This document discusses airline lounge marketing opportunities. It notes that airline lounges provide access to affluent, educated travelers who are difficult to reach otherwise. Major US airlines have invested billions renovating lounges to attract customers and stay competitive with international offerings. Lounges reach over 12 million Delta SkyClub and 24 million United club visitors annually. Travelers now spend 90 minutes in Delta lounges and over 2.5 hours in some international lounges. New digital displays in lounges allow advertisers to connect with premium travelers. The document argues lounges are well-suited for capturing consumer data and analytics due to long dwell times and a captive audience.
· Value Chain AnalysisDelta Air Lines has increased aircraft fu.docxoswald1horne84988
· Value Chain Analysis
Delta Air Lines has increased aircraft fuel efficiency 35 percent since 2000 through improvements in inbound logistics technology, operating procedures, distribution, marketing and maintenance. As a strategic component of any business that the value chain is considered as the most important parts for companies, and Delta Airline is continuity looking for ways to improve its performance and minimize its costs, and deliver high quality and excellent customer service customers (Inbound logistics, 2011).
· Inbound Logistics (Supply Chain Management)
The first in the value chain management is the inbound logistics, where its core responsibilities are to handle the Transportation, Material handling, Storage, Communicating, Testing, and information systems.Compare to others, crew supple chain management is extremely important in the airline industry.Delta Airlines manage the supply chain as an integrated supply chain, using a new crew scheduling system that was based on the multinomial time linear programming arithmetic (AGIFORS, 2007).
Generically, a supply chain is the movement of production materials from their source to the end product. Crew supply chains have numerous inputs, many processes, which include network planning/scheduling, manpower planning, recruiting, training, crew scheduling and crew tracking, and also involved several organizational owners. Its time from materials in to end product can be a year or longer. Each process is optimized as an isolated and independent. However, there are many problems to make the crew-resourcing department to have a good handle on their procedure, and flight operations made close-in changes to crew work rules. Because of these sudden and uncoordinated actions, a crew shortage materialized overnight, or even with a lead-time of seven to eight months to recruit, train, and on-board new pilots, the airline was stuck (Wyman, O., 2011).
Afterwards, Delta Air Lines apply fleet management to give a clear schedule that lists the time, origin, and destination of all flights, and these fleet engineering services are available for variable aircraft. The operational experience gained from maintaining not only put the power behind the world’s largest fleet to work for the maintenance requirements, the program can also:
· Integrate all components of the maintenance program
· Maximize and ensure the efficiency of the maintenance spend
· Reduce administrative overhead and speed up response time
· Leverage unprecedented economies of scale and unparalleled global reach
· Streamline communications with a dedicated point of contact
· Take advantage of industry-leading operational commitments
Moreover, effectively manages the companies rotating assets, such as spare parts, interchangeable components and more (Delta TechOps, 2012).
· Operations
Delta Air Lines is providing a large variety of service to its passengers and using the most innovative operation stratagem than others. Delta Air Li.
Ancillary Revenues soaring Opportunities in Airline OperationsNIIT Technologies
With squeezed profit margins, rising fuel prices, high input costs, changing customer expectations and uncertain economic climate, airlines today rely heavily on additional service revenues to stay ahead. Our experts have listed the steps that an airline can take to increase ancillary revenues and has proposed a holistic approach to leverage technology in order to improve competitiveness. Our approach also gives technology partner tips for success.
The Evolution of Airports: Trends in Airport ConstructionSkanska USA
The future of air travel is changing quickly, from new and bigger planes to evolving security requirements, and shifting economics and consumer demands.
Virgin Atlantic, Marketing, External Environment, Internal Environment, Porter's Five forces Model, IIFM, Indian institute Of Forest Management, Richard Branson
The Soaring Success of Air Freight Industry During Pandemic & Ahead rtscorp1
The Air Freight sector has seen an impressive growth in the last two years. It was surprising to register that the sector generated revenue for airlines even during the pandemic. The revenue soared to an unexpected level. Technology certainly played a pivotal role in the process.
