The document summarizes several projects completed by Hunden Strategic Partners involving market analyses and feasibility studies for development projects. Key details include: - HSP conducted market analyses and feasibility studies for large renovation projects at Navy Pier in Chicago and the Grand Wayne Center in Fort Wayne. - Projects also involved market analyses for convention centers, hotels, and entertainment districts in various cities to determine highest and best uses and economic impacts. - Additional projects included studies for observation decks, youth sportsplexes, bourbon distilleries, and convention centers/arenas. - HSP analyzed demand, provided recommendations, and projected financials and economic impacts for clients considering development.

3. !
Project Data
Key Scope Items:
§ Market and Financial Feasibility of Navy Pier Renovation and Expansion
§ Financing Plan and Tax Projections
§ Economic Impact Analysis
§ RFQ/P Hotel Developer process
Development Budget: $377,025,000
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Shaun Hunt, Eric
Hunden, Elisa Martinez, Kord Golliher
Time of Service: 2013, 2014
Chicago Navy Pier Renovation and Expansion Project
Chicago, Illinois
Navy Pier, Inc. is currently embarking on a renovation and expansion. The revitalization is
planned to improve existing features while adding new revenue generating components to the
largest tourist attraction in the Midwest (nearly 10 million visitors annually). Once completed,
the project will expand the demographics served and extend the commerce on Navy Pier later
into the night and beyond the warm months to create a year-round destination.
HSP analyzed the plan and projected the future results of all revenue streams, which include:
§ Tour Boats
§ Restaurants, Retail, Kiosks and Carts
§ Attractions & Pier Park Rides
§ Advertising & Sponsorships
§ Festival Hall Events, Ballroom Food & Beverage
§ Special Events & Entertainment
§ New Boutique Hotel
§ New Nightlife District
In addition to the market feasibility and financial projections, HSP projected the new tax
impacts of the project on city, county and state.
HSP is also conducting the hotel developer selection process.

4. Project Data
Key Scope Items:
§ Potential Grand Wayne Center Expansion Feasibility
§ Convention Hotel Package Expansion Feasibility
§ Marketing Effectiveness Analysis – Visit Fort Wayne
Development Budget: TBD
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Shaun Hunt, Kord
Golliher
Time of Service: 2005 and 2014
Grand Wayne Center & Hotel Master Expansion Plan
Fort Wayne, Indiana
Mr. Hunden has managed multiple studies related to the Grand Wayne Center (GWC) and its
hotels, as well as analysis of the related marketing arm, the convention and visitors bureau. HSP
has also completed a separate set of studies for a downtown entertainment district.
The first analysis was a complete study of the downtown hotel market to recommend a hotel to
meet the needs of the then-expanding convention center. This comprehensive report was
completed in early 2004, recommending a mostly-full service connected convention hotel.
Ultimately the City was able to induce the development of a 250-room Marriott Courtyard
convention hotel connected to the Grand Wayne Center and overlooking Parkview Field ballpark.
The hotel, complete with a full-service restaurant and room service, opened in the summer of
2010.
In the current study, HSP is conducting a master plan for the next generation of convention and
hotel needs and opportunities in Fort Wayne. This may include an expansion of the Grand
Wayne Center, new or expanded hotels, as well as other key components that would maximize
the city’s attractiveness for conventions. In addition, HSP is analyzing the current marketing
strategies used by the GWC and the CVB to recommend improved ways of marketing and
selling the GWC and downtown.

