The evolution of digital technologies in the business world has brought major changes to the organizations considerably. Digital technologies have offered many suggestions for improving business processes, and also created vast opportunities for Entrepreneurs and Researchers. This paper aims to acquire knowledge based on the research in digital transformation, integrating the analysis of the research, and extracting the concepts and ideas from many fields. The study also aims at acknowledging digital technologies’ role in business transformations. The aim of the paper is to explain how digital transformation has an impact on business enterprises (Nambisan et al., 2019). Visite : https://www.phdassistance.com/blog/ Contact Us: UK NO: +44-1143520021 India No: +91-8754446690 Email: info@phdassistance.com

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I Find Challenge in Drafting My Research Objectives for My Proposal on
Digital Transformation
Dr. Nancy Agens, Head,
Technical Operations, Phdassistance
info@phdassistance.com
Abstract
The evolution of digital
technologies in the business world has
brought major changes to the
organizations considerably. Digital
technologies have offered many
suggestions for improving business
processes, and also created vast
opportunities for Entrepreneurs and
Researchers. This paper aims to acquire
knowledge based on the research in digital
transformation, integrating the analysis of
the research, and extracting the concepts
and ideas from many fields. The study also
aims at acknowledging digital
technologies’ role in business
transformations. The aim of the paper is to
explain how digital transformation has an
impact on business enterprises (Nambisan
et al., 2019).
Keywords: Digital Transformation,
Entrepreneurship, Digital innovation,
Digital platform, Digitalization.
I. INTRODUCTION
Information technology and digital
skills are used for renovating the ideas of a
researcher and business methods to
efficiently improve the growth of the
business organizations in the digital world.
This concept is termed as digital
transformation. Many organizations have
implemented innovative digital technologies
like analytics and business intelligence in
their field and also make use of smart
devices that facilitate the growth of business
processes, relationships with customers,
ways to manufacture and provide services
innovatively, thus leading to transformations
in business. Due to digital transformations,
many organizations are facing many issues
and difficulties to survive in this digital
world. This study helps the entrepreneurs to
understand the concept of digital
transformation and to survive in the rapidly
evolving digital world (Park et al., 2020).

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Figure 1. Digital Technology
II. CONCEPT OF DIGITAL
TRANSFORMATION
We are using digital technologies in
every aspect of our lives. Digital
Transformation not only refers to the
development of technology but it also
emphasizes the transformation in the
business field. Digital transformation has
brought rapid changes in the business field.
It has drawn vast changes to the concept of
business. This digitization has a great impact
on society, people, communication, and also
the business. Innovation arises from
incorporating the computing technologies,
information and communication, and
connectivity technologies. There are vast
areas in technology that has evolved due to
digital transformation.
In brief, the transformation in
business leads to the following changes.
(1) Methods that are supported
digitally and are cross-linked,
(2) Communication processes that
are digitalized, and
(3) Innovative ways to create novelty
in the digital field.
The innovative fields in the business
are e-banking, e-tourism, e-government, e-
marketing, and e-health (trending field in
medicine). These fields incorporate
digitalization to improve their business.
Even though there are positive effects on
digital transformation, many Researchers
feel negativity in the concept of
digitalization. The latest method in digital
technologies has resulted in a decrease of the
employees’ involvement in many fields.
Entrepreneurs assess digital transformation
in many fields and also their negative effects
and the purpose of digital transformation to
improve the business (Park et al., 2020).
III. THE OBJECTIVES OF DT AND THE
NEED FOR DT IN ORGANIZATIONS
The growing use of digital
technologies has enhanced business
processes and concepts. It has also changed
the way the enterprises compete and interact
and also transformed user behavior and
expectations in business. The business
environments are changing unsteadily. The
business environments are trying to
influence the opportunities of digital
technologies.
Organizations should be aware of the
transformation in the digital industry in
which they work. Digital transformation is
prompted to be used due to the shift in
customer needs and expectations.
Additionally, organizations face issues in
digitalization through their competitors and
new entrepreneurs who use new digital
models in their business. The advancement
in the digital field makes organizations
actively engage in organizational
transformation.
The main purpose of a digital
transformation is that all organizations
should adapt to the digital revolution. Digital
transformation mainly focuses on enhancing
the quality of the new product, to make
innovative productions, and to find and
enhance new models in order to maintain
competency in business, and also to generate
income. These are the main objectives of the
digital transformation.
IV. FACTORS TO ACCOMPLISH
DIGITAL TRANSFORMATION
To make the digital transformation a
successful one, all organizations must accept
and acknowledge the method that supports

