Este documento resume las principales herramientas de la web 2.0 y cómo pueden usarse para gestionar el conocimiento, incluyendo wikis, blogs, marcadores sociales y redes sociales. También discute conceptos como gestión del conocimiento, conocimiento tácito vs. explícito, y licencias Creative Commons. El objetivo final es mostrar cómo las universidades pueden aprovechar estas herramientas para compartir recursos educativos de forma abierta y colaborativa.
IAB Sverige frukostseminarium 22 oktoberIAB Sverige
Presentationen innehåller highlights från IAB Europes nyss genomförda stora undersökning av europeiska konsumenters digitala beteenden och attityder. Undersökningen ”Marketing & Consumers, Digital & Connected” bygger på svar från 32 000 konsumenter i 16 länder runt om i Europa och är en av de mest omfattande studierna som gjorts i Europa de senaste åren. Undersökningen presenterades under IAB Sveriges frukostseminarium 22 oktober.
Este documento describe los componentes básicos de una red informática, incluyendo cableado, routers, switches, tarjetas de red, direcciones IP, máscaras de subred, puertas de enlace, DNS, ámbito de red, NAT, servidores DHCP y redes privadas virtuales. Explica brevemente el propósito y funcionamiento de cada uno de estos elementos para configurar y conectar dispositivos en una red.
La Dra. Elisabeth Kübler-Ross estudió a miles de pacientes terminales y personas que experimentaron muertes clínicas, identificando 5 etapas por las que pasan al morir: negación, ira, negociación, depresión y aceptación. Según su investigación, al morir el alma se separa del cuerpo y pasa por 3 etapas - observando los eventos que ocurren, dándose cuenta que puede ver y oír nuevamente, y recapitulando su vida - antes de encontrarse rodeada por una luz de amor incondicional.
Este documento resume los resultados financieros de BME en el primer trimestre de 2014. Los ingresos consolidados crecieron un 8% respecto al año anterior, impulsados principalmente por el aumento de la actividad en renta variable. La unidad de renta variable registró un crecimiento del EBITDA del 42,6% interanual. En general, todas las unidades de negocio mostraron aumentos en ingresos e indicadores de actividad, lo que llevó a un crecimiento del beneficio neto del 27,9% en el primer trimestre.
Xabi Alonso, "El deseado del vestuario". Por Juan Carlos RodríguezJuan Carlos Rodríguez
Este documento es una entrevista con el futbolista Xabi Alonso realizada por la revista El Mundo. En la entrevista, Alonso habla sobre su etapa en el Real Madrid, los valores que le inculcaron sus padres como el respeto y la honestidad, y su estilo tanto dentro como fuera de la cancha, mostrando que es un hombre elegante y observador de la moda pero sin obsesionarse. La entrevista incluye también fotos del jugador vistiendo diferentes looks urbanos, deportivos e informales.
Este documento resume las principales herramientas de la web 2.0 y cómo pueden usarse para gestionar el conocimiento, incluyendo wikis, blogs, marcadores sociales y redes sociales. También discute conceptos como gestión del conocimiento, conocimiento tácito vs. explícito, y licencias Creative Commons. El objetivo final es mostrar cómo las universidades pueden aprovechar estas herramientas para compartir recursos educativos de forma abierta y colaborativa.
IAB Sverige frukostseminarium 22 oktoberIAB Sverige
Presentationen innehåller highlights från IAB Europes nyss genomförda stora undersökning av europeiska konsumenters digitala beteenden och attityder. Undersökningen ”Marketing & Consumers, Digital & Connected” bygger på svar från 32 000 konsumenter i 16 länder runt om i Europa och är en av de mest omfattande studierna som gjorts i Europa de senaste åren. Undersökningen presenterades under IAB Sveriges frukostseminarium 22 oktober.
Este documento describe los componentes básicos de una red informática, incluyendo cableado, routers, switches, tarjetas de red, direcciones IP, máscaras de subred, puertas de enlace, DNS, ámbito de red, NAT, servidores DHCP y redes privadas virtuales. Explica brevemente el propósito y funcionamiento de cada uno de estos elementos para configurar y conectar dispositivos en una red.