The air cargo market and air-cargo revenue management have never looked this better. The sector is expected to grow 7.9% in 2022. The demand is going to be more than ever, according to the International Air Transport Association(IATA). The growth of the air freight industry was not always this impressive. It has seen its fair share of phases.
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
· Value Chain AnalysisDelta Air Lines has increased aircraft fu.docxoswald1horne84988
· Value Chain Analysis
Delta Air Lines has increased aircraft fuel efficiency 35 percent since 2000 through improvements in inbound logistics technology, operating procedures, distribution, marketing and maintenance. As a strategic component of any business that the value chain is considered as the most important parts for companies, and Delta Airline is continuity looking for ways to improve its performance and minimize its costs, and deliver high quality and excellent customer service customers (Inbound logistics, 2011).
· Inbound Logistics (Supply Chain Management)
The first in the value chain management is the inbound logistics, where its core responsibilities are to handle the Transportation, Material handling, Storage, Communicating, Testing, and information systems.Compare to others, crew supple chain management is extremely important in the airline industry.Delta Airlines manage the supply chain as an integrated supply chain, using a new crew scheduling system that was based on the multinomial time linear programming arithmetic (AGIFORS, 2007).
Generically, a supply chain is the movement of production materials from their source to the end product. Crew supply chains have numerous inputs, many processes, which include network planning/scheduling, manpower planning, recruiting, training, crew scheduling and crew tracking, and also involved several organizational owners. Its time from materials in to end product can be a year or longer. Each process is optimized as an isolated and independent. However, there are many problems to make the crew-resourcing department to have a good handle on their procedure, and flight operations made close-in changes to crew work rules. Because of these sudden and uncoordinated actions, a crew shortage materialized overnight, or even with a lead-time of seven to eight months to recruit, train, and on-board new pilots, the airline was stuck (Wyman, O., 2011).
Afterwards, Delta Air Lines apply fleet management to give a clear schedule that lists the time, origin, and destination of all flights, and these fleet engineering services are available for variable aircraft. The operational experience gained from maintaining not only put the power behind the world’s largest fleet to work for the maintenance requirements, the program can also:
· Integrate all components of the maintenance program
· Maximize and ensure the efficiency of the maintenance spend
· Reduce administrative overhead and speed up response time
· Leverage unprecedented economies of scale and unparalleled global reach
· Streamline communications with a dedicated point of contact
· Take advantage of industry-leading operational commitments
Moreover, effectively manages the companies rotating assets, such as spare parts, interchangeable components and more (Delta TechOps, 2012).
· Operations
Delta Air Lines is providing a large variety of service to its passengers and using the most innovative operation stratagem than others. Delta Air Li.
Ancillary Revenues soaring Opportunities in Airline OperationsNIIT Technologies
With squeezed profit margins, rising fuel prices, high input costs, changing customer expectations and uncertain economic climate, airlines today rely heavily on additional service revenues to stay ahead. Our experts have listed the steps that an airline can take to increase ancillary revenues and has proposed a holistic approach to leverage technology in order to improve competitiveness. Our approach also gives technology partner tips for success.
The Evolution of Airports: Trends in Airport ConstructionSkanska USA
The future of air travel is changing quickly, from new and bigger planes to evolving security requirements, and shifting economics and consumer demands.
Virgin Atlantic, Marketing, External Environment, Internal Environment, Porter's Five forces Model, IIFM, Indian institute Of Forest Management, Richard Branson
The Soaring Success of Air Freight Industry During Pandemic & Ahead rtscorp1
The Air Freight sector has seen an impressive growth in the last two years. It was surprising to register that the sector generated revenue for airlines even during the pandemic. The revenue soared to an unexpected level. Technology certainly played a pivotal role in the process.
The air cargo market and air-cargo revenue management have never looked this better. The sector is expected to grow 7.9% in 2022. The demand is going to be more than ever, according to the International Air Transport Association(IATA). The growth of the air freight industry was not always this impressive. It has seen its fair share of phases.