5. Project Data
Key Scope Items:
§ Convention Center Competitiveness Analysis
§ Convention Hotel Market Analysis
§ Demand & Financial Projections
Development Budget: $40 - $50 million
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Eric Hunden,
Shaun Hunt, Kord Golliher
Time of Service: 2014
Hampton Convention Hotel Study
Hampton, Virginia
Hunden Strategic Partners (HSP) performed two separate but interwoven studies in Hampton,
Virginia for Urban Design Associates and the City of Hampton, Virginia.
For the convention hotel Study, HSP analyzed the market and financial feasibility as well as
the economic impact for one or potentially two hotels to compliment the existing Hampton
Roads Convention Center and 300-room Embassy Suites. This is part of a larger effort to
update the plans for the area related to convention, events and hotels. HSP assessed the
convention center and headquarter hotel industry trends, conducted a hotel market analysis
and competitive set review, executed a site analysis, made recommendations and performed
an economic, fiscal and employment impact analysis. HSP recommended a second
headquarters hotel within three scenarios that Hampton can choose, which would make it
more competitive for meetings and events and balance the convention space with the quality
hotel inventory.
In addition, HSP was contracted to perform residential, retail and restaurant, office space,
hotel and attractions market analysis and inventory for specified areas around the convention
center district as well as a downtown site.

6. Project Data
Key Scope Items:
§ Real estate market analyses for office, residential, retail, restaurant, hotel
§ Planning recommendations
§ Viability analysis and incentive advisory
Development Budget: TBD
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Eric Hunden,
Shaun Hunt, Kord Golliher
Time of Service: 2014
Hampton Real Estate Planning Studies
Hampton, Virginia
Hunden Strategic Partners (HSP) performed two separate but interwoven studies in Hampton,
Virginia for Urban Design Associates and the City of Hampton, Virginia.
HSP was contracted to perform residential, retail and restaurant, office space, hotel and
attractions market analysis and inventory for specified areas around the convention center
district as well as a downtown site call Harbor Square and the larger Brights Creek area.
The city is interested to know what types of developments should be pursued on these varied
sites so that they may induce developers to undertake successful developments in a mixed-
use environment. HSP is conducting full market analyses of each potential use.
The study areas that HSP is analyzing are quite different from each other. For the
“Crossroads” site, which includes the existing Coliseum and Hampton Roads Convention
Center, the layout include large suburban style parking lots and sites, upscale retail and
restaurants, as well as upscale office and residential uses. In the downtown site areas, the
situation includes a mix of lower, middle and upper income housing, struggling retail, a
hodge podge of restuarants and many sites that are brownfields or in need of redevelopment.

7. Project Data
Key Scope Items:
§ Feasibility Study
§ Sports Market & Facilities Analysis
§ Comparable Facility Analysis
§ Supporting Amenities Profile
§ Demand & Financial Projections
Project Budget: TBD
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Shaun Hunt, Eric
Hunden, Kord Golliher
Time of Service: 2013 - 2014
Youth Sportsplex Feasibility Study
Jefferson Parish, Louisiana
Hunden Strategic Partners (HSP) was engaged by the Louisiana Stadium and Exposition District
(LESD) to study the need and opportunity for the development of a multi-purpose indoor and
outdoor athletic development.
HSP is performing a market assessment, revenue projections and operation costs for the project.
The analysis also included a comprehensive market analysis for the various sports and facilities to
determine the local need as well as any potential opportunity for tournaments. A review of
competitive and comparable sports facilities in the area as well as across the country is being
conducted to determine if there is enough excess demand that a new facility in Jefferson Parish
could attract. HSP is also performing demand and financial projections for the proposed complex.
HSP is involved in a three Phase analysis for this project, including a youth sports tournaments
and opportunity analysis, site analysis, conceptual design and budget, and an economic, fiscal
and employment impact analysis.

