I mestieri del libro e lo scrittore nell'era digitale sal to14

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Come stanno cambiando le professioni dell'editoria con l'avvento del digital. Quali le nuove competenze richieste dal mercato

Recruiting & HR

I mestieri del libro e lo scrittore
nell’era digitale
Serena Scarpello, Direttrice LinC e Media and
CEO Reputation Expert ManpowerGroup
Daniela Caputo, Web&Social Networks
Manager ManpowerGroup
Catherine Malet, Senior Consultant Digital
Experis
Luigi Centenaro, Personal Branding Strategist,
Ideator of Personal Branding Canvas
Giorgio Ponte, Scrittore

3
Il mercato dell’e-book
dal 2009 al 2013
ha raggiunto il
23% delle quote
di mercato e si
stima che si
arriverà al 50%
nei prossimi 2
anni
stenta ancora a
decollare,
attestandosi ad 1
decimo del
mercato
americano
situazione
peggiore in
assoluto a causa
di un ritardo di
interesse per
l’editoria digitale

4
Le nuove figure professionali
Ridefinizione di ruoli e mansioni all’interno della
catena produttiva e distributiva

5
Quotidiani e periodici Libri
Contenuti 90% nascono on line
10% nascono off line e poi
trasferiti on line
90% nascono off line e
diventano e-book
10% nascono on line e poi
stampati
Caratteristiche Contenuti a ciclo continuo Contenuti statici
Device di fruizione Web, smartphone, tablet Tablet, e-book (kindle,
kobo)
Distribuzione in
abbonamento
Itunes e simili – Siti
dell’editrice in download
(web e mobile)
Itunes e simili – Web sites
GDS (es. Mondadori,
Feltrinelli) – Siti
dell’editore in download
Le nuove figure
professionali

6
Quotidiani e periodici Libri
Struttura organizzativa Reparti:
• redazionale
• prodotto/marketing
• sviluppo tecnico
Reparti:
• Prodotto/marketing
• Sviluppo tecnico
• HW (ove presente un
device proprietario)
• Sales di interfaccia con
wholesaler digitali
(amazon-itunes)
Struttura indiretta System Integrator per
sviluppo tecnico
Figure e-commerce presso
wholesaler digitali
Positions Technical leader
Product manager tablet e
mobile
Demand manager
Product manager e-book
Partnership manager canali
digitali
Le nuove figure
professionali

8
Competenze digitali
• Conoscenza strumenti e applicativi
• Capacità di utilizzo dei dispositivi
Competenze social
• Conoscenza dei meccanismi di social networking
• Social media management: creazione e gestione di
communities
Le hard skills

9
Le soft Skills
Multitasking
Pensiero Ideativo
Integrazione
Organizzativa
Interculturalità
Sense making
Intelligenza sociale
Multidisciplinarietà
Collaborazione
virtuale

10
Dove trovare ManpowerGroup
Pagina ufficiale Manpower Italia
www.facebook.com/manpower.italia
Pagine ufficiali
ManpowerGroup Italia
Experis Italia
Account ufficiali
@ManpowerGroupIT:
www.twitter.com/ManpowerGroupIT
@LinC
www.twitter.com/LinC_Magazine
Blog ManpowerGroup
www.blog.manpowergroup.it
ManpowerGroup Italia

GRAZIE
Daniela Caputo
Web&Social Networks ManpowerGroup Italia
www.manpowergroup.it

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I mestieri del libro e lo scrittore nell'era digitale sal to14

1. I mestieri del libro e lo scrittore nell’era digitale Serena Scarpello, Direttrice LinC e Media and CEO Reputation Expert ManpowerGroup Daniela Caputo, Web&Social Networks Manager ManpowerGroup Catherine Malet, Senior Consultant Digital Experis Luigi Centenaro, Personal Branding Strategist, Ideator of Personal Branding Canvas Giorgio Ponte, Scrittore

2. 2 Lo Scenario

3. 3 Il mercato dell’e-book dal 2009 al 2013 ha raggiunto il 23% delle quote di mercato e si stima che si arriverà al 50% nei prossimi 2 anni stenta ancora a decollare, attestandosi ad 1 decimo del mercato americano situazione peggiore in assoluto a causa di un ritardo di interesse per l’editoria digitale

4. 4 Le nuove figure professionali Ridefinizione di ruoli e mansioni all’interno della catena produttiva e distributiva

5. 5 Quotidiani e periodici Libri Contenuti 90% nascono on line 10% nascono off line e poi trasferiti on line 90% nascono off line e diventano e-book 10% nascono on line e poi stampati Caratteristiche Contenuti a ciclo continuo Contenuti statici Device di fruizione Web, smartphone, tablet Tablet, e-book (kindle, kobo) Distribuzione in abbonamento Itunes e simili – Siti dell’editrice in download (web e mobile) Itunes e simili – Web sites GDS (es. Mondadori, Feltrinelli) – Siti dell’editore in download Le nuove figure professionali

6. 6 Quotidiani e periodici Libri Struttura organizzativa Reparti: • redazionale • prodotto/marketing • sviluppo tecnico Reparti: • Prodotto/marketing • Sviluppo tecnico • HW (ove presente un device proprietario) • Sales di interfaccia con wholesaler digitali (amazon-itunes) Struttura indiretta System Integrator per sviluppo tecnico Figure e-commerce presso wholesaler digitali Positions Technical leader Product manager tablet e mobile Demand manager Product manager e-book Partnership manager canali digitali Le nuove figure professionali

7. 7 Le nuove competenze hard e soft

8. 8 Competenze digitali • Conoscenza strumenti e applicativi • Capacità di utilizzo dei dispositivi Competenze social • Conoscenza dei meccanismi di social networking • Social media management: creazione e gestione di communities Le hard skills

9. 9 Le soft Skills Multitasking Pensiero Ideativo Integrazione Organizzativa Interculturalità Sense making Intelligenza sociale Multidisciplinarietà Collaborazione virtuale

10. 10 Dove trovare ManpowerGroup Pagina ufficiale Manpower Italia www.facebook.com/manpower.italia Pagine ufficiali ManpowerGroup Italia Experis Italia Account ufficiali @ManpowerGroupIT: www.twitter.com/ManpowerGroupIT @LinC www.twitter.com/LinC_Magazine Blog ManpowerGroup www.blog.manpowergroup.it ManpowerGroup Italia

11. GRAZIE Daniela Caputo Web&Social Networks ManpowerGroup Italia www.manpowergroup.it

I mestieri del libro e lo scrittore nell'era digitale sal to14

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