iActive GiftCards will attract new sales, drive store visits, enhance loyalty and win new customers. iActive GiftCards combine the stored value functions of bar codes and mag stripes with custom content delivery and interactivity of CD\’s and DVD\’s. Contact Peter Osicka at OptiCom InterActive Marketing 905.845.9606 begin_of_the_skype_highlighting              905.845.9606      end_of_the_skype_highlighting - iActive GiftCards exclusive Canadian representative.

1. THE NEXT GENERATION GIFT CARD!
Front
WHAT'S INSIDE THE CARD
Digital Catalog
Music/Video Previews PLAYABLE IN
Win a Gift Certificate $100 DVD, X-BOX,
Web Links PLAY STATION DRIVES
Downloads
Special Offers
Printable Coupons
Send to a Friend E-Card BARCODE/
Interactive Games 294531752968853 MAG STRIPE
Back
BENEFITS
Increase Gift Card Sales TRACKING SOFTWARE
Increase wholesale buys
Collect Demographic Information
Incent repeat store visits Track Insertion & Adoption Rates
Capture Client Demographics Accurately Calculate R.O.I.
HAPPY HOLIDAYS!
INTERACTIVE
CONTENT
SCRATCH FIELD
294531752968853
MERCHANDISING
iactive cards are
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. prom s
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your specs
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DISTRIBUTION fu n g a me PROMOTIONS
On or In Pack Utilize Barcodes, magnetic
Gift With Purchase CD /DVD Gift Card stripe and scratch field for
In Store Giveaway Instant Win, Sweepstakes
Direct Mail and Stored Value.
Cross Promotions
294531752966438
Iactive giftcards combine the stored value functionality of magnetic stripes, barcodes and PIN codes with the multimedia
capabilities of a CD or DVD-Rom. Shaped and sized like a credit cards, iActive Gift Cards deliver up to 120MB of music,
full screen videos, interactive games, product catalogs, downloads, printable coupons, web links and more!
PLAY IT IN: LAPTOP DESKTOP DVD PLAYER PLAY STATION

2. WHAT IS AN ICS IACTIVE GIFTCARD?
TECHNICAL SPECIFICATIONS
$100
SWIPE/SCAN PLAYABLE IN
TO ADD CASH CD/DVD, X-BOX,
VALUE 294531752968853 PSP DRIVES
SPECIFICATIONS PATENT PROTECTED
Magnetic Stripe • US patent #6,597,653 B1
• ISO Certified, HiCo, 2,750 Oersted
• 2 Track • US patent #6,747,930 B1
CD-ROM Digital Data Storage • US patents #D562,832 S
• 30 megabytes
• US patent #7,308,696 B2
CD Substrate
• ThinDisc© technology • US patent #D503,404 S
• 33 mil optical grade polycarbonate
• US patent #6,510,124 B1
Digital Print Process
• 5 color, 600 DPI, full bleed • US patent #6,762, 988 B2
Barcode (UPC) (optional) • US patent #6,078,557
• ANSI grade
• US patent #D502,469 S
Unique Serial Number and Name (optional)
• Industry standard • US patent #7,100,180
Scratch off PIN code (optional) • US patent #5,982,736
• Industry standard
• US patent #6,016,298
• US patent #6,304,544, B1
• US patent #7,258,273 B2
Interactive Card Solutions www.goiactive.com

3. CONTENT OPTIONS
iActive Giftcard Programs can include any, or all of the options below. ICS’ in-house creative
& programming team can customize your program, or work with your marketing/ ad agency
to tailor the desired message.
Advergames & Brandvertising
Product Branding, Co-marketing, Product Launches
Viral Marketing & CRM
E-Cards, Personalization, Social Networking
Interactive Games & Activities
Action, Education, Fun, Training, Trivia
Exclusive Downloads & Offers
Music, Videos, Products, Coupons, Software
Sweepstakes & Contests
Scratch to win, Opt-in, Pin Code, Rebate
New Product Demos & Intros
New Products, Trailers, Software Downloads
Interactive Card Solutions www.goiactive.com