8. Project Data
Key Scope Items:
§ Market and Financial Analysis; KTDA Application Review
§ Comparable Bourbon Distillery Visitor Center Case Studies
§ Economic, Fiscal and Employment Impact Analysis
Development Budget: $2,025,000
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Shaun Hunt, Eric
Hunden, Lynn Marcello, Kord Golliher
Time of Service: 2014
Maker’s Mark Visitor Center Expansion Study
Loretto, Kentucky
Hunden Strategic Partners (HSP) is evaluating Maker’s Mark’s application to the Kentucky
Tourism Development Act (KTDA) to expand their visitor experience to include a new
welcome center, more parking, a new cave and culinary experience and expanded event
offerings. The current experience is currently overwhelmed with visitors and cannot
accommodate the traffic that comes for the experience.
In its analysis, HSP is completing a full market and revenue projection study for the facility
and will determinee the economic, fiscal and employment impact for the project. This
includes a comparable analysis of existing visitor centers located at distilleries along the
Kentucky Bourbon Trail. Bourbon related tourism is also being analyzed, including
attendance, demand and the size of comparable facilities.

9. Project Data
Key Scope Items:
§ Entertainment, Retail & Restaurant Market & Financial Analysis
§ Tourism Analysis: Gaming, Retail & Recreation/Lakefront
§ Hotel Analysis
§ Economic, Fiscal & Employment Impact Analysis
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Shaun Hunt, Kord
Golliher
Time of Service: 2014
North End & Downtown Entertainment District Study
Michigan City, Indiana
Mr. Hunden, along with Hitchcock Design, served as the consultant team evaluating the
hospitality, entertainment, dining and retail market in Michigan City’s North End district. Currently
the city is undertaking a gateway implementation project for the North End and lakefront areas.
New directional signage has been erected around the City to direct residents and visitors to the
key demand generators, such as the Blue Chip Casino complex, the Lighthouse Place outlet mall,
downtown and the beach/lakefront area. Hotel, entertainment, dining and related
developments/uses are the focus of the study, as these are a natural extension of the
visitor/tourism infrastructure already in place.
The scope included developer interviews, market analysis, comparison to similar projects,
financial modeling, and impact modeling, as well as the final report and presentation.
The HSP team proposed to show how smart development of catalytic projects have, in fact, led to
more investment, more residents, more visitors and improved economies.

10. Project Data
Key Scope Items:
§ Tourism Asset Profile: Attractions, Gaming, Retail, Events, Restaurants and
Recreation; Trends
§ Hotel, Arena, Arts & Entertainment Facilities Analysis
§ Convention, Meeting & Event Package Profiles
§ Economic, Fiscal & Employment Impact Analysis
Development Budget: TBD
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Kord Golliher
Time of Service: 2014
Milwaukee Downtown Hospitality & Entertainment Market
Research & Capacity Study
Milwaukee, Wisconsin
Hunden Strategic Partners was hired by the Business Improvement District No. 21 to assess
Downtown Milwaukee’s competitive edge as an entertainment and hospitality destination.
HSP assessed the markets for opportunities and gaps in hospitality, nightlife and
entertainment. The approach to the study involved profiling the major building blocks of the
Milwaukee destination experience.
The first phase was an overview and profile of “what exists” without considerable depth in
terms of performance profiles with a focus on the peer city comparisons which show how
Milwaukee stacks up against similar sized markets in terms of the various assets the city
offers.
The scope included developer interviews, market analysis, comparison to similar projects,
financial modeling, and impact modeling, as well as the final report and presentation.
Phase II of the Study will involve in-depth market and financial analysis for the recommended
projects discussed during Phase I. It will also analyze the economic, fiscal & employment
impact for each of the recommended projects.

11. Project Data
Key Scope Items:
§ Convention & Conference Center, Hotel Analysis and Feasibility Study
§ Restaurant, Retail and Entertainment Development Advisory
§ Demand and Financial Analysis
§ Economic, Fiscal and Employment Impact
Project Budget:
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Eric Hunden,
Shaun Hunt, Kord Golliher
Time of Service: 2014
Convention, Civic Arena and Conference Hotel Study
Muskogee, Oklahoma
Hunden Strategic Partners (HSP) was retained by the City of Muskogee, Oklahoma to conduct
a feasibility and market study for a new hotel and conference center as part of an expansion
of the offerings of their current Civic Center, located downtown.
HSP conducted a full market and financial feasibility study for the conference center hotel and
made recommendations for their aging and faltering Civic Center, which includes a small
arena and meeting rooms. The lack of ballroom, multiple breakout meeting rooms, a hotel
and restaurants inhibits the city’s ability to attract events.
The analysis included a hotel market analysis, review of the current downtown Civic Center,
recommendations for new conference and meeting facilities, recommendations for
improvements to the Civic Center’s facility and operations, and projections for proposed
facilities. A private developer has been tapped to move forward with the recommended
conference center hotel adjacent to the Civic Center.

