Without an integrated and thoughtful approach to customer engagement, the customer experience will always feel impersonal and incomplete. At iSky our solutions and services are fully integrated so that there is continuity and purpose behind the customer experience. Fully engaged customers, in turn, yield exceptionally rich insight into their behaviors and motives.

1. DELIVERING A HOLISTIC CUSTOMER EXPERIENCE
Without an integrated and thoughtful
approach to customer engagement,
the customer experience will always
feel impersonal and incomplete.
At iSky our solutions and services
are fully integrated so that there is
continuity and purpose behind the
customer experience.
Fully engaged customers, in turn,
yield exceptionally rich insight into
their behaviors and motives.
Our customer engagement model is driven by the fundamental building blocks of useable market research:
Perspective Technology People
An insightful viewpoint into a customer’s Easy-to-use and powerful tools to cap- Experience, expertise and intuition to
motives and desires and how these ture, organize and share complex cus- interpret customer data and generate
attributes translate into brand loyalty tomer information. useable business insight.
and profitability.
We deliver on our goal of predicting customer behavior by combining a unique perspective on customer behavior with leading-
edge technology. Without human interpretation, however, data remains simply that: data. Our senior research team consists of
professionals that have been at the forefront of customer-facing operations around the world. Their global experience and
industry-specific expertise allows us to present clear, concise and actionable customer insights to companies and brand owners.

2. DESIGN What is the objective of your customer engagement program? Is it to assess →
→
Brand tracking study
NPS / CSAT program
brand health? Is it to measure the customer experience? → RIM study
→ Voice of Customer
Our research and client services team works with you to design and implement
→ Concept test
the right research methodology for your customer experience or brand strategy → Segmentation analysis
program.
ENGAGE Today it’s not enough to simply listen to your customers. Communication is a → Feedback capture
 CATI / IVR
two-way street that companies must embrace.  Web / Email
 Mobile / SMS
We capture the customer voice through diverse channels, including social  Social media
media, and have an integrated platform (ClearView) that allows companies to
→ Contact center
proactively interact with customers and brand ambassadors. → Focus group
ANALYZE We specialize in turning data into actionable and predictive insight. → ClearView CEM Platform
 Dashboard
 Analysis tool
We drill down to understand the true motives behind customer behavior and
 Reports
present clear linkages between these behaviors and your organization’s
financial and operational drivers. → iSky Client Services
 Industry advisors
 Brand consultants
Human interpretation—delivered by our client services and research teams–
 Research experts
lies at the heart of how we turn data into actionable insight.
SHARE Actionable customer insight is only useful if it is easily accessible and → Share with:
 VP Retail Operations
delivered to the right decision makers. The most powerful feature of our  VP Customer Care
 VP Marketing
integrated ClearView platform is the ability to deliver standardized data to
→ ClearView CEM Platform
diverse parts of your organization. Our database modules are able to clean,  Dashboard
 Case Management
transcribe and export multiple types of data feeds so that there is minimal
data manipulation and transcription on your part. → CRM integration
PERFORM The ability to predict customer behavior allows companies to accelerate →
→
Increase market share
Lower acquisition costs
brand growth and create long-lasting and profitable customer relationships. → Improve profitability
→ Monitor dealer operations
Companies and brand owners use our services to solve traditional business
→ Assess brand health
challenges. → Optimize call center
(240) 546-4300
www.isky.com