The document discusses Khushboo Wadhwani's inspiration and creative process centered around horror movies and vampires, detailing personality traits associated with vampires that resonate with her. It outlines the brand's target audience, which is primarily young, literate males interested in punk and edgy fashion styles, and elaborates on feedback received regarding visuals promoting leather jackets. Lastly, it evaluates visual appeal, styling, and interaction with the product through audience feedback from a presentation at Pearl Academy.

1. KHUSHBOO WADHWANI
FSID – SEMESTER 5
INSPIRATION – HORROR MOVIES / SUPERNATURAL/ VAMPIRES

2. Why VAMPIRES ?
Similar personality traits :
- While transformation they gain height .
- cant bear sunlight or rays, likes to go out during night
- Reserved .
- insomniacs
- Have straight brown or black hair
- Lovers of dark colors
- Afraid of losing people
- Craving for blood (in my case juice)
- Doesn’t get agitated that easily but when it gets out of
control people around me see a really bad side .
- At the end the major reason I am indulged into it because since I was a kid I
always liked that one shock moment while watching something horror and
what I am doing today is something I always wanted to do so my thought
process always worked as “ making someone look beautiful has been always
easy but making someone look horrifying or ugly is a tough job as a stylist and
then carrying it forward and doing full justice with a role through acting is a
tough job as an actor .

3. One of the oldest pictures showing my obsession of black and red color .

5. PRODUCT – LEATHER JACKET

9. BRAND’s TARGET AUDIENCE

10. AGE :
-
-
17 to 28 years
Mainly male dominated brand
EDUCATION LEVEL : literate people . Who can
understand series of TWILIGHT and VAMPIRE
DIARIES
INCOME : basically all the people who can
afford ZARA or MANGO .
ABOUT IT : PUNK , GRUNGY , EDGY .
HOW WILL IT BE PROJECTED ?
- Hanged ( to show something against gravity )
- Wants the retail store to be bit horrifyingly
styled .
INSPIRATION FOR THE RETAIL
STORE :
PUNK .

11. WHO WOULD PREFER THIS BRAND ?
PEOPLE LIKE :
Greenday
Linkin park

12. Avril lavigne
rihanna

13. TARGET AUDIENCE THROUGH REAL PEOPLE :

18. CUSTOMER’s SHOPPING HABITS :
- Specific Trend followers
- Choosy
Final photos :

28. Feedback

29. 1
2
Khush
4
3

30. Total number of feedbacks : 15
Venue
: Pearl Academy
Date
: 7th february 2013
OVER ALL VIEW :
Q1 . What product do you think the visuals are promoting ?
13 people – leather or leather jacket
2 people - apparel and clothing .
Q2 . Which visual did the best job of it ? Why ?
9 people – 3rd visual ( self explainatory , product is in focus )
4 people - 2nd visual ( attitude , Damon )
2 people - 1st visual
Q3 . Other than promoting the product , what does the visual project about it ?
10 people – Vampire , Damon , darkness , emo and punk .
3 people - model
2 people - photography

31. Q4 . What do you like the most about the visuals ?
6 people : the model , the eyes or the eye contact and posing of the model
5 people : photography and editing
4 people : styling .
Q5 . What do you like the least about the visuals ?
6 people : nothing , 5 people : high contrast , placement .
4 people : don’t prefer darkness .
Q6 . What part of the visual don’t seem to fit together , are confusing or perhaps
distracting ?
12 people : 4th visual
2 people : nothing
1 person : 1st visual

32. Q7 . If you were describing these visuals to someone , would you say they are :
8 people : attention getting
3 people : creative
5 people : energetic
10 people : sexy
2 people : informative
1 person : pleasant
9 people : strong
13 people : original
Q8 . Has there been a situation in which you have consumed / used / bought / etc .
the product and felt like the characters shown in the visual ? If yes , please
describe it .
no . Not yet .
Q9 . What is your opinion about the “ styling “ in the visual i.e. the coordination
between the product , accessories , outfit , make up , hairstyling , choice of
model , pose and over all theme ?
professional , perfect , good , ok and convincing .

33. Q10 . On a scale of 1 to 5 ( 1 being the least and 5 being the best ) , where would you rate
the knowledge , understanding and communication skills of the fashion styling
student presenting the visuals ?
10 people : 4 and 4.5
2 people : 5
1 person : 3
1 person : 2.5
1 person : 4.9

34. thank you