12. Project Data
Key Scope Items:
§ Convention Center & Hotel Market & Feasibility Analysis
§ KTDA Application Review
§ Economic, Fiscal and Employment Impact Analysis
Development Budget: $18,550,000
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Shaun Hunt, Lynn
Marcello, Eric Hunden, Kord Golliher
Time of Service: 2014
Paducah Convention Hotel Impact Analysis
Paducah, Kentucky
HSP is evaluating the application to the Kentucky Tourism Development Act of a convention
hotel in downtown Paducah. The 83,000-square foot convention hotel is proposed to be
located on 3.3 acres at a cost of $18,550,000. The six-story 121-room Hilton Garden Inn
convention hotel will be directly connected to the Paducah Convention Center, which has not
had a hotel since the Executive Inn was demolished. HSP’s analysis of the project includes:
§ Convention Center history & future demand projections with the hotel
§ Comparable Facility Profiles
§ Local Competitive Hotel Analysis
§ Hotel Demand and Financial Projections
§ Projection of Net New Demand from hotel
§ Economic, Fiscal & Employment Impact
As a result, the net or incremental tax, employment and economic impact from the renovation
will be established.

13. Project Data
Key Scope Items:
§ Convention, Exposition Competitive Assessment
§ Operations and Market Opportunity Analysis
§ Expansion/Renovation Study
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Kord Golliher
Time of Service: 2014
The Portland Expo Center Analysis
Portland, Oregon
The Metropolitan Exposition Recreation Commission (MERC), engaged Hunden Strategic
Partners to perform a competitive analysis of the consumer show market. The focus for
expansion/renovation of such facilities was to provide facility and business approach
recommendations. Although profitable in recent years, the Portland Expo Center has
experienced a recent decline in revenue and faces greater competition among comparable
venues.
HSP is completing a full operational, financial and physical analysis of the existing center
to determine its optimal strategy. This analysis included a look at competitive event
facilities around the region to determine how best to position the Portland Expo Center to
compete long term. HSP will analyze and project operating expenses and revenues from
any proposed expansion, renovation and/or marketing/operational changes.

14. Project Data
Key Scope Items:
§ Observation Deck Market Analysis
§ Tourism Market Analysis
§ Comparable Facility & Site Analysis
HSP Professionals Involved in Project: Rob Hunden, Ethan Olson, Shaun Hunt, Lynn
Marcello, Eric Hunden, Kord Golliher
Time of Service: 2014 - Present
Tower & Observation Deck Tourism & Market Studies
HSP has been retained by private developers and operators of skyscrapers and observation decks
to perform market and tourism studies for their proposed observation decks and towers in major
US cities.
For these studies, HSP analyzed the local tourism market, potential competition for the observation
deck, the iconic nature of the structure, the experience, thrill features, tourist patterns, ticket price
sensitivity, origin of users and other factors that lead to determination of potential performing.
The observatory business is often on of the most compelling real estate portions of a skyscraper,
as it can generate large amounts of revenue per square foot. HSP compiles and analyzes the
projected revenue of the observation deck including restaurant, gift shop, thrill features and ticket
sales. HSP completes market penetration and utilization rate analyses utilizing metrics gleaned from
comparable and competitive environments in addition to other methods to arrive at its conclusions.