La Dra. Elisabeth Kübler-Ross estudió a miles de pacientes terminales y personas que experimentaron muertes clínicas, identificando 5 etapas por las que pasan al morir: negación, ira, negociación, depresión y aceptación. Según su investigación, al morir el alma se separa del cuerpo y pasa por 3 etapas - observando los eventos que ocurren, dándose cuenta que puede ver y oír nuevamente, y recapitulando su vida - antes de encontrarse rodeada por una luz de amor incondicional.
Este documento resume los resultados financieros de BME en el primer trimestre de 2014. Los ingresos consolidados crecieron un 8% respecto al año anterior, impulsados principalmente por el aumento de la actividad en renta variable. La unidad de renta variable registró un crecimiento del EBITDA del 42,6% interanual. En general, todas las unidades de negocio mostraron aumentos en ingresos e indicadores de actividad, lo que llevó a un crecimiento del beneficio neto del 27,9% en el primer trimestre.
Xabi Alonso, "El deseado del vestuario". Por Juan Carlos RodríguezJuan Carlos Rodríguez
Este documento es una entrevista con el futbolista Xabi Alonso realizada por la revista El Mundo. En la entrevista, Alonso habla sobre su etapa en el Real Madrid, los valores que le inculcaron sus padres como el respeto y la honestidad, y su estilo tanto dentro como fuera de la cancha, mostrando que es un hombre elegante y observador de la moda pero sin obsesionarse. La entrevista incluye también fotos del jugador vistiendo diferentes looks urbanos, deportivos e informales.
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
Abby Lee Dance Secrets App - Mobile Marketing Case StudyComboApp, Inc
The Abby Lee Dance Company launched a mobile app to capitalize on the success of their TV show "Dance Moms" but faced the challenge of reaching their niche audience. Comboapp provided recommendations including campaign promotion analysis, media channel performance research, UI/UX recommendations, and user acquisition source evaluation. Following Comboapp's solutions focused on defining profitable user acquisition sources, improving organic traffic and retention, determining key UX issues, and creating conversion splits, the app reached 100,000 installs in the first 10 days after launch.
SeaWorld Kids App - Mobile Marketing Case StudyComboApp, Inc
A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld
Bungee Mummy Mobile Game - Mobile Marketing Case StudyComboApp, Inc
ComboApp ran Instagram and Facebook ad campaigns for the mobile game "Bungee Mummy: Challenges" to maximize app installs while decreasing cost per install (CPI). Through constant optimization over 8 weeks, the campaigns successfully lowered CPI by 5 times and also generated a significant number of organic installs.
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Cox Communications - Mobile Marketing Case StudyComboApp, Inc
Comboapp was hired by Cox Communications to evaluate their Flare Kids mobile video content project for children. Comboapp analyzed Cox's Flare Kids mobile apps, providing an evaluation of suitable monetization models along with market research, UI/UX audits, competitor overviews, and recommendations based on statistical data and user behavior analysis to help Cox improve the apps.
Intel Mobile Marketing Program - Mobile Marketing Case StudyComboApp, Inc
ComboApp was hired by Intel to run a marketing campaign for a select group of mobile app developers. The goal was to optimize apps for parents and create an active user base, which can be difficult as parents are selective about apps. Through custom campaigns including market research, media coverage, social media promotion and targeted ads, ComboApp increased organic app downloads by up to 300%, exceeding the goals set by Intel.
The document provides tips and strategies for analyzing competitors and determining if a mobile app product is unique. It outlines an 8-step process for conducting a competitive analysis that includes identifying key competitors, checking accessibility across platforms and stores, analyzing traffic patterns and sources, researching media mentions, reviewing product updates, analyzing app store optimization efforts, comparing monetization models, and identifying key product features. The goal is to understand how a competitor achieved success and position a product differently to avoid direct competition. Thorough research is emphasized as key to developing a successful marketing strategy.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
5 tips for effictive holiday season mobile app marketing. A set of practical steps we suggest app developers to follow to take advantage of app users increasing Xmas app shopping activity.