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both business processes and the idea of
information technology. The significant
activity in business is to enhance creativity
to bring innovative ideas, readiness to
acknowledge the transformation, and
manipulating new ideas to meet user’s
needs. An organization that accepts this
transformation will accept and execute
digital technologies. The motivation of the
entrepreneurs to learn new concepts in
digitalization, accepting failure in the
business and commercial way of thinking to
produce a profit in the business are the key
points to achieve success in the business
(Osmundsen et al., 2018).
V. EFFECTS OF DIGITAL
TRANSFORMATION
As a result of Digital
Transformation, the needs and demands of
the customers are changing along with the
relationship between the user and the
manufacturer. Customers’ understanding of
the concept of digital transformation has
vastly increased as the availability and the
openness of the product has increased.
Digital devices allow users to access
services anytime and anywhere. Users have
also improved their proficiency in digital
technologies so that they are able to assess
the products they buy online without the
need to consult anyone. The users can access
the information directly from online sites.
Information about the products are shared to
the customers through blogs, advertising
channels, websites, etc., (Tolboom, 2016).
VI. CONCLUSION
Digital Transformation is emerging
rapidly in the business field. It is the
recreation of the past inventions in the IT
field with innovative ideas. Alternatively,
Researchers argue that Digital
Transformation contains innovative ideas
that require the attention of the customer and
this poses a challenging task for the
researchers. Therefore, research must be
carried to identify the features of the digital
transformation and a model must be
proposed to achieve the digital
transformation (Reis et al., 2018).
VII. FUTURE WORK
The effect of digital transformation
varies according to the field. Research has
shown that certain businesses could provide
a unique and valuable method to shine in the
field of digital technology. The framework
of the business model can be used as an
alternative in this research. In future
research, organizations should research other
digital technologies (Tolboom, 2016).
REFERENCES
[1] Nambisan, S., Wright, M. & Feldman, M. (2019). The
digital transformation of innovation and entrepreneurship:
Progress, challenges and key themes. Research Policy.
[Online]. 48 (8). p.p. 103773. Available from:
https://www.researchgate.net/profile/Satish_Nambisan/publ
ication/332244707_The_digital_transformation_of_innovat
ion_and_entrepreneurship_Progress_challenges_and_key_t
hemes/links/5d0a8f56299bf1f539d16ef4/The-digital-
transformation-of-innovation-and-entrepreneurship-
Progress-challenges-and-key-themes.pdf.
[2] Osmundsen, K., Iden, J. & Bygstad, B. (2018). Digital
Transformation: Drivers, Success Factors, and
Implications. In: MCIS 2018 Proceedings. [Online]. 2018.
Available from:
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1004&c
ontext=mcis2018.
[3] Park, Y., El Sawy, O.A. & Hong, T. (2020). Digital
Transformation to Real-Time Enterprise to Sustain
Competitive Advantage in the Digitized World: The Role
of Business Intelligence and Communication Systems.
Korea Business Review. [Online]. 24. p.pp. 105–130.
Available from:
https://link.springer.com/article/10.1007/s11573-019-
00956-z.
[4] Reis, J., Amorim, M., Melão, N. & Matos, P. (2018).
Digital Transformation: A Literature Review and
Guidelines for Future Research. In: World Conference on
Information Systems and Technologies. [Online]. pp. 411–
421. Available from:
https://link.springer.com/chapter/10.1007/978-3-319-
77703-0_41.
[5] Tolboom, I.H. (2016). The impact of digital
transformation: a survey based research to explore the

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effects of digital transformation on organizations. [Online].
Available from:
https://repository.tudelft.nl/islandora/object/uuid:d1d6f874-
abc1-4977-8d4e-4b98d3db8265/datastream/OBJ.