA Freelance producer end-user of D-MAT http://www.nms-media.be/ Interview : Neil Skeet neil@nms-media.be

11. D-MAT : principles and workflow

12. D-MAT : principles and workflow Other Modules D-MAT Server (receiver) ● sales houses secured integration (see RMB sales house software) D-MAT Player (optional) ● high level with HD SDI output ● many features (vector scopes, frame-by-frame play,...)

13. D-MAT : principles and workflow Other Modules D-MAT Moulinator (optional) ● media toolbox (transcoding, timecode manipulation, video enhancement) ● system integration D-MAT Connector ● Online gateway for external access ○ API access (for world wide central hubs)

14. D-MAT : principles and workflow

15. D-MAT : principles and workflow REAL TIME DEMO

16. D-MAT : Operational Benefits ● Belgian TV commercial deliveries ○ unified and controlled by Sales Houses & Broadcasters ○ time saving and quality improvement ● Broadcasters workflow efficiency ○ QC is handled mainly by Labs ● Tapeless ● Paperless

17. D-MAT : Upcoming egtaMETA ● B2B file-based exchange of advertising material television and TV sales houses ● metadata standard needed ○ based upon EBUCore ○ workgroup with FTV, RAI, WDR, ABMA (from 2010) ○ https://tech.ebu.ch/docs/tech/tech3340.pdf Long Form workflow ● inspired by D-MAT ● same needs by the same broadcasters (RTBF, France Television, RTL …)

18. EGTA : who we are EGTA European Group of Television Advertising http://www.egta.com/ Interview : Katty Roberfroid - Secretary General katty.roberfoid@egta.com

19. EGTA : benchmark

20. Contacts Wim DE RICK wim@mikrosimage.eu Bernard VANDENHOOFDEN b.vandenhoofden@rmb.be

D-MAT presentation at IBC2014, on EBU booth

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