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Information Communication Technologies
                               &
     Non Government Organizations




SAMARTHYA
      empowering you with technology

                           1
         © SAMARTHYA 2010 all rights reserved
given the complex issues involving trust,
Introduction
                                                       access and infrastructure--as well as the
“Information is the lifeblood of nonprofit             political, social, economic, and cultural
work.”1                                                ramifications, including that of literacy. The
                                                       systemic and cultural impact of illiteracy
Around the world, civil society’s agents for
                                                       within the service delivery areas of many
social               change--nongovernmental
                                                       NGOs and nonprofits intensify an already
organizations (NGOs) and nonprofits--are
                                                       critical situation, the Digital Divide.
wrestling with the challenges of integrating
information          and       communication           Excluding libraries, educational systems
technologies         (ICTs)   within       their       and/or information science organizations,
organizational                                                                                        most
infrastructures                                                                             NGOs/nonp
and        service                                                                          rofits        are
delivery                                                                                        unfamiliar
systems. The                                                                                with          the
economic and                                                                                      concept
social       gains                                                                                       and
from                                                                                        practices of
globalization                                                                               information
have not been                                                                               literacy. As
equitably                                                                                   a        result,
distributed, in                                                                                          with
effect,                                                                                             limited
negatively                                                                                  staff        and
impacting the                                                                                     funding
sustainability                                                                              resources/o
and       capacity                                                                                  ptions,
building                                                                                    NGOs         and
efforts of most NGOs/nonprofits in many                nonprofits    are    finding   the       strain     of
countries today.                                       managing          day-to-day             operations
                                                       increasingly overwhelming. Trying to keep
In addition, the struggles of NGOs and
                                                       pace with ICT developments, its requisite
nonprofits providing services to poor people
                                                       training     demands,     while      concurrently
in developing nations are even more acute
                                                       managing daily operations is becoming an
1
                                                       even more daunting task for the NGOs/non-
 Blau, A. 2001. More Than Bit Players: How             profit community at large. Whereas English
Information Technology Will Change the Ways
Nonprofits and Foundations Work and Thrive in          is the official language of international
the Information Age. New York, Surdna                  business activity, information literacy must
Foundation, p. 1.


                                                   2
become the official worldwide language of              In addition, an NGO/nonprofit orientation
                                                      incorporating information literacy principles
the ICT universe and for those who interact
                                                      and practices could also:
within it.
                                                      • Strengthen human and social capital.
ICT Culture Benefits                                  • Enhance organizational integrity.
For the NGO/nonprofit community around                • Promote economic self-sufficiency, and
the world, communication and access to                optimize a community’s choices for greater
                                                      success.
current      information   is   essential   and
necessary for engagement in the ICT culture
of the 21st century and, more importantly,




for promoting economic self-sufficiency.
Integrating the philosophy of information
literacy within NGO operating cultures could
provide the benefits as given in the diagram


                                                  3
Day To Day Challenges

Most large and small NGO/nonprofits around the world share a similar set of global concerns.
On a more micro level, smaller human service NGO/nonprofits are also experiencing severe
knowledge management challenges.

     The following list of challenges directly impact the ability to cope with the introduction
     and/or modest expansion of ICTs within NGO’s operational environments:
     •Limited use of ICTs due to lack of time, training, and funding.
     •Traditional ways of communication, face-to-face, still preferable.
     •Limited staff time for innovative programming.
     •Minimal replicability of effective programs.
     • A need for “lessons learned” from both successful and unsuccessful organizational
     experiences.
     •Day to day reality of running and sustaining a community based organization.
     •Lack of trust in varying degrees between providers, government representatives, funders,
     and constituents.
     •Collection of data and the measurement of outcomes required by funding sources.
     •The economic climate of local communities
     •The absence of organizational information literacy capabilities.
                                                      development. The creation of a vision for
                                                          any organization, urban or rural, is critical in
NGO/Non-profit            information     literacy
                                                          setting the foundation for an improved
strategic planning
                                                          standard of living while responding to ever-
First Phase - Develop a Vision Statement: A
                                                          changing community needs. It is essential to
vision statement articulates a glimpse of the
                                                          focus on the future in order to continue to
future for an organization. A shared vision,
                                                          meet the needs of an expanded consumer
shared        responsibility,     and     building
                                                                                 base.
community are the
                                                                                 Second       Phase      –
precursors to and          Senge’s Learning Organization Principles
                                                                                 Environmental          &
set the tone for an
                                1. Systems Thinking                              Internal             Scan
information
                                2. Personal Mastery
                                                                                 Analysis:
literacy      strategic
planning process.                                                                Environmental Scan:
                                3. Mental Models
Smaller                                                                          Planning in today’s
NGOs/nonprofits                 4. Shared Vision                                 dynamically     charged
spend little time               5. Team Learning                                 global      marketplace,
on     this     aspect                                                           small         NGOs/non
                           http://websites.quincy.edu/~chasemi/learn.htm
organizational                                                                   profits      need      to


