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Human Resource
Management
Linking Strategy to Practice
Greg L. Stewart
Kenneth G. Brown
Chapter 5
Recruiting Talented
Employees
Human Resource Management Course
Professor Hasan Boudlaie
Prepared by “Mobina Dorri”
Autumn 2020, ATU
L E A R N I N G O B J E C T I V E S
After reading this chapter you should be able to:
Explain how overall HR strategy guides recruiting practices.
Describe the key elements of human resource planning.
Explain important characteristics and search patterns of different types
of people looking for jobs.
Describe the characteristics of organizations that attract recruits.
List various recruiting sources and be able to describe their strengths
and weaknesses, as well as their linkage with strategic recruiting
practices.
Explain various approaches for evaluating the effectiveness of recruiting.
3Prepared by: M.Dorri
• The process of getting people to apply for work with a specific 
organization.
• The basic goals of recruiting are to communicate a positive image of 
the organization and to identify and gain the interest and 
commitment of people who will be good employees.
Employee Recruiting
THE BIG PICTURE Effective Organizations Gain the Interest and 
Commitment of Job Applicants Who Will Become Excellent Employees
4Prepared by: M.Dorri
HRMatGooglebuilds
competitivestrengthby:
Creating a working environment that attracts highly creative and intelligent employees.
Offering perks and programs that help employees balance work and family 
demands.
Targeting highly talented recruits by encouraging employee referrals, building 
university relationships, and sponsoring contests.
5Prepared by: M.Dorri
How Is Employee Recruiting Strategic?
1
Recruiting practices are best when they align with
overall HR strategies.
TARGETED 
SKILL SCOPE
BROAD SKILL 
SCOPE
6Prepared by: M.Dorri
7Prepared by: M.Dorri
8Prepared by: M.Dorri
• Some organizations cast a wide net and try to get many 
people to apply for positions.
• Such an approach makes sense when a lot of people have 
the characteristics needed to succeed in the job.
Broad Skill Scope
9Prepared by: M.Dorri
• Broad recruiting practices can also be helpful when an organization
is recruiting for a new position where the characteristics of a
successful worker are unclear or where a number of different
characteristics might lead to success.
10Prepared by: M.Dorri
• Only a small number of people have the education and 
experience necessary to work as professors.
Targeted Skill Scope
11Prepared by: M.Dorri
• Receiving applications from a large number of people who clearly 
do not have the characteristics needed to perform the work is 
wasteful.
12Prepared by: M.Dorri
The terms broad and targeted refer to the range of applicant 
skills and not the geographic area of the recruiting search.
Skill Scope and Geography
13Prepared by: M.Dorri
INTERNAL
SOURCING EXTERNAL
SOURCING
14Prepared by: M.Dorri
Internal Sourcing
A recruiting strategy that fills job openings by transferring people
who are already working in the organization.
The risks associated with internal recruiting are relatively low.
15Prepared by: M.Dorri
External Sourcing
A recruiting strategy that fills job openings by hiring people who are
not already employed by the organization.
Since little training and development is provided, current employees
rarely have the specialized skills needed to fill job openings.
16Prepared by: M.Dorri
• Individuals who are employed by an outside 
staffing agency and assigned to work in an
organization for a short period of time.
Temporary 
workers
• Individuals who actually work for themselves but have 
an ongoing relationship with an organization.
Independent 
contractors
• People working without either an implicit or an 
explicit contract and who are not required to 
work a minimum number of hours.
Contingent 
workers
17Prepared by: M.Dorri
IDEALISTIC
MESSAGING REALISTIC
MESSAGING
18Prepared by: M.Dorri
Realistic messaging
• Information given to potential employees that provides a complete picture of 
the job and organization.
• Their expectations are lower, so they are less likely to become disappointed and 
dissatisfied.
• realistic messaging is most valuable for organizations seeking long‐term 
employees.
19Prepared by: M.Dorri
Idealistic messaging
• The recruiting practice of communicating only positive information to 
potential employees.
• This is not an effective strategy for building a long term relationship. But 
maybe a short‐term relationship is all you want, so you aren’t concerned that 
your partner will enter the relationship with unrealistic expectations.
20Prepared by: M.Dorri
How Does Human Resource Planning Facilitate
Recruiting?
2
THE PLANNING PROCESS
BATCH AND FLOW APPROACHES
CENTRALIZATION OF PROCESSES
21Prepared by: M.Dorri
Human Resource Planning
22Prepared by: M.Dorri
Batch And Flow Approaches
Batch approach
• Recruiting activities that bring new employees into the organization in groups.
• Organizations adopt a batch approach when they need to train new employees in a 
group or when a specific work project has a clear beginning and end.
Flow approach
• Recruiting activities that are ongoing and designed to constantly find new employees.
• An organization using a flow approach continually seeks top recruits and brings them 
onboard when they are available.
