Craigslist Housing and For SaleImproving user experience with Conceptual Models Hannah Gilchrist Steffi Paepcke Julia Pellicciaro
Ideas we brainstormed + Gmail + Craigslist + Online music services + Tools for project collaboration + Tnergy consumption + Healthcare maintenance + Meaning of color
Craigslist Research goals: + What do students use Craigslist for? + What do they like/dislike about it? + How can it be improved? + Can a different version target a niche audience (universities, for example)?
Survey+ Are you a university student?+ Have you used Craigslist? If no, why not?+ What sections have you visited in the last year?+ What was your goal?+ What would you change or add to Craigslist?
Categories Info Architecture + Naming conventions + Browsing & filtering + Structural/backend changes Features + Mapping Feature + Photos Credibility + Trust issues/legitimacy + Unwanted content Aesthetics Personalization was Search History
Model 1, v1 forums housing services for sale community 21% Credibility 29% personals browsing Information architecture gigs jobs craigslist 23% 21% Aesthetics Personalization Features 6%
Model 1, v2craigslist.com craigslist category popularity among studentsuse & recognized problems among studentsHannah Gilchrist, Steffi Paepcke, Julia Pellicciaro || Conceptual Models, Project 2, Model 1 HOUSING FOR SALE BROWSING personalization JOBS 6% PERSONALS GIGS credibility COMMUNITY 21% SERVICES FORUMS info. architecture % feedback of identified 29% problems + affectedrecognized categoriesproblem areaspersonalizationsearch history 21% aestheticsintelligent searchcredibilityseller legitimacyproduct representationaesthetics craigslist categoriesinterface usability that are affected bybrand perception 23% identified problem featuresfeatureslocation mappingphoto requirementinformation architecturenaming conventionssearch & filtering optionsbackend database structure
Model 1, v3craigslist.org craigslist category popularity among studentsuse & recognized problems among studentsHannah Gilchrist, Steffi Paepcke, Julia Pellicciaro || Conceptual Models, Project 2, Model 1 HOUSING FOR SALE BROWSING 21% JOBS aesthetics PERSONALS GIGS COMMUNITY SERVICES FORUMS credibility 23% 21% % feedback features of identified problems +recognized affected categoriesproblem areaspersonalizationsearch historyintelligent search personalizationcredibility 6%seller legitimacyproduct representationaestheticsinterface usabilitybrand perception info. architecturefeatures 29% craigslist categorieslocation mapping that are affected byphoto requirement identified probleminformation architecturenaming conventionssearch & filtering optionsbackend database structure
Model 2: generative researchFocus on finding housing & buying/selling itemsFollow-up interview with 4 surveyees:1. Have you used Craigslist for any of the following in the pastmonth? _to buy something, to sell something, to find housing?2. What other tools/means do you use to find housing/ or buy/sellan item?3. Sketch and label your process using the tools you mentioned.4. Sketch and label your process using Craigslist.
Model 2, v1 Model Two: Design Opportunities Improving user experience for Craigslist Housing and For Sale Opportunity to improve Credibility Professional rebrand to Research inspire conﬁdence and item or location credibility Information Architecture Photo editing feature to improve photo quality Aesthetics Standardized naming Navigate Personalization to relevant Craigslist Monitor spam posts/remove category duplicate listings Features Search by criteria of interest Intelligent searching that Integrate forums with listings tailors results to previous to facilitate product/location searches review and research Support tagging listings across Make photos mandatory multiple categories Filter relevant results for illegitimate ads and ‘crazies’ Allow searching across catego- ries and locations Oﬀer Starring feature to mark and access items of interest Mapping feature to map multiple locations Contact Include customizable to schedule appointments Provide messaging feature to homepage with Starred items easily send links to others and preferred categories Rating system for sellers and landlords View Provide anonymous email items to buy or housing options addresses to use for entirety of exchange Mapping feature that suggests public meeting spots Decide to purchase item or rent apartment Acquire item or apartment
Model 2, v2 Model Two: Design Opportunities Improving user experience for Craigslist Housing and For Sale Opportunity to improve Professional rebrand to Credibility inspire conﬁdence and Research credibility item or location Standardized naming Information Architecture Photo editing feature to improve photo quality Aesthetics Monitor spam posts/remove duplicate listings Navigate Personalization to relevant Craigslist category Integrate forums with listings to facilitate product/location review and research Features Support tagging listings across multiple categories Search by criteria of interest Rating system for sellers Intelligent searching that and landlords tailors results to previous searches Oﬀer Starring feature to mark and access items of interest Make photos mandatory Filter Mapping feature to map relevant results Allow searching across multiple locations for illegitimate ads categories and locations and ‘crazies’ Provide messaging feature to easily send links to others Include customizable homepage with Starred items and preferred categories Contact Provide anonymous email to schedule addresses to use for entirety appointments of exchange View Mapping feature that suggests items to buy or public meeting spots housing options Decide to purchase item or rent apartment Acquire item or apartment