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
1.
February
2014,
Issue
#3
Catch
Me
If
You
Can
What:
• Airline
‘VIP’
lounges
are
respites
from
the
more
crowded
airport
concourses.
The
relative
exclusivity
of
the
airline
club
visitor
-‐
whether
a
frequent
flyer
or
someone
who
has
paid
a
fee
for
access
-‐
makes
this
environment
arguably
one
of
the
richest
commercial
in-‐terminal
opportunities
available.
• Airline
clubs
provide
marketers
with
access
to
higher
affluence,
higher
education,
C-‐
level
decision
makers,
opinion-‐leaders
and
tech-‐savvy
innovators
-‐
an
audience
notoriously
difficult
to
reach
through
terrestrial
media
channels.
• US
airlines
have
been
spending
billions
collectively
on
renovations
to
their
clubs
in
recent
years.
This
was
done
in
order
to
stay
competitive
–
when
compared
to
international
airline
lounge
offerings
-‐
and
to
meet
the
overall
demand
of
increased
air
travel.
To
demonstrate
its
commitment,
for
example,
Thom
Filicia
and
Architectural
Digest
were
heavily
involved
in
Delta’s
development
of
its
new
lounges
at
JFK
and
ATL.
Even
American
Express
has
launched
higher-‐end
air
travel
lounges
in
the
US.
So
What:
• Extensive
Reach.
Delta
SkyClubs
provide
advertisers
access
to
more
than
12
million
travelers
per
annum.
United’s
32
clubs
reach
over
24
million
ticketed
passengers
per
annum.
Airlines
register
all
lounge
visitors
when
they
enter
a
lounge,
so
circulation
condensed innovation
2. numbers
are
real
hard.
Oracle
has
been
one
of
the
first
advertisers
extending
its
aviation
media
reach
beyond
in-‐terminal
advertising.
The
advertiser
has
a
long
running
lounge
ad
program
covering
key
airline
lounges
in
select
US
hub
airports.
• Long
Dwell
Times.
Delta
Airlines
states
the
average
in-‐lounge
dwell-‐time
in
their
lounges
is
90
minutes.
That
is
an
awfully
long
time
for
a
relatively
confined
area.
Two
years
ago,
passengers
were
spending
between
1.5
and
2
hours
on
average
in
Virgin’s
Upper
Class
flagship
lounge
in
Heathrow.
Today
the
average
is
2.5
hours
with
10%
spending
4
hours
plus.
• Product
Improvements.
RMG’s
digital
lounge
products
and
United
Premium
Club
Displays
have
seen
national
roll-‐outs
and
now
enable
advertisers
to
easily
connect
with
premium
travelers
throughout
the
US.
As
an
example,
Verizon
have
started
using
RMG’s
digital
lounge
products
for
some
of
its
B-‐to-‐B
initiatives,
while
still
utilizing
in-‐
terminal
airport
signage
for
its
more
consumer-‐oriented
campaigns.
Now
What:
• The
old
mantra
of
simply
connecting
with
premium
air
travelers
through
concourse
or
gate-‐room
media
may
need
to
be
re-‐assessed
as
many
travelers
spend
more
time
in-‐
lounge
vs.
concourse
and/or
gate
room.
• Given
the
relatively
long
dwell
time
and
generally
captive
audience,
Kinetics'
Aviator
feels
the
in-‐lounge
environment
is
particularly
well
suited
for
more
meaningful
passenger
engagement.
They
see
this
environment
to
be
especially
well
positioned
for
data
capture
and
analytics.
• Gone
are
the
days
of
non-‐backlit
poster
sites
near
hidden
bathroom
entrances.
With
a
more
defined
and
better
media
offer,
the
in-‐lounge
media
touch
point
has
come
a
long
way
and
is
now
a
viable
element
in
today’s
US
aviation
media
mix.
Contributor:
Erik
Bottema,
Aviator