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rallying millions of people to
love, protect and steward the open web
mark surman
mark surman
mozilla
mark surman
mozilla
mark surman
mozilla
title:

what’s next for open?
                     rallying millions of people to
         love, protect and steward the open web
steward the open web
                 love, protect and
Zittrain photo by Joi Ito under CC BY.
steward the open web
                 love, protect and
Zittrain photo by Joi Ito under CC BY.
steward the open web
                 love, protect and
Zittrain photo by Joi Ito under CC BY.
Zittrain photo by Joi Ito under CC BY.
“We must use the generativity of the net
to create a constituency that will
protect and nurture it.”
Zittrain photo by Joi Ito under CC BY.
“We must use the generativity of the net
to create a constituency that will
protect and nurture it.”
my point:
my point:
the people in this room create
cool, world changing technology
my point:
but technology may not be enough
to preserve the web we’ve built
my point:
we need millions more people to
love, protect and steward the web
point #1
the people in this room create
cool, world changing technology
the web we love
the web we love
the web we love
the web we love
the web we love




this
        made
       you
point #2
but technology may not be enough
to preserve the web we’ve built
point #2
but technology may not be enough
to preserve the web we’ve built
the web is healthy now
the web is healthy now




but likely many threats and struggles ahead
network throttled, sliced up
mobile web still thinks like a phone
web video looks like plain old TV
identity and data locked up in silos
security + privacy fail = web lockdown
security + privacy fail = web lockdown


seatbelt moment:
security + privacy fail = web lockdown


seatbelt moment:
we have the technology
security + privacy fail = web lockdown


seatbelt moment:
we have the technology
more people need to care, and act
will we have an open web




100
years?
point 3
we need millions more people to
love, protect and steward the web
Zittrain photo by Joi Ito under CC BY.
  love, protect and
  steward the open web
“We must use the generativity of the net
to create a constituency that will
protect and nurture it.”
how?
how?
we don’t fully know yet,
how?
we don’t fully know yet,
but we have some ideas
idea

explain open
idea

explain open, simply
idea

explain open, simply
                   and then get a million
             more people to do the same
idea

focus on what matters
idea

focus on what matters
         drill down to concrete solutions to
           the biggest threats and problems
idea

encourage people to act
idea

encourage people to act
       concrete things people can do to make
        the web better. starts w/ one web day.
idea

encourage people to act
       concrete things people can do to make
        the web better. starts w/ one web day.
who should do this?
who should do this?
who should do this?
who should do this?
first step:
first step:
open your calendar
first step:
open your calendar
add: one web day -> september 22, 2009
first step:
open your calendar
add: one web day -> september 22, 2009
explain open. have a conversation. act.
takeaway:
takeaway:
we need millions more people to
love, protect and steward the web
takeaway:
we need millions more people to
love, protect and steward the web
we can make this happen
we will have an open web




100
years!
                      we can make this happen
we will have an open web




100
years!
                           thanks

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