WHAT’S DIFFERENT ABOUT THIS HIKING BOOK? It’s a highly visual full-color book with 400+ photos and customized maps displayed throughout. Four pages are dedicated to each hike, which include up to 15 color photos and detailed maps featuring topography, marked trails, distances, elevation, and trail highlights. As a graphic designer, I’ve focused on making the book’s design easy to use and providing a much more visual approach to the subject than currently exists. WHO IS THE BOOK FOR? Anyone who loves to spend time in the outdoors. Most of the hikes covered are easy to moderate in difficulty, with only a few that are more difficult challenges. You don’t need to be an avid hiker, but I hope you will become one after exploring the areas covered in this book. Along with several hikes that are well known and popular, I’ve shown areas that are less familiar yet still have enough interesting features to make a longer drive or extra physical effort on the trail well worth it. WHAT AREAS DOES IT COVER? Instead of trying to cover all hiking possibilities in the region, I focused on 25 hikes that I consider to be the best in the Portland region: ranging from the Oregon Coast to Mount Hood, and from Southwest Washington to the Central Cascades.

2. Lisa Holmes
graphic designer & co-owner
YULAN STUDIO

3. PRESENTATION
1. a little about me
2. show a bit of the book
3. making of the book
4. share a few favorite hikes

6. print materials
+
digital media

7. passion
project

19. making
of the book

20. move to
Portland

23. start a blog:
isntshe.blogspot.com

25. exercise
outdoors

27. be a tourist

29. first hike

31. research
obsessively

34. hike (a lot)

41. share my hikes

45. 140 + posts
1,000 + photos

46. passion
project

47. do we really
need another
hiking book?

52. first step

53. layout

55. get feedback

58. 8,000 +
photos

62. a month
or so later…

63. trail maps

64. 400 600
Horsetail Falls
800
800
1000
elev. 50’
1200
1400
1400
1400
2000
2000
2000
2000
2200
2200
Columbia River
1800
1800
1800
1800
1600
1600
1600
2
240 0
2600
2600
28
0.3 M
1.0 M
0.7 M
1.1 M
84
30
TH
TH
P
NORTH
Ponytail Falls
Triple Falls
Lower Oneonta
Falls (not visible)
Middle
Oneonta Falls
Upper Oneonta
Falls (not visible)
elev. 600’
elev. 1,250’
Larch Mountain
Trail 441
Gorge
Trail 400
Gorge
Trail 400
Franklin Ridge
Trail 427
Horsetail Creek
Trail 425
Horsetail Falls
Trail 438
Oneonta
Trail 424
Oneonta
Trail 424
Oneonta
Gorge
Oneonta
Creek
Horsetail
Creek
« to Multnomah Falls

69. MN
15.7°E
7/4/13
−122.660 −122.655 −122.650 −122.645 −122.640 −122.635 −122.630 −122.625 −122.620 −122.615 −122.610 −122.605 −122.600
−122.660 −122.655 −122.650 −122.645 −122.640 −122.635 −122.630 −122.625 −122.620 −122.615 −122.610 −122.605 −122.600
1 0 1 KM 2
0.5 0 0.5 1 MILES 1.5
44.870 44.875 44.880 44.885 44.890 44.895
44.895 44.890 44.885 44.880 44.875 44.870
TOPO!® ©2013 National Geographic

70. Create a Map | AllTrails.com 3/25/13 8:36 PM
45.39 45.40 45.41 45.42
Create a Map | AllTrails.com 3/25/13 8:36 PM
45.39 45.40 45.41 45.42
45.42 45.41 45.40 45.39
−121.78 −121.77 −121.76 −121.75 −121.74
© 22001133 Miiccrroossoofftt CCoorrppoorraattiioonn © 22001122 NNookkiiaa
−121.78 −121.77 −121.76 −121.75 −121.74
http://alltrails.com/maps/print?ti=true&center=45.40015952795271,-121.73918940734859&zoom=14 Page 1 of 2
45.42 45.41 45.40 45.39
−121.76 −121.75 −121.74 −121.73 −121.72
© 22001133 Miiccrroossoofftt CCoorrppoorraattiioonn © 22001122 NNookkiiaa
−121.76 −121.75 −121.74 −121.73 −121.72
http://alltrails.com/maps/print?ti=true&center=45.40015952795271,-121.73918940734859&zoom=14 Page 1 of 2

71. −121.91 −121.90 −121.89 −121.88 −121.87 −121.86 −121.85 −121.84 −121.83 −121.82 −121.81 −121.80 −121.79
−121.91 −121.90 −121.89 −121.88 −121.87 −121.86 −121.85 −121.84 −121.83 −121.82 −121.81 −121.80 −121.79
MN
15.8°E
7/5/13
2 0 2 KM 4
1 0 1 2 MILES 3
45.65 45.66 45.67 45.68 45.69
45.69 45.68 45.67 45.66 45.65
Trails Illustrated® ©2013 National Geographic - Map data ©2013 Google

77. a couple of
months later…

78. area maps

83. geology

85. finally…
writing begins

87. three drafts
later…

88. editing &
proofreading

89. self publishing

92. a couple of
proofs later…

94. marketing

96. wholesale
orders

103. reviews

104. Finally, there's a hiking book not written
by some scruffy guy with a beard but
rather by a professional graphic
designer.
Lisa D. Holmes of Portland is first an
artist, then a hiker. Her book, "I Heart
Oregon (& Washington): 25 of the
Portland Area's Best Hikes,'' shows off
her considerable design talents.
“
” Terry Richard
THE OREGONIAN

105. A Different Kind of Hiking Guide…
The maps are the real selling point of
the book. Each was hand-designed
by Holmes to showcase topography,
marked trails, distance, elevation and
trail highlights.
“
” Washington Trails (July-Aug. 2014)

106. Hiking Book Combines Research with
Great Design… You couldn’t ask for
better pre-hike research. For each trail,
it looks like Holmes ripped out and
annotated the most relevant sections
of a USGS topo map, collected the best
professional photos of the area, and
stitched everything together in a
stunning collage.
“
” PORTLAND MONTHLY (July 24, 2014)

107. favorite hikes

108. SOUTHWEST WASHINGTON
Cultus Creek
to Lemei Rock

115. MOUNT HOOD
McNeil Point

124. COLUMBIA RIVER GORGE
Triple Falls

134. OREGON COAST
Cape Lookout
+ Netarts Spit

144. give back

145. Thank you
HAPPY TRAILS!