Principles of Business

1. iAcademy
iAcademy
Overview of Module
Introduction to business:
• What a business is, how it operates,
and how it is managed.
• Forms of business ownership
• Key business departments and their
roles, responsibilities and operations;
departments such as production,
marketing, finance, human resources
and management.
• financial literacy and personal finance
management
Business Foundations Specific Business Areas*
* Specific business subjects will be introduced in undergraduate level and will not be included in this module.
Operation Management
Management
Marketing
Accounting & Finance
Human Resources

2. iAcademy
iAcademy
Learning Objectives
• Demonstrate an understanding of business activity and
how it relates to economic environment
• Identify characteristics of successful entrepreneurs and
basic elements to start a small business.
• Understand basic concepts of each business areas:
– Marketing
– Operations
– Human resources
– Accounting & Finance
• Understand and manage their own personal finance
and choices of investment.

3. iAcademy
iAcademy
Learning Strategy
• Taught over 1 academic semester
• Total 12 weeks of class
• Each week consists of 1 Lecture (2 Hours) and 1
tutorial (2 Hours)
– Lecture: Learn business knowledge and its
implications
– Tutorial: Review and put knowledge into practices
through group discussions, exercises and case
studies.

4. iAcademy
iAcademy
Learning Strategy
Week Content
Week 1 Introduction to business and economic environment
Week 2 Business in the global economy
Week 3 Social responsibility of Business and Government
Week 4 Business organization
Week 5 Entrepreneurship and small business management
Week 6 Management and Leadership
Mid-term exam (2 hours)
Week 7 Production and business operations
Week 8 Introduction to Marketing
Week 9 Human resources
Week 10 Financial management and accounting
Week 11 Personal finance and investment
Week 12 Revision & Exam preparation
Final exam (2 hours)