Hydrogen 7 - Purple Cows
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The document summarizes a strengths, weaknesses, opportunities, and threats (SWOT) analysis for BMW's new hydrogen-powered 7 series car. Some strengths include the BMW brand loyalty, dual-fuel capabilities, and its model based on the popular 7 series. Weaknesses are its low MPG, slower acceleration than other BMWs, and the company's lack of experience with eco-friendly vehicles. Opportunities exist in a shifting market towards environmentally friendly products. Threats include competition from Tesla and other hybrids, an unstable economy, hydrogen's inefficiency and high production costs compared to popular hybrids.
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- 1. Hydrogen 7 The Purple Cows
- 2. Strengths • BMW brand - loyal customer base, high quality • Duel-fuel capacities, allowing it to hit market quickly • Modeled after the popular 7 series model • Performance hybrid vs. hybrids such as the Leaf (slow) • First production ready vehicle powered by hydrogen
- 3. Weaknesses • Low MPG (as usual) • Not as fast as other BMWs (0-60 time = 9.5 sec.) • Company is not experienced in eco-friendly products • Product has not been established commercially • Tank cooling requirement
- 4. Opportunities • Economy - slight improvement - increased demand • Shift in consumer buying patterns to environmentally friendly products • Fairly new and growing market • BMW has put 100 vehicles to be tested by popular figures
- 5. Threats • Competition from the Tesla, Leaf, Volt, etc. • Unstable economy • Not efficient as popular hybrids • Costly to produce liquid hydrogen • Liquid hydrogen must be stored at -423° F • 18 lbs. of hydrogen = 125 miles
- 6. Thank you! Questions?