                                                      4
maintain          a         vigilance          concerning         and/or community group. It is broad in scope
environmental influences and the impact of                        and offers an outline of what the organization
those    influences          on      their     day-to-day         will do, whom it will serve and how it will
operations such as the rapidly changing ICTs                      manage change using culturally appropriate
arena.        Conducting              internal/external           formats.
environmental               scans       allow       NGOs
                                                                  Goals      and   Objectives-Short/interim/long
/nonprofits to evaluate:
                                                                  term: Goals and objectives should be defined
•Macro environmental analysis that looks at                       in   outcome     terms   rather   than   action
the      technological,             political,      social,       statements. They must be measurable. They
educational, and economic forces.                                 must be realistic, yet challenging. They must
                                                                  be communicated and, most importantly,
•The specific nature of the NGO/non-profit
                                                                  replica. The following five areas must be
industry growth and the dynamics of
                                                                  included in Goals and Objectives: Marketing,
competition.
                                                                  Operations, Human Resources, Sustainability,
•Specific competitors, funding sources,
                                                                  and Finances.
labour force, and community ambiance.

Internal Scan: Many small NGO/non profits
have totally inaccurate perceptions of the
state of their internal affairs. This analysis also
informs the organization whether it has the
capacity to respond to the needs of the
community          and/or           engage       prevailing
opportunities. It is through this deliberate,
methodical approach that a meaningful
organizational profile can be attained.

Third Phase - Strategic Posture: Developing a
strategic         posture           determines          the
organization/community               overall     plan    of
action. Developing a mission statement an
SWOT analysis results, both environmental
scans,      and       the    establishment         of   an
implementation and review process.


Fourth Phase - Action Steps :
• Develop Mission Statement: The mission
statement offers a clear word description of
the nature and service of the organization



                                                              5
This document was created by SAMARTHYA.
For more information about the ICT and its usage in social sector visit www.samarthya.org

                                            About SAMARTHYA
SAMARTHYA delivers the solutions IT needs to increase the effectiveness of organizations working in the social sector.
Empowerment as "Samarthya" means in Hindi is not merely a CSR initiative; instead SAMARTHYA is a movement to empower
organizations working in social sector. We believe that NGO's need to utilize the power of technology and broaden their reach. We
believe that by using ICT, NGO's can convey their mission, their efforts to larger audience. Internet can be utilized to make people
aware of the kind of work NGO's are doing and the difference that they are making in people's life.

Samarthya is focused on creating a technology environment for NGO's so as to improve their organizational capabilities and help
them in reaching out to masses. We offer web solutions, collaboration tools, and other IT related help to NGO's.

SAMARTHYA
19/6 Main Mathura Road,
Faridabad 121006
Haryana, India
(91) 9560273728                                                                                   www.samarthya.org
                                                                6

