IBAJ Trading Establishment launched as a multipurpose mall in a village to bring urban amenities to rural areas without compromising on price, quality or service. It has grown successfully in various sectors like textiles, food and beverages, retail, and engineering. Led by an experienced management team, IBAJ aims to reduce discrimination between rural and urban areas and provide job opportunities in the village. It operates various stores and sections within the mall like clothing, home decor, bakery, and banquet hall.