A flow approach to recruiting is optimal in most cases 
because it allows organizations to operate strategically.
23Prepared by: M.Dorri
Centralization Of Processes
The human resource department is responsible for 
recruiting activities.
Centralized 
Procedures
Individual departments and plants make and carry 
out their own plans.
Decentralized 
Procedures
24Prepared by: M.Dorri
Who Searches for Jobs?
3
NEW WORKFORCE ENTRANTS
UNEMPLOYED WORKERS
WORKERS CURRENTLY EMPLOYED
25Prepared by: M.Dorri
Thethingspeopledotofindajob
1‐ The first process, attitude formation, concerns feelings and emotions.
2‐ Attitudes and beliefs lead people to form specific intentions, which 
represent goals and plans for future action.
3‐ Goals and intentions lead to actual job search behavior, which includes 
any actions aimed at finding employment.
26Prepared by: M.Dorri
NEW WORKFORCE ENTRANTS
Begin to 
search for 
explicit 
information 
about a small 
number of 
possibilities.
Broad search 
of formal 
sources of 
information
Formal Contacts
Positive brand image
Informal Contacts
Provide methods of 
sharing informal  
information
27Prepared by: M.Dorri
UNEMPLOYED WORKERS
• Organizations with a Bargain Laborer HR strategy, which have a
constant need for new employees who are willing to work for lower
wages, may particularly benefit from recruiting unemployed people.
• Another interesting development in the recruitment of unemployed 
workers is the movement toward internationalization.
28Prepared by: M.Dorri
WORKERS CURRENTLY EMPLOYED
Common signals of negative change at competitor organizations 
include announcements of decreased profitability, lower 
bonuses, and changes in upper management.
29Prepared by: M.Dorri
Negative competition 
in which companies 
attempt to hire one 
another’s employees.
Talent wars
WORKERS CURRENTLY EMPLOYED
To reduce the risk of a talent war, organizations can 
avoid hiring batches of employees away from a 
competitor and making sure that employees 
recruited from competitors receive promotions 
rather than transfers to the same job.
30Prepared by: M.Dorri
What Characteristics Make an Organization Attractive?
4
31Prepared by: M.Dorri
Potential Employees
Fit With The Position
Organizational Characteristics
Characteristics Of The Specific Job
Recruiter Behavior
GENERALLY ATTRACTIVE CHARACTERISTICS
Familiarity
• Corporate advertising
• Because people already have a generally positive image of familiar organizations, such 
activities are not necessary.
Compensation and Similar Job Features
• People prefer their pay to be based primarily on their own work outcomes rather than on the 
efforts of other people.
• People also prefer organizations that offer better and more flexible benefits.
Organizational Traits
• Organizations are better able to recruit when they are seen as trustworthy and friendly, as 
innovative, and as successful.
Recruiting Activities
• Organizations are constantly making an impression on recruits as they carry out the recruiting 
process.
32Prepared by: M.Dorri
Prepared by: M.Dorri 33
FIT BETWEEN PEOPLE AND ORGANIZATIONS
34Prepared by: M.Dorri
 People feel they better fit in organizations whose characteristics
and values are similar to their own.
 During the process of recruiting, potential employees also
develop more positive perceptions of organizations whose
recruiters appear similar to them.
What Are Common Recruiting Sources?
5
35Prepared by: M.Dorri
JOB POSTING
EMPLOYEE REFERRALS
PRINT ADVERTISING
36Prepared by: M.Dorri
CAMPUS 
RECRUITING
ELECTRONIC ADVERTISING
EMPLOYMENT AGENCIES
37Prepared by: M.Dorri
How Is Recruiting Effectiveness Determined?
6
Cost measures
• Methods of assessing recruiting effectiveness that focus on expenses incurred.
Time measures
• Methods of assessing recruiting effectiveness that focus on the length of time it 
takes to fill positions.
Quantity measures
• Methods of assessing recruiting effectiveness that focus on the number of 
applicants and hires found by each source.
COMMON 
MEASURES
38Prepared by: M.Dorri
Quality measures
• Methods of assessing recruiting effectiveness that focus on the 
extent to which sources provide applicants who are actually qualified 
for jobs.
Cost per hire
• The measure of recruiting effectiveness that determines the expense 
incurred to find each person who is eventually hired.
Cost per applicant
• The measure of recruiting effectiveness that assesses how much it 
costs to entice each person to submit an  application for 
employment.
COMMON 
MEASURES
39Prepared by: M.Dorri
DIFFERENCES AMONG RECRUITING SOURCES
40Prepared by: M.Dorri
Each method, of course, has its own potential strengths and weaknesses, and 
each is more appropriate in some situations than in others.
Recruiting practices are most successful when they are aligned with the 
organization’s HR strategy.
Organizations should pursue the recruiting practices that will best meet its 
needs.

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