Advice for young communication professionalsComboApp, Inc
This document provides 5 tips for young communication professionals. The tips are: 1) Work across different areas of communications like marketing, PR, advertising to gain valuable experience; 2) Become an expert in the latest methods within your chosen field through internships and following industry leaders; 3) Use and become addicted to the technologies you work with to become an expert; 4) Learn to network effectively by listening and being helpful to others; 5) Set professional goals and continuously challenge yourself by adding new goals as you achieve them to keep growing your skills.
The document discusses top apps showcased at CES 2014, including:
1) SlingPlayer 3.0, which allows users to stream live TV to mobile devices from anywhere via a Slingbox device;
2) PasswordBox, a password manager app that won an award for securely storing multiple account passwords across devices;
3) Ballerz, a forthcoming mobile app for organizing streetball games virtually with social networking features.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
Abby Lee Dance Secrets App - Mobile Marketing Case StudyComboApp, Inc
The Abby Lee Dance Company launched a mobile app to capitalize on the success of their TV show "Dance Moms" but faced the challenge of reaching their niche audience. Comboapp provided recommendations including campaign promotion analysis, media channel performance research, UI/UX recommendations, and user acquisition source evaluation. Following Comboapp's solutions focused on defining profitable user acquisition sources, improving organic traffic and retention, determining key UX issues, and creating conversion splits, the app reached 100,000 installs in the first 10 days after launch.
SeaWorld Kids App - Mobile Marketing Case StudyComboApp, Inc
A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld
Bungee Mummy Mobile Game - Mobile Marketing Case StudyComboApp, Inc
ComboApp ran Instagram and Facebook ad campaigns for the mobile game "Bungee Mummy: Challenges" to maximize app installs while decreasing cost per install (CPI). Through constant optimization over 8 weeks, the campaigns successfully lowered CPI by 5 times and also generated a significant number of organic installs.
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Cox Communications - Mobile Marketing Case StudyComboApp, Inc
Comboapp was hired by Cox Communications to evaluate their Flare Kids mobile video content project for children. Comboapp analyzed Cox's Flare Kids mobile apps, providing an evaluation of suitable monetization models along with market research, UI/UX audits, competitor overviews, and recommendations based on statistical data and user behavior analysis to help Cox improve the apps.
Intel Mobile Marketing Program - Mobile Marketing Case StudyComboApp, Inc
ComboApp was hired by Intel to run a marketing campaign for a select group of mobile app developers. The goal was to optimize apps for parents and create an active user base, which can be difficult as parents are selective about apps. Through custom campaigns including market research, media coverage, social media promotion and targeted ads, ComboApp increased organic app downloads by up to 300%, exceeding the goals set by Intel.
The document provides tips and strategies for analyzing competitors and determining if a mobile app product is unique. It outlines an 8-step process for conducting a competitive analysis that includes identifying key competitors, checking accessibility across platforms and stores, analyzing traffic patterns and sources, researching media mentions, reviewing product updates, analyzing app store optimization efforts, comparing monetization models, and identifying key product features. The goal is to understand how a competitor achieved success and position a product differently to avoid direct competition. Thorough research is emphasized as key to developing a successful marketing strategy.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
5 tips for effictive holiday season mobile app marketing. A set of practical steps we suggest app developers to follow to take advantage of app users increasing Xmas app shopping activity.
Advice for young communication professionalsComboApp, Inc
This document provides 5 tips for young communication professionals. The tips are: 1) Work across different areas of communications like marketing, PR, advertising to gain valuable experience; 2) Become an expert in the latest methods within your chosen field through internships and following industry leaders; 3) Use and become addicted to the technologies you work with to become an expert; 4) Learn to network effectively by listening and being helpful to others; 5) Set professional goals and continuously challenge yourself by adding new goals as you achieve them to keep growing your skills.
The document discusses top apps showcased at CES 2014, including:
1) SlingPlayer 3.0, which allows users to stream live TV to mobile devices from anywhere via a Slingbox device;
2) PasswordBox, a password manager app that won an award for securely storing multiple account passwords across devices;
3) Ballerz, a forthcoming mobile app for organizing streetball games virtually with social networking features.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
1. IAD WORKBENCH: BETTER THAN
EVER
May 6, 2014
Art Dogtiev, Head of Branded Content
http://comboap.com
2. Mobile Marketing Agency
Among the many mobile ad platforms that exist, one stands out as the “gold
standard” – and, for a very good reason – it is owned by Apple.