4. WHY iACTIVE GIFTCARD?
DIFFERENTIATORS
MORE THAN $100
A GIFTCARD
294531752968853
INTERACTIVE GAMES
TRACKING SOFTWARE
AUDIO/DOWNLOADS
FULL SCREEN VIDEO / AUDIO
DOWNLOADS
TRAILERS
PRODUCT DEMOS
WEB LINKS
INSTANT WIN
SWEEPSTAKES / CONTESTS
E-CARD
STORED VALUE
PORTABILITY
DURABILTY
PLASTIC GIFT CARD
The advantage is clear! A win for ISSUERS
Customers and Partners!
iACTIVECARD provides a myriad of advantages
over traditional GIFTCARDS. ISSUERS: new revenue channels, increase
sales, ignite PR, enhance customer service, add
iACTIVECARD allows you to educate and enter- perceived value and build customer webdata
tain your customers, market and advertise new base.
products and services, measure usage, compre-
hend customer behavior and quantify results. CUSTOMERS: Education, entertainment,
greater perceived gift giving value, preview shop-
ping and access to exclusive offers and promos.
PARTNERS: Offer targeted and permission
marketing, feature new products, custom web
links, dominate competition, drive higher sales.
Interactive Card Solutions www.goiactive.com

5. WHY iACTIVE GIFTCARD?
BENEFITS/ROI
Achieve 1000% ROI
400,000 Unique Visitors
50,000 “High Value”
E-mail Addresses
1.8 Million Minutes of
One-On-One time
(Brand Interaction)
50,000 Website Click-Thrus
$100
Co-Marketing Revenue
294531752968853 Increased Load Amounts
Higher Perceived Value
Category Exclusives
Drive Impulse Buys
Estimation based upon 500,000 giftcards.
Interactive Card Solutions www.goiactive.com

6. MORE REASONS TO BUY An iactive giftcard
CHOICES
KIDS WILL
MUSIC IS
LOVE IT!
MY THING!
GIFT CARD
BUYERS
CURIOUS
ABOUT VIDEOS.
COOL GAMES!
$100
FREE I LIKE
DOWNLOAD RECIPES &
FANS. HOW TO.
294531752968853
HIGHER
PERCEIVED
EXCLUSIVE VALUE.
OFFERS!
Interactive Card Solutions www.goiactive.com

7. iACTIVE PROMOTIONAL SUPPORT
As part of the overall program, ICS provides multi-
media, direct mail, on-line and print advertising
support for your iActivecard campaigns. Avoid
the additional costs and time of using your internal
or external advertising teams. We're investing in
your success!
EMAIL
iActive EMAIL
ICS will email blast our million plus member data base of
iActivecard users announcing the launch of your
iActivecard program. Street dates, locations and other
pertinent details will be included driving instant aware-
ness, PR and sales.
ON-LINE
iActive ON-LINE
Similar to a movie trailer or video game teaser, iActivecard
on-line provides a digital teaser of the games, activities and
extras on the iActivecard. Simply place a link or banner ad
on your website and let the games begin. Build awareness,
buzz, drive store traffic and increase sales!
PRINT
iActive PRINT
ICS will assist in, or create a print ad for use in circulars,
catalogs, direct mail campaigns, event flyer's or other
print based promotions.
SOCIAL
Socially iActive
ICS will announce the details of your iActivecard
program throughout all the major social networking sites
including facebook, twitter, myspace, asmallworld,
linkedIn and more.
Interactive Card Solutions www.goiactive.com

8. IACTIVETRACK SOFTWARE TM
Obtain vital client demographics
Measure insertion rates
Calculate accurate ROI
Create targeted direct mail lists
Drive opt in surveys
Deter mine click thru rates
iactivetrack software: iactivetrack proprietary software is programmed into
every iactivecard. It monitors insertion rates, redemption and click thru rates or can
be customized for opt in statistical measurements, user demographic collation and
various other measurement tools. Accurately gauge the ROI of your iactivecard
program, build targeted mail lists and gain valuable user insights all with ICS iactivetrack
proprietary software.
Interactive Card Solutions www.goiactive.com