Hyper Engagement: Reaching Customers with Extreme Relevance
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The document discusses different phases of a marketing strategy and how social media can be leveraged within each phase. It covers topics like advertising, content creation, insights, segmentation, interactive experiences, integration across platforms, enterprise organization, and measuring return on investment. Various social media platforms and how they can be used at different levels of fan engagement are also examined.
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Hyper Engagement: Reaching Customers with Extreme Relevance
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- 3. @citygurl you should check out The Little Door, Yum! Likes Music In the audience. Oh Howie, you are hilarious #dealornodeal Likes Instagram 3
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- 10. ° LISTENING MEASUREMENT COMMUNITY & ANALYTICS MGMT INFLUENCER DIGITAL ENGAGEMENT STORYTELLING PROGRAM & EVENT MGMT 10
- 11. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Content Insights Segmentation Interactive Integration Enterprise Organization ROI 11
- 12. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Content Insights Advertising Segmentation Interactive Integration Enterprise Organization ROI 12
- 13. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Content Insights Segmentation Content Interactive Integration Enterprise Organization ROI 13
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- 15. • • • • A product of the old social web A product of today’s social web 15
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- 18. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Content Insights Segmentation Interactive Integration Insights Enterprise Organization ROI 18
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- 20. FIRST GENERATION NEXT GENERATION • ScarletxVelvet jesssiccaaa OMG the new Wrangler is so awesome!!!! Jeep rocks! Can’t wait • to buy one so I can take it skiing this weekend. • • • • TEXT MINING CAN EXTRACT THESE CONCEPTS • AND LINK THEM TO JESSICA’S HANDLE 20
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- 22. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Content Insights Segmentation Interactive Integration Segmentation Enterprise Organization ROI 22
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- 25. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Interactive Content Insights Segmentation Interactive Integration Enterprise Organization ROI 25
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- 29. Social Check-Ins via App Entry Level Intermediate Super Fan Joining Social Communities Watching or Uploading Videos Sharing Assets Making a Purchase Checking in at an Event Voting, Rating, Reviewing Items Referring a Friend Content Contributions Time-Specific Behaviors (Live-Viewing or Chatting) 29
- 30. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Content Integration Insights Segmentation Interactive Integration Enterprise Organization ROI 30
- 31. TWITTER FACEBOOK PINTEREST YOUTUBE TUMBLR BLOGGER NETWORKS GOOGLE INSTAGRAM DIGITAL WIKIPEDIA 4SQUARE 31
- 32. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Content Enterprise Insights Organization Segmentation Interactive Integration Enterprise Organization ROI 32
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- 34. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Advertising Content Insights ROI Segmentation Interactive Integration Enterprise Organization ROI 34
- 35. Facebook ROI can be tied to: • • • • • • 35
- 36. Goals Tactics • • • • • • • • • • 36
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