We’re talking about iAd, which debuted in 2010. iAd is a rebrand of Quattro
Wireless, which was acquired by the tech giant in January of the same year. The
driving concept of iAd is simple, yet complex. iAd was envisioned as a way for iOS
app developers to make a profit on free apps. At the time of launch, there was a
common issue with all mobile ad networks that impeded their effectiveness, which
iAd was set to solve: App users were forced to leave the app after clicking on a
banner. Apple solved this problem for devs with an elegant feature that allowed users
to return to the app easily after viewing a static or video ad in-app.
Car companies were among the first to launch ad campaigns via the iAd platform.
(The Honda Leaf video ad as the first ad launched using the iAd platform.)
Fast forward to June 2013: Apple makes a drastic shift that repurposes iAd to support
the (then) brand new iTunes Radio service. The original idea of iAd as a method for
devs to earn revenue via advertising in free apps didn’t work. It happens. Even with
companies as successful as Apple.
3. Mobile Marketing Agency
June 12, 2013: Apple launched a major enhancement for the
iAd platform called “Workbench.”
Much like the famous 1984 advertising campaign in which
Apple touted theirs were “computers for the rest of us,” the
iAd Workbench is intended to be the mobile ad platform for
“the rest of us.” Easy to use, intuitive – bearing all the
hallmarks of Apple’s trademark “simplicity as sophistication.”
(Another famous Apple advertising campaign, from the late
70s.)
Initially, iAd campaigns were projected to budget around a
few thousand dollars, minimum. Workbench, however, had
minimal budgets starting as low as $50. The essence of
Workbench is that developers can target who they want,
when they want – using a manual or automatic mode to run
their campaigns. (On a screenshot below you can even see
some skeuomorphism elements in the Workbench interface
just like it was in iOS 6.) Obviously, the power of a platform
lies in the huge pool of data tied to the iOS apps Apple has at
its’ disposal.
Workbench
4. Mobile Marketing Agency
As of now it seems like iAd goes in two directions,
simultaneously – to support iTunes radio and the recent block
of Bloom.fm from iAd speaks to how serious the effort is to
continue improving the platform for iOS app promotion.
!
!
The most notable update to Workbench, introduced by
Apple this April, is that the platform has opened its’ doors to
more than just app developers. Apple realized that many
developers simply can’t allocate time to and/or don’t have
the expertise needed to run an effective app marketing
campaign.
Yes – it’s possible to automate certain aspects of an ad
campaign and power it with sophisticated data, but the
platform -itself- does not replace professional marketing
experience.
The biggest change to iAd Workbench is, simply put, you
don’t need to have an Apple Developer account to be able to
use the platform.
The Latest Updates
5. Mobile Marketing Agency
All you need is your regular Apple ID and you can set up an account. Meaning: Marketing professionals
can now create ad hoc campaigns for clients, without the client needing to give them access to their dev
account (a move, which at best, requires an immense amount of trust in your marketing team).
Improvement number two: You can promote any product or service from Workbench – not just iOS
apps. There are 23 categories available to choose from – simply input the logo, URL and you can promote your
brand in iOS apps using the power and might of Apple’s solicited user data pool. Think of it as Facebook Mobile
App Install Ads for Apple. Obviously, there are several noticeable differences between FMAIA and Workbench –
most notably – reach. (Nobody on this planet can beat Facebook’s billion user advertising base.) Facebook also
runs ads in a single app and Apple runs ads in thousands of different apps.
The third improvement allows video clips to be used in advertising. This brings the power of short
video ads into the platform, increasing the effectiveness and attractiveness of Workbench for advertisers.
These improvements all combine to place iAd Workbench into position to really become relevant as a
tool both for developers and advertisers. Will it flourish? It remains to be seen.
!
Art Dogtiev,
Head of Branded Content