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I & ngo's

  • 1. Information Communication Technologies & Non Government Organizations SAMARTHYA empowering you with technology 1 © SAMARTHYA 2010 all rights reserved
  • 2. given the complex issues involving trust, Introduction access and infrastructure--as well as the “Information is the lifeblood of nonprofit political, social, economic, and cultural work.”1 ramifications, including that of literacy. The systemic and cultural impact of illiteracy Around the world, civil society’s agents for within the service delivery areas of many social change--nongovernmental NGOs and nonprofits intensify an already organizations (NGOs) and nonprofits--are critical situation, the Digital Divide. wrestling with the challenges of integrating information and communication Excluding libraries, educational systems technologies (ICTs) within their and/or information science organizations, organizational most infrastructures NGOs/nonp and service rofits are delivery unfamiliar systems. The with the economic and concept social gains and from practices of globalization information have not been literacy. As equitably a result, distributed, in with effect, limited negatively staff and impacting the funding sustainability resources/o and capacity ptions, building NGOs and efforts of most NGOs/nonprofits in many nonprofits are finding the strain of countries today. managing day-to-day operations increasingly overwhelming. Trying to keep In addition, the struggles of NGOs and pace with ICT developments, its requisite nonprofits providing services to poor people training demands, while concurrently in developing nations are even more acute managing daily operations is becoming an 1 even more daunting task for the NGOs/non- Blau, A. 2001. More Than Bit Players: How profit community at large. Whereas English Information Technology Will Change the Ways Nonprofits and Foundations Work and Thrive in is the official language of international the Information Age. New York, Surdna business activity, information literacy must Foundation, p. 1. 2
  • 3. become the official worldwide language of In addition, an NGO/nonprofit orientation incorporating information literacy principles the ICT universe and for those who interact and practices could also: within it. • Strengthen human and social capital. ICT Culture Benefits • Enhance organizational integrity. For the NGO/nonprofit community around • Promote economic self-sufficiency, and the world, communication and access to optimize a community’s choices for greater success. current information is essential and necessary for engagement in the ICT culture of the 21st century and, more importantly, for promoting economic self-sufficiency. Integrating the philosophy of information literacy within NGO operating cultures could provide the benefits as given in the diagram 3
  • 4. Day To Day Challenges Most large and small NGO/nonprofits around the world share a similar set of global concerns. On a more micro level, smaller human service NGO/nonprofits are also experiencing severe knowledge management challenges. The following list of challenges directly impact the ability to cope with the introduction and/or modest expansion of ICTs within NGO’s operational environments: •Limited use of ICTs due to lack of time, training, and funding. •Traditional ways of communication, face-to-face, still preferable. •Limited staff time for innovative programming. •Minimal replicability of effective programs. • A need for “lessons learned” from both successful and unsuccessful organizational experiences. •Day to day reality of running and sustaining a community based organization. •Lack of trust in varying degrees between providers, government representatives, funders, and constituents. •Collection of data and the measurement of outcomes required by funding sources. •The economic climate of local communities •The absence of organizational information literacy capabilities. development. The creation of a vision for any organization, urban or rural, is critical in NGO/Non-profit information literacy setting the foundation for an improved strategic planning standard of living while responding to ever- First Phase - Develop a Vision Statement: A changing community needs. It is essential to vision statement articulates a glimpse of the focus on the future in order to continue to future for an organization. A shared vision, meet the needs of an expanded consumer shared responsibility, and building base. community are the Second Phase – precursors to and Senge’s Learning Organization Principles Environmental & set the tone for an 1. Systems Thinking Internal Scan information 2. Personal Mastery Analysis: literacy strategic planning process. Environmental Scan: 3. Mental Models Smaller Planning in today’s NGOs/nonprofits 4. Shared Vision dynamically charged spend little time 5. Team Learning global marketplace, on this aspect small NGOs/non http://websites.quincy.edu/~chasemi/learn.htm organizational profits need to 4
  • 5. maintain a vigilance concerning and/or community group. It is broad in scope environmental influences and the impact of and offers an outline of what the organization those influences on their day-to-day will do, whom it will serve and how it will operations such as the rapidly changing ICTs manage change using culturally appropriate arena. Conducting internal/external formats. environmental scans allow NGOs Goals and Objectives-Short/interim/long /nonprofits to evaluate: term: Goals and objectives should be defined •Macro environmental analysis that looks at in outcome terms rather than action the technological, political, social, statements. They must be measurable. They educational, and economic forces. must be realistic, yet challenging. They must be communicated and, most importantly, •The specific nature of the NGO/non-profit replica. The following five areas must be industry growth and the dynamics of included in Goals and Objectives: Marketing, competition. Operations, Human Resources, Sustainability, •Specific competitors, funding sources, and Finances. labour force, and community ambiance. Internal Scan: Many small NGO/non profits have totally inaccurate perceptions of the state of their internal affairs. This analysis also informs the organization whether it has the capacity to respond to the needs of the community and/or engage prevailing opportunities. It is through this deliberate, methodical approach that a meaningful organizational profile can be attained. Third Phase - Strategic Posture: Developing a strategic posture determines the organization/community overall plan of action. Developing a mission statement an SWOT analysis results, both environmental scans, and the establishment of an implementation and review process. Fourth Phase - Action Steps : • Develop Mission Statement: The mission statement offers a clear word description of the nature and service of the organization 5
  • 6. This document was created by SAMARTHYA. For more information about the ICT and its usage in social sector visit www.samarthya.org About SAMARTHYA SAMARTHYA delivers the solutions IT needs to increase the effectiveness of organizations working in the social sector. Empowerment as "Samarthya" means in Hindi is not merely a CSR initiative; instead SAMARTHYA is a movement to empower organizations working in social sector. We believe that NGO's need to utilize the power of technology and broaden their reach. We believe that by using ICT, NGO's can convey their mission, their efforts to larger audience. Internet can be utilized to make people aware of the kind of work NGO's are doing and the difference that they are making in people's life. Samarthya is focused on creating a technology environment for NGO's so as to improve their organizational capabilities and help them in reaching out to masses. We offer web solutions, collaboration tools, and other IT related help to NGO's. SAMARTHYA 19/6 Main Mathura Road, Faridabad 121006 Haryana, India (91) 9560273728 www.